What Devicie does

Devicie is a Sydney-headquartered SaaS company founded in 2020 by Martin McGregor and Jose Schenardie that provides automated device management and security for organizations running Microsoft Intune environments. The platform hyperautomates endpoint management across Windows, macOS, iOS, and Android, handling application deployment and patching for 300+ third-party and custom applications, continuous policy enforcement with drift remediation, compliance reporting against CIS, the Australian ACSC Essential Eight (ML1–ML3), and GDPR, and continuous vulnerability reduction. Core modules include Modern Work Vitals (unified device-level visibility combining Intune Endpoint Analytics with telemetry), Application Management, Continuous Compliance, Security Vulnerabilities Management, Tenant Configuration (delivering full cloud-native setup in under 48 hours), and a Devicie Portal dashboard. Quantified customer outcomes cited include a 70% reduction in support tickets, 100+ technician hours saved per month, 3.5x improvement in audit readiness, and over $1M in app packaging savings for the CIO of John Holland Group.

Devicie operates an annual subscription SaaS model with quote-based enterprise pricing. Its go-to-market is hybrid: a CRO-led direct enterprise field sales motion complemented by channel distribution through Microsoft AppSource, Azure Marketplace, Pax8 (access to 40,000+ MSPs globally), TD SYNNEX, Crayon, and an exclusive Australian partnership with Entag that powers its Telstra deployment. Customers span enterprise, mid-market, managed service providers, government and public sector (State Library of NSW, local councils), and education (including a 10,000-student university), with named logos including John Holland, Arrow, Nine Network, PointsBet, Optus, CyberCX, and Microsoft itself as a channel partner. The company maintains SOC 2 Type 2 (audit period May 2025 to April 2026) and SOC 3 compliance, GDPR and CCPA alignment, Microsoft for Startups Pegasus Program membership, and Microsoft Intelligent Security Association (MISA) membership.

Following a $14M Series A led by Insight Partners in 2025 with participation from strategic investor CyberCX, Devicie is scaling internationally with a stated plan to double headcount over the following year. The company has expanded into the United States through a Devicie NA Inc. entity headquartered in St. Petersburg, Florida, appointed a US-based CEO (Alex Hesterberg, formerly COO Shane Harding preceded him) and a CRO with prior scale-up experience at Qumulo and Lumafield, and signaled UK expansion. The product roadmap visible on the company website points toward adjacent integrations with Tenable, Rapid7, Qualys, ServiceNow, CrowdStrike, and SentinelOne, and a planned CMMC compliance module, indicating an evolution from Microsoft Intune hyperautomation into a broader endpoint security and compliance platform.

Name

Devicie

Legal name

Devicie Pty Ltd and Devicie NA Inc.

Website

https://devicie.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Devicie provides automated device management and security SaaS for organizations running Microsoft Intune environments, serving enterprises, MSPs, and public sector customers globally through direct sales and Microsoft, Pax8, and TD SYNNEX channels.

Ownership category

akta.pro rank

Product category

Endpoint Device Management Software

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

akta.pro secondary industries

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA)

Keywords

• Endpoint device management
• Microsoft Intune automation
• IT compliance reporting
• Application patch management
• SaaS endpoint security

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Software-as-a-Service product sold as recurring subscription for automated device management and security services. Manages hundreds of security controls and automates ongoing application and software updates for end-user devices.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Devicie provides an Intune-native SaaS platform that automates end-user device management and security across Windows, macOS, iOS, and Android endpoints in Microsoft 365 environments. The product automates application deployment and patching, policy enforcement with drift remediation, security vulnerability reduction, compliance reporting (CIS 3.0/4.0 and Australian Essential Eight ML1–ML3), tenant configuration, zero-touch provisioning, and unified device health visibility through the Modern Work Vitals dashboard. It is sold as a recurring subscription to enterprises, managed service providers, and government organizations managing large device fleets.

Product overview

Devicie is a unified platform for automated device and software management in Microsoft Intune environments. The core Devicie Platform provides automated deployment, patching, and policy enforcement across Windows, macOS, iOS, and Android endpoints. Key modules include Application Management (automated app deployment and patching), Continuous Compliance (audit-ready CIS, Essential Eight, GDPR alignment), Security Vulnerabilities Management (continuous patching and endpoint control), Modern Work Vitals (device health and productivity visibility), Tenant Configuration (standardized cloud-native setup), and Expert Guidance (support and best practices). The Devicie Portal serves as the central dashboard for all metrics and management. The platform integrates with Microsoft Edge for Business for browser security telemetry and Lansweeper for enhanced IT asset visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Devicie Platform Intune-native SaaS platform that automates end-user device management, application deployment and patching, policy enforcement with drift remediation, security vulnerability reduction, and compliance reporting across Windows, macOS, iOS, and Android endpoints. Sold as a recurring subscription to enterprises, MSPs, and government organizations managing Microsoft 365 device fleets.
• Devicie Portal Web-based customer dashboard for the Devicie Platform, providing device enrollment tracking, patching statistics, encryption status, warranty management, local admin visibility, and CIS compliance reporting with drill-down analytics.

