What Stormy does

Stormy is an AI employee platform that automates the operational follow-through of creator marketing campaigns for SMB marketing teams, agencies, and creator economy businesses. The product connects natively to Gmail, Google Sheets, Stripe, Shopify, TikTok, Instagram, YouTube, and X to run workflows including creator sourcing, outreach drafting, negotiation, post-proof verification, promise tracking, and payout preparation. Work is organized into 'desks' — such as Sourcing + Outreach, Creator Campaigns, Ops, and Payments — that Stormy keeps current in the background, surfacing only rate, usage-rights, payment, and launch decisions for human approval. The platform is read-only on day one and uses approval gates to balance automation with control over sensitive actions.

Underlying the product are autonomous agent capabilities orchestrated with natural language generation and process automation. Stormy drafts replies and follow-ups, forecasts next steps in creator pipelines, enriches and scores contacts against the user's roster spreadsheet, verifies posts went live across social platforms, and prepares creator payouts through Stripe for human release. AI-generated outputs are confined to text (emails, negotiation messages, briefs), and all sensitive actions route through approval flows.

Stormy distributes via a self-serve, product-led growth motion with a freemium "Start free" entry point, targeting individual creators and small marketing teams globally through stormy.ai without a sales touch. The company was founded in 2024 in San Francisco, has 1-10 employees, and has raised approximately $1M across two Y Combinator-led rounds (September 2024 and September 2025). Pricing tiers beyond the free trial are not publicly disclosed.

Name

Stormy

Website

https://stormy.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Stormy is a San Francisco-based AI employee platform that automates creator campaign operations — sourcing, outreach, negotiation, post tracking, and payouts — for SMB marketing teams and creator economy businesses via integrations with Gmail, Sheets, Stripe, Shopify, and major social platforms, under a self-serve freemium model.

Ownership category

akta.pro rank

Product category

Influencer Marketing Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

Workflow Automation & No-Code Collaboration (BPAMAMAK), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Creator campaign automation
• Influencer marketing platform
• AI workflow automation
• Creator outreach software
• Campaign management platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Stormy operates as a SaaS product with a free trial model ("Start free"), suggesting a subscription-based revenue model where users pay for ongoing access to AI employee workflows after their initial trial period.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Stormy is an AI employee platform for creator campaign operations. It connects to Gmail, Google Sheets, Stripe, Shopify, TikTok, Instagram, and YouTube to automate creator discovery, outreach drafting, negotiation follow-ups, roster management, post verification, and payment processing. Workflows are organized as "desks" where Stormy autonomously runs follow-through tasks and surfaces only decisions (rates, usage rights, payments, launches) requiring human approval.

Product overview

Stormy is a single unified AI employee product for creator campaign operations. The core platform connects to Gmail, Google Sheets, Stripe, Shopify, TikTok, Instagram, and YouTube to automate creator discovery, outreach, negotiation, roster management, post tracking, and payment processing. The product organizes workflows into 'desks' — including Sourcing + Outreach, Creator Campaigns, Ops, and Payments — where Stormy drafts replies, follows up autonomously, and surfaces only decisions requiring human approval. Key features include Creator Roster Management (spreadsheet as source of truth), Outreach + Negotiation (Gmail drafting with approval workflow), Briefs + Creator Files (deliverables and usage rights tracking), Post Proof Tracking (cross-platform verification), Spark Codes + Paid Handoff (creator payout processing), and Promise Tracking (deadline monitoring and follow-up).

Differentiator

Problem solved

Functional benefit

Products and services

• Stormy AI employee platform for creator campaign operations that automates outreach, negotiation, roster management, post tracking, and payment processing workflows across Gmail, Google Sheets, Stripe, Shopify, TikTok, Instagram, and YouTube. Targets marketing teams and agencies managing influencer campaigns.
• Sourcing + Outreach

Quantifiable outcome

• 80% or higher conversion rates among customers who engage with professional fitting tools (referenced in industry article, not Stormy-specific)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• GmailcoreTechnology or IntegrationStormy integrates with Gmail to draft replies, follow up on conversations, and escalate decisions requiring human approval.
• Google SheetscoreTechnology or IntegrationStormy connects to Google Sheets to manage creator rosters, enrich contacts, update outreach stages, and flag stale rows in campaign spreadsheets.
• StripecoreTechnology or IntegrationStormy integrates with Stripe to prepare and process creator payouts, preparing handoffs for human approval before payment release.
• TikTokcoreTechnology or IntegrationStormy integrates with TikTok to verify posts went live, capture proof of content, and watch view thresholds for creator campaign tracking.
• InstagramcoreTechnology or IntegrationStormy integrates with Instagram to verify posts went live, capture proof of content, and watch view thresholds for creator campaign tracking.
• YouTubecoreTechnology or IntegrationStormy integrates with YouTube to verify posts went live, capture proof of content, and watch view thresholds for creator campaign tracking.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform covering discovery, outreach, campaign tracking, and measurement — a more enterprise-tier peer to Stormy in the creator campaign space.
• Aspire: Aspire is a creator marketing platform that helps brands and agencies manage influencer outreach, campaign workflows, and payments — directly overlapping with Stormy's creator campaign operations focus.
• Grin: Grin is a creator marketing platform offering influencer CRM, outreach, content approval, and payout workflows for DTC brands, closely matching Stormy's creator ops automation scope.
• Traackr: Traackr is an influencer marketing platform with campaign management, CRM, and performance tracking capabilities comparable to Stormy's creator ops workflows.
• Upfluence: Upfluence provides influencer discovery, outreach automation, campaign management, and affiliate/payment workflows, making it a direct functional peer to Stormy's creator campaign product.
• Captiv8: Captiv8 is an influencer marketing and content platform offering discovery, campaign management, and creator payment infrastructure comparable to Stormy's offerings.
• Modash: Modash offers creator discovery, outreach, and analytics for DTC and agency teams, with workflow automation that overlaps Stormy's sourcing and outreach desk.

Emerging players

• Relay.app: Relay.app is an AI-powered workflow automation tool that orchestrates tasks across SaaS apps, comparable to Stormy's integration-and-orchestration approach for marketing operations.
• Leverage (creator ops): Leverage is a creator operations platform automating influencer outreach, negotiations, and content workflows — a smaller, more niche peer focused on similar automation use cases as Stormy.

Broad incumbents

• Salesforce Agentforce / Slack Lists: Salesforce Agentforce is a horizontal AI agent platform that could expand into creator ops workflows over time, representing a well-capitalized incumbent threat to niche players like Stormy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/stormy_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stormy