Twist
- Company typePrivate
- Founded2011
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Twist firmographics
Firmographics- Name
- Twist
- Legal name
- Doist Inc.
- Website
- https://twist.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Twist industry classification
Industry- Product category
- Team Collaboration Software
- akta.pro primary industry
- Team Messaging & Chat (BPAMAMAA)
Keywords
Where Twist is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Twist business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software subscription (SaaS): Subscription-based SaaS model with per-seat pricing for team communication and collaboration platform. Offers both free and paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free and paid subscription tiers available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Twist product offering
Product offeringCore offering
Twist is an asynchronous messaging application that organizes team conversations into threads and channels, replacing real-time chat for distributed and remote teams. It provides structured channels by topic, project, or client, smart notifications to reduce digital stress, one-on-one messaging, and a public REST API (v3) for building custom integrations and automations.
Product overview
Twist is a single unified async messaging platform designed for flexible and remote teams. The core product is the Twist communication app, which uses threaded conversations organized within channels to enable asynchronous collaboration without the distraction of real-time messaging. The platform is complemented by the Twist API v3 for building custom integrations and automations, pre-built integrations with tools like Google Drive, GitHub, and Zoom, the Async Newsletter resource hub providing educational content on asynchronous work practices, and Remote Work Guides offering best practices for distributed teams. The offering is fundamentally a single product architecture with supplementary educational resources and a public developer API.
Differentiator
Problem solved
Functional benefit
Products and services
- Twist Async messaging application for flexible and remote teams that organizes communication through threaded conversations within channels, replacing real-time chat. Includes smart notifications, direct messaging, and topic/project/client-based channels for cross-time-zone collaboration.
- Twist API v3 Public REST API v3 for the Twist messaging platform, supporting OAuth 2.0, REST webhooks, bot integrations, batch requests, and URL Reports. Provides programmatic access to workspaces, channels, threads, comments, conversations, messages, users, groups, reactions, attachments, notifications, inbox, search, and autocomplete; documentation includes Python, Go, and Node examples.
Companies that use Twist
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Twist technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Twist partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Doist Inc.coreParent company of Twist. Doist also creates Todoist and is known for pioneering remote-first and async work practices. Twist is the communication product within the Doist product ecosystem.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Twist competitors and assessment
Company assessmentDirect peers
- Rocket.Chat: Rocket.Chat is an open-source team messaging platform with channels, threads, and omnichannel customer-communication features. It overlaps directly with Twist on team chat and integrations, often with a stronger self-hosting angle.
- Slack (Salesforce): Slack is the dominant team messaging platform, now owned by Salesforce. It is the primary alternative to Twist, offering channels, DMs, and integrations for team collaboration, with a stronger synchronous/real-time emphasis.
- Mattermost: Mattermost is an open-source team messaging platform with channels, threads, and integrations, often adopted by technical and DevOps teams. It overlaps directly with Twist's async-friendly, channel/thread-based model.
- Range: Range is a team collaboration tool that emphasizes async check-ins, team status updates, and meeting coordination. Its async-first philosophy and target audience of distributed teams align closely with Twist's positioning.
- Flock: Flock is a team messaging and collaboration app offering channels, DMs, video calls, and shared productivity tools. It targets the same SMB/mid-market horizontal use case as Twist.
Broad incumbents
- Discord: Discord began as a voice/chat tool for gaming communities but is now widely used by distributed teams and startups. It overlaps with Twist on team chat and channels, though its roots are synchronous/community-oriented rather than async-first.
- Zoom Team Chat: Zoom Team Chat is bundled inside Zoom's broader video conferencing platform, providing channels and persistent messaging alongside meetings. It competes with Twist for team communication budgets, particularly in organizations already standardized on Zoom.
- Microsoft Teams: Microsoft Teams bundles chat, meetings, and Office 365 integration and is the largest incumbent in enterprise team communication. It competes with Twist across the same use case but offers a far broader productivity suite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Twist social profiles
Digital presenceTwist financial estimates
Financial estimateRevenue estimate
Valuation estimate
Twist leadership team
Management profileNumber of profiles
Twist funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Twist M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Twist
What does Twist do?
Twist is an asynchronous messaging application that organizes team conversations into threads and channels, replacing real-time chat for distributed and remote teams. It provides structured channels by topic, project, or client, smart notifications to reduce digital stress, one-on-one messaging, and a public REST API (v3) for building custom integrations and automations.
Is Twist a public or private company?
Twist is a private company. It is classified as corporate owned and is currently operating.
When was Twist founded?
Twist was founded in 2011. It employs 11 to 50 people.
Where is Twist based?
Twist is headquartered in Palo Alto, United States, in the North America region.
How does Twist make money?
One revenue line is on record: software subscription (SaaS).
Who are Twist's main competitors?
Direct peers on record are Rocket.Chat, Slack (Salesforce), Mattermost, Range and Flock. Broad incumbents are Discord, Zoom Team Chat and Microsoft Teams.
Does Twist have an API?
Yes. Twist offers a public REST API v3 that enables developers to build integrations with the Twist messaging platform. The API provides endpoints for managing workspaces, channels, threads, comments, conversations, messages, users, groups, reactions, attachments, notifications settings, inbox, search, and autocomplete functionality. It supports OAuth 2 authentication, REST webhooks for real-time event notifications, bot integrations for conversational interactions, batch requests for optimizing API calls, and URL Reports for scheduled content posting. The API uses ISO 8601 date format with UTC timezone, supports temporary IDs for optimistic operations, and enforces HTTPS for all production integrations. Code examples are provided in Python, Go, and Node. Developer documentation is at developer.twist.com/v3.
What industry is Twist in?
Twist's product category is Team Collaboration Software. Its primary akta.pro industry code is BPAMAMAA, Team Messaging & Chat.