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Snowfire AI

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uuid0000lhb

Namestring
Snowfire AI
Legal namestring
Snowfire AI
Websiteurl
snowfire.ai
Company typeenum
Private
Founded yearint
2024
Descriptiontext

Snowfire AI is an adaptive enterprise decision intelligence platform founded in 2024 and headquartered in Austin, Texas. The company targets Fortune 5000 executives and government buyers, offering a unified platform that connects proprietary business data with organizational and external market signals, then surfaces insights through natural-language queries, role-aware alerts, and structured decision workflows. The product is organized around a governed metric layer (Metric Intelligence), a natural-language analytics module (Ask Business Data), a signals monitoring engine (Signals Intelligence), decision collaboration tooling, and 15 C-suite-specific solution pages covering roles from CEO through CISO.

Under the hood, Snowfire combines data fusion, generative BI, predictive analytics, anomaly detection, and a 700+ pre-built enterprise connector ecosystem that covers CRM, ERP, finance, HR, data warehouse, security, and IT systems. The company claims production deployment in under 24 hours, SOC 2 Type I and Type II compliance, and competitive positioning of 50% faster decisions and 30% more accurate forecasts versus alternatives. Its go-to-market is enterprise field sales with demo-driven 30-minute sessions, quote-based annual subscriptions, and white-glove onboarding. Disclosed scale signals include approximately $1.1M in ARR (2025) and a $2.3M funding round closed in April 2025, with a headcount in the 11-50 range.

The business model is a subscription-based enterprise SaaS with high-ACV contracts, no public pricing tiers, and an optional 14-day free trial entry point. The company markets through blog content, a research hub, demo requests, and event participation, with named vertical coverage across banking, cybersecurity, healthcare, manufacturing, retail, VC/PE, and 10 other industries. Notable data gaps include no disclosed named customer logos, no identified institutional investors beyond the funding round, and no third-party benchmark validation of performance claims.

Short descriptiontext

Snowfire AI is an adaptive enterprise decision intelligence platform founded in 2024 that unifies business data, signals, and natural-language analytics for Fortune 5000 C-suite executives and government buyers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersAustin, United States
HQ citystring
Austin
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
decision intelligence platform, enterprise AI analytics, executive decision support, data fusion software, natural language business analytics
Industry4 codes
1End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management)
CodeHDAEANAAPrimaryYes
2AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI)
CodeHDAEANAIPrimaryNo
3iBPMS (Intelligent BPM Suites) & Process Automation Suites
CodeHDAEAHAGPrimaryNo
4Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII)
CodeHDAEANAGPrimaryNo
NAICS code2 codes
  • Software Publishers51321
  • Software Publishers513210
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Enterprise Decision Intelligence Software
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Enterprise SaaS Subscription
TypeSubscription Recurring
Description

Subscription-based licensing model for enterprise decision intelligence platform. Targets Fortune 5000 companies with high-ACV contracts. Sales motion is enterprise field sales with white-glove onboarding and demo-driven engagement.

snowfire.ai
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components1 value
Technology or R&D
Pricing details1 tier
1Enterprise platform pricing
ModelSubscriptionBilling cadenceAnnual
Notes

Quote-based pricing; no public tier structure. ROI calculator shows projected value creation (e.g., exec efficiency gains, workforce optimization, tech savings, revenue gains) to demonstrate platform value.

snowfire.ai
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Snowfire AI sells a subscription-based enterprise decision intelligence platform that connects to 700+ business systems (CRM, ERP, finance, HR, security, cloud) and uses data fusion AI plus generative BI to surface real-time internal and external signals, answer natural-language business questions, and run structured decision workflows for executives. The platform is delivered as a managed SaaS with white-glove onboarding enabling production deployment in 24 hours and is positioned for C-suite decision-making at Fortune 5000 enterprises and government organizations.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 5 values shown
  • 24-hour production deployment vs 6+ months typical for enterprise AI implementations
+4 more records
Product overview1 text field

