What Marigold Health does

Marigold Health (legal entity Beacon Tech Inc.) is a Boston-based, venture-backed provider of tech-enabled peer support services for individuals with substance use disorder (SUD) and mental health conditions. Founded in 2016, the company operates a mobile application that hosts 24/7 anonymous, theme-based text chat groups of 5-20 members, moderated by Certified Peer Recovery Coaches with lived experience. For members of contracted health plans, Marigold also delivers one-on-one peer recovery coaching, intensive wraparound support, and care coordination with existing clinical teams. The company does not replace traditional treatment; it supplements it during nights, weekends, and between clinical sessions.

The core technology is a HIPAA-compliant NLP platform that monitors chat text in real time to identify members at highest need, detect safety or crisis risks, and ensure a supportive environment. Infrastructure uses TLS 1.2+ encryption in transit, AES-256 at rest, and is backed by Joint Commission, URAC Telehealth, HIPAA, and SOC 2 Type II certifications. AI work is led by a Director of Data Science and overseen by a Founder/Chief Architect Officer, with safety/crisis detection as the primary applied use case.

Marigold's commercial model is B2B2C. The consumer app is free to download and use for anonymous group chat. Premium 1:1 peer coaching is offered at no cost to members of contracted Medicaid and duals health plans (e.g., AmeriHealth Delaware) and to patients of partner providers (e.g., High Point Treatment Center in Massachusetts), with services also available to qualifying Rhode Island residents through a state program. Marigold bills insurers and providers directly for peer support services. As of 2024, the company is active in three U.S. states, has roughly 40 employees, and is pursuing a multi-state expansion funded by an $11M Series A led by Rock Health and Innospark Ventures (June 2024) with a broader strategic-investor syndicate.

Name

Marigold Health

Legal name

Beacon Tech Inc.

Website

https://marigoldhealth.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Marigold Health operates a tech-enabled, 24/7 anonymous peer support platform for individuals with substance use disorder and mental health conditions, billing Medicaid and duals health plans and behavioral health providers for peer recovery coaching services delivered through its mobile app.

Ownership category

akta.pro rank

Product category

Behavioral Health Peer Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Social Services (8300), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Substance Use Disorder (SUD) Benefit Management (HLAEAHAF)

akta.pro secondary industries

Outpatient Substance Use Disorder (SUD) Treatment Programs (HLAFABAD), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), SaMD – Monitoring, Triage & Risk Stratification Software (HLACANAE)

Keywords

• Peer support services
• Substance use treatment
• Behavioral health platform
• Mental health recovery
• Text-based peer support

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Plan Billing: Marigold partners with insurance plans (Medicaid, duals health plans) as a tech-enabled provider of peer support. The company verifies member eligibility, bills the insurance plan directly for services, and receives reimbursement. Services are extended at no cost to members of contracted insurers and health systems. Members authorize the release of medical information for treatment, payment, and healthcare operations.
2. Free Consumer Access (Freemium): All members can access 24/7 anonymous chat support groups at no cost. This free tier serves as a funnel for insurance-sponsored premium services (1:1 peer coaching sessions) for members of contracted health plans. The free tier drives community growth and brand awareness.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Marigold Health operates a tech-enabled peer support platform that delivers 24/7 anonymous text-based support groups and one-on-one Certified Peer Recovery Coach sessions to individuals with substance use disorder and mental health conditions. The service is provided at no cost to members through partnerships with Medicaid and duals health plans and behavioral health providers, with an in-house NLP engine monitoring chats to identify high-need members and detect safety or crisis risks.

