Way
Way (way.com) is a Fremont-based auto super app offering parking reservations, car wash, gas cashback, EV charging, auto repair, insurance, and refinancing to 10M+ drivers, with a tiered Way+ subscription and a white-label B2B API distributed through 200+ enterprise partners.
- Company typePrivate
- Founded2016
- HeadquartersFremont, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Way does
Way (legal entity Way.com) is a Fremont, California-based private company founded in 2016 that operates an "auto super app" consolidating fragmented car ownership services into a single mobile and web platform. Its consumer-facing product surface spans parking reservations, car wash discovery and subscriptions, gas cashback at 60,000+ stations, EV charger search, auto repair through a 27,000+ shop network, mileage tracking, DIY diagnostic guidance, an insurance quote marketplace (150+ carriers), and auto loan refinancing. The platform serves individual drivers as the primary consumer segment and is distributed via iOS/Android apps (4.9/5 average rating, 78k+ reviews), a direct website, and referral incentives, while monetizing through transaction fees, affiliate commissions, and tiered subscriptions under the Way+ brand (Ruby $9.95/mo, Emerald $19.95/mo, Diamond $29.95/mo).
The technology stack combines a vertical marketplace backend with a growing set of AI-native tools: AI voice agents that handle inbound service calls for auto repair shops, computer-vision-based license plate recognition for car wash operator loyalty, a proprietary parts-and-labor database that powers instant repair estimates, and process automation including CRM, automatic inventory sync, and analytics dashboards for repair shops and car wash operators. Alongside the consumer app, Way runs a B2B white-label/API platform embedded across 200+ enterprise partners including credit unions (Advia, Sea Air, Pheple), banks (Axos), insurers (Harbor, CURE, Bridger, Allstate, Travelers), OEMs, dealership groups (SVG Motors), and service providers (Jiffy Lube, Continental, Oil Changers), generating licensing and partnership revenue. Strategic event-driven distribution includes the Chicago Fire FC/Soldier Field parking partnership and FIFA World Cup 2026 parking reservations across 11-13 U.S. host cities.
Way firmographics
Firmographics- Name
- Way
- Legal name
- Way.com
- Website
- https://way.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Way (way.com) is a Fremont-based auto super app offering parking reservations, car wash, gas cashback, EV charging, auto repair, insurance, and refinancing to 10M+ drivers, with a tiered Way+ subscription and a white-label B2B API distributed through 200+ enterprise partners.
- Ownership category
- akta.pro rank
Way industry classification
Industry- Product category
- Automotive Services Platform
- NAICS
- Parking Lots and Garages (812930), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)
- akta.pro secondary industries
- Car Rental & Ground Mobility Aggregators (THAKAAAJ), Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE), Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL), Rental Car & Mobility Protection (CDW/LDW, Excess/Waiver) Platforms (THALALAI)
Keywords
Where Way is headquartered
LocationHeadquarters
- HQ city
- Fremont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Way business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Way+ Subscription Membership: Monthly subscription tiers (Ruby $9.95/mo, Emerald $19.95/mo, Diamond $29.95/mo) providing bundled car services including parking credits, car washes, gas cashback, roadside assistance, and insurance benefits
- Car Wash Transactions: Single car wash purchases from $4.75 and monthly unlimited memberships from $14.75 at partner car wash locations across 20,000+ locations
- Parking Reservations: Commission from parking reservations at airports, stadiums, events, and city locations
- Auto Repair Network: Network of 27,000+ repair shops offering discounts; Way earns referral fees for bookings
- Gas Cashback: Gas cashback program at 60,000+ stations, earning commission on fuel purchases
- Enterprise/B2B White-Label Solutions: API integrations and white-label automotive services for credit unions, banks, insurers, and OEMs generating revenue through licensing and partnership fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Way+ Ruby: $9.95/mo - Enhanced Towing up to 10 miles, $8 parking credit/month, 1 car wash/3 months, 10% cashback on parking/car wash, up to 25¢/gal gas cashback, $200 glass protection, $500 layoff protection, mechanic hotline, 100-point inspection |
| Subscription | Monthly | Way+ Emerald: $19.95/mo - Towing up to 50 miles, $16 parking credit/month, 1 car wash/month, 25¢/gal gas cashback, $250 glass protection, $750 layoff protection |
| Subscription | Monthly | Way+ Diamond: $29.95/mo - Towing up to 100 miles, $24 parking credit/month, 2 car washes/month, $300 glass protection, $1000 layoff protection |
| Unit Pricing | Pay-as-you-go | Single Car Wash: Starting from $4.75/wash |
| Subscription | Monthly | Monthly Car Wash Membership: Starting from $14.75/month |
| Subscription | Monthly | DIY Diagnostic Monthly: $9.95/month |
| Subscription | Quarterly | DIY Diagnostic Quarterly: $19.95/3 months (33% off) |
| Subscription | Annual | DIY Diagnostic Yearly: $24.95/year (79% off) |
| Subscription | Annual | Mileage Tracker: $70/year |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
Way product offering
Product offeringCore offering
Way operates a unified digital platform that consolidates car ownership services into a single mobile app and website. Consumers can reserve parking at airports, stadiums, and city locations, book single car washes or monthly subscriptions at 20,000+ partner locations, earn cashback at 60,000+ gas stations, find EV chargers, find 27,000+ repair shops, track mileage for taxes, access DIY repair guides, compare auto insurance quotes, and refinance auto loans. A tiered Way+ subscription (Ruby, Emerald, Diamond) bundles parking credits, car washes, gas cashback, roadside assistance, and protection benefits, while a parallel white-label API platform serves credit unions, banks, insurers, OEMs, and auto service providers.
