What Glue does

Glue (legally GlueGroups, Inc.) is a work communication software company founded in 2021 and headquartered in San Francisco. The company operates a team chat platform positioned as an alternative to Slack, Microsoft Teams, and Discord. Its core product is organized around persistent, named threads — analogous to email subjects — rather than the endless channel-and-stream paradigm common in incumbent chat tools. Threads can be closed when work is complete, building durable context over time. The platform also offers workspaces, groups, direct messages, and an inbox for tracking relevant conversations.

The technical stack centers on a public GraphQL API (beta, Relay spec) with OAuth 2.0 authentication, real-time messaging over WebSockets, workspace isolation, outbound webhooks with HMAC verification, and a TypeScript SDK. Glue AI is embedded directly in threads: agents can be mentioned (@Glue, @Cursor) to surface context, draft replies, summarize, and trigger downstream actions. A differentiated agentic security model enforces deterministic (system-level, not prompt-based) boundaries on AI interactions, including known-host policies, explicit human approvals for external calls, and strict workspace isolation. Glue is SOC 2 Type 2 certified, supports SSO via Google and Okta, and offers SCIM provisioning on Business/Enterprise plans; HIPAA and FINRA compliance are available upon request but not currently certified.

Glue monetizes via a SaaS subscription model across Startup, Business, and Enterprise tiers, complemented by a no-credit-card freemium trial and a Slack history import tool that lowers migration friction. Go-to-market combines product-led growth (self-serve signup at app.glue.ai) with a developer platform (GraphQL API, MCP Server, SDK) and a direct enterprise sales motion for Business/Enterprise plans. The company has approximately 1–10 employees, is led by founder Evan Owen, and closed a $20M Series A in October 2025 to fund agentic workflow development.

Name

Glue

Legal name

GlueGroups, Inc.

Website

https://glue.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Glue is a work communication platform that replaces endless chat channels with persistent named threads, embedding AI agents directly into team conversations. It targets modern work teams, developer/integration builders via a GraphQL API, and enterprises requiring SOC 2 compliance, monetizing through tiered SaaS subscriptions plus a freemium trial.

Ownership category

akta.pro rank

Product category

Team Collaboration Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Team chat platform
• Workplace messaging
• AI collaboration tools
• Thread-based communication
• Developer API platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Glue operates on a subscription model with multiple tiers (Startup, Business, Enterprise plans). The service charges recurring fees with automatic renewal. Payment processing handled through third-party payment processors.
2. Enterprise Add-ons: Enterprise plans offer unlimited admins, SSO via identity providers (Google, Okta), SAML SSO, SCIM provisioning, and HIPAA compliance availability upon request. Additional compliance certifications may be available at higher tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Glue is an AI-powered team chat platform that replaces endless chat channels and message streams with structured, named, persistent threads. The platform enables teams to organize decisions, work alongside embedded AI agents (Glue AI), and integrate with developer tools (GitHub, Linear, Jira, Notion, Cursor) through a GraphQL API and outbound webhooks. It targets modern teams and enterprises seeking Slack, Teams, and Discord alternatives with stronger context retention, SOC 2 compliance, and deterministic AI security boundaries.

Product overview

Glue is a team chat platform positioned as a replacement for Slack, Teams, and Discord. The core platform centers on structured threads with named subjects (like email) instead of endless message streams, groups for organizing people, and an inbox for tracking relevant conversations. The platform includes Glue AI, an embedded AI assistant that works alongside teams in threads to surface context, draft replies, and find information. Developer extensibility is provided via the Glue GraphQL API (in beta), Glue SDK (TypeScript), outbound webhooks, and Glue MCP Server for connecting to AI clients like Claude and Cursor. The platform also offers mobile and desktop applications. Glue is SOC 2 certified and supports SSO via Google and Okta.