Snowfire AI offers an adaptive enterprise decision intelligence platform designed for business executives. The platform is a unified system combining a core Decision Intelligence Platform with integrated modules: Decision Collaboration (structured decision workflows), Signals Intelligence (role-aware alerts), Ask Business Data (natural language queries), Metric Intelligence (governed KPI layer), Security & Governance (access controls and SOC 2 compliance), Connectors (700+ data integrations), and Deployment & Time to Value (white-glove onboarding). The platform targets 15 C-suite roles (CEO, CFO, CRO, COO, CMO, CTO, CIO, CDO, CLO, CHRO, Chief of Staff, CRO Risk, CCO, CISO, CSO) with tailored solutions, and addresses 5 key use cases (Valuation/Profitability, Revenue Growth, Tech/Data Utilization, Risk/Compliance/Security, Capital Investment/Portfolio). Organizations can deploy production-ready decision intelligence within 24 hours through pre-built connectors and managed onboarding.

Product and service3 records
1Snowfire Decision Intelligence Platform
CategoryEnterprise Decision Intelligence Software
2Snowfire ROI Calculator
CategoryBuyer Evaluation Tool
3Snowfire Executive Decision Intelligence Solutions
CategoryExecutive Decision Intelligence Solutions
Scale indicator9 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierMinorTypeGTM or Marketing PartnerAnnounced on2026-03-12
Description

Snowfire.AI appeared as a panelist at the AIxCYBER event in Austin, Texas on March 12, 2026. The event featured Doug Merritt (former Splunk CEO, current Aviatrix CEO) presenting on cybersecurity industry trends alongside panelists from TENEX.AI, Snowfire.AI, and LiveOak Ventures. This appears to be a co-marketing/thought leadership opportunity rather than a strategic partnership.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Palantir Foundry and AIP provide enterprise data fusion, ontology, and AI-driven decision intelligence for large organizations and government agencies — directly overlapping Snowfire's adaptive decision intelligence positioning across C-suite personas.

TypeDirect peer
Description

ThoughtSpot is an AI-powered analytics platform offering natural-language search, Spotter AI analyst, and embedded BI for business users — directly competitive with Snowfire's Ask Business Data and Signals Intelligence modules.

TypeDirect peer
Description

Sisu is a decision intelligence platform that uses ML to explain metric changes and surface opportunities, targeting enterprise analytics and RevOps teams with similar metric-lineage and anomaly-detection positioning.

TypeDirect peer
Description

Tellius is an AI-driven decision intelligence platform combining natural-language querying, automated insights, and governed analytics — closely paralleling Snowfire's metric-governed NL-query and signals approach.

TypeDirect peer
Description

Domo is a cloud BI and decision platform offering data integration, real-time dashboards, alerts, and AI insights for executive users — a broader but directly comparable alternative to Snowfire's enterprise decision intelligence platform.

TypeDirect peer
Description

Pyramid Analytics is a decision intelligence platform unifying data preparation, business analytics, and data science with governance — directly competitive with Snowfire's Metric Intelligence and governed analytics positioning.

TypeBroad incumbent
Description

Power BI is the dominant enterprise BI platform with deep Microsoft Fabric and Copilot integration, offering NL Q&A, metrics, and AI insights at massive scale — a broad incumbent alternative to Snowfire's decision intelligence layer.

TypeBroad incumbent
Description

Tableau, now under Salesforce, is a leading enterprise analytics and BI platform with Einstein AI features for natural-language queries and predictive insights — a broad incumbent serving Snowfire's same C-suite audience.

TypeEmerging player
Description

Mode is a collaborative analytics platform combining SQL/Python notebooks, dashboards, and shared reporting — an emerging player in the executive-analytics space with comparable natural-language and metric-governance aspirations.