Product overview
Way is an auto super app offering a unified platform for car ownership services across parking, car wash, gas, EV charging, auto repair, insurance, and refinancing. The core consumer app provides booking and savings tools across all service categories, while the Way+ subscription program (Ruby, Emerald, Diamond tiers) bundles benefits including roadside assistance, parking credits, car wash passes, and gas cashback. For business partners, Way offers white-label API solutions and specialized B2B platforms including Way Car Wash for operators and Way Repair for shops. Additional services include Way Mileage Tracker for tax purposes, Way Diagnostic DIY for self-repair guidance, and Way Refinance for auto loan refinancing.
Differentiator
Problem solved
Functional benefit
Brands
- Way+: Premium membership program offering bundled car services including parking credits, car washes, gas cashback, glass breakage protection, layoff protection, mechanics hotline, and 100-point inspection. Available in Ruby, Emerald, and Diamond tiers.
Products and services
- Way Parking Digital parking reservation platform enabling users to book parking spots at airports, stadiums, city locations, and event venues through the Way app and website.
- Way Car Wash Consumer-facing car wash discovery and booking platform offering single washes and monthly subscriptions at over 20,000 partner locations nationwide, with AI-powered customer recognition and loyalty features for operators.
- Way Gas Gas station finder with cashback rewards program offering up to 25¢/gallon savings at 60,000+ gas stations across the United States.
- Way EV Chargers EV charging station search and navigation platform covering all 50 U.S. states with support for Tesla Superchargers and ChargePoint networks.
- Way Auto Repair Auto repair shop marketplace connecting users with over 27,000 top-rated garages, mobile mechanics, and dealerships, offering up to 20% off on oil changes and smog emission checks with cashback rewards.
- Way Mileage Tracker Automatic mileage tracking app for tax deductions and reimbursements with IRS-proof logs, business vs. personal tagging, and bundled benefits including parking cashback, gas discounts up to 25¢/gal, car wash savings, free AD&D insurance, and $100 auto glass protection.
- Way Diagnostic DIY DIY car repair guidance platform providing diagnostic error codes, repair procedures, wiring diagrams, maintenance schedules, and parts/labor specifications matched to the user's specific vehicle.
- Way+ Membership Subscription membership program with three tiers (Ruby $9.95/mo, Emerald $19.95/mo, Diamond $29.95/mo) bundling roadside assistance, parking credits, car wash passes, gas cashback, glass protection, and layoff protection.
- Way Insurance Auto insurance quote marketplace connecting users with 150+ insurance carriers for auto, home, RV, and specialty insurance coverage with quote comparison tools.
- Way Refinance Auto loan refinancing service helping users lower monthly payments and save on interest through the Way platform.
- Way Business API White-label automotive solutions API enabling credit unions, banks, insurers, OEMs, and auto service providers to embed auto insurance, refinancing, EV charging, parking, and savings directly into their ecosystems.
- Way Car Wash Operator Platform (B2B) AI-powered loyalty and membership platform for car wash operators featuring license plate recognition, automated follow-ups, and bundled driver benefits like fuel savings and oil changes to convert one-time visitors into recurring members.
- Way Repair (B2B) AI-powered repair and maintenance platform for auto repair shops with voice agents, instant estimates, CRM integration, inventory sync, and direct access to Way's 10+ million car owners.
Quantifiable outcome
- Save up to $1000/year on car services with Way+ membership
- +4 more outcomes
Companies that use Way
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles4 records
Way technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Way partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship, core and minor.
