What Apideck does

Apideck, founded in 2020 and headquartered in San Francisco with an EU office in Antwerp, Belgium, operates a unified API platform that enables B2B SaaS and Vertical SaaS companies to integrate their products with more than 200 third-party SaaS platforms through a single normalized interface. Its core offering, branded as Unify, covers seven integration categories — Accounting (40+ connectors including QuickBooks, Xero, NetSuite, and Sage Intacct), CRM (20+ connectors including Salesforce, HubSpot, and Pipedrive), HRIS, ATS, Ecommerce, File Storage, and Issue Tracking — with Vault handling white-label OAuth and token management and an Integrations Marketplace module enabling branded partner showcases. The technical architecture processes API calls in real time without customer data caching, exposes multi-language SDKs (Node.js, TypeScript, Python, Java, Go, PHP, .NET), and advertises a 99.99% uptime SLA with sub-16ms median latency. In 2024 the company extended into AI-adjacent territory with AI Agents and a hosted MCP Server enabling autonomous access to connected apps.

The company monetizes through a usage-based subscription model with a 30-day free trial and no credit card requirement, paired with enterprise sales motion for larger accounts and a self-serve developer portal. Pricing is not publicly disclosed but is described as flexible and scalable by company size, with the enterprise tier including custom connector builds delivered in approximately 30 days. Primary customer segments are Vertical SaaS and B2B FinTech companies embedding integrations into their end-customer products; named customers (Invoice2go, Campspot, Roopairs, Numra, Dockwa, Nory, Octa, Round Treasury, Aikido, Derive, Kintsugi) are predominantly SMBs and startups. The company also publishes developer-oriented content including the State of B2B Embedded Finance 2026 research report to drive top-of-funnel demand. Revenue, headcount (band of 11-50), and precise funding history are limited: Apideck raised a $7.5 million Series A led by Airbridge Equity Partners (with PMV participation) in November 2024 and previously acquired Delta Technologies in November 2023.

Name

Apideck

Legal name

Apideck

Website

https://apideck.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Apideck is a unified API platform founded in 2020 that enables Vertical SaaS and B2B FinTech companies to connect their products with 200+ SaaS platforms across Accounting, CRM, HRIS, ATS, Ecommerce, File Storage, and Issue Tracking through a single normalized schema.

Ownership category

akta.pro rank

Product category

Unified API Platform

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

API Management & Gateways (BPAMAOAA)

akta.pro secondary industries

Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK), API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ), API Documentation & Developer Portals (BPAMAOAH), API Security & Governance (Policy, Threat Protection) (HDAEAIAI)

Keywords

• Unified api platform
• Saas integrations
• Accounting api
• Hris api
• Embedded finance

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. API Usage-based Subscription: Usage-based billing model providing full control on spend. Plans that scale with company size, starting with a 30-day free trial. Revenue derived from API call volumes and connector usage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Apideck provides a unified API platform that enables B2B SaaS and Vertical SaaS companies to integrate once and connect to 200+ third-party SaaS applications across categories such as accounting, CRM, HRIS, ATS, e-commerce, file storage, and issue tracking. The platform normalizes data from disparate APIs into a single schema, handles authentication via Vault, and supports real-time processing without data caching, with enterprise add-ons including AI Agents and MCP Server integration.

Product overview

Apideck is a unified API platform that provides a portfolio of specialized APIs enabling developers to connect their products with 200+ SaaS platforms through a single normalized interface. The core Unify platform serves as the orchestration layer, with individual category-specific APIs (Accounting, CRM, HRIS, ATS, Ecommerce, File Storage, Issue Tracking) providing domain-focused connectivity. Supporting infrastructure includes Vault for authentication management, an Integrations Marketplace for customer-facing integration showcases, and AI Agents powered by MCP for autonomous fintech workflows. The platform covers 35+ countries and 40+ accounting platforms with 99.99% uptime SLA.

Differentiator

Problem solved

Functional benefit

Brands

• Unify: A scalable Unified API platform that enables companies to build native integrations across multiple software categories including accounting, CRM, HRIS, ATS, file storage, and e-commerce.
• Vault
• Open Banking Tracker

Products and services

• Unify (Unified APIs)

Quantifiable outcome

• Integration time reduced from months to weeks
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration80 records

AI capability4 records

Feature7 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Merge: Merge provides a unified API platform for HR, accounting, CRM, ticketing, and file storage integrations targeted at B2B SaaS. It is the closest direct competitor to Apideck in product scope, target customer (Vertical SaaS / B2B SaaS), and developer-led GTM.
• Codat: Codat offers a unified API for accounting, banking, commerce, and ERP data, primarily serving fintech and embedded finance use cases. It overlaps with Apideck's Accounting API and shared B2B FinTech / Vertical SaaS buyer base.
• Finch: Finch is a unified API focused on employment systems (HRIS, payroll, benefits) for applications needing employee data. Comparable to Apideck's HRIS API offering and the broader unified-API developer experience.

Broad incumbents

• Plaid: Plaid is a broad financial-data connectivity platform with deep bank-account, lending, and income data coverage. While narrower than Apideck on SaaS categories, it is a comparable embedded-finance infrastructure incumbent serving many of the same fintech customers.
• Workato: Workato is an enterprise iPaaS platform enabling workflow automation and integration across thousands of SaaS apps. It overlaps with Apideck at the integration and connectivity layer but serves broader enterprise automation use cases.
• Tray.io: Tray.io is a general-purpose iPaaS for API integration and workflow automation. It competes with Apideck in the API integration space, particularly for mid-market and enterprise customers building integrations in-house.
• MuleSoft (Salesforce): MuleSoft is an enterprise-grade API platform and iPaaS owned by Salesforce. It is a broad incumbent in the API management and integration category, comparable to Apideck at the architectural layer though targeting larger enterprises.
• Zapier: Zapier is a no-code automation platform connecting thousands of SaaS apps. It is comparable as a broad integrations platform, though its no-code orientation targets a different buyer (operations/users) than Apideck's developer API focus.

Emerging players

• Prismatic: Prismatic is an embedded iPaaS purpose-built for B2B SaaS companies to ship integrations to their customers. It overlaps with Apideck's marketplace and developer-focused integration model and targets a similar Vertical SaaS buyer.
• Knit: Knit offers a unified API for HR, accounting, CRM, and productivity integrations aimed at SaaS companies. It is an emerging direct competitor in the same category-coverage and target-buyer profile as Apideck.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apideck