Moving Analytics
Moving Analytics (dba Movn Health) is a telehealth provider of an at-home, 12-week cardiac rehabilitation program built on Stanford's MULTIFIT evidence-based system, serving post-cardiac-event patients through payer and health system partnerships across the United States.
- Company typePrivate
- Founded2015
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Moving Analytics does
Moving Analytics, Inc., operating as Movn Health, is a telehealth company headquartered in Irvine, California, that delivers an at-home cardiac rehabilitation program to patients recovering from cardiovascular events. Founded in 2015 by Ade Adesanya, Harsh Vathsangam, Gaurav Sukhatme, and Shuo Qiao, the company built its platform on Stanford University School of Medicine's MULTIFIT evidence-based chronic care management system, for which it holds an exclusive global commercial license granted in 2015. The Movn program offers a 12-week structured rehabilitation curriculum covering exercise, nutrition, mental wellbeing, smoking cessation, symptom management, and medication adherence, supported by a dedicated certified cardiac rehab care manager, a delivered Care Kit (smartwatch, blood pressure cuff, digital scale, resistance bands), and a mobile app with continuous vitals monitoring. The company reports serving more than 10,000 patients since 2015 and delivering over 200,000 cardiac rehab sessions, with reported outcomes including 80% program completion, 85% improvement in blood pressure, a 12% all-cause readmission rate versus the 40% national average, and $10,574 in average cost savings per patient enrolled.
The business operates a B2B2C model, primarily selling to healthcare payers and health systems through value-based and subscription contracts. Revenue derives from insurance reimbursement as an in-network provider with Medicare, Medicaid, and major commercial health plans, supplemented by multi-year value-based contracts priced on member engagement, clinical outcomes, and cost savings with performance guarantees and a stated >3X ROI within 12 months. Customers and partners include Highmark Health, Allegheny Health Network, Lourdes Health System, CDPHP, EmblemHealth, the Department of Veterans Affairs, and MedAxiom (an American College of Cardiology company), with active state coverage in California, New York, Pennsylvania, Florida, and Illinois.
As of mid-2023, the company had raised roughly $30 million in cumulative funding, including a $20 million Series A in July 2022 led by Seae Ventures and Wellington Management with participation from Citi Impact Fund, Philips Venture Capital Fund, SteelSky Ventures, Aphelion Capital, Nueterra Capital, and Alumni Ventures. Moving Analytics employs 51–100 staff and holds HITRUST certification, SOC 2 Type II compliance, and CMS approval, while expanding its commercial footprint through additional payer contracts, channel partnerships (notably with ACC/MedAxiom), and a 2023 rebrand from Moving Analytics to Movn Health to reflect its evolution into a direct patient-care provider.
Moving Analytics firmographics
Firmographics- Name
- Moving Analytics
- Legal name
- Moving Analytics, Inc.
- Website
- https://movinganalytics.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Moving Analytics (dba Movn Health) is a telehealth provider of an at-home, 12-week cardiac rehabilitation program built on Stanford's MULTIFIT evidence-based system, serving post-cardiac-event patients through payer and health system partnerships across the United States.
- Ownership category
- akta.pro rank
Moving Analytics industry classification
Industry- Product category
- Cardiac Rehabilitation Services
- NAICS
- Home Health Care Services (621610)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA)
- akta.pro secondary industries
- Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Value-Based Contracting Analytics (ACO/MSSP/MA, shared savings/risk) (HLACAHAA), Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)
Keywords
Where Moving Analytics is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moving Analytics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Insurance Reimbursement: Revenue generated through reimbursement from Medicare, Medicaid, and commercial health plans. The company is an in-network provider with major insurers including Medicare, Medicaid, and plans in NY, PA, FL, IL, and CA. Typically $0 cost to eligible patients.
- Value-Based Contracts with Payers: Performance-based pricing model with health plans where programs are priced based on member engagement, clinical outcomes, and cost savings achieved. Includes performance guarantees.
