PlushCare

What PlushCare does

PlushCare is a direct-to-consumer telehealth platform founded in 2015 and headquartered in San Francisco, providing virtual primary care services to patients across all 50 U.S. states. The platform connects members with board-certified physicians averaging 15 years of clinical experience for a broad service range including online urgent care, mental health medication management and therapy, prescription issuance and refills, medically supervised weight loss (featuring GLP-1 medications such as Zepbound, Wegovy, Mounjaro, and Ozempic), pediatric care, chronic disease management, preventive care, sexual health, and disaster relief telehealth. The core technology stack is a video-visit platform integrated with major insurance networks, pharmacies, and labs, distributed via web and native iOS and Android apps.

PlushCare operates a hybrid revenue model combining a monthly membership subscription (with first-month free trial for insured members), per-visit fees of $129 for self-pay patients, insurance copay billing (typically $30 or less for in-network insured visits), and ancillary lab test referral revenue. The company is in-network with UnitedHealthcare, Humana, Aetna, Anthem, and Cigna, and processes payments via Stripe. PlushCare has treated over 1 million members and maintains a 4.9-star App Store rating across 130,000+ reviews, with physicians available 24/7, 360 days a year.

Name

PlushCare

Legal name

PlushCare of California, Inc.

Website

https://plushcare.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

PlushCare is a San Francisco-based direct-to-consumer telehealth platform founded in 2015, offering video-based primary care, urgent care, mental health, weight loss, and prescription services to over 1 million members across all 50 U.S. states, in-network with major commercial insurers and now operating under Transcarent.

Ownership category

akta.pro rank

Product category

Telehealth Services

NAICS

Offices of Physicians (6211), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro primary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

akta.pro secondary industry

Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)

Keywords

• Online doctor appointments
• Telehealth primary care
• Virtual urgent care
• Online prescription services
• Telemedicine mental health

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Subscription: Monthly membership fee providing access to telehealth services, unlimited in-app messaging with care team, prescription discount card, and exclusive lab test discounts. First month free with insurance plans.
2. Visit Fees (Self-Pay): Per-visit fees for patients without insurance coverage. Initial visits are $129. This provides direct revenue from uninsured consumers.
3. Insurance Copay/Visit Billing: For insured patients, PlushCare bills insurance companies and collects copays. Most patients with in-network insurance pay $30 or less per visit.
4. Lab Test Referrals: Revenue from exclusive discounts on lab tests for members, though medication and lab costs are separate from visit fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PlushCare is a tech-enabled telehealth platform that delivers virtual primary care across all 50 U.S. states via video visits, connecting patients with board-certified physicians for online prescriptions, 24/7 urgent care, mental health (medication management and therapy), weight loss programs featuring GLP-1 medications, pediatric care, chronic disease management, and preventive care. Services are accessed directly through plushcare.com and iOS/Android mobile apps, accepting both insured (in-network with UnitedHealthcare, Humana, Aetna, Anthem, Cigna) and self-pay patients.

Product overview

PlushCare is a telehealth platform providing virtual healthcare services across all 50 U.S. states through board-certified physicians averaging 15 years of clinical experience. The platform operates on a direct-to-consumer model with a membership option, offering a unified product that combines online prescriptions, urgent care, mental health services (medication and therapy), and weight management programs featuring GLP-1 medications. Additional services include pediatric care, chronic disease management, preventive care, sexual health, and disaster relief telehealth. The platform integrates with insurance providers including UnitedHealthcare, Aetna, Cigna, and Humana, and accepts both insured and self-pay patients. Services are accessible via web and mobile applications (iOS and Android), with appointments available 24/7.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Prescriptions Virtual prescription service enabling patients to obtain new prescriptions or refills for antibiotics, antivirals, antifungals, corticosteroids, muscle relaxers, Paxlovid, and other medications through online consultations with PlushCare physicians. Prescriptions are sent electronically to the patient's pharmacy of choice.
• Online Urgent Care 24/7 virtual urgent care service for non-emergency conditions such as asthma, UTIs, COVID, rashes, STDs, sinus infections, bacterial vaginosis, and tooth infections, accessible via video visit from anywhere in the 50 U.S. states.
• Mental Health Telehealth mental health service providing medication management for antidepressants, ADHD, anxiety, and bipolar disorders, paired with access to virtual therapists for online therapy sessions.
• Online Therapy Virtual therapy sessions delivered on web or mobile, providing flexible scheduling and privacy from the patient's device with licensed therapists.
• Weight Loss Program Medically supervised weight loss program providing ongoing care and access to FDA-approved medications including Zepbound, Wegovy, Saxenda, Contrave, and Xenical, plus type-2 diabetes medications Mounjaro, Ozempic, Victoza, and Rybelsus.
• Pediatric Care Board-certified online physician service available day or night for pediatric care, addressing urgent health issues and chronic conditions in children.
• Chronic Care Management Comprehensive chronic condition management service enabling patients to track progress and collaborate with PlushCare doctors on treatment plans for ongoing conditions such as asthma, diabetes, high blood pressure, eczema, and migraines.
• General and Preventive Care Online preventative care service offering virtual wellness checkups, referrals for immunizations and flu shots, and orders for lab tests and essential health screenings.
• Sexual Health Sexual health service providing personalized care including STD testing and treatment options via virtual consultation.
• Disaster Relief Telehealth Cost-free telehealth service providing medical consultations via phone or video for individuals affected by natural disasters when local hospitals may be inaccessible.
• PlushCare Membership Monthly subscription membership providing unlimited in-app messaging with the care team, same-day appointments, prescription discount card with up to 80% savings, exclusive lab test discounts, and free memberships for family members.

