What Caldera + Lab does

Caldera + Lab is a privately held premium men's skincare company founded in 2019 by entrepreneur Jared Pobre in Jackson Hole, Wyoming, and headquartered in Wilson, Wyoming. The company develops, manufactures, and sells clinically proven skincare, body care, and hair care products formulated specifically for male skin physiology, targeting men aged 35-65 (with secondary reach to 40-70). Its core product portfolio includes anti-aging serums (The Good, The Great), moisturizers (The Hydro Layer, The Base Layer), eye care (The Eye Serum), cleansers (The Clean Slate), body care (The Body Bar), and a Hair Care System. The company has raised $6 million in Series A funding (October 2024) led by HIPstr, the early-stage division of HighPost Capital, and has grown to over 150,000 customers.

The brand is built around a proprietary technology platform branded B³OS+™, a plant biotech formulation approach, anchored by a patent-pending exosome delivery system engineered specifically for men's skin. The exosome technology uses biomimetic vesicles 1,000x smaller than skin pores to deliver 20x more active ingredients per application, complemented by peptide growth factors, encapsulated collagen amino acids, adaptogenic botanicals (Ashwagandha, Moringa, Holy Basil, Neem), and probiotic ferments in the AdaptoBiome™ complex. Manufacturing is U.S.-based, and select products carry MADE SAFE® certification. The company supports its claims with internally reported clinical outcomes ranging from 84% to 100% agreement across metrics like reduced wrinkles, improved skin smoothness, and healthier-looking skin.

Caldera + Lab operates a dual go-to-market combining direct-to-consumer e-commerce with subscription pricing (15-20% discounts, 60-day guarantee) and prestige/mass retail distribution through Nordstrom (30+ U.S. locations as of May 2026), Ulta Beauty, Neiman Marcus, Amazon, Revolve, FWRD, Uncrate, and luxury resort/spa placements. Pricing spans $14-$323 across individual products, regimens, and bundles. Revenue model mixes recurring subscription revenue with one-time wholesale and DTC sales. The company projects $40 million in FY2025 revenue, representing 450% growth over three years, and employs 11-50 people across Wilson/Jackson Hole, Wyoming and Austin, Texas.

Name

Caldera + Lab

Legal name

Caldera + Lab, Inc

Website

https://calderalab.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Caldera + Lab is a privately held premium men's skincare company that develops, manufactures, and sells clinically proven skincare, body care, and hair care products formulated specifically for male skin physiology. It sells direct-to-consumer via calderalab.com and through prestige retailers including Nordstrom, Ulta Beauty, and Neiman Marcus, targeting men aged 35-65.

Ownership category

akta.pro rank

Product category

Men's Premium Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Men's skincare
• Anti-aging serum
• Plant biotech skincare
• Skincare subscription
• Men's grooming

Headquarters

HQ city

Wilson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct-to-Consumer Product Sales: DTC e-commerce sales through calderalab.com with subscription and one-time purchase options. Products range from $14-$323 with subscription pricing offering 15-20% discounts.
2. Wholesale/Retail Partnerships: Revenue from wholesale partnerships with major retailers including Nordstrom, Ulta Beauty, Neiman Marcus, Amazon, Revolve, and FWRD. Brand projects $40M revenue in 2025 representing 450% growth over three years.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Caldera + Lab manufactures and sells a portfolio of premium men's skincare and hair care products, including anti-aging serums, moisturizers, eye care, cleansers, body bars, and hair care treatments, formulated specifically for male skin using its proprietary B³OS+™ plant biotechnology platform and patent-pending exosome delivery system. The products are sold direct-to-consumer via calderalab.com on subscription and one-time purchase bases, and are also distributed through major retail partners including Nordstrom, Ulta Beauty, Neiman Marcus, Amazon, Revolve, and FWRD.

Product overview

Caldera + Lab is a premium men's skincare brand offering a unified portfolio of performance-driven skincare and hair care products. The core offering centers on serums (The Good, The Great), moisturizers (The Hydro Layer, The Base Layer), eye care (The Eye Serum), cleansers (The Clean Slate), and body care (The Body Bar). Products are available individually or bundled into curated systems including The Regimen (3-step system), The Regimen + Eye Defense, The Power Pair, The Power Pair Rich, and comprehensive The Works bundles. The brand also offers a Hair Care System with shampoo, conditioner, and hair serum. All products are formulated specifically for men's skin using proprietary technologies including patent-pending exosome delivery systems and are clinically proven for anti-aging results. Sold direct-to-consumer via e-commerce and at retailers including Nordstrom, Ulta Beauty, Revolve, and FWRD.

