Snowfire AI
Snowfire AI is an adaptive enterprise decision intelligence platform founded in 2024 that unifies business data, signals, and natural-language analytics for Fortune 5000 C-suite executives and government buyers.
- Company typePrivate
- Founded2024
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Snowfire AI does
Snowfire AI is an adaptive enterprise decision intelligence platform founded in 2024 and headquartered in Austin, Texas. The company targets Fortune 5000 executives and government buyers, offering a unified platform that connects proprietary business data with organizational and external market signals, then surfaces insights through natural-language queries, role-aware alerts, and structured decision workflows. The product is organized around a governed metric layer (Metric Intelligence), a natural-language analytics module (Ask Business Data), a signals monitoring engine (Signals Intelligence), decision collaboration tooling, and 15 C-suite-specific solution pages covering roles from CEO through CISO.
Under the hood, Snowfire combines data fusion, generative BI, predictive analytics, anomaly detection, and a 700+ pre-built enterprise connector ecosystem that covers CRM, ERP, finance, HR, data warehouse, security, and IT systems. The company claims production deployment in under 24 hours, SOC 2 Type I and Type II compliance, and competitive positioning of 50% faster decisions and 30% more accurate forecasts versus alternatives. Its go-to-market is enterprise field sales with demo-driven 30-minute sessions, quote-based annual subscriptions, and white-glove onboarding. Disclosed scale signals include approximately $1.1M in ARR (2025) and a $2.3M funding round closed in April 2025, with a headcount in the 11-50 range.
The business model is a subscription-based enterprise SaaS with high-ACV contracts, no public pricing tiers, and an optional 14-day free trial entry point. The company markets through blog content, a research hub, demo requests, and event participation, with named vertical coverage across banking, cybersecurity, healthcare, manufacturing, retail, VC/PE, and 10 other industries. Notable data gaps include no disclosed named customer logos, no identified institutional investors beyond the funding round, and no third-party benchmark validation of performance claims.
Snowfire AI firmographics
Firmographics- Name
- Snowfire AI
- Legal name
- Snowfire AI
- Website
- https://snowfire.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Snowfire AI is an adaptive enterprise decision intelligence platform founded in 2024 that unifies business data, signals, and natural-language analytics for Fortune 5000 C-suite executives and government buyers.
- Ownership category
- akta.pro rank
Snowfire AI industry classification
Industry- Product category
- Enterprise Decision Intelligence Software
- NAICS
- Software Publishers (51321), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Snowfire AI is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Snowfire AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- Enterprise SaaS Subscription: Subscription-based licensing model for enterprise decision intelligence platform. Targets Fortune 5000 companies with high-ACV contracts. Sales motion is enterprise field sales with white-glove onboarding and demo-driven engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Snowfire AI product offering
Product offeringCore offering
Snowfire AI sells a subscription-based enterprise decision intelligence platform that connects to 700+ business systems (CRM, ERP, finance, HR, security, cloud) and uses data fusion AI plus generative BI to surface real-time internal and external signals, answer natural-language business questions, and run structured decision workflows for executives. The platform is delivered as a managed SaaS with white-glove onboarding enabling production deployment in 24 hours and is positioned for C-suite decision-making at Fortune 5000 enterprises and government organizations.
Product overview
Snowfire AI offers an adaptive enterprise decision intelligence platform designed for business executives. The platform is a unified system combining a core Decision Intelligence Platform with integrated modules: Decision Collaboration (structured decision workflows), Signals Intelligence (role-aware alerts), Ask Business Data (natural language queries), Metric Intelligence (governed KPI layer), Security & Governance (access controls and SOC 2 compliance), Connectors (700+ data integrations), and Deployment & Time to Value (white-glove onboarding). The platform targets 15 C-suite roles (CEO, CFO, CRO, COO, CMO, CTO, CIO, CDO, CLO, CHRO, Chief of Staff, CRO Risk, CCO, CISO, CSO) with tailored solutions, and addresses 5 key use cases (Valuation/Profitability, Revenue Growth, Tech/Data Utilization, Risk/Compliance/Security, Capital Investment/Portfolio). Organizations can deploy production-ready decision intelligence within 24 hours through pre-built connectors and managed onboarding.
