ifeel

What ifeel does

ifeel is a Madrid-headquartered mental health technology company, founded in 2017, that sells a B2B platform combining AI-powered clinical triage with licensed therapists to deliver measurement-based mental health care. The company targets two primary customer segments: large enterprises with 10,000+ employees across more than nine industries (pharmaceutical, financial services, automotive manufacturing, retail, hospitality, energy, logistics, maintenance and security, and technology) and insurance and reinsurance carriers seeking to reduce mental-health-related claims costs. Operating across 90+ countries with services delivered in 50+ languages, ifeel reports coverage of 10M+ lives, 1.8M+ active therapy users, and a clinician network of 1,000+ licensed psychologists across 30+ specialisations.

The core platform is built on the proprietary ifeel Verity® measurement-based care model, which applies validated clinical scales (PHQ, GAD, WSAS, SOFAS) to stratify risk and track outcomes from the first session. AI is applied across four named capability layers — anomaly detection in triage, predictive analytics, process automation of risk classification, and a recommendation engine that matches users to therapy modalities — all supervised by a Chief Clinical Officer and an in-house Clinical Research Department. Supporting modules include Smart Care triage, ifeel Health Engine integration, Broker 360 intermediary enablement, Self-Care Hub, text and video therapy, and an Activation Programme for enterprise rollout. The platform is certified to ISO 27001, HIPAA, and GDPR standards.

Revenue is generated through enterprise subscription contracts (typically annual, quote-based, sized to organisation headcount) and through insurance channel partnerships that combine embedded distribution via 50+ insurance and reinsurance players with multi-year outcome-based and shared-savings arrangements tied to claims cost reduction (with 50/50 splits cited in source material). Go-to-market combines direct enterprise field sales targeting HR leaders, CFOs, and C-suite buyers with insurance-and-broker channel partnerships, supported by event-led demand generation (e.g., Insurtech Insights), thought-leadership content (annual Silent Profit Drain whitepaper, Mental Health Report), and pilot programmes. The company has raised approximately $40M across four disclosed rounds, including a €10M Series A in November 2022 and a $20M Series B in May 2024 led by FinTLV Ventures and Korelya Capital with participation from SCOR Ventures, Nauta Capital, and UNIQA Ventures.

Name

ifeel

Legal name

Digital Minds Solutions

Website

https://ifeelonline.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

Madrid-based mental health technology company that combines AI-powered clinical triage with a network of 1,000+ licensed psychologists to deliver measurement-based mental health care to large enterprises and insurance and reinsurance carriers across 90+ countries.

Ownership category

akta.pro rank

Product category

Enterprise Mental Health Platform

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Insurance Funds (52519)

SIC

Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK)

akta.pro secondary industries

Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)

Keywords

• Employee mental health
• Clinical triage platform
• Measurement-based care
• Corporate wellness software
• Insurance mental health

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Enterprise Mental Health Subscription: B2B subscription model providing mental health solutions to large enterprises. Pricing is based on organization size and scope of services, typically delivered as a monthly or annual subscription. The company works with Customer Success teams and dedicated specialists to ensure implementation and ongoing engagement.
2. Insurance Partnership Model: Partnerships with insurance and reinsurance companies offering mental health solutions integrated into insurance products. Revenue generated through broker partnerships and direct insurer relationships, providing claims cost reduction and member engagement services.
3. Broker and Intermediary Services: Services to brokers and advisors including educational webinars, engagement toolkits, and multilingual enablement materials to help intermediaries communicate the value of mental health solutions to their clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

ifeel is an enterprise mental health platform that combines AI-powered clinical triage with human clinical oversight to deliver personalized therapy and well-being support to employees of large organizations. The platform stratifies mental health risk within 24 hours using validated clinical scales (PHQ, GAD, WSAS, SOFAS), routes individuals to appropriate care pathways, and matches them with a network of 1,000+ licensed psychologists across 50+ languages. It serves enterprises, insurance companies, and reinsurers with subscription-based mental health benefits, real-time analytics dashboards for HR leaders, and outcome-based pricing tied to measurable reductions in absenteeism and claims costs.

