Knit
- Company typePrivate
- Founded2024
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Knit firmographics
Firmographics- Name
- Knit
- Legal name
- Knit
- Website
- https://getknit.dev
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Knit industry classification
Industry- Product category
- Unified API / SaaS Integration Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- System Integration & Connectors (BPAMAOAC)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK), B2B/EDI & Partner Integration (BPAMAOAJ), Low-Code/No-Code Integration Builders (BPAMAOAL)
Keywords
Where Knit is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Knit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Per Connected Account: Pay per Connected Account model, useful for B2B SaaS companies where each customer integration represents one connected account. Includes Launch, Scale, and Enterprise tiers with different feature sets and SLA levels.
- Usage-Based - API Calls/Sync Credits: Pay per API Call or Sync Credit model, useful for data-heavy applications. Metered overages apply for additional usage beyond tier limits without service interruption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Launch Plan - $499/month for startups |
| Subscription | Monthly | Scale Plan - $1,500/month for growth stage |
| Subscription | Multi-year contract | Enterprise - Custom pricing |
| Usage-based | Pay-as-you-go | Usage-Based Overage |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Knit product offering
Product offeringCore offering
Knit provides an embedded integration platform for B2B SaaS products, AI agents, and MCP clients, offering 14+ Unified APIs (HRIS, ATS, CRM, Accounting, Ticketing, Communication, Email, E-Sign, Expense Management, Meeting, Subscription Management, Calendar, Assessment) and 100+ Model Context Protocol servers that enable bi-directional data synchronization with popular SaaS tools. The platform also ships an LLM Tools SDK exposing 8,000+ AI-ready tools and an AI-driven integration agent that builds unified connectors from API documentation on demand.
Product overview
Knit is a B2B API platform that provides Unified APIs and MCP (Model Context Protocol) servers for integrating with HRIS, ATS, CRM, Accounting, and other business software systems. The core platform offers 14+ Unified APIs including ATS, HRIS, CRM, Accounting, Ticketing, Calendar, Communication, Email, E-Sign, Expense Management, Meeting, and Subscription Management APIs. The platform is designed for developers to build AI-powered applications and workflows that connect to multiple business systems through a single, standardized API layer.
Differentiator
Problem solved
Functional benefit
Brands
- Knit AI SDK: Python SDK for AI agents providing 150+ SaaS app integrations with LLM-ready toolkits
- Knit MCP Servers
- Knit Connect
Products and services
- Knit Unified API Core product providing 14+ Unified APIs (HRIS, ATS, CRM, Accounting, Ticketing, Calendar, Communication, Email, E-Sign, Expense Management, Meeting, Subscription Management, Assessment) that deliver standardized, bi-directional data synchronization across 150+ third-party SaaS tools. Built for B2B SaaS product teams who want to embed native integrations into their products.
- Knit MCP Servers Model Context Protocol servers providing 100+ pre-built, serverless MCP endpoints with managed authentication, ACLs, and on-demand spin-up, enabling AI agents and LLM clients to connect to popular SaaS tools including HubSpot, Workday, Salesforce, BambooHR, Darwinbox, ZohoDesk, Jira, Asana, Gmail, and Outlook.
- Knit AI SDK / LLM Tools SDK Framework-agnostic SDK enabling developers to build AI-powered applications that connect to business systems via 8,000+ LLM-ready tools with descriptive tool metadata. Supports OpenAI, LangChain, LangGraph, Claude, and CrewAI. Targeted at AI agent and LLM application developers.
- Knit Connect (White-Label Embedded UI) White-label embeddable Connect UI component that SaaS vendors can fully customize with their own branding to expose Knit's integration flows as a native in-product feature, with SDKs for React, Vanilla JS, Angular, and VueJS, and mobile WebView support.
- Knit Enterprise Integration Platform Enterprise tier with SLA-backed custom infrastructure, dedicated technical support, shared Slack channels, technical architecture reviews, custom polling frequencies, and multi-year contracts for large B2B SaaS customers needing white-glove onboarding and go-live assurance.
Quantifiable outcome
- 85% reduction in integration time - from 4-6 weeks per vendor to instant activation for existing integrations
- +8 more outcomes
Companies that use Knit
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles6 records
Knit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration53 records
AI capability3 records
Feature8 records
Knit partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google for Startups Accelerator: AI FirstnotableSelected for Google's AI-focused accelerator program in India, selected from over 1,600 applicants. Program provides Google Cloud infrastructure, Gemini model access, technical mentorship, and go-to-market support. Strategic focus aligns with IndiaAI Mission's startup pillar.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Knit competitors and assessment
Company assessmentDirect peers
- Merge: Merge is a unified API platform offering 7+ integrations (HRIS, ATS, CRM, Accounting, etc.) targeting B2B SaaS. It is the closest direct competitor to Knit on both product (Unified API, Embeddable UI) and target customer (SaaS product teams), with a significantly larger capital base.