- Provider Partnership Revenue: Revenue from partnerships with healthcare providers and health systems who refer patients to the program. Providers receive cardiac rehab capacity expansion without additional staffing costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Patient Program - Typically $0 with insurance coverage |
| Outcome Based/ Performance | Multi-year contract | Health Plan Partnership - Value-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Moving Analytics product offering
Product offeringCore offering
Moving Analytics (dba Movn Health) delivers an at-home cardiac rehabilitation program built on Stanford University's MULTIFIT evidence-based system. The 12-week program pairs each patient with a dedicated certified cardiac rehab care manager for weekly coaching, ships a remote monitoring Care Kit (smartwatch, blood pressure cuff, scale, resistance bands), and tracks vitals and adherence through a 24/7 mobile app. The company sells to health plans and providers as an in-network, CMS-approved telehealth provider, and also enrolls qualified patients directly.
Product overview
Movn Health (formerly Moving Analytics) offers a single unified product: the Movn at-home cardiac rehabilitation program. This program consists of a core 12-week structured curriculum augmented by a Care Kit (physical monitoring devices) and a Care Manager (personal coaching service). After program completion, patients transition to a Maintenance Program for ongoing support. The product portfolio is built around the MULTIFIT evidence-based system licensed from Stanford University.
Differentiator
Problem solved
Functional benefit
Products and services
- Movn At-Home Cardiac Rehabilitation Program A 12-week at-home cardiac rehabilitation program for patients recovering from heart attack, stent, bypass, valve replacement, or heart failure, structured around exercise, nutrition, mental wellbeing, smoking cessation, and medication adherence.
- Care Kit A package containing a smartwatch, blood pressure cuff, digital scale, resistance bands, and guides, shipped to patients' homes and retained by them after the program ends.
- Care Manager Service A dedicated certified cardiac rehabilitation care manager assigned to each patient, providing weekly one-on-one coaching, personalized treatment plans, and ongoing motivation throughout the 12-week recovery program.
- Maintenance Program
Quantifiable outcome
- 80% program completion rate compared to industry averages
- +9 more outcomes
Companies that use Moving Analytics
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Moving Analytics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Moving Analytics partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Highmark HealthcoreHighmark Health deployed Movn's cardiac rehab program to increase participation and improve member outcomes while lowering readmissions in Pennsylvania. Featured as a case study demonstrating >3X ROI.
- Allegheny Health NetworkcoreAHN deployed Movn to double their cardiac rehab participation rate and reduce time to enroll patients. Referenced as a key implementation partner on the providers page.
- Lourdes Health SystemminorLourdes Health System implemented Movn's cardiac rehab program for their patients. Featured in provider page video case study.
- Department of Veterans AffairscoreVA and Movn Health collaborated on the Smart HEART clinical trial, showing Movn's Remote Cardiac Rehab enhances patient access and outcomes in a predominantly black community.
- CDPHPminorHealth insurer CDPHP partnered with Moving Analytics to expand access to cardiac rehabilitation services for their members.
- EmblemHealthminorPartnered with EmblemHealth to host stakeholder events to raise awareness and expand cardiac rehab in New York City.
- MedAxiom (American College of Cardiology)coreMoving Analytics landed a strategic partnership with MedAxiom, an American College of Cardiology company, to expand access to virtual cardiac rehab through ACC member practices.
- HealthTech ArkansasminorMoving Analytics announced participation in the 2021 HealthTech Arkansas cohort, gaining exposure to Arkansas healthcare innovation ecosystem.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Moving Analytics competitors and assessment
Company assessmentDirect peers
- Heartbeat Health: Heartbeat Health is a virtual-first cardiology practice providing telehealth cardiology consultations and chronic cardiovascular care management. It directly competes with Movn in delivering remote cardiology services to patients and partners with payers/health systems in overlapping use cases.
- Hello Heart: Hello Heart offers a digital cardiovascular health app focused on hypertension and heart disease management for employers and payers. It is the most direct competitor to Movn in the digital cardiology space, targeting similar B2B2C distribution through health plans and employers.