Product overview

ifeel is an enterprise mental health platform providing a unified solution combining AI-powered clinical triage, validated measurement-based care (ifeel Verity®), and data-driven analytics to deliver personalised mental health support to employees across 90+ countries. The core Employee Wellbeing Platform serves as the central hub, complemented by ifeel for Insurance (targeting insurers and brokers with Smart Care and Broker 360 modules), industry-specific solutions (Pharma, Finance, Automotive, Retail, Energy, Hospitality, Logistics, Maintenance/Security, and Technology), and value-added services including a Self-Care Hub, Text Therapy, Video Therapy, Activation Programme, Clinical Research Department, and Media Hub. The platform operates globally with localisation across 50+ languages and is built on a measurement-based care model using validated clinical scales (PHQ, GAD, WSAS, SOFAS) to ensure the right care is delivered at the right time.

Differentiator

Problem solved

Functional benefit

Brands

• ifeel Verity®: The company's clinical outcomes-focused mental health model based on systematic assessment using validated clinical scales (PHQ, GAD, WSAS, SOFAS), enabling real-time tracking of improvement from the first session.
• ifeel for Insurances
• The Silent Profit Drain

Products and services

• Employee Wellbeing Platform Scalable, data-driven mental health platform for enterprises combining AI-enhanced triage, real-time analytics, and clinical expertise to proactively address employee mental health challenges at scale, reduce absenteeism, and deliver measurable business outcomes.
• ifeel Verity® Measurement-based care model and clinical outcomes system based on systematic assessment using validated clinical scales (PHQ, GAD, WSAS, SOFAS), enabling real-time tracking of improvement from day one and ensuring the right care is delivered to every employee.
• Activation Programme Onboarding and implementation service that includes rapid risk identification, clinician-led diagnosis, rollout initiation, programme activation, ongoing evaluation, and organisation-wide adoption support for enterprise clients.
• ifeel for Insurance Mental health solution for insurers, reinsurers, and brokers that delivers actionable insights to reduce costs and strengthen outcomes, achieving up to 40% lower claim costs through AI-powered triage and therapy pathways.
• Smart Care AI-powered triage system enabling real-time risk detection and a 24-hour path from assessment to treatment, reducing claims costs while enhancing member experience. Includes shared-savings incentives for early detection.
• Broker 360 by ifeel Programme empowering brokers and advisors to deliver clinically-led mental health programmes and insights that improve client outcomes, strengthen renewals, and expand their value proposition.
• ifeel Health Engine Digital health integration engine that seamlessly integrates into existing health apps and corporate ecosystems, driving engagement and retention through personalised, evidence-based mental health care.
• Self-Care Hub Self-service digital resources including mood and stress tracking, tailored exercises, and psychoeducation grounded in proven therapeutic approaches. Supports early intervention and engagement with insights feeding back into care plans.
• Text Therapy Confidential, personalised text-based therapy with licensed psychologists, including asynchronous audio/video notes and targeted exercises. Session-to-session checks keep care aligned with goals.
• Video Therapy Secure, accessible 40-minute live video sessions in multiple languages delivered with professional confidentiality and robust technical safeguards. Care pathways adapt in real time based on validated outcome change.
• Pharma Mental Health Solution Tailored mental health solution for pharmaceutical companies addressing regulatory pressure, high turnover among specialists, frontline burnout, and global complexity with AI-powered risk detection, role-specific support, clinical-grade crisis management, and compliance-ready reporting.
• Financial Services Mental Health Solution Mental health solution for banking and finance institutions mitigating human capital risk through predictive analytics, confidential rapid access, crisis management, board-ready reporting, and cultural fit adaptations.
• Automotive Manufacturing Mental Health Solution Workforce mental health solution for automotive manufacturing designed for high-volume, multi-site operations with plant-level risk mapping, tiered support, on-the-ground crisis response, and operational dashboards.
• Retail Mental Health Solution Mental health solution for retail frontline addressing turnover, short-term absenteeism, and customer experience risk with store-level analytics, flexible support across modalities, and ROI dashboards.
• Energy Sector Mental Health Solution Mental health solution for the energy sector addressing rising absenteeism, stress in critical roles, and global workforce complexity with proactive risk detection, personalised remote support, crisis management, and real-time insights.
• Hospitality Mental Health Solution Culturally adapted, multilingual mental health solution for hospitality protecting service quality and profitability with real-time risk detection, multilingual support, 24/7 crisis response, and performance dashboards.
• Logistics Mental Health Solution Mental health solution for logistics addressing high operational pressure, structural absenteeism, rotating shifts, and lack of preventive support with early risk identification, personalised care by risk level, and real-time analytical dashboards.
• Maintenance and Private Security Mental Health Solution Mental health solution for maintenance and private security companies addressing high turnover, night shifts, stigma, and physical/psychological strain with early identification technology, direct workplace care, personalised programmes, and middle management training.
• Technology Sector Mental Health Solution Mental health solution for the tech industry addressing high burnout levels, depression prevalence, talent turnover, and multicultural remote teams with real-time diagnostics, personalised plans, multilingual support, and cultural transformation programmes.

