Immersiv.io
Immersiv.io builds ARISE, a white-label XR platform that overlays real-time sports statistics and immersive 3D experiences onto live broadcasts for sports leagues, broadcasters, and telecom operators across all major AR devices.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Immersiv.io does
Immersiv.io is a Paris-based extended reality (XR) software company founded in 2016 by Emmanuelle Roger (CEO) and Stéphane Guérin (CTO) that builds immersive fan-experience technology for the global sports and media industries. Its flagship platform, ARISE, combines computer vision, machine learning, and spatial computing to overlay real-time player statistics, heatmaps, and multi-angle 3D replays onto live sports content on mobile devices and AR glasses. A proprietary audio recognition system synchronizes AR content with live TV broadcasts without manual calibration, and the platform supports all major XR hardware, including Apple Vision Pro, Meta Quest, Snap Spectacles, Magic Leap, Xreal, and Jio Glasses.
The company monetizes primarily through B2B enterprise licensing of ARISE and a complementary "Future of TV" module that enables media operators to deploy OTT platforms on XR devices. A secondary Smart Stadium 5G solution area extends the technology into venue-based deployments with telcos. Customers include sports federations and leagues (FIFA, DFL, NHL, MLS), broadcasters (BBC Sport, ESPN, DAZN, France Télévisions), and telecommunications operators (Orange, Deutsche Telekom, Vodafone, Verizon, Rogers), with white-label deployments and direct enterprise field sales as the dominant go-to-market motion. The product is also available on AWS Marketplace for broader enterprise procurement.
Operating with 11–50 employees from headquarters in central Paris, Immersiv.io has accumulated industry recognition including Sports Business Journal power-player status, Forbes coverage, and an MIT Sloan award. The company is privately held and founder-owned, with a single disclosed investment from SAP.iO in 2020 and no public revenue or ARR figures. The business model is anchored in multi-year enterprise contracts with sports rights-holders, broadcasters, and telcos seeking to differentiate their fan engagement against streaming and social-media competition.
Immersiv.io firmographics
Firmographics- Name
- Immersiv.io
- Legal name
- Immersiv.io
- Website
- https://immersiv.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Immersiv.io builds ARISE, a white-label XR platform that overlays real-time sports statistics and immersive 3D experiences onto live broadcasts for sports leagues, broadcasters, and telecom operators across all major AR devices.
- Ownership category
- akta.pro rank
Immersiv.io industry classification
Industry- Product category
- Sports XR Software
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industry
- Metaverse & Social Virtual Worlds (BPAMAKAF)
Keywords
Where Immersiv.io is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Immersiv.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- ARISE Licensing/Platform Fees: White-label ARISE solution licensed to sports leagues, clubs, and media companies. B2B enterprise licensing model with multi-year contracts.
- OTT/XR Platform Solutions: Off-the-shelf solution for media operators to deploy XR OTT platforms on devices like Apple Vision Pro
- Professional Services: Custom development and implementation services for bespoke XR experiences for enterprise clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Immersiv.io product offering
Product offeringCore offering
Immersiv.io develops and licenses ARISE, an extended reality (XR) platform that combines computer vision, machine learning, and spatial computing to deliver interactive live sports viewing experiences. The platform enables sports leagues, broadcasters, and telecom operators to provide fans with real-time player statistics, multi-angle camera views, AR overlays synchronized to live broadcasts, and immersive 3D mini-pitch experiences on mobile devices and AR glasses. It also offers an off-the-shelf "Future of TV" OTT solution for XR devices such as Apple Vision Pro and Meta Quest.
Product overview
Immersiv.io offers a unified XR platform focused on transforming sports and media fan experiences. The core product is ARISE, an augmented reality sports platform providing interactive real-time statistics, player tracking visualizations, and personalized viewing controls for fans at home or in-stadium. Complementary to ARISE is the Future of TV module, an off-the-shelf solution for media operators to deploy immersive OTT content on XR devices including Apple Vision Pro, Meta Quest, and smart glasses. The company also develops Smart Stadium 5G solutions for venue-based experiences. Together, these products enable sports leagues, broadcasters, and operators to deliver next-generation viewing experiences across multiple devices and use cases.
