What Duffl does

Duffl operates an ultra-fast convenience delivery service targeting U.S. college campuses, promising delivery of snacks, drinks, alcohol, personal care items, and other essentials within 10 minutes. The platform is built around proprietary iOS and Android mobile applications through which students place orders fulfilled from micro-fulfillment locations situated on or adjacent to specific campuses. The company currently operates at eight campuses — UCLA, USC, UC Berkeley, Alabama, Florida State, UCF, Boise State, and Oregon State — with each location supported by a local operating team structured into a Racer workforce (delivery personnel) and Admiral managers (local store operators). The technology stack is described as a mobile-first delivery platform; no proprietary APIs, SDKs, or AI/ML capabilities are publicly disclosed, and the core technical differentiation rests on campus-specific micro-fulfillment density that enables the 10-minute service-level promise.

Duffl monetizes through two primary revenue streams: per-order delivery and service fees, and product margin on convenience items sold through the platform. Pricing is variable by product and campus, with delivery fees and service fees shown at checkout; no public pricing tiers exist. Distribution operates through a hybrid model combining direct-to-consumer mobile-app ordering and a franchise-style Partner Store Program that licenses Duffl's brand, technology, and operational playbooks to third-party entrepreneurs. Marketing is executed through Instagram (campus-specific accounts), LinkedIn (corporate and recruiting), in-app referral programs, and app-store presence. The company was founded in 2019, is Y Combinator-backed, and was acquired by Rev Delivery on December 17, 2025, to form a unified campus delivery platform; as of the acquisition announcement Duffl had grown to over $10 million in annual revenue. Legal entity of record is REV Unlimited LLC, incorporated in Delaware, with its listed headquarters address in San Francisco and operational delivery hubs across the eight campus markets.

Name

Duffl

Legal name

REV Unlimited LLC

Website

https://duffl.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

11–50 employees

Short description

Duffl is a private, Y Combinator-backed company operating an ultra-fast 10-minute convenience delivery service on 8 U.S. college campuses via iOS and Android apps, generating over $10 million in annual revenue before its December 2025 acquisition by Rev Delivery.

Ownership category

akta.pro rank

Product category

Quick Commerce / Convenience Delivery

NAICS

Local Messengers and Local Delivery (49221), Local Messengers and Local Delivery (492210), Couriers and Messengers (492)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Grocery & Convenience Delivery (TLAAADAD)

Keywords

• Convenience delivery service
• Campus grocery delivery
• On-demand snack delivery
• Rapid commerce platform
• College delivery app

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Delivery Fees: Duffl charges fees for delivery of convenience store items ordered through its platform. The company collects payment from customers on behalf of third-party merchants as their limited payment collection agent.
2. Product Margin on Goods: Revenue generated from markup on convenience store items including snacks, drinks, alcohol, and personal care products sold through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Duffl operates an ultra-fast delivery platform that delivers snacks, drinks, alcohol, personal care items, and convenience products from micro-fulfillment stores to college students in 10 minutes or less. Customers order through the Duffl iOS/Android mobile app, and student runners (Racers) fulfill last-mile delivery from local Duffl stores near each campus. The company also licenses its brand, technology, and playbooks to franchise partners (Partner Store Program) to expand to new campuses.

Product overview

Duffl operates an ultra-fast campus delivery platform that delivers snacks, drinks, and convenience items to customers in 10 minutes or less. The core offering consists of a mobile app (iOS and Android) through which customers place orders from partner merchants. The business model includes a Racer program for delivery personnel and an Admiral program for local store managers. Duffl also offers a franchise-style Partner Store Program enabling entrepreneurs to launch their own Duffl stores. The company primarily serves college campuses across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Duffl Delivery Platform Ultra-fast 10-minute delivery platform offering snacks, drinks, alcohol, personal care items, and convenience products to college students from micro-fulfillment stores located on or near each campus.
• Duffl Mobile App iOS and Android mobile application that enables customers to browse products, place orders, pay securely in-app, and track deliveries in real time.
• Duffl Admiral Program Service program for individuals to manage local Duffl stores and oversee Racer delivery personnel at a campus, acting as the on-the-ground operator for each location.
• Duffl Racer Program Service program for individuals to deliver products ordered through the Duffl platform, serving as the student-run courier workforce for last-mile fulfillment.
• Duffl Partner Store Program Franchise program that enables entrepreneurs to launch and operate their own Duffl-branded store using the Duffl brand, proprietary technology, and operational playbooks to serve a campus market.

Quantifiable outcome

• Over $10 million in annual revenue achieved

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rev DeliverycoreStrategic or Co-development Partner · 17 December 2025Rev Delivery acquired Y Combinator-backed Duffl to create a unified campus delivery platform. The combined entity plans to expand its network of hyperlocal delivery stores, primarily on college campuses. This acquisition unifies two pioneers in the $10M+ campus delivery space.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gopuff: Gopuff is the leading U.S. instant-needs delivery operator running its own micro-fulfillment centers. Comparable to Duffl in 10–30 minute delivery of convenience items, but operates broadly rather than specializing in college campuses.
• Instacart: Instacart provides same-day grocery and convenience delivery from partner retailers, including alcohol in many markets. Comparable as a high-frequency, college-relevant delivery option, but personal-shopper model differs from Duffl's owned inventory.
• Uber Eats: Uber Eats competes for convenience and grocery orders on and around campuses. Comparable last-mile delivery infrastructure and broad convenience/grocery/SKU coverage.
• 7-Eleven: 7-Eleven is the largest U.S. convenience chain, now offering 7NOW delivery in many