BBT.live
BBT.live provides BeBroadband® as a Service, a patented SD-WAN/SASE/ZTNA secure connectivity platform that enables telecom operators and managed service providers to deliver enterprise-grade networking and security to SMB/SME customers via a single subscription. Headquartered in Tel Aviv, Israel, and a wholly owned subsidiary of Accel Solutions Group (TASE: ACCL).
- Company typePrivate
- Founded2019
- HeadquartersTel Aviv, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BBT.live does
BBT.live is an Israeli secure connectivity platform provider headquartered in Tel Aviv, founded in 2016. The company develops and sells BeBroadband® as a Service, an agnostic, cloud-native and on-premise platform protected by issued U.S. patents. The platform integrates SD-WAN, SASE (Secure Access Service Edge), SSE (Security Service Edge), and ZTNA (Zero Trust Network Access) technologies, with embedded security from Check Point (NGFW, device protection, ZTNA via BeTNA), Deep Packet Inspection from Rohde & Schwarz (Pace 2 engine), and optional acceleration via NVIDIA BlueField DPUs. The platform is hardware, cloud, and network agnostic, supporting white-box deployment on Dell, Intel, and Advantech devices and any hypervisor/VM environment.
The company operates an indirect, channel-first business model targeting telecom operators, ISPs, and managed service providers. Service providers receive a single subscription that enables them to offer connectivity, security, WAN optimization, cyber protection, and multi-tenant orchestration to SMB/SME and mid-market end customers—eliminating service provider CapEx. BBT.live also generates revenue from edge device hardware sales pre-installed with BeBroadband software. Named customers include Cellcom (Israel's leading telecom), an apparel retailer, a financial institution, a distributed live streaming company, a public safety organization, and a supermarket chain; active markets span Israel, France, the United States, and Japan.
BBT.live has raised approximately $11.5 million in cumulative seed funding across four rounds between 2022 and 2025, and in 2025 became a wholly owned subsidiary of Accel Solutions Group (TASE: ACCL), a publicly traded cybersecurity and secure connectivity ecosystem on the Tel Aviv Stock Exchange.
BBT.live firmographics
Firmographics- Name
- BBT.live
- Legal name
- BBT.live
- Website
- http://BBT.live
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BBT.live provides BeBroadband® as a Service, a patented SD-WAN/SASE/ZTNA secure connectivity platform that enables telecom operators and managed service providers to deliver enterprise-grade networking and security to SMB/SME customers via a single subscription. Headquartered in Tel Aviv, Israel, and a wholly owned subsidiary of Accel Solutions Group (TASE: ACCL).
- Ownership category
- akta.pro rank
BBT.live industry classification
Industry- Product category
- Secure Access Service Edge (SASE) Platform
- NAICS
- Wired Telecommunications Carriers (517111), Computer Systems Design and Related Services (54151)
- SIC
- Computer Communications Equipment (3576), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Storage Networking (Fibre Channel, iSCSI, NVMe-oF) (HDABAEAG)
- akta.pro secondary industries
- Storage Networking & Connectivity (Fibre Channel, iSCSI, HBAs, Switches) (HDACACAF), Confidential Computing & Hardware-backed Protection (TEE/HSM) (HDADAFAJ), DNS, Anycast & Traffic Steering (GSLB, Geo-routing) (HDABAGAE)
Keywords
Where BBT.live is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
BBT.live business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- BeBroadband® as a Service Subscription: Service providers receive a single subscription that enables them to offer connectivity, security, WAN optimization, cyber protection, multi-tenant orchestration, and support to their SMB/SME clients. The subscription model eliminates service provider CapEx when deploying advanced networking and security services.
- Edge Device Hardware: Hardware sales of edge appliances pre-installed with BeBroadband software. Compatible with white-box hardware from Dell, Intel, Advantech and others. Can also run on hypervisor/VM environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single subscription for service providers including all platform features |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
BBT.live product offering
Product offeringCore offering
BBT.live provides BeBroadband® as a Service, a patented, cloud-native and on-premise secure connectivity platform that integrates SD-WAN, SASE, SSE, and ZTNA technologies. The platform is sold as a single subscription to service providers and telecom operators, enabling them to deliver managed secure connectivity, WAN optimization, and cyber protection to SMB/SME and mid-market end customers over any public network. It bundles embedded Check Point security, Rohde & Schwarz DPI-based WAN optimization, AI-driven routing, multi-WAN aggregation, and zero-touch provisioning on hardware from Dell, Intel, Advantech, or any x86/hypervisor.