TypeEmerging player
Description

DataRobot is an enterprise AI platform for building, governing, and deploying predictive models, increasingly positioned for decision intelligence use cases that overlap with Snowfire's predictive and signals capabilities.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment12 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration32 records

Each record includes

Title, Type, Description, Source

AI capability11 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Snowfire AI

Enterprise Decision Intelligence Softwaresnowfire.ai

Snowfire AI is an adaptive enterprise decision intelligence platform founded in 2024 that unifies business data, signals, and natural-language analytics for Fortune 5000 C-suite executives and government buyers.

What Snowfire AI does

Snowfire AI is an adaptive enterprise decision intelligence platform founded in 2024 and headquartered in Austin, Texas. The company targets Fortune 5000 executives and government buyers, offering a unified platform that connects proprietary business data with organizational and external market signals, then surfaces insights through natural-language queries, role-aware alerts, and structured decision workflows. The product is organized around a governed metric layer (Metric Intelligence), a natural-language analytics module (Ask Business Data), a signals monitoring engine (Signals Intelligence), decision collaboration tooling, and 15 C-suite-specific solution pages covering roles from CEO through CISO.

Under the hood, Snowfire combines data fusion, generative BI, predictive analytics, anomaly detection, and a 700+ pre-built enterprise connector ecosystem that covers CRM, ERP, finance, HR, data warehouse, security, and IT systems. The company claims production deployment in under 24 hours, SOC 2 Type I and Type II compliance, and competitive positioning of 50% faster decisions and 30% more accurate forecasts versus alternatives. Its go-to-market is enterprise field sales with demo-driven 30-minute sessions, quote-based annual subscriptions, and white-glove onboarding. Disclosed scale signals include approximately $1.1M in ARR (2025) and a $2.3M funding round closed in April 2025, with a headcount in the 11-50 range.

The business model is a subscription-based enterprise SaaS with high-ACV contracts, no public pricing tiers, and an optional 14-day free trial entry point. The company markets through blog content, a research hub, demo requests, and event participation, with named vertical coverage across banking, cybersecurity, healthcare, manufacturing, retail, VC/PE, and 10 other industries. Notable data gaps include no disclosed named customer logos, no identified institutional investors beyond the funding round, and no third-party benchmark validation of performance claims.

Snowfire AI firmographics

Firmographics
Name
Snowfire AI
Legal name
Snowfire AI
Website
https://snowfire.ai
Company type
Private
Founded year
2024
Operating status
Operating
Headcount range
11–50 employees
Short description
Snowfire AI is an adaptive enterprise decision intelligence platform founded in 2024 that unifies business data, signals, and natural-language analytics for Fortune 5000 C-suite executives and government buyers.
Ownership category
akta.pro rank

Snowfire AI industry classification

Industry
Product category
Enterprise Decision Intelligence Software
NAICS
Software Publishers (51321), Software Publishers (513210)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
akta.pro secondary industries
AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

  • Decision intelligence platform
  • Enterprise AI analytics
  • Executive decision support
  • Data fusion software
  • Natural language business analytics

Where Snowfire AI is headquartered

Location

Headquarters

HQ city
Austin
HQ country
United States
HQ region
North America

Markets served

Snowfire AI business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D

Revenue model

  1. Enterprise SaaS Subscription: Subscription-based licensing model for enterprise decision intelligence platform. Targets Fortune 5000 companies with high-ACV contracts. Sales motion is enterprise field sales with white-glove onboarding and demo-driven engagement.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise platform pricing

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Snowfire AI product offering

Product offering

Core offering

Snowfire AI sells a subscription-based enterprise decision intelligence platform that connects to 700+ business systems (CRM, ERP, finance, HR, security, cloud) and uses data fusion AI plus generative BI to surface real-time internal and external signals, answer natural-language business questions, and run structured decision workflows for executives. The platform is delivered as a managed SaaS with white-glove onboarding enabling production deployment in 24 hours and is positioned for C-suite decision-making at Fortune 5000 enterprises and government organizations.

