REPOWR
REPOWR operates a two-sided digital marketplace, branded the Universal Trailer Network, that connects owner-operators, brokers, 3PLs, and trailer owners for on-demand trailer rental and automated repositioning across all 48 U.S. states.
- Company typePrivate
- Founded2021
- HeadquartersChattanooga, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What REPOWR does
REPOWR operates a two-sided digital marketplace for trailer rental and repositioning, branded as the Universal Trailer Network. The platform connects three primary customer segments — owner-operators and growing fleets seeking short-term trailer access, brokers and 3PLs needing instant nationwide capacity for drop-and-hook projects, and trailer owners (leasing companies and fleet operators) looking to monetize underutilized equipment — across all 48 contiguous U.S. states. Core functionality includes a self-serve web and mobile marketplace, an enterprise API for TMS integration, and a recently launched Trailer Optimization Platform (TOP) that automates repositioning decisions by translating utilization targets into marketplace executions. The platform integrates with 36+ telematics providers (including Samsara and Spireon) for real-time asset visibility and layers a multi-step carrier vetting process using Highway for safety verification and Persona for identity checks.
The business model is a hybrid marketplace-commission and transaction-fee model. REPOWR charges a take rate on bookings facilitated through the marketplace, with rentals available from 3 to 90 days on daily, weekly, or monthly billing cycles, and quote-based pricing that varies by trailer type (dry van, reefer, flatbed), location, and demand. Three go-to-market motions are in play: self-serve PLG for SMB carriers (free signup, 90-second booking, no phone calls), enterprise field sales targeting brokers and 3PLs requiring high-volume capacity (a "Book a demo" CTA is visible on the site), and an API-first motion for TMS embedding. The company has raised approximately $12.2M in disclosed funding (a $4.2M seed led by Koch Disruptive Technologies in March 2022 and an $8M Series A led by UP.Partners in April 2023, plus an earlier $475K pre-seed from Brickyard). Headquartered in Chattanooga, Tennessee (relocated from Birmingham, Alabama), REPOWR employs 11-50 people and serves 10,000+ carriers, 3,000+ active users, and 60,000+ trailers on its network, with reported utilization rates of 77% for listed trailers versus an industry baseline of trailers sitting idle roughly 40% of the time.
REPOWR firmographics
Firmographics- Name
- REPOWR
- Legal name
- REPOWR
- Website
- https://REPOWR.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- REPOWR operates a two-sided digital marketplace, branded the Universal Trailer Network, that connects owner-operators, brokers, 3PLs, and trailer owners for on-demand trailer rental and automated repositioning across all 48 U.S. states.
- Ownership category
- akta.pro rank
REPOWR industry classification
Industry- Product category
- Trailer Sharing Marketplace
- NAICS
- Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (532120), Refrigerated Warehousing and Storage (493120), Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Trucking & Courier Services (No Air) (4210), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Trailer Pooling, Rental & Depot Services (Yard Pools, One-Way) (TLABACAJ)
- akta.pro secondary industries
- Refrigerated (Reefer) Trailer Leasing/Rental (TLABACAC), Specialty Trailers Leasing/Rental (Lowboy, RGN, Double Drop, Extendable) (TLABACAG), Refrigerated Truck (Reefer) Leasing & Rental (TLABABAD)
Keywords
Where REPOWR is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
REPOWR business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Trailer Rental Marketplace: REPOWR operates as a digital marketplace connecting trailer owners with carriers and brokers. The platform charges a transaction fee or take rate on bookings facilitated through the marketplace. Users pay for trailer rentals on a daily, weekly, or monthly basis with 30-day billing cycles.
- Trailer Leasing: Platform enables short-term trailer leasing allowing carriers to rent trailers by the day with flexible terms ranging from 3 days to 90 days. Revenue generated through rental fees paid by carriers accessing the trailer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Short-term rental (3 days to 90 days) |
| Usage-based | Pay-as-you-go | Trailer rental rates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
REPOWR product offering
Product offeringCore offering
REPOWR operates an on-demand digital marketplace where logistics companies lease and share trailers to reduce asset underutilization. The platform connects carriers and brokers needing trailer capacity with trailer owners who have idle equipment, enabling short-term rentals from 3 to 90 days across 48 U.S. states. The marketplace is supported by automated repositioning technology, AI-powered trailer discovery, and a multi-layer carrier verification and telematics-based safety framework.