Quantifiable outcome

• 70% reduction in support tickets
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Pax8coreChannel Partner/ Reseller/ Distributor · 1 January 2025Devicie joined Pax8 marketplace expanding global channel reach. Devicie Intune deployment and maintenance solutions are now accessible to Pax8's 40,000+ managed service providers.
• EntagcoreChannel Partner/ Reseller/ Distributor · 14 November 2024Exclusive deal with Australian managed service provider Entag to provide Secure Modern Endpoint Management powered by Microsoft Intune. Positions Devicie at the heart of Entag's Microsoft-first strategy and drives their Telstra business.
• Microsoft Intelligent Security Association (MISA)flagshipTechnology or Integration · 5 August 2024Became member of Microsoft Intelligent Security Association (MISA), recognizing Devicie as an exceptional partner within Microsoft's cybersecurity ecosystem.
• MicrosoftflagshipTechnology or Integration · 1 January 2024Microsoft for Startups Pegasus Program member, solution available in Microsoft AppSource and Azure Marketplace. Microsoft Security Excellence Awards finalist. Joint go-to-market alignment with Microsoft Intune.
• TD SYNNEXminorChannel Partner/ Reseller/ Distributor · 1 January 2024Distribution partnership through TD SYNNEX for broader market reach and channel distribution.
• CrayonminorChannel Partner/ Reseller/ Distributor · 1 January 2024Partner in the Microsoft ecosystem for channel distribution and market presence.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• NinjaOne: NinjaOne is a leading unified endpoint management and monitoring platform focused on MSPs and IT teams, offering automated patching, remote monitoring, and endpoint security across Windows, macOS, and Linux. It is the most direct competitor to Devicie's device automation and MSP-centric value proposition.
• JumpCloud: JumpCloud is a cloud directory and cross-OS device management platform covering Windows, macOS, and Linux endpoints with policy enforcement, patching, and compliance features. Its multi-OS unified endpoint approach directly overlaps with Devicie's endpoint management positioning for SMEs and mid-market IT teams.
• Hexnode UEM: Hexnode is a unified endpoint management solution from Mitsogo focused on cross-OS device management, application management, and compliance for enterprises and MSPs. It competes directly with Devicie in automated device management, application deployment, and policy compliance reporting.
• Kandji: Kandji is an Apple-first device management and security platform for macOS, iOS, iPadOS, and tvOS that has expanded into broader cross-OS endpoint management. It competes with Devicie for endpoint automation budgets, particularly with mid-market customers modernizing their Apple device fleets.
• Atera: Atera is an all-in-one RMM, PSA, and remote access platform purpose-built for MSPs, with built-in patching, monitoring, and automation. It is highly comparable to Devicie's MSP-channel-led GTM and its automation-focused positioning for managed service providers managing Microsoft environments.
• Scalefusion: Scalefusion is a unified endpoint management and mobile device management platform that supports Android, iOS, Windows, macOS, and Linux devices with policy enforcement, application management, and remote troubleshooting. It is a direct UEM peer targeting similar enterprise and field-workforce use cases.

Broad incumbents

• Microsoft Intune: Microsoft Intune is the native cloud-based mobile device management and endpoint management service bundled into Microsoft 365. It is the platform Devicie orchestrates on top of, and represents the most important incumbent alternative and potential competitive threat via native feature expansion.
• Tanium: Tanium is an established converged endpoint management and security platform used by large enterprises and government for real-time visibility, patching, and compliance at scale. It overlaps with Devicie's high-end enterprise endpoint compliance and vulnerability management use cases but operates as a much broader, more expensive platform.
• ConnectWise: ConnectWise is a large incumbent provider of business automation, RMM, PSA, and cybersecurity software for MSPs and IT departments. Its broad endpoint and security portfolio competes with Devicie for the same MSP-driven IT operations budgets, although ConnectWise is a much wider suite.

Others

• Autodesk / CyberCX (services peer): CyberCX is a large Australian cybersecurity services provider that is both a strategic investor in and channel partner/customer of Devicie. It is comparable as an adjacent enabling services player in the same Australian enterprise cybersecurity buying cycle rather than a direct product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/devicie
• Xx.com/devicietom

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devicie