Differentiator

Problem solved

Functional benefit

Products and services

• Glue (Core Platform) Team chat platform that replaces endless chats and channels with structured, named threads. Includes workspaces, groups, direct messages, an inbox for tracking relevant threads, and built-in AI agents for teams.
• Glue AI Embedded AI assistant within the Glue platform that surfaces context, drafts replies, summarizes conversations, and finds information; mentionable via @Glue or @Cursor directly in threads.
• Glue GraphQL API Public GraphQL API (in beta) following the Relay specification for building bots, integrations, and automations; supports queries, mutations, file attachments, OAuth 2.0 authentication, and cursor-based pagination.
• Glue SDK TypeScript SDK that exposes the Glue GraphQL schema, enabling strongly typed access to models and mutations for building integrations and bots.
• Glue Outbound Webhooks Workspace-level HTTP webhook system that delivers push notifications when threads or messages are created or sent; uses HTTPS with HMAC signature authentication and supports message.created and thread.created event types.
• Glue MCP Server Model Context Protocol (MCP) server launched in beta in May 2026 that connects Glue threads to third-party AI clients such as Claude, Cursor, and Codex.
• Glue Mobile Apps Native iOS and Android applications providing Glue team chat on mobile, with push notifications, voice notes support, and drag-to-close modals.
• Glue Desktop App Native Mac and Windows desktop application for Glue with keyboard shortcuts, a Cmd-K command palette, and desktop-specific integrations.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• MCP (Model Context Protocol) ServerscoreTechnology or Integration · 11 May 2026Glue MCP Server enables connection to Claude, Cursor, Codex, and other MCP-compatible AI clients. Users can access conversations with third-party AI agents through Glue threads.
• GitHubcoreTechnology or IntegrationGitHub integration allowing teams to receive updates on Issues and Pull Requests directly in Glue threads. Rich link previews for GitHub links shared in conversations.
• LinearcoreTechnology or IntegrationLinear integration providing rich link previews and auto-subscribe threads to Linear updates. Teams can manage project work from within Glue threads.
• JiracoreTechnology or IntegrationJira integration for rich link previews and auto-subscribe threads to Jira updates. System updates from linked Jira objects appear in real-time in threads.
• NotioncoreTechnology or IntegrationNotion integration for rich link previews and auto-subscribe threads to Notion page updates. Multiple property updates from Notion databases are supported.
• CursorcoreTechnology or IntegrationCursor AI integration allowing users to kick off Cursor AI agents directly from Glue threads. Agent progress updates live in the thread context.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ClickUp: All-in-one productivity platform with chat, docs, tasks, and AI. Comparable as a horizontal work platform Glue integrates with and competes against for team workflow budget.
• Zoom Team Chat: Persistent team chat bundled with Zoom Meetings. Comparable on chat surface and on integration-driven cross-sell (Glue integrates with Zoom but also competes for chat budget).
• Symphony Communication Services: Enterprise messaging and workflow platform focused on financial services. Comparable on the 'compliant team chat' positioning and on enterprise security and governance requirements Glue targets.
• Notion: Workspace and docs platform with growing chat and AI features. Comparable as a horizontal 'modern work' platform with overlapping integrations (Notion, Linear, GitHub) and shared buyer.

Others

• LangChain: Framework for building LLM-powered applications and agents. Comparable as adjacent ecosystem participant whose agents Glue threads can orchestrate via MCP and @-mentions; not a direct competitor but a complementary layer.

Direct peers

• Slack (Salesforce): The dominant team chat platform Glue is explicitly built to replace. Slack offers channel-based messaging, integrations, and is now bundled into Salesforce's enterprise stack. Most directly comparable on product surface and target buyer.
• Microsoft Teams: Microsoft's chat and meetings platform, bundled into Microsoft 365 with deep enterprise penetration. Comparable on messaging, AI features (Copilot), and enterprise compliance posture.
• Discord: Community and team messaging platform with persistent channels and strong developer/integrations story. Comparable as a non-Slack alternative for technical and creative teams, though with a more consumer/community orientation.
• Twist (by Doist): Thread-first team messaging app from Doist. Most conceptually comparable to Glue on the 'threads over channels' UX thesis, and a useful prior reference for whether the model can scale beyond early adopters.

Emerging players

• Element (Matrix): Open-source, decentralized team chat built on the Matrix protocol with strong end-to-end encryption. Comparable on the secure-messaging-for-technical-teams axis and as an alternative for organizations wary of Slack's data practices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/GlueAI

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glue