Parks Associates

What Parks Associates does

Parks Associates is a privately held market research and consulting firm founded in 1986 by Tricia Parks and headquartered in Plano, Texas. The company specializes in emerging consumer technology markets, with core coverage spanning IoT, smart home, broadband, streaming video, energy management, connected health, multifamily property technology, and AI applications. Its research methodology combines quarterly surveys of 8,000 US internet households with interviews, focus groups, and trend analysis, producing a longitudinal data asset accumulated over more than 35 years.

The company's product portfolio includes three flagship research subscription trackers (Streaming Video Tracker covering 100+ services and 300+ profiles, Smart Home and Security Market Tracker, and Broadband Market Tracker), annual research and visibility memberships, custom consulting through a Strategic Consulting Unit, and a portfolio of executive conferences including the flagship CONNECTIONS conference (30th annual in 2026), Smart Energy Summit, Future of Video, Smart Spaces, and Connected Health Summit. The firm hosts over 2,000 industry executives annually and routinely produces co-developed white papers with major technology vendors such as AWS, Silicon Labs, Johnson Controls, Carrier, Alarm.com, and SmartThings.

Revenue is generated through five primary streams: individual research report sales (one-time/perpetual license), annual research memberships (recurring subscription), visibility memberships (recurring subscription combining research access with event and content marketing), custom research and consulting engagements (professional services), and event sponsorships. The firm operates a direct sales model targeting Fortune 500 technology leaders, service providers, manufacturers, and growth-stage innovators, supplemented by a self-serve online reading room for individual report purchases. Leadership is anchored by second-generation leadership, with Elizabeth Parks serving as President and Chief Marketing Officer, founder Tricia Parks remaining active, and a promoted analyst bench covering AI, media, and connected services.

Name

Parks Associates

Legal name

Parks Associates

Website

https://parksassociates.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Parks Associates is a privately held market research and consulting firm founded in 1986, providing longitudinal consumer intelligence, subscription trackers, executive conferences, and custom consulting to technology leaders in smart home, broadband, streaming, energy, and connected health markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Research Reports and Reports: Individual market research reports and industry analysis sold to clients on a per-report basis. Reports cover IoT residential products, consumer perceptions, and services across smart home, broadband, streaming, energy, and connected health sectors.
2. Research Memberships: Annual subscription plans granting company-wide access to industry trackers, market forecasts, and proprietary consumer insights. Includes Smart Home and Security Tracker, Streaming Video Tracker, and Broadband Market Tracker.
3. Visibility Memberships: Year-round brand visibility programs including research access, in-person event engagement, and content marketing opportunities. Provides brand exposure across events, research, and media with strategic alignment to Parks Associates insights.
4. Custom Research and Consulting: Custom services including custom cuts, surveys, strategy sessions, technology assessments, market analysis, competitive benchmarking, and workshops/training. Strategic Consulting Unit provides customized insights and strategies aligned with specific client goals.
5. Event Sponsorships: Sponsorship packages for executive conferences including CONNECTIONS, Smart Energy Summit, Future of Video, Smart Spaces, and Connected Health Summit. Provides brand exposure and networking access with industry leaders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Parks Associates is a market research and consulting firm that sells subscription-based industry trackers, syndicated research reports, and custom consulting engagements to B2B clients in the connected consumer technology ecosystem. Its core deliverables include quarterly trackers for streaming video, smart home and security, and broadband markets, complemented by executive conferences, white papers, and a Strategic Consulting Unit, all backed by quarterly surveys of 8,000 US internet households.

Product overview

Parks Associates is a market research and consulting company providing a portfolio of research subscription services, conferences, and consulting offerings. The core products include the Streaming Video Tracker (tracking 100+ streaming services and 300+ service profiles), Smart Home and Security Market Tracker, and Broadband Market Tracker. These are complemented by annual conferences including CONNECTIONS (premier connected home conference), Smart Energy Summit, Connected Health Summit, Future of Video, and Smart Spaces. The company also offers white papers, custom research, strategic consulting, and membership programs (Research Memberships and Visibility Memberships) for technology leaders across smart home, broadband, streaming, energy, security, proptech, and connected health ecosystems.