- Apideck: Apideck provides unified APIs and an embedded integration layer for SaaS products across CRM, HRIS, accounting, and ATS categories. Directly comparable to Knit on product offering and developer-led GTM motion.
- Unified.to: Unified.to offers unified APIs across CRM, HRIS, ATS, ticketing, and marketing categories with a similar focus on developer experience. Competes head-to-head with Knit on per-connected-account pricing and category breadth.
- Paragon: Paragon is an embedded integration platform that lets SaaS companies ship customer integrations via a workflow builder and pre-built connectors. Closely matches Knit's Embedded iPaaS positioning and developer-first distribution.
- Pipedream: Pipedream is a developer-focused integration and workflow automation platform with a serverless execution model. Comparable to Knit on developer audience, API-first design, and pre-built SaaS connectors.
Broad incumbents
- Workato: Workato is an enterprise iPaaS with broad workflow automation, embedded iPaaS, and AI-agent capabilities. It is a broader incumbent than Knit, with overlapping product surface and enterprise customer base but a heavier, less developer-led motion.
- Tray.io: Tray.io is a general-purpose iPaaS offering workflow automation and embedded integration capabilities to SaaS and enterprise. It overlaps with Knit's enterprise-facing use cases but is not focused on the unified API or MCP/AI-agent positioning.
- Zapier: Zapier is the largest workflow automation platform with thousands of SaaS connectors, used by both end-users and SaaS products. While not a unified API player, it overlaps with Knit on the connector ecosystem and AI-agent automation theme and competes for some of the same customer mindshare.
Emerging players
- Prismatic: Prismatic is an embedded iPaaS purpose-built for B2B SaaS companies needing custom integrations. It targets a similar SaaS-developer buyer with a lower-code builder model, making it a partial but credible competitor to Knit's embedded offering.
- Composio: Composio is an AI-agent-focused integration platform providing tool-use APIs and connectors for LLMs. It is an emerging peer that overlaps with Knit's MCP server and AI agent positioning specifically, making it a direct emerging competitor in the AI-agent integration niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Knit social profiles
Digital presenceKnit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knit leadership team
Management profileNumber of profiles
Profiles3 records
Knit funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knit
What does Knit do?
Knit provides an embedded integration platform for B2B SaaS products, AI agents, and MCP clients, offering 14+ Unified APIs (HRIS, ATS, CRM, Accounting, Ticketing, Communication, Email, E-Sign, Expense Management, Meeting, Subscription Management, Calendar, Assessment) and 100+ Model Context Protocol servers that enable bi-directional data synchronization with popular SaaS tools. The platform also ships an LLM Tools SDK exposing 8,000+ AI-ready tools and an AI-driven integration agent that builds unified connectors from API documentation on demand.
Is Knit a public or private company?
Knit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Knit founded?
Knit was founded in 2024. It employs 11 to 50 people.
Where is Knit based?
Knit is headquartered in Bengaluru, India, in the Asia region.
How does Knit make money?
Two revenue lines are on record. Subscription - Per Connected Account is the primary driver. The others are usage-Based - API Calls/Sync Credits.
Who are Knit's main competitors?
Direct peers on record are Merge, Apideck, Unified.to, Paragon and Pipedream. Broad incumbents are Workato, Tray.io and Zapier. Emerging players are Prismatic and Composio.
Does Knit have an API?
Yes. Knit offers 14+ Unified APIs including: Subscription Management API, Unified Accounting API, Unified Assessment API, Unified ATS API, Unified Calendar API, Unified Communication API, Unified CRM API, Unified Email API, Unified E-Sign API, Unified Expense Management API, Unified HRIS API, Unified Meeting API, Unified Ticketing API. Also offers MCP (Model Context Protocol) servers for HubSpot, Workday, ZohoDesk, Jira, Asana, Gmail, Outlook, Salesforce, BambooHR, and Darwinbox enabling AI agent integrations. Developer documentation is at www.knit.dev/docs.
What industry is Knit in?
Knit's product category is Unified API / SaaS Integration Platform. Its primary akta.pro industry code is BPAMAOAC, System Integration & Connectors, with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 54151 and its SIC code is 7373.