Differentiator
Problem solved
Functional benefit
Brands
- ARISE: Main product solution that mixes computer vision, machine learning, and extended reality to empower sports fans with interactive and personalized live sports experiences.
Products and services
- ARISE Immersiv.io's flagship augmented reality sports experience platform that empowers fans with interactive and personalized live sports viewing. ARISE enables real-time statistics, player heatmaps, 3D visualizations, and multi-angle camera control directly on mobile devices or AR glasses for sports leagues, broadcasters, and telecom operators.
- Future of TV An off-the-shelf XR OTT solution enabling media companies and operators to deploy immersive and personalized TV experiences on XR devices such as Apple Vision Pro, Meta Quest, and other smart glasses, with white-label capabilities for quick market entry.
- Smart Stadium 5G Solutions 5G-enabled in-stadium AR experiences and venue-based media solutions supporting real-time data transmission, augmented reality applications, and innovative media production capabilities for sports venues, deployed with telecom operators.
Quantifiable outcome
- AR experiences available in real-time for live matches and shortly after full-time for replays
- +2 more outcomes
Companies that use Immersiv.io
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Immersiv.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability8 records
Feature5 records
Immersiv.io partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- FIFAcoreOfficial data provider partnership for FIFA World Cup 3D Experience. Immersiv.io technology powered the BBC Sport 3D Experience allowing users to relive World Cup matches with multiple camera angles.
- BBC SportcorePartnership to deliver BBC Sport's 3D Experience for FIFA World Cup, exclusive to UK users via bbc.co.uk/3dWorldCup
- OrangecoreSmart Stadium 5G project at Orange Velodrome in Marseille. Immersiv.io tested and demonstrated new stadium AR experiences including Augmented Match application with real-time player statistics on connected glasses.
- Deutsche TelekomcoreMagenta TV FIFA WM 2022 AR experience development. Created mini-pitch AR experience synchronized with live TV through audio recognition. Also partnered for FC Bayern Munich AR activations at Allianz Arena.
- DFL (Deutsche Fußball Liga)coreBundesliga AR experiences including Supercup immersive football experience. ARISE solution used for DFL Supercup 2022 and ongoing Bundesliga innovations.
- NHLcoreNHL Technology Showcase featuring ARISE with player and puck tracking on mobile phones via Verizon and Apple partnership.
- France TélévisionscoreFranceTV Sport VR application for Apple Vision Pro with 8K 360° 3D content for Olympics and major sports events.
- NrealcorePartnership for AR glasses experiences. Nreal Light smartglasses used for Bundesliga Supercup Personalized 3D streaming service demonstration.
- SnapcoreSpectacles AR lens development. Created LA Rams Mini Game lens for Snap's next-generation Spectacles, first Spectacles drink developed with an NFL team.
- MicrosoftcoreHoloLens experiences for sports broadcast. Created MR experience for France Televisions sports broadcast using HoloLens 2.
- Vodafonecore5G Fan App trials during Wales Women's Six Nations Rugby match at Principality Stadium. Revolutionary 5G experience for fans.
- Verizoncore5G edge compute testing for hockey fans with real-time stats in arenas using 5G Ultra Wideband and phone pointing at the ice.
- AWScoreARISE now live on AWS Marketplace for enterprise deployment. Partnership with AWS Outpost Mobile Edge Computing (MEC) for Rogers 5G AR immersive fan experience.
- FC Bayern MunichcoreAR social experience at Allianz Arena entrance with giant animated avatars of Neuer, Pavard, Muller & Kimmich. Interactive mini-game with 3D objects.
- Los Angeles RamscoreSnap Spectacles AR lens partnership for NFL Wild Card games. LA Rams Mini Game was first Spectacles drink developed with an NFL team.
- Rogerscore5G AR immersive in-venue fan experience testing with AWS Outpost Mobile Edge Computing, Ericsson, and Immersiv.io partnership.
- ApplecoreFuture of TV solution for Apple Vision Pro. Off-the-shelf solution for media operators to deploy XR OTT platforms on visionOS.
- MetacoreMeta Quest compatibility for XR experiences and streaming applications.
- Magic LeapcoreMagic Leap AR glasses compatibility and partnership for sports experiences.