Differentiator

Problem solved

Functional benefit

Products and services

• Streaming Video Tracker Quarterly subscription-based research service providing estimates of over 100 streaming services and profiles of 300+ services, including business model tracking, platform usage trends, viewer data for AVOD and FAST services, and historical data trends dating back to 2014. Aimed at streaming platforms, pay-TV providers, and digital media companies.
• Smart Home and Security Market Tracker Ongoing subscription market intelligence service for smart home and residential security markets, providing analysis of competitive and consumer trends throughout the year. Sold to OEMs, service providers, and security platform companies.
• Broadband Market Tracker Quarterly insights reports providing estimates for residential home internet subscribers and ISP revenues for the North American market, with tracking of key market trends and competitor moves. Targeted at communications service providers and broadband ecosystem vendors.
• CONNECTIONS Conference Premier annual executive conference bringing together industry leaders to discuss broadband, smart home, security, connected health, energy, and home automation. Held annually in Santa Clara, California, with sponsorship packages (Platinum, Gold, Registration, Lunch, Reception) sold to technology leaders.
• Strategic Consulting Unit Custom consulting services providing customized insights and strategies including technology assessments, custom market analysis, strategic planning, competitive benchmarking, workshops and training, and marketing/PR guidance. Sold to enterprise technology and service provider clients.
• Research Memberships Annual subscription plans providing company-wide access to industry trackers, market forecasts, and proprietary consumer insights across smart home, broadband, streaming, energy, security, proptech, and connected health ecosystems. Sold to enterprise technology and service provider organizations.
• Visibility Memberships Annual brand visibility and thought leadership programs providing research access, in-person event engagement, and content marketing opportunities for companies in smart home, streaming, broadband, energy, and IoT industries. Sold to enterprise technology companies seeking year-round brand exposure.
• White Papers and Research Reports Extensive library of individually purchasable white papers and research reports covering topics including smart home, streaming, energy management, broadband, connected health, and multifamily technology. Sold per-report on a one-time license basis to enterprise clients.