Differentiator

Problem solved

Functional benefit

Products and services

• The Good Anti-aging rich facial oil serum formulated with 27 botanicals to support skin recovery, protect against environmental aggressors, visibly reduce lines and wrinkles, firm and deeply moisturize; marketed for dry skin and nighttime use.
• The Great Anti-aging lightweight serum powered by patent-pending exosome technology, with collagen amino acids and adaptogenic botanicals, designed to visibly reduce lines and wrinkles, lift, firm, and even skin tone.
• The Hydro Layer Weightless advanced moisturizer with patent-pending exosome technology, peptide growth factors, and a next-gen hydro complex; hydrates, visibly reduces lines and wrinkles, minimizes pores, and smooths and firms skin with a shine-free gel-cream texture.
• The Eye Serum Concentrated anti-aging eye serum featuring Hexapeptide-11 and plant stem cell extracts to visibly improve dark circles, puffiness, crow's feet, and fine lines around the eye area.
• The Base Layer Nutrient-dense rich moisturizer combining 60+ deep sea glacial minerals with moisture-binding tremella mushroom to deeply hydrate, improve the appearance of fine lines, and energize tired, dull skin; MADE SAFE certified.
• The Clean Slate Gentle purifying cleanser designed to lift away buildup, balance oil levels, unclog pores, and support visible skin clarity; mildly exfoliates using marine biotechnology without disrupting the skin barrier.
• The Deep Detoxifying clay mask for deep pore cleansing and skin purification.
• The Body Bar 100% plant-powered cleansing bar (Basil + Sandalwood and Citron + Sea Salt variants) that washes away sweat, dirt, and oil while gently removing dead skin cells; formulated with phyto-extracts, ashwagandha, and milk thistle, with RSPO-certified palm oil.
• The Power Pair Best-selling face and eye serum duo combining The Great and The Eye Serum as a clinically proven anti-aging treatment for oily or combination skin that visibly reduces signs of aging and fatigue.
• The Power Pair Rich Best-selling face and eye serum duo combining The Good and The Eye Serum as a clinically proven treatment for dry to normal skin, delivering 27 active botanical oils for deep moisturization and skin recovery.
• The Regimen Clinically proven 3-step daily skincare system combining The Great, The Clean Slate, and The Hydro Layer for a comprehensive men's skincare routine.
• The Regimen Rich Enhanced 3-step skincare system designed for dry skin with richer formulations, combining The Good, The Clean Slate, and The Base Layer.
• The Regimen + Eye Defense Clinically proven 3-step skincare system upgraded with targeted 360-degree eye care, including The Great, The Hydro Layer, The Clean Slate, and The Eye Serum for a complete morning and evening routine.
• The Works Complete skincare bundle containing the full routine of Caldera + Lab products for men who want the entire lineup.
• The Works Rich Complete skincare bundle with richer formulations for dry skin, providing the full routine of premium Caldera + Lab products.
• The Hair Care System Clinically proven anti-thinning hair care system providing a complete routine for hair health and scalp care.
• The Shampoo Strengthening shampoo for hair and scalp health.
• The Conditioner Repairing conditioner for hair and scalp health.
• The Hair Serum Fortifying scalp and hair serum for anti-thinning and hair strengthening benefits.

Quantifiable outcome

• 90% agree fine lines and wrinkles look reduced
• +9 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• NordstromflagshipChannel Partner/ Reseller/ Distributor · 1 May 2026Wholesale partnership with Nordstrom as part of retail expansion strategy. Marking a key milestone in bringing performance-driven men's skincare to prestige retail environments. Products available at 30+ Nordstrom locations nationwide.
• Ulta BeautycoreChannel Partner/ Reseller/ Distributor · 1 September 2025Major retail partnership secured with $6M Series A funding. Brand debuted online at Ulta Beauty with plans for in-store placement later. Significant expansion milestone for reaching broader consumer base.
• Neiman MarcuscoreChannel Partner/ Reseller/ DistributorPreviously available through Neiman Marcus as part of prestige retail presence before expansion to Ulta Beauty and Nordstrom.
• AmazonminorChannel Partner/ Reseller/ DistributorAvailable through Amazon marketplace for broad reach to online shoppers. One of several retail channels alongside direct e-commerce.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dr. Squatch: Dr. Squatch is a men's personal care brand best known for natural bar soaps and shower products, sold DTC and through major retail. Comparable on men's-only positioning, natural ingredient narrative, humor-based marketing, and rapid scale via retail expansion.
• Brickell Men's Products: Brickell is a men's skincare brand offering natural, anti-aging products direct-to-consumer. Comparable on premium men's skincare positioning, natural ingredient story, and DTC subscription business model.
• Tiege Hanley: Tiege Hanley is a men's skincare subscription brand offering clinically formulated, multi-step regimens direct-to-consumer. Closely comparable to Caldera + Lab on subscription model, DTC-first go-to-market, and men's-only positioning with regimen-based selling.
• Hims & Hers Health: Hims is a direct-to-consumer men's wellness platform with a fast-growing skincare line sold through its own storefront and major retail partners including Target and Amazon. Comparable on men's personal care DTC model, subscription mechanics, and expanding prestige retail distribution.
• Bulldog Skincare: Bulldog is a UK-based men's skincare brand offering natural grooming products sold in mass and prestige channels. Comparable on men's-only skincare positioning, natural ingredient focus, and multi-channel retail distribution including prestige environments.
• Jack Black Skin Care: Jack Black is a men's skincare brand sold through prestige retailers (Nordstrom, Ulta) and DTC. Comparable on premium men's skincare positioning, prestige retail distribution, and regimen-based product architecture.
• Lumin: Lumin is a men's skincare and grooming brand sold direct-to-consumer with subscription options. Comparable on DTC-first men's skincare positioning, multi-step regimen products, and subscription mechanics at similar price points.
• Duke Cannon: Duke Cannon is a men's personal care brand sold through mass, prestige, and DTC channels with humor-driven branding. Comparable on men's grooming positioning, multi-channel distribution including Target and Ulta, and bold brand voice targeting male 30+ consumers.
• Bevel: Bevel is a men's grooming brand founded by Tristan Walker, focused on products designed for men with textured hair and broader grooming needs. Comparable on premium men's grooming positioning, founder-led brand building, and DTC plus selective retail distribution.

Broad incumbents

• L'Oréal Men Expert: L'Oréal Men Expert is the global mass-prestige incumbent men's skincare line from L'Oréal, sold through mass and drug channels worldwide. Comparable as the dominant incumbent competing for the same male consumer with substantially larger R&D and marketing budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/calderalabofficial
• Instagraminstagram.com/calderalab
• LinkedInlinkedin.com/company/calderalab

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caldera + Lab