Modash.io
Modash.io is a SaaS influencer marketing platform that helps brands discover, manage, track, and pay content creators across Instagram, TikTok, and YouTube, serving 2,300+ in-house marketing teams globally.
- Company typePrivate
- Founded2022
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Modash.io does
Modash.io is a cloud-based SaaS influencer marketing platform headquartered in Tallinn, Estonia, with a North American office in Toronto. The company helps in-house marketing teams discover, manage, track, and pay content creators across Instagram, TikTok, and YouTube, covering a database of 350M+ public creator profiles. Its product architecture is organized into four core platform modules — Discovery (AI-powered search and vetting), Manage (CRM-like relationship, contract, and conversation management), Track (automatic content collection and campaign performance measurement from post to purchase), and Pay (global creator payouts across 180+ countries) — supplemented by use-case modules for Gifting, Affiliates, and Paid Partnerships, and a developer-facing Influencer Marketing API suite launched in January 2025.
Underlying technology combines multimodal AI (NLP for captions and hashtags, image and video analysis, behavioral analysis for audience authenticity and AI-generated content detection) with real-time social media data ingestion. Deep integrations with Shopify (promo codes, links, free products, sales tracking) and email (Gmail/Outlook) anchor the platform within existing marketing stacks. Compliance certifications include ISO/IEC 27001:2022 and GDPR/UK GDPR with Standard Contractual Clauses.
Modash operates a hybrid product-led and sales-led go-to-market model: a 14-day free trial with no credit card required funnels self-serve SMB adoption, while enterprise demo requests support mid-market and enterprise accounts. Revenue streams include tiered SaaS subscriptions starting at $199/month, separate API subscriptions, and transaction fees on Modash Payments. The company is trusted by 2,300+ in-house teams including NordVPN, Montblanc, Birkenstock, Victoria's Secret, Farfetch, Stanley 1913, and Sennheiser. Modash OÜ has raised approximately $14M in total venture funding across a $2M seed (Nov 2022) and a $12M Series A led by henQ (Nov 2024), with the founders Avery Schrader (CEO) and Hendry Sadrak (CTO) leading the company alongside CFO Nadim Taoubi.
Modash.io firmographics
Firmographics- Name
- Modash.io
- Legal name
- Modash OÜ
- Website
- https://modash.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modash.io is a SaaS influencer marketing platform that helps brands discover, manage, track, and pay content creators across Instagram, TikTok, and YouTube, serving 2,300+ in-house marketing teams globally.
- Ownership category
- akta.pro rank
Modash.io industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Influencer Marketing & Creator Marketplaces (BPAMALAG)
- akta.pro secondary industries
- Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE), Creator Monetization & Tipping Platforms (MPACABAE)
Keywords
Where Modash.io is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Modash.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered subscription model starting at $199/month, scaling based on searches, emails, tracked creators, and seats. Plans include Manage, Discover, Track, and Pay features with varying limits.
- API Access: Separate API subscription providing programmatic access to creator data, discovery, and analytics capabilities for developers and AI tool builders.
- Modash Payments: Global creator payout services with bundled invoices, supporting 180+ countries with fast secure payments. Revenue generated through transaction processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level plan starting at $199/month |
| Subscription | Annual | Scaled plans for growing teams |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Modash.io product offering
Product offeringCore offering
Modash is a cloud-based SaaS influencer marketing platform that helps brands find, manage, track, and pay content creators across Instagram, TikTok, and YouTube. It provides a unified workflow covering paid partnerships, affiliate programs, and gifting, backed by a 350M+ creator database with AI-powered search, audience quality analysis, and an Influencer Marketing API for developers.
Product overview
Modash.io is an influencer marketing platform with a unified product architecture comprising four core platform modules (Discovery, Manage, Track, and Pay) that together form an end-to-end workflow for running influencer programs. The platform also offers a suite of specialized use-case modules including Gifting, Affiliates, and Paid Partnerships. For developers and enterprises, Modash provides an Influencer Marketing API product line that includes Discovery API, Raw API, AI Search API, Collaborations API, and Creator Lookalikes API. The platform focuses primarily on Shopify-connected brands and integrates with Instagram, TikTok, and YouTube, covering 350M+ creator profiles.
Differentiator
Problem solved
Functional benefit
Brands
- MoTok: TikTok content series by Modash featuring Simone sharing insights about influencer marketing
- Return on Influence
- Modash Live
Products and services
- Discovery Influencer discovery product enabling brands to find, vet, and connect with creators at scale across 350M+ public profiles on Instagram, TikTok, and YouTube using AI-powered search and smart filters.
- Manage Influencer relationship management product that keeps every collaboration organized from start to finish, managing creators, conversations, and contracts in one place with templates, automations, and inbox syncing.
- Track Automatic content collection and campaign tracking product that measures performance from post to purchase with metrics including EMV, ROAS, and CPM in one dashboard.
- Pay Creator payout product enabling fast, secure payments to creators across 180+ countries with configurable commissions and bundled invoices.
- Influencer Marketing API API suite providing programmatic access to creator data from 350M+ influencers across Instagram, TikTok, and YouTube for developers and AI tool builders.
- Discovery API Programmatic API for finding creators, analyzing audience demographics and performance, and searching across Instagram, TikTok, and YouTube.