Product overview

Marigold Health is a tech-enabled, human-centered peer support platform for mental health and substance use recovery. The core offering is the Marigold App, which provides 24/7 anonymous peer support chat groups and one-on-one sessions with Certified Peer Recovery Coaches. The platform integrates its core anonymous chat groups with individual Peer Recovery Coaching for members who qualify through insurance partners. Marigold uses Natural Language Processing to monitor chat text and identify areas of highest need, detect safety or crisis risks, and ensure a supportive environment. Services are free for members, with costs covered through partnerships with Medicaid, AmeriHealth, High Point Treatment Center, and other health plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Marigold App Mobile application (iOS and Android) providing 24/7 anonymous peer support groups for people facing mental health or substance use challenges. Members connect with peers, participate in theme-based chat groups, and access resources anytime.
• Peer Recovery Coaching One-on-one support from Certified Peer Recovery Coaches with lived experience who are trained to guide recovery. Available at no additional cost to members of contracted insurers and health systems. Sessions can be conducted by phone, video, SMS, or in person.
• Anonymous Theme-Based Chat Groups 24/7/365 anonymous text-based support groups of 5-20 members moderated by certified peers and clinical team members. Includes technology tools that automatically alert peers if a message needs extra attention for safety concerns.
• Intensive Wraparound Support For members with more complex needs, Marigold provides intensive wraparound support including connections to clinical care and community services that address social needs such as housing, food, and employment resources.

Quantifiable outcome

• Members report that Marigold Health helped them through their roughest days, providing a sense of not being alone and belonging.
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and secondary.

• AmeriHealth (Delaware)coreStrategic or Co-development PartnerAmeriHealth Delaware is a health insurance plan that has partnered with Marigold to offer peer support services to its members in Delaware who have received services for substance use. Marigold bills AmeriHealth directly for services provided to eligible members. This is a core B2B partnership enabling Marigold's revenue model.
• High Point Treatment Center (Massachusetts)coreStrategic or Co-development PartnerHigh Point Treatment Center in Massachusetts is a behavioral health provider that refers its patients with substance use disorder to Marigold for ongoing peer support. The partnership extends the continuum of care post-treatment, with care coordination between Marigold's peer coaches and the treatment center's clinical team.
• Rhode Island (State Program)secondaryStrategic or Co-development PartnerMarigold is available to qualifying individuals in Rhode Island, suggesting a partnership with the Rhode Island state behavioral health system or Department of Behavioral Health, Developmental Disabilities and Hospitals. Residents of Rhode Island can access free peer support services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hazelden Betty Ford Foundation: Hazelden Betty Ford is a leading national SUD treatment provider with both residential and outpatient programs, and a digital arm. As an established incumbent in SUD care, it represents a scaled player in the same treatment category that Marigold serves digitally.
• Spring Health: Spring Health is a comprehensive mental health benefit platform serving employers and payers with therapy, coaching, and care navigation. As a broad behavioral health incumbent expanding into SUD peer support, it is a meaningful adjacent competitor for payer contracts.

Direct peers

• Workit Health: Workit Health delivers digital outpatient SUD treatment (including medication-assisted treatment and counseling) directly to members and bills insurance. It competes with Marigold for the same Medicaid and commercial SUD member populations, with a broader clinical model.
• Boulder Care: Boulder Care is a telehealth provider for opioid and substance use disorder that partners with Medicaid and commercial health plans. It is a direct competitor for SUD member lives in shared payer relationships.
• Eleanor Health: Eleanor Health operates outpatient SUD and mental health clinics with peer recovery specialists and care coordination, billing Medicaid and commercial payers. Its hybrid in-person and virtual SUD model with peer support is directly comparable to Marigold's offering.
• CHESS Health: CHESS Health provides a digital recovery platform with peer support and engagement tools for SUD populations, contracting with health plans and providers. It is the closest direct peer to Marigold in the tech-enabled SUD peer support category.
• Groups Recover Together: Groups Recover Together provides group-based outpatient SUD treatment with medication and peer support, contracted with Medicaid plans across multiple states. Its group-format SUD care model aligns with Marigold's anonymous group chat approach.
• Lionrock Recovery: Lionrock Recovery delivers online SUD counseling and group support via telehealth, contracting with employers and health plans. Its virtual group-support model for SUD is closely aligned with Marigold's chat-based group approach.
• Ophelia: Ophelia provides telehealth-based opioid use disorder treatment with medication management and care coordination, partnering with insurers and Medicaid. It competes for SUD populations in the same payer-led digital SUD category.
• Pelago (formerly Quit Genius): Pelago is a digital SUD and tobacco treatment clinic serving health plans and employers with virtual counseling, medication, and peer support. It overlaps with Marigold's payer-B2B2C model in substance use care delivery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marigold-health
• Xx.com/MarigoldHealth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds14 records

Investors22 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marigold Health