Product overview
REPOWR operates as a collaborative trailer-sharing marketplace built around a core platform architecture. The primary offering is the REPOWR Marketplace (also branded as the Universal Trailer Network), which connects carriers seeking trailers with trailer owners who have underutilized equipment. This core is enhanced by the TOP (Trailer Optimization Platform) add-on for capacity planning and automated repositioning, the Hitch AI conversational assistant for trailer discovery, and a Safety, Security & Compliance Framework providing verification and monitoring controls. The company also offers storage trailer rentals as a secondary product category. The platform supports three customer segments: owner operators and fleets (renting trailers), brokers and 3PLs (sourcing capacity), and trailer owners (monetizing idle equipment).
Differentiator
Problem solved
Functional benefit
Brands
- TOP (Trailer Optimization Platform): A capacity planning and repositioning automation solution designed to address inefficiencies in how trailers are positioned and utilized across live freight networks, allowing operators to set utilization targets and automatically execute moves through the marketplace.
- Hitch AI
Products and services
- REPOWR Marketplace (Universal Trailer Network) Core on-demand trailer-sharing marketplace that enables carriers and brokers to search, book, and reserve trailers in roughly 90 seconds, and enables trailer owners (fleets and leasing companies) to list equipment for short-term rent. Provides nationwide access across 2,000+ pickup and drop-off locations in 48 states with durations from 3 to 90 days, and underpins the broader Universal Trailer Network of 10,000+ carriers and 60,000+ trailers.
- TOP - Trailer Optimization Platform Capacity planning and automated repositioning solution that connects strategic planning to execution through the REPOWR marketplace. Allows operators to set utilization targets and automatically execute trailer repositioning moves, turning idle equipment and deadhead miles into revenue.
- Storage Trailers Trailer rental offering that allows users to rent trailers from the REPOWR marketplace for storage purposes, in addition to the core transportation use case. Designed for users needing flexible, short-term storage capacity rather than purchasing or long-term leasing dedicated storage equipment.
Quantifiable outcome
- 77% active utilization rate for trailers listed on the platform vs. industry average showing trailers sitting empty 40% of the time
- +6 more outcomes
Companies that use REPOWR
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
REPOWR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
REPOWR partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Bowman LeasingcoreBowman Leasing was a pilot partner for REPOWR's TOP (Trailer Optimization Platform). During pilot deployments, TOP helped Bowman Leasing improve visibility, reduce manual repositioning effort, and make trailer positioning more intentional and profitable.
- Catena ClearingcoreCatena Clearing partnered with REPOWR to embed verified trailer intelligence directly into REPOWR's platform for short-term trailer leasing. The collaboration addresses trailer visibility by providing real-time tracking, utilization data, and verified identity through Catena's universal API that connects and standardizes logistics data from carriers and tractors. Catena has raised over $8 million in funding and operates as a neutral data layer.
- HighwaycoreHighway provides third-party carrier vetting and verification services for REPOWR's safety framework. The partnership enables REPOWR to decline 15-25% of carriers who don't meet rigorous safety benchmarks before they can access listings. Highway.com login is used for account identity verification.
- PersonacorePersona provides identity verification services as part of REPOWR's multi-layer verification framework, ensuring secure and fraud-free onboarding experiences.
- Covenant LogisticscoreREPOWR is one of Covenant Logistics' sustainability initiative partners (along with TRANSTEX and Optimus Technologies) that has helped achieve approximately 204,000 metric tons of CO₂ reduction since 2010 and generated more than $67.9 million in cumulative cost savings. REPOWR's trailer-sharing platform contributes to Covenant's sustainability and efficiency goals.
- SamsaracoreSamsara provides telematics integration for REPOWR's platform, enabling real-time fleet visibility and continuous asset monitoring during transit. Part of REPOWR's 36+ telematics integrations.
- SpireoncoreSpireon provides telematics integration for REPOWR's platform, enabling real-time fleet visibility and continuous asset monitoring during transit. Part of REPOWR's 36+ telematics integrations.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
REPOWR competitors and assessment
Company assessmentBroad incumbents
- Wabash National: Largest North American trailer manufacturer that also operates trailer leasing and fleet management programs. Comparable to REPOWR through trailer leasing exposure but with vertical control over supply that REPOWR lacks as an asset-light marketplace.