Product overview
BBT.live offers BeBroadband® as a Service as its core unified platform—a cloud-native and on-premise secure connectivity solution protected by U.S. patents. The platform integrates SD-WAN, SSE, SASE, and ZTNA technologies to enable service providers to deliver secure connectivity for SMB/SME and mid-market customers. Key modules include: BeBroadband® as a Service (core platform), BeTNA (ZTNA component), Triple Layer Security (combining Check Point security, ZTNA, and DPI), Device Protection, WAN Optimization (using Rohde & Schwarz Pace 2 DPI), Zero Touch Provisioning, Multi-Tenancy orchestration, Internet Breakout, and the Orchestrator Dashboard. The platform is hardware, cloud, and network agnostic, running on white-box devices from Dell, Intel, Advantech, and others.
Differentiator
Problem solved
Functional benefit
Brands
- BeBroadband® as a Service: An agnostic, cloud-native and on-premise Secure Connectivity platform protected by issued U.S. patents, designed for service providers and virtual service providers, enabling them to easily deliver secure connectivity between branch offices and remote users for SMB/SME and mid-market customers.
- BeTNA (BeBroadband Trust Network Access)
Products and services
- BeBroadband® as a Service Agnostic, cloud-native and on-premise Secure Connectivity platform protected by issued U.S. patents, designed for service providers to deliver secure connectivity between branch offices and remote users for SMB/SME and mid-market customers over any available public network. Incorporates SD-WAN, SSE, SASE, and ZTNA technologies.
- BeTNA – BeBroadband® Trust Network Access Zero Trust Network Access (ZTNA) functionality that ensures data security and integrity throughout the network as part of the triple-layer security architecture. Sold as a component of the BeBroadband as a Service platform for service providers.
Quantifiable outcome
- Eliminates service provider CapEx when deploying advanced networking and security services
- +3 more outcomes
Companies that use BBT.live
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
BBT.live technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature8 records
BBT.live partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core and minor.
- Telit CinterionstrategicPartnership announced in June 2024 for IoT and connectivity solutions integration.
- ProdwarestrategicBusiness collaboration announced February 2024 for solution integration and go-to-market alignment.
- NVIDIAstrategicNVIDIA BlueField DPU platforms used to accelerate secure access service edge transformation. BBT.live is a member of the NVIDIA Inception Program.
- Rohde & SchwarzcorePartnership to provide telco-grade SDx with Rohde & Schwarz Pace 2 DPI engine integrated into BeBroadband platform for Deep Packet Inspection capabilities.
- AdvantechcoreStrategic partnership for SD-WAN-based SASE solution. Advantech provides hardware with BeBroadband as a Service preloaded. Joint presence at MWC Barcelona and CommunicAsia 2023. Advantech case study documents SMB/SME edge connectivity solution.
- Check Point Software TechnologiescoreSecurity partnership providing embedded Check Point Device Protection by default. Includes CloudGuard integration and Next-Generation Firewall capabilities. Zero Trust Network Access (ZTNA) functionality through BeTNA. Joint presence at CPX2024 Las Vegas.
- MitoTecminorMitoTec added BBT.live software-defined connectivity to their solutions portfolio for distribution to end customers.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
BBT.live competitors and assessment
Company assessmentDirect peers
- Cato Networks: Cato Networks is the most direct comparable: a cloud-native SASE platform converging SD-WAN, security, and ZTNA, with a strong focus on mid-market and SMB segments delivered via the channel — exactly BBT.live's positioning. Both compete for service-provider and mid-market wallet share.
- Versa Networks: Versa Networks offers a unified SASE/SD-WAN platform delivered via service providers and MSPs, with multi-tenancy, ZTNA, and AI-driven routing — closely mirroring BBT.live's feature set and service-provider-led GTM. Directly competes for the same partner-led SMB/mid-market deals.