Product overview

Snowfire AI offers an adaptive enterprise decision intelligence platform designed for business executives. The platform is a unified system combining a core Decision Intelligence Platform with integrated modules: Decision Collaboration (structured decision workflows), Signals Intelligence (role-aware alerts), Ask Business Data (natural language queries), Metric Intelligence (governed KPI layer), Security & Governance (access controls and SOC 2 compliance), Connectors (700+ data integrations), and Deployment & Time to Value (white-glove onboarding). The platform targets 15 C-suite roles (CEO, CFO, CRO, COO, CMO, CTO, CIO, CDO, CLO, CHRO, Chief of Staff, CRO Risk, CCO, CISO, CSO) with tailored solutions, and addresses 5 key use cases (Valuation/Profitability, Revenue Growth, Tech/Data Utilization, Risk/Compliance/Security, Capital Investment/Portfolio). Organizations can deploy production-ready decision intelligence within 24 hours through pre-built connectors and managed onboarding.

Differentiator

Problem solved

Functional benefit

Products and services

  • Snowfire Decision Intelligence Platform
  • Snowfire ROI Calculator
  • Snowfire Executive Decision Intelligence Solutions

Quantifiable outcome

  • 24-hour production deployment vs 6+ months typical for enterprise AI implementations
  • +4 more outcomes

Companies that use Snowfire AI

Customer profile

Segments12 records

Ideal customer profiles3 records

Snowfire AI technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability11 records

Feature6 records

Snowfire AI partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • AIxCYBER Event (with Aviatrix, LiveOak Ventures)minorGTM or Marketing Partner · 12 March 2026Snowfire.AI appeared as a panelist at the AIxCYBER event in Austin, Texas on March 12, 2026. The event featured Doug Merritt (former Splunk CEO, current Aviatrix CEO) presenting on cybersecurity industry trends alongside panelists from TENEX.AI, Snowfire.AI, and LiveOak Ventures. This appears to be a co-marketing/thought leadership opportunity rather than a strategic partnership.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Snowfire AI competitors and assessment

Company assessment

Direct peers

  • Palantir Technologies: Palantir Foundry and AIP provide enterprise data fusion, ontology, and AI-driven decision intelligence for large organizations and government agencies — directly overlapping Snowfire's adaptive decision intelligence positioning across C-suite personas.
  • ThoughtSpot: ThoughtSpot is an AI-powered analytics platform offering natural-language search, Spotter AI analyst, and embedded BI for business users — directly competitive with Snowfire's Ask Business Data and Signals Intelligence modules.
  • Sisu Data: Sisu is a decision intelligence platform that uses ML to explain metric changes and surface opportunities, targeting enterprise analytics and RevOps teams with similar metric-lineage and anomaly-detection positioning.
  • Tellius: Tellius is an AI-driven decision intelligence platform combining natural-language querying, automated insights, and governed analytics — closely paralleling Snowfire's metric-governed NL-query and signals approach.
  • Domo: Domo is a cloud BI and decision platform offering data integration, real-time dashboards, alerts, and AI insights for executive users — a broader but directly comparable alternative to Snowfire's enterprise decision intelligence platform.
  • Pyramid Analytics: Pyramid Analytics is a decision intelligence platform unifying data preparation, business analytics, and data science with governance — directly competitive with Snowfire's Metric Intelligence and governed analytics positioning.

Broad incumbents

  • Microsoft Power BI: Power BI is the dominant enterprise BI platform with deep Microsoft Fabric and Copilot integration, offering NL Q&A, metrics, and AI insights at massive scale — a broad incumbent alternative to Snowfire's decision intelligence layer.
  • Tableau (Salesforce): Tableau, now under Salesforce, is a leading enterprise analytics and BI platform with Einstein AI features for natural-language queries and predictive insights — a broad incumbent serving Snowfire's same C-suite audience.

Emerging players

  • Mode Analytics: Mode is a collaborative analytics platform combining SQL/Python notebooks, dashboards, and shared reporting — an emerging player in the executive-analytics space with comparable natural-language and metric-governance aspirations.
  • DataRobot: DataRobot is an enterprise AI platform for building, governing, and deploying predictive models, increasingly positioned for decision intelligence use cases that overlap with Snowfire's predictive and signals capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Snowfire AI social profiles

Digital presence

Snowfire AI compliance and trust

Trust signal

Compliance2 records

Snowfire AI financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Snowfire AI leadership team

Management profile

Number of profiles

Profiles4 records

Snowfire AI funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Snowfire AI M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowfire AI

What does Snowfire AI do?