- Chicago Fire FCflagshipWay's first major sports sponsorship as Official Parking Partner of Chicago Fire FC, providing parking solutions at Soldier Field for all home matches and enhancing fan experience through pre-booked parking
- IWS Acquisition CorporationcoreIWS distributes Way+ membership through Vehicle Service Agreement offerings to credit union members, helping credit unions generate non-deposit income while improving member retention and satisfaction throughout the vehicle ownership lifecycle
- Advia Credit UnioncoreAdvia Credit Union partnered with Way to offer members automotive savings benefits, recapture lost auto loans, and provide Way+ membership for car ownership cost reduction
- Axos BankcoreAxos Bank partnership to help customers reduce rising car costs through Way's automotive savings platform and Way+ membership
- Sea Air Federal Credit UnioncorePartnership to provide auto rate benefits and expand opportunities for members on gas, EV chargers, and parking through Way's automotive services platform
- AllstateminorInsurance carrier partnership offering auto insurance products through Way's platform
- TravelersminorInsurance carrier partnership providing coverage options through Way's platform
- ALLY FinancialminorAutomotive financing partnership for F&I dealership solutions
- CTBC BankminorBanking partnership for automotive financial services integration
- Jiffy LubeminorAuto service provider partnership for oil change and maintenance services
- KLA (Kinetic Leasing Alliance)minorDealership F&I partnership providing automotive financing solutions
- SVG Motors Family of DealershipsminorDealership F&I partnership where Way+ drove increased service bay visits and customer satisfaction
- Oil ChangersminorAuto service provider partnership for oil change services through Way's platform
- ContinentalminorAuto service provider partnership
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Way competitors and assessment
Company assessmentDirect peers
- SpotHero: SpotHero is the leading U.S. airport and event parking reservation marketplace, directly competing with Way Parking. Both aggregate parking inventory for digital booking and target similar consumer and enterprise use cases.
- ParkWhiz: ParkWhiz (acquired by SpotHero) is a parking reservation platform that competes head-to-head with Way's parking product on airports, events, and city parking inventory.
- EverWash: EverWash operates an unlimited car wash subscription platform that competes directly with Way's monthly car wash membership product and similar operator partnerships.
- Upside: Upside (formerly GetUpside) is the dominant cashback rewards platform for gas stations in the U.S., directly competing with Way Gas on consumer fuel savings and station network coverage.
- RepairPal: RepairPal is a marketplace connecting consumers to certified auto repair shops with fair-price estimates, directly overlapping with Way Auto Repair's network and estimate functionality.
- Honk: Honk is an on-demand roadside assistance and towing platform competing with the Way+ membership's towing and roadside benefits, both targeting drivers via insurance, fleet, and consumer channels.
Broad incumbents
- Turo: Turo is the largest peer-to-peer car-sharing marketplace in the U.S. While Way is broader, both target the 'access over ownership' mobility consumer and overlap in car-related booking platforms.
- Getaround: Getaround is a peer-to-peer car-sharing platform with adjacent mobility and booking-platform dynamics; both it and Way aggregate vehicle access through digital marketplaces.
- Jerry: Jerry is an AI-driven auto insurance and refinancing comparison super-app with a similar 'all car services in one place' consumer thesis, overlapping with Way Insurance and Way Refinance.
Emerging players
- YourMechanic: YourMechanic provides on-demand mobile auto repair and mechanic dispatch, partially overlapping with Way Auto Repair's mobile mechanic offering within Way's 27,000+ repair network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Way social profiles
Digital presenceWay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Way leadership team
Management profileNumber of profiles
Profiles7 records
Way funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Way M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Way
What does Way do?
Way operates a unified digital platform that consolidates car ownership services into a single mobile app and website. Consumers can reserve parking at airports, stadiums, and city locations, book single car washes or monthly subscriptions at 20,000+ partner locations, earn cashback at 60,000+ gas stations, find EV chargers, find 27,000+ repair shops, track mileage for taxes, access DIY repair guides, compare auto insurance quotes, and refinance auto loans. A tiered Way+ subscription (Ruby, Emerald, Diamond) bundles parking credits, car washes, gas cashback, roadside assistance, and protection benefits, while a parallel white-label API platform serves credit unions, banks, insurers, OEMs, and auto service providers.
Is Way a public or private company?
Way is a private company. It is classified as venture growth investor backed and is currently operating.
When was Way founded?
Way was founded in 2016. It employs 251 to 500 people.
Where is Way based?
Way is headquartered in Fremont, United States, in the North America region.
How does Way make money?
Six revenue lines are on record. Way+ Subscription Membership is the primary driver. The others are car Wash Transactions, parking Reservations, auto Repair Network, gas Cashback and enterprise/B2B White-Label Solutions.
Who are Way's main competitors?
Direct peers on record are SpotHero, ParkWhiz, EverWash, Upside, RepairPal and Honk. Broad incumbents are Turo, Getaround and Jerry. YourMechanic is listed as an emerging player.
Does Way have an API?
No public API is recorded for Way.
What industry is Way in?
Way's product category is Automotive Services Platform. Its primary akta.pro industry code is BPAMAHAL, Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside), with a secondary code of THAKAAAJ, Car Rental & Ground Mobility Aggregators. Its NAICS code is 812930 and its SIC code is 7500.