Quantifiable outcome

• Up to 40% lower claim costs for insurers using AI-powered triage and therapy pathways
• +10 more outcomes

Named customers12 records

Segments11 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered strategic partner, customer partner, event partner and channel partner.

• SCORstrategic partnerStrategic or Co-development PartnerGlobal reinsurance company that has partnered with ifeel for mental health support. SCOR employees have benefited from ifeel's solution with increased open conversations about mental health. ifeel hosted joint webinar with SCOR to unveil the Mapping the Impact whitepaper.
• Hyattcustomer partnerStrategic or Co-development PartnerGlobal hospitality company providing ifeel's mental health solution to employees. Hyatt employees have valued the psychological support and wellbeing tools, citing increased security and non-intrusive support that adapts to individual pace.
• Insurtech Insightsevent partnerGTM or Marketing PartnerIndustry conference organizer where ifeel executives participate as panelists and thought leaders. ifeel has appeared at Insurtech Insights events in London and NYC discussing mental health innovation in insurance.
• ReMarkchannel partnerGTM or Marketing PartnerPartnered with ReMark (toolkit of Vitality) to co-host webinar on physical and mental health technology demonstrating positive impact for insurers.
• Circularevent partnerGTM or Marketing PartnerCo-hosted webinar on building future-proof wellbeing programs capable of withstanding future changes in the workplace.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lyra Health: Lyra Health is a US-based mental health benefits platform serving employers and health plans with therapy, coaching, and AI-augmented care navigation. It is a direct competitor to ifeel in the employer-sponsored mental health benefits category with a similar outcome-measurement and enterprise sales model.
• Spring Health: Spring Health is a global mental health benefits provider for employers and health plans offering precision mental healthcare, therapy, coaching, and medication with a measurement-based care approach. It competes head-to-head with ifeel in employer-sponsored mental health, particularly as it expands into European markets.
• Modern Health: Modern Health is a comprehensive mental health platform for employers offering therapy, coaching, meditation, and self-care with a global delivery model. It is a direct competitor to ifeel's enterprise mental health platform, especially for multinational employers seeking localized coverage.
• Headspace Health: Headspace Health (formed by the Headspace-Ginger merger) provides mental health support, therapy, coaching, and meditation to employers, health plans, and individuals. It overlaps with ifeel in the employer and payer-sponsored mental health category with comparable B2B distribution.
• Unmind: Unmind is a UK-based workplace mental health platform offering training, therapy, and measurement-based tools to employers. It is one of ifeel's closest European-headquartered direct competitors pursuing the same enterprise and insurer GTM motion.

Emerging players

• Wysa: Wysa is an AI-driven mental health chatbot and self-care platform used by employers and health plans, with a focus on early intervention and self-guided support. It is an emerging player with partial overlap to ifeel's self-care and triage capabilities.
• Meru Health: Meru Health is a digital mental health clinic offering therapist-led, measurement-based care programs for depression and burnout, distributed through employers and health plans. It is an emerging player with overlap in measurement-based care and employer GTM.
• Calm Health: Calm Health is the B2B arm of Calm, providing employer and health plan access to mental wellness, meditation, and sleep tools. It is an emerging player in employer mental well-being with adjacent rather than direct therapy offerings relative to ifeel.

Broad incumbents

• Teladoc Health (BetterHelp): Teladoc Health operates one of the largest global telehealth and mental health platforms, including BetterHelp for direct-to-consumer therapy. It is a broad incumbent with overlapping employer, payer, and consumer mental health capabilities, exerting competitive pressure across ifeel's segments.
• Included Health: Included Health (formerly Doctor On Demand and Grand Rounds) is a virtual care and navigation platform offering mental health, medical, and benefits support to employers and health plans. It is a broad incumbent in employer-sponsored virtual care with comparable behavioral health offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ifeelonline?lang=en
• Facebookfacebook.com/ifeelonlineES
• LinkedInes.linkedin.com/company/ifeelonline

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ifeel