Snowfire AI sells a subscription-based enterprise decision intelligence platform that connects to 700+ business systems (CRM, ERP, finance, HR, security, cloud) and uses data fusion AI plus generative BI to surface real-time internal and external signals, answer natural-language business questions, and run structured decision workflows for executives. The platform is delivered as a managed SaaS with white-glove onboarding enabling production deployment in 24 hours and is positioned for C-suite decision-making at Fortune 5000 enterprises and government organizations.

Is Snowfire AI a public or private company?

Snowfire AI is a private company. It is classified as venture growth investor backed and is currently operating.

When was Snowfire AI founded?

Snowfire AI was founded in 2024. It employs 11 to 50 people.

Where is Snowfire AI based?

Snowfire AI is headquartered in Austin, United States, in the North America region.

How does Snowfire AI make money?

One revenue line is on record: enterprise SaaS Subscription.

Who are Snowfire AI's main competitors?

Direct peers on record are Palantir Technologies, ThoughtSpot, Sisu Data, Tellius, Domo and Pyramid Analytics. Broad incumbents are Microsoft Power BI and Tableau (Salesforce). Emerging players are Mode Analytics and DataRobot.

Does Snowfire AI have an API?

No public API is recorded for Snowfire AI.

What industry is Snowfire AI in?

Snowfire AI's product category is Enterprise Decision Intelligence Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 51321 and its SIC code is 7372.

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Live signals
Business Wire BlogSnowfire AI and Technologent Partner to Give Fortune 1000 Enterprises a Governed Path from Data to DecisionsSnowfire AI and Technologent announced a strategic partnership to bring Snowfire's adaptive decision intelligence platform to Technologent's Fortune 1000 client base. The platform provides governed, auditable SQL-based answers and deploys in under 24 hours on existing infrastructure. Technologent will establish dedicated decision operations teams to support deployment.GlobeNewswireSnowfire.AI Wins 2025 Global Recognition Award for Revolutionizing Executive Decision-Making in the AI EconomySnowfire.AI, a company offering adaptive decision intelligence for executives, won a 2025 Global Recognition Award. Its platform connects over 1,000 data sources and claims a 10x return on investment for smaller firms. The company predicts a 30% productivity gain in the first large-scale AI transformation over five years.B2B SaaS BlogSnowfire AI ❄️🔥 Revenue 2025: $1.1M ARR, $3.3M ValuationThe article presents Snowfire as a provider of an Adaptive AI Decision Intelligence platform aimed at boardroom executives within the AI sector. It highlights the company's 2025 financial metrics, reporting $1.1 million in Annual Recurring Revenue (ARR) and a valuation of $3.3 million. The text serves as promotional material encouraging users to engage with the service.Big TechnologySnowfire AI Emerges from Stealth; Announces Cybersecurity Maverick Greg Genung as CEO and Founder to Redefine Decision Intelligence with Adaptive AI PlatformSnowfire AI has emerged from stealth and appointed Greg Genung as its founder and CEO, following a $2.3 million pre-seed funding round from U.S.-based angel investors. The company plans to launch its Adaptive Decision Intelligence platform later this month to provide real-time insights for executives in sectors such as finance, healthcare, and retail.SnowfireRevenue Intelligence & Decision PlatformSnowfire is a revenue intelligence platform that integrates with over 700 SaaS platforms to automate data aggregation and provide real-time insights for sales and revenue teams. The solution utilizes AI-driven analysis to identify pipeline risks, predict opportunities, and streamline workflows, reducing analysis time from weeks to under 24 hours. Key integrations include major CRM and sales tools such as Salesforce, HubSpot, and Gong.