- Raw API API providing live, unfiltered data from social accounts including comments, tags, and other engagement metrics directly from Instagram, TikTok, and YouTube.
- AI Search API API enabling developers to build AI-powered influencer tools and workflows using Modash's AI search capabilities.
- Collaborations API API for mapping brand and creator collaborations to track and manage ongoing partnerships programmatically.
- Creator Lookalikes API API enabling discovery of similar creators across platforms based on content type and audience similarity.
Quantifiable outcome
- Reduces creator vetting time by 50-70%
- +2 more outcomes
Companies that use Modash.io
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Modash.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability8 records
Feature7 records
Modash.io partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreDeep integration with Shopify enabling sync for promo codes, links, and free products. Unlocks product gifting, affiliate programs, and automatic sales tracking for Shopify-connected stores.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Modash.io competitors and assessment
Company assessmentDirect peers
- GRIN: GRIN is an end-to-end creator management platform with discovery, CRM, gifting, affiliate, and payments — a direct competitor to Modash's Discovery/Manage/Track/Pay suite. Both target direct-to-consumer and Shopify-connected brands and compete head-to-head on influencer workflow consolidation.
- CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform offering creator discovery, relationship management, campaign analytics, and integrations. It competes with Modash in the same end-to-end workflow category, primarily at the larger enterprise tier.
- Aspire: Aspire (formerly AspireIQ) is a creator marketing platform with discovery, outreach, workflow, and analytics. It targets agencies and brands across paid partnerships and gifting, overlapping with Modash's core use cases and target ICP of in-house marketing teams.
- Traackr: Traackr is an influencer marketing platform with a strong creator database, brand safety/audience quality analysis, and campaign measurement. It is highly comparable to Modash's Discovery and Audience Quality Analysis capabilities and serves similar global brand customers.
- Upfluence: Upfluence is an influencer marketing platform offering creator search, affiliate programs, outreach, and gifting, with an emphasis on e-commerce integrations. It competes with Modash in the Shopify/D2C segment and on global creator payments.
- Influencer.com: Influencer.com (formerly IZEA) is one of the original influencer marketing platforms offering creator discovery, campaign management, and content amplification. It is comparable to Modash in workflow scope and in serving enterprise brand marketers.
- Klear: Klear (acquired by Meltwater) provides influencer discovery, audience analytics, and campaign management. Its creator database and audience quality tooling directly overlap with Modash's Discovery and Audience Quality Analysis features.
Emerging players
- HypeAuditor: HypeAuditor focuses on influencer analytics, audience authenticity, and fraud detection across Instagram, TikTok, and YouTube. It overlaps with Modash's audience quality analysis but is more analytics-led than workflow-led, making it a partial/emerging competitor.
Broad incumbents
- Sprout Social: Sprout Social is an established social media management platform that has expanded into influencer marketing capabilities. It is a broader incumbent competing in the same customer conversations for marketing team budgets but does not specialize in the end-to-end creator workflow niche.
- Emplifi: Emplifi is a unified customer experience and social marketing platform with influencer marketing as one module in a broader suite. It is comparable as a broader incumbent serving enterprise marketing teams with overlapping influencer tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Modash.io social profiles
Digital presenceModash.io compliance and trust
Trust signalCompliance2 records
Modash.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modash.io leadership team
Management profileNumber of profiles
Profiles5 records
Modash.io funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modash.io M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modash.io
What does Modash.io do?
Modash is a cloud-based SaaS influencer marketing platform that helps brands find, manage, track, and pay content creators across Instagram, TikTok, and YouTube. It provides a unified workflow covering paid partnerships, affiliate programs, and gifting, backed by a 350M+ creator database with AI-powered search, audience quality analysis, and an Influencer Marketing API for developers.
Is Modash.io a public or private company?
Modash.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was Modash.io founded?
Modash.io was founded in 2022. It employs 11 to 50 people.
Where is Modash.io based?
Modash.io is headquartered in Tallinn, Estonia, in the Europe region.
How does Modash.io make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are API Access and modash Payments.
Who are Modash.io's main competitors?
Direct peers on record are GRIN, CreatorIQ, Aspire, Traackr, Upfluence, Influencer.com and Klear. HypeAuditor is listed as an emerging player. Broad incumbents are Sprout Social and Emplifi.
Does Modash.io have an API?
Yes. Modash offers an Influencer Marketing API that provides programmatic access to data from over 350 million influencers across Instagram, TikTok, and YouTube. The API enables developers to build custom influencer marketing solutions with AI-powered search and real-time analytics. Includes Discovery API (for programmatically finding creators, analyzing audience, and searching), Raw API (for accessing live unfiltered data from social accounts including comments, tags, and more), AI Search API (for building AI-powered influencer tools and workflows), Collaborations API (for mapping brand and creator collaborations), and Creator Lookalikes API (for discovering similar creators across platforms). Authentication is via Bearer token. Documentation available at docs.modash.io with interactive documentation and Postman collection. Developer documentation is at docs.modash.io.
What industry is Modash.io in?
Modash.io's product category is Influencer Marketing Software. Its primary akta.pro industry code is BPAMALAG, Influencer Marketing & Creator Marketplaces, with a secondary code of MPACAGAE, Campaign Management & Workflow Software (Briefing/Approvals). Its NAICS code is 5192 and its SIC code is 7372.