- Aryaka Networks: Aryaka delivers managed SD-WAN and SASE as a service with a strong service-provider channel, multi-tenant architecture, and focus on enterprise plus mid-market customers. Its channel-first, service-provider-led model closely mirrors BBT.live's go-to-market motion.
- Open Systems: Open Systems is a managed SASE/SD-WAN provider specifically focused on SMB/SME and mid-market customers, with deep service-provider DNA and a subscription-based delivery model. Highly comparable to BBT.live in target customer, business model, and channel orientation.
- Cradlepoint: Cradlepoint (now part of Ericsson) delivers 4G/5G wireless SD-WAN and SASE for SMB and branch use cases, with multi-WAN bonding and zero-touch provisioning that overlap directly with BBT.live's edge and multi-WAN capabilities.
Broad incumbents
- Fortinet: Fortinet is a broad incumbent with FortiGate SD-WAN and FortiSASE converging networking and security for SMB through enterprise. It competes with BBT.live's Check Point-backed security and SD-WAN, though Fortinet owns the full stack rather than partnering.
- SonicWall: SonicWall is an established SMB-focused security and SD-WAN vendor with deep channel distribution to MSPs and service providers. Comparable in target segment (SMB/SME) and channel motion, though broader portfolio and larger scale.
- WatchGuard Technologies: WatchGuard provides unified threat management, SD-WAN, and secure connectivity with a channel-first model heavily oriented to MSPs serving SMB/SME. Comparable target segment and channel dynamics, though broader portfolio than BBT.live's focused SASE platform.
- Barracuda Networks: Barracuda delivers security, SD-WAN, and secure connectivity solutions with strong MSP/MSSP channel reach into SMB/SME. Overlaps with BBT.live's service-provider-led SASE positioning, particularly for branch and remote-user security use cases.
- Zscaler: Zscaler is the SSE/ZTNA market leader and a foundational competitor to BBT.live's BeTNA and SSE components. While Zscaler focuses on enterprise and large mid-market, its continued down-market push threatens BBT.live's service-provider-led SMB/SME motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BBT.live social profiles
Digital presenceBBT.live financial estimates
Financial estimateRevenue estimate
Valuation estimate
BBT.live leadership team
Management profileNumber of profiles
Profiles1 record
BBT.live funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BBT.live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BBT.live
What does BBT.live do?
BBT.live provides BeBroadband® as a Service, a patented, cloud-native and on-premise secure connectivity platform that integrates SD-WAN, SASE, SSE, and ZTNA technologies. The platform is sold as a single subscription to service providers and telecom operators, enabling them to deliver managed secure connectivity, WAN optimization, and cyber protection to SMB/SME and mid-market end customers over any public network. It bundles embedded Check Point security, Rohde & Schwarz DPI-based WAN optimization, AI-driven routing, multi-WAN aggregation, and zero-touch provisioning on hardware from Dell, Intel, Advantech, or any x86/hypervisor.
Is BBT.live a public or private company?
BBT.live is a private company. It is classified as corporate owned and is currently operating.
When was BBT.live founded?
BBT.live was founded in 2019. It employs 11 to 50 people.
Where is BBT.live based?
BBT.live is headquartered in Tel Aviv, Israel, in the Middle East region.
How does BBT.live make money?
Two revenue lines are on record. BeBroadband® as a Service Subscription is the primary driver. The others are edge Device Hardware.
Who are BBT.live's main competitors?
Direct peers on record are Cato Networks, Versa Networks, Aryaka Networks, Open Systems and Cradlepoint. Broad incumbents are Fortinet, SonicWall, WatchGuard Technologies, Barracuda Networks and Zscaler.
Does BBT.live have an API?
No public API is recorded for BBT.live.
What industry is BBT.live in?
BBT.live's product category is Secure Access Service Edge (SASE) Platform. Its primary akta.pro industry code is HDABAEAG, Storage Networking (Fibre Channel, iSCSI, NVMe-oF), with a secondary code of HDACACAF, Storage Networking & Connectivity (Fibre Channel, iSCSI, HBAs, Switches). Its NAICS code is 517111 and its SIC code is 3576.