- Uber Freight: Digital freight marketplace operated by Uber that connects shippers with carriers and has expanded into trailer-backed and power-only capacity. Comparable to REPOWR as a digital intermediary between shippers/brokers and transportation capacity, though Uber Freight operates across modes rather than specializing in trailer pooling.
- GATX: Major railcar and transportation equipment lessor with a global fleet and dedicated leasing programs. Comparable to REPOWR through trailer and equipment leasing but with a capital-intensive, balance-sheet-funded model rather than a marketplace.
- XTRA Lease: One of the largest over-the-road trailer rental fleets in North America with a national branch network. Comparable to REPOWR as a nationwide trailer rental provider but competing with its own captive inventory rather than a marketplace of third-party owners.
- Milestone Equipment Holdings: Independent trailer rental and leasing company serving logistics, retail, and industrial customers across the U.S. Comparable to REPOWR through short-term trailer rental offerings but operating a traditional owned-asset leasing model.
Emerging players
- Flexe: Digital marketplace connecting shippers with warehousing and storage capacity operated by third parties. Comparable to REPOWR through the asset-light, two-sided marketplace model applied to underutilized logistics capacity rather than trailers specifically.
Direct peers
- Loadsmart: Digital freight marketplace offering brokerage and managed transportation services with technology-led matching. Comparable to REPOWR as a digital freight intermediary targeting brokers and 3PLs with a tech-forward platform.
- Direct ChassisLink (DCLI): Intermodal chassis and container chassis pooling operator with depot networks across U.S. ports. Closely analogous to REPOWR's pooling/marketplace model, although focused on intermodal chassis rather than over-the-road trailers.
- Transfix: Digital freight brokerage pairing shippers with carriers through a technology platform with API integrations. Comparable to REPOWR in targeting brokers/3PLs with a software-led approach to capacity sourcing.
- TRAC Intermodal: Pool of intermodal chassis managed through depots and partner agents, with digital ordering and billing. Operates a structurally similar pooling/rental model to REPOWR's Universal Trailer Network, just in intermodal chassis instead of dry vans, reefers, and flatbeds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
REPOWR social profiles
Digital presenceREPOWR financial estimates
Financial estimateRevenue estimate
Valuation estimate
REPOWR leadership team
Management profileNumber of profiles
Profiles3 records
REPOWR funding detail
Funding detailFunding overview
Funding rounds4 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REPOWR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REPOWR
What does REPOWR do?
REPOWR operates an on-demand digital marketplace where logistics companies lease and share trailers to reduce asset underutilization. The platform connects carriers and brokers needing trailer capacity with trailer owners who have idle equipment, enabling short-term rentals from 3 to 90 days across 48 U.S. states. The marketplace is supported by automated repositioning technology, AI-powered trailer discovery, and a multi-layer carrier verification and telematics-based safety framework.
Is REPOWR a public or private company?
REPOWR is a private company. It is classified as venture growth investor backed and is currently operating.
When was REPOWR founded?
REPOWR was founded in 2021. It employs 11 to 50 people.
Where is REPOWR based?
REPOWR is headquartered in Chattanooga, United States, in the North America region.
How does REPOWR make money?
Two revenue lines are on record. Trailer Rental Marketplace is the primary driver. The others are trailer Leasing.
Who are REPOWR's main competitors?
Broad incumbents on record are Wabash National, Uber Freight, GATX, XTRA Lease and Milestone Equipment Holdings. Flexe is listed as an emerging player. Direct peers are Loadsmart, Direct ChassisLink (DCLI), Transfix and TRAC Intermodal.
Does REPOWR have an API?
Yes. REPOWR offers an API for integration purposes. The website references API documentation at /supporting/api-integration and mentions webhooks capability at /supporting/integrations. The platform enables programmatic access for partners to connect trailer data, reservation systems, and fleet management functions. Specific API types (REST, GraphQL), authentication methods, rate limits, and versioning details are not specified in the available source material. Developer documentation is at repowr.com/supporting/api-integration.
What industry is REPOWR in?
REPOWR's product category is Trailer Sharing Marketplace. Its primary akta.pro industry code is TLABACAJ, Trailer Pooling, Rental & Depot Services (Yard Pools, One-Way), with a secondary code of TLABACAC, Refrigerated (Reefer) Trailer Leasing/Rental. Its NAICS code is 532120 and its SIC code is 4210.