Quantifiable outcome

• Connected building systems show 20% average increase in operating efficiency, reduce costs by up to 18%, and decrease safety incidents by 21%
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• PhilocoreStrategic or Co-development Partner · 14 April 2026Parks Associates and Philo developed joint white paper 'Unified Streaming: Unlocking Next-Gen Advertising' based on quarterly research of 8,000 US internet households. Found 33% of pay-TV subscribers cite aggregation as primary reason for subscribing.
• Johnson ControlscoreStrategic or Co-development Partner · 25 March 2026Parks Associates and Johnson Controls released joint research at ISC West showing 26% of US internet households have experienced water leak damage, yet only 5% use smart leak detection solutions.
• DOORcoreStrategic or Co-development Partner · 24 March 2026Parks Associates and DOOR released joint research at ISC West showing connected building systems increase operational efficiency by 20%, reduce costs by up to 18%, and decrease safety incidents by 21%.
• TechSeecoreStrategic or Co-development Partner · 9 March 2026Parks Associates and TechSee released joint research showing Wi-Fi quality gaps drive 50-point NPS swing and put 43% of at-risk broadband households on the brink of churn. Visual AI-powered self-support apps identified as potential solution.
• Carrier Global CorporationcoreStrategic or Co-development Partner · 3 February 2026Parks Associates and Carrier released white paper at DistribuTECH on HVAC and grid flexibility. Research discusses how utilities can expand demand response using HVAC systems and behind-the-meter storage.
• AdeiacoreStrategic or Co-development Partner · 19 November 2025Partner in S.O.S. State of Streaming report production along with Broadpeak, Philo, Skreens, Sling TV, and InterDigital. Report explores shifting consumer behaviors and service innovations in home entertainment.
• Silicon LabscoreStrategic or Co-development Partner · 29 October 2025Parks Associates in partnership with Silicon Labs released white paper exploring edge AI innovations in IoT ecosystem. Report highlights $12 billion annual service market potential for smart home AI-enabled devices.
• SmartRentcoreStrategic or Co-development Partner · 16 June 2025Parks Associates released white paper 'Growing Multifamily Value Through Smart Energy Savings' developed in partnership with SmartRent. Research found MDU owners experienced 18-19% reduction in energy and water costs through smart building technologies.
• BecklarcoreGTM or Marketing PartnerBecklar serves as a sponsor for Parks Associates' Connected Health Summit events, including the 2026 Connected Senior Living session. Becklar is a SMART Critical Event Monitoring Company delivering protection platforms for people, property, and employees through AI-enabled technologies and professional monitoring services.
• Silicon LabscoreGTM or Marketing PartnerSilicon Labs sponsors Parks Associates CONNECTIONS conference. The company is a leading innovator in low-power wireless connectivity for IoT markets, including smart home, industrial IoT, and smart cities.
• Alarm.comcoreGTM or Marketing PartnerAlarm.com sponsors CONNECTIONS conference. The company is the leading platform for the intelligently connected property, providing security, video, access control, intelligent automation, energy management, and wellness solutions.
• Amazon Web Services (AWS)coreGTM or Marketing PartnerAWS sponsors CONNECTIONS conference as a leading cloud and IoT platform provider. AWS powers the connected revolution with IoT and edge computing services enabling smart homes, connected products, and intelligent vehicles.
• Rapid Response MonitoringcoreGTM or Marketing PartnerRapid Response Monitoring is Platinum sponsor for CONNECTIONS 2027. Leading provider of critical event response protecting customers 24/7 with bi-coastal command centers and Triangulum AI monitoring platform.
• SmartThingscoreGTM or Marketing PartnerSmartThings sponsors CONNECTIONS conference as Samsung's global connected living platform. The platform serves millions of people across nearly 200 countries for smart home and IoT device control.
• VivintcoreGTM or Marketing PartnerVivint (an NRG company) sponsors CONNECTIONS conference. The smart home provider brings security, energy management, and automation together in a single integrated system controlled from one app.
• RealPagecoreGTM or Marketing PartnerRealPage is the Registration Sponsor for Smart Spaces 2026. The company is the leading provider of open, AI-powered software platforms for the real estate industry with Smart Building platform uniting smart devices, automation, and digital resident experiences.
• DOOR (formerly Latch)coreGTM or Marketing PartnerDOOR sponsors CONNECTIONS conference with Ryan Salmons, Chief Product and Technology Officer, speaking on smart access hardware, cloud platforms, and AI-driven intelligence systems for connected multifamily properties.
• Johnson ControlscoreGTM or Marketing PartnerJohnson Controls sponsors the CONNECTIONS conference reception. The global diversified technology leader enables smart home connectivity through secure PowerG technology for homes and businesses.
• CalixcoreGTM or Marketing PartnerCalix sponsors CONNECTIONS conference lunch session. The company provides cloud and software platforms helping communications service providers master and monetize unified access networks and smart premises.
• PlumeminorGTM or Marketing PartnerPlume sponsors CONNECTIONS conference. Creator of the world's first Consumer Experience Management (CEM) Platform powered by OpenSync for smart home services delivery.
• Thread GroupcoreTechnology or IntegrationThread Group sponsors CONNECTIONS conference. Global non-profit industry alliance advancing Thread as the foundation for IoT networking in residential and commercial environments.
• Z-Wave AlliancecoreTechnology or IntegrationZ-Wave Alliance sponsors CONNECTIONS conference. Standards development organization advancing Z-Wave technology as an open ITU standard (G.9959) for smart home and IoT solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/parks-associates
• Xx.com/ParksAssociates
• Facebookfacebook.com/ParksAssociates

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parks Associates