- Lark Health: Lark Health provides AI-driven digital health coaching for chronic conditions (diabetes, hypertension, prediabetes) delivered through health plans and employers. Comparable business model and payer-facing value-based contracting approach, though broader in condition scope.
- Omada Health: Omada Health is a digital chronic disease prevention and management platform covering diabetes, hypertension, and behavioral health via employer and payer channels. While broader in scope, it competes directly for the same health plan and employer budget allocated to virtual cardiovascular care.
- Wellframe: Wellframe provides a digital care management platform for health plans and providers delivering condition-specific programs (including cardiovascular care) via a mobile app with care team support. Comparable in B2B distribution model, condition-specific program structure, and payer-facing value proposition.
- Vida Health: Vida Health offers a digital chronic condition management platform covering diabetes, hypertension, mental health, and weight management with coaching and remote monitoring. Overlaps with Movn in payer/provider distribution, virtual coaching model, and value-based outcomes orientation.
Emerging players
- Recora Health: Recora Health provides virtual cardiac recovery and rehabilitation programs for health systems and health plans. It is a category-specific emerging competitor in remote cardiac rehab with overlapping target customers and use cases.
- Vivante Health: Vivante Health is a digital chronic care platform focused on digestive and metabolic conditions delivered through health plans and employers. Comparable in payer B2B distribution model and value-based digital therapeutics approach, though in adjacent clinical categories.
- Biofourmis: Biofourmis provides AI-powered remote patient monitoring and virtual care management for chronic conditions including heart failure. Overlaps with Movn in RPM, condition-specific monitoring, and payer-facing distribution, though Biofourmis is more platform-agnostic across conditions.
Broad incumbents
- Philips (Cardiac Care / RPM portfolio): Philips is a broad incumbent in connected cardiac monitoring, telehealth, and remote patient monitoring through its HealthTech portfolio. Philips is also an investor in Movn, and competes/partner for the same health system and payer contracts in cardiovascular care delivery and RPM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Moving Analytics social profiles
Digital presenceMoving Analytics compliance and trust
Trust signalCompliance2 records
Moving Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moving Analytics leadership team
Management profileNumber of profiles
Profiles7 records
Moving Analytics funding detail
Funding detailFunding overview
Funding rounds14 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moving Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moving Analytics
What does Moving Analytics do?
Moving Analytics (dba Movn Health) delivers an at-home cardiac rehabilitation program built on Stanford University's MULTIFIT evidence-based system. The 12-week program pairs each patient with a dedicated certified cardiac rehab care manager for weekly coaching, ships a remote monitoring Care Kit (smartwatch, blood pressure cuff, scale, resistance bands), and tracks vitals and adherence through a 24/7 mobile app. The company sells to health plans and providers as an in-network, CMS-approved telehealth provider, and also enrolls qualified patients directly.
Is Moving Analytics a public or private company?
Moving Analytics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moving Analytics founded?
Moving Analytics was founded in 2015. It employs 51 to 100 people.
Where is Moving Analytics based?
Moving Analytics is headquartered in Los Angeles, United States, in the North America region.
How does Moving Analytics make money?
Three revenue lines are on record. Insurance Reimbursement is the primary driver. The others are value-Based Contracts with Payers and provider Partnership Revenue.
Who are Moving Analytics's main competitors?
Direct peers on record are Heartbeat Health, Hello Heart, Lark Health, Omada Health, Wellframe and Vida Health. Emerging players are Recora Health, Vivante Health and Biofourmis. Philips (Cardiac Care / RPM portfolio) is listed as a broad incumbent.
Does Moving Analytics have an API?
No public API is recorded for Moving Analytics.
What industry is Moving Analytics in?
Moving Analytics's product category is Cardiac Rehabilitation Services. Its primary akta.pro industry code is HLALAFAA, Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity), with a secondary code of HLALAFAF, Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs). Its NAICS code is 621610 and its SIC code is 8082.