Differentiator
Problem solved
Functional benefit
Products and services
- Snowfire Decision Intelligence Platform
- Snowfire ROI Calculator
- Snowfire Executive Decision Intelligence Solutions
Quantifiable outcome
- 24-hour production deployment vs 6+ months typical for enterprise AI implementations
- +4 more outcomes
Companies that use Snowfire AI
Customer profileSegments12 records
Ideal customer profiles3 records
Snowfire AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability11 records
Feature6 records
Snowfire AI partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AIxCYBER Event (with Aviatrix, LiveOak Ventures)minorSnowfire.AI appeared as a panelist at the AIxCYBER event in Austin, Texas on March 12, 2026. The event featured Doug Merritt (former Splunk CEO, current Aviatrix CEO) presenting on cybersecurity industry trends alongside panelists from TENEX.AI, Snowfire.AI, and LiveOak Ventures. This appears to be a co-marketing/thought leadership opportunity rather than a strategic partnership.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Snowfire AI competitors and assessment
Company assessmentDirect peers
- Palantir Technologies: Palantir Foundry and AIP provide enterprise data fusion, ontology, and AI-driven decision intelligence for large organizations and government agencies — directly overlapping Snowfire's adaptive decision intelligence positioning across C-suite personas.
- ThoughtSpot: ThoughtSpot is an AI-powered analytics platform offering natural-language search, Spotter AI analyst, and embedded BI for business users — directly competitive with Snowfire's Ask Business Data and Signals Intelligence modules.
- Sisu Data: Sisu is a decision intelligence platform that uses ML to explain metric changes and surface opportunities, targeting enterprise analytics and RevOps teams with similar metric-lineage and anomaly-detection positioning.
- Tellius: Tellius is an AI-driven decision intelligence platform combining natural-language querying, automated insights, and governed analytics — closely paralleling Snowfire's metric-governed NL-query and signals approach.
- Domo: Domo is a cloud BI and decision platform offering data integration, real-time dashboards, alerts, and AI insights for executive users — a broader but directly comparable alternative to Snowfire's enterprise decision intelligence platform.
- Pyramid Analytics: Pyramid Analytics is a decision intelligence platform unifying data preparation, business analytics, and data science with governance — directly competitive with Snowfire's Metric Intelligence and governed analytics positioning.
Broad incumbents
- Microsoft Power BI: Power BI is the dominant enterprise BI platform with deep Microsoft Fabric and Copilot integration, offering NL Q&A, metrics, and AI insights at massive scale — a broad incumbent alternative to Snowfire's decision intelligence layer.
- Tableau (Salesforce): Tableau, now under Salesforce, is a leading enterprise analytics and BI platform with Einstein AI features for natural-language queries and predictive insights — a broad incumbent serving Snowfire's same C-suite audience.
Emerging players
- Mode Analytics: Mode is a collaborative analytics platform combining SQL/Python notebooks, dashboards, and shared reporting — an emerging player in the executive-analytics space with comparable natural-language and metric-governance aspirations.
- DataRobot: DataRobot is an enterprise AI platform for building, governing, and deploying predictive models, increasingly positioned for decision intelligence use cases that overlap with Snowfire's predictive and signals capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Snowfire AI social profiles
Digital presenceSnowfire AI compliance and trust
Trust signalCompliance2 records
Snowfire AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snowfire AI leadership team
Management profileNumber of profiles
Profiles4 records
Snowfire AI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snowfire AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snowfire AI
What does Snowfire AI do?
Snowfire AI sells a subscription-based enterprise decision intelligence platform that connects to 700+ business systems (CRM, ERP, finance, HR, security, cloud) and uses data fusion AI plus generative BI to surface real-time internal and external signals, answer natural-language business questions, and run structured decision workflows for executives. The platform is delivered as a managed SaaS with white-glove onboarding enabling production deployment in 24 hours and is positioned for C-suite decision-making at Fortune 5000 enterprises and government organizations.
Is Snowfire AI a public or private company?
Snowfire AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Snowfire AI founded?
Snowfire AI was founded in 2024. It employs 11 to 50 people.
Where is Snowfire AI based?
Snowfire AI is headquartered in Austin, United States, in the North America region.
How does Snowfire AI make money?
One revenue line is on record: enterprise SaaS Subscription.
Who are Snowfire AI's main competitors?
Direct peers on record are Palantir Technologies, ThoughtSpot, Sisu Data, Tellius, Domo and Pyramid Analytics. Broad incumbents are Microsoft Power BI and Tableau (Salesforce). Emerging players are Mode Analytics and DataRobot.
Does Snowfire AI have an API?
No public API is recorded for Snowfire AI.
What industry is Snowfire AI in?
Snowfire AI's product category is Enterprise Decision Intelligence Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 51321 and its SIC code is 7372.