Quantifiable outcome

• 4.9-star App Store rating from 130k+ reviews
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• UnitedHealthcarecoreOthersMajor commercial health insurance provider with which PlushCare is in-network, allowing insured members to access telehealth services at reduced copays.
• HumanacoreOthersMajor commercial health insurance provider with which PlushCare is in-network for telehealth services.
• Aetna (CVS Health)coreOthersMajor commercial health insurance provider with which PlushCare is in-network for telehealth services.
• Anthem (Elevance Health)coreOthersMajor commercial health insurance provider with which PlushCare is in-network for telehealth services.
• CignacoreOthersMajor commercial health insurance provider with which PlushCare is in-network for telehealth services.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hims & Hers Health: Public D2C telehealth platform offering online consultations, prescriptions, mental health, and weight loss (including GLP-1s) directly to consumers. Closely comparable on business model, customer base, and product breadth, and is PlushCare's most direct D2C competitor.
• Ro: Vertically integrated D2C telehealth company providing virtual care, prescriptions, and pharmacy fulfillment across men's health, women's health, weight loss, and primary care. Directly competes with PlushCare on the D2C virtual primary care and weight loss categories.
• K Health: D2C and payer-partnered virtual primary care platform offering text-based and video visits, mental health, and weight management. Competes with PlushCare on the same D2C primary care and insurance-integrated telehealth positioning.
• Included Health: Integrated virtual care and care navigation company combining virtual primary care, mental health, and specialist services for employer and health plan clients. Directly comparable to PlushCare now that PlushCare sits inside Transcarent/Accolade's employer channel.
• Doctor On Demand (legacy brand): Pioneer in D2C and employer-sponsored virtual primary care and behavioral health, now part of Included Health. Historically one of PlushCare's closest direct competitors in video-visit primary care and mental health.

Broad incumbents

• Teladoc Health: Public telehealth incumbent offering general medical, mental health, and chronic condition virtual care to consumers, employers, and health plans. A scaled incumbent operating across the same telehealth categories as PlushCare but with a much broader enterprise and B2B distribution footprint.
• Amwell: Public enterprise telehealth platform serving health systems, insurers, and employers with virtual visit infrastructure and clinical services. Comparable as a broad telehealth incumbent overlapping with PlushCare's virtual care capabilities, but with an enterprise/B2B2C orientation.

Emerging players

• Sesame: D2C telehealth and in-person care marketplace offering transparent, pay-per-visit pricing across primary care, urgent care, mental health, and weight loss. Comparable to PlushCare's self-pay model ($129/visit) and growing weight loss focus, though smaller and marketplace-style.
• SteadyMD: Virtual primary care and weight management platform providing online consultations and ongoing care programs. Overlaps with PlushCare's chronic care management and weight loss offerings at a smaller scale and more B2B-tilted model.
• 98point6: Text-based and video virtual primary care platform serving both consumers and enterprise/employer clients. Comparable to PlushCare on virtual primary care, integrated insurance billing, and a membership-style patient experience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/plushcare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PlushCare