- UbisoftminorPart of Ubisoft Entrepreneur Lab 5th season with 8 international startups focusing on social entertainment.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Immersiv.io competitors and assessment
Company assessmentDirect peers
- Second Spectrum: Provides real-time sports tracking, computer vision, and AR/data-overlay visualizations for live broadcasts and in-venue experiences, including NBA, NFL, and Premier League deals. Closely comparable to Immersiv.io in combining CV/ML sports analytics with broadcast and in-arena AR visualization.
- ChyronHego: Supplies broadcast graphics, real-time sports data visualization, and AR/augmented broadcast overlays to sports leagues and broadcasters worldwide. Direct overlap with Immersiv.io's ARISE capabilities for sports broadcasting and in-venue graphics.
- StatusPRO: Developer of immersive VR/AR sports experiences including NFL PRO ERA and NBA-themed products on Meta Quest. Comparable sports-focused XR consumer experience layer aligned with Immersiv.io's sports XR fan engagement strategy.
- Beyond Sports (Sony): Provides real-time sports data visualization, virtual production, and AR/VR fan experiences using tracked broadcast data, now part of Sony. Highly comparable to Immersiv.io's use of player tracking + 3D visualization for sports storytelling.
Broad incumbents
- Pixellot: AI-automated sports video and broadcast production platform used by federations, leagues, and broadcasters globally. Adjacent competitor as a more automated, lower-touch alternative for sports media workflows Immersiv.io also targets.
- Disguise: Provides extended reality stages, LED volumes, and broadcast graphics infrastructure used in live events, concerts, and sports presentations. Comparable XR-for-live-sports deployment layer, though at broader venue/stage scale rather than fan-device AR.
- Hawk-Eye Innovations (Sony): Sports tracking, officiating, and broadcast visualization technology used across tennis, soccer, cricket, and NFL; under Sony. Competes on the data + visualization stack Immersiv.io uses to power ARISE overlays.
- Tracab (Genius Sports): Optical sports tracking and live data feeds used by broadcasters and leagues; part of Genius Sports. Competes as the upstream tracking/data provider whose outputs feed Immersiv.io-style AR overlays.
Emerging players
- VNTANA: 3D and XR platform for brands and sports/entertainment rights-holders, including AR activations and 3D asset management. Comparable to Immersiv.io's XR distribution and white-label capabilities but with broader retail/brand focus.
- Zero Latency: Free-roam multiplayer VR entertainment operator with global venues, exploring sports-themed immersive content. Comparable XR multiplayer/sports experience layer, though primarily location-based versus Immersiv.io's broadcast/venue XR focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Immersiv.io social profiles
Digital presenceImmersiv.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immersiv.io leadership team
Management profileNumber of profiles
Profiles2 records
Immersiv.io funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immersiv.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immersiv.io
What does Immersiv.io do?
Immersiv.io develops and licenses ARISE, an extended reality (XR) platform that combines computer vision, machine learning, and spatial computing to deliver interactive live sports viewing experiences. The platform enables sports leagues, broadcasters, and telecom operators to provide fans with real-time player statistics, multi-angle camera views, AR overlays synchronized to live broadcasts, and immersive 3D mini-pitch experiences on mobile devices and AR glasses. It also offers an off-the-shelf "Future of TV" OTT solution for XR devices such as Apple Vision Pro and Meta Quest.
Is Immersiv.io a public or private company?
Immersiv.io is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Immersiv.io founded?
Immersiv.io was founded in 2016. It employs 11 to 50 people.
Where is Immersiv.io based?
Immersiv.io is headquartered in Paris, France, in the Europe region.
How does Immersiv.io make money?
Three revenue lines are on record. ARISE Licensing/Platform Fees are the primary driver. The others are OTT/XR Platform Solutions and professional Services.
Who are Immersiv.io's main competitors?
Direct peers on record are Second Spectrum, ChyronHego, StatusPRO and Beyond Sports (Sony). Broad incumbents are Pixellot, Disguise, Hawk-Eye Innovations (Sony) and Tracab (Genius Sports). Emerging players are VNTANA and Zero Latency.
Does Immersiv.io have an API?
No public API is recorded for Immersiv.io.
What industry is Immersiv.io in?
Immersiv.io's product category is Sports XR Software. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of BPAMAKAF, Metaverse & Social Virtual Worlds. Its NAICS code is 5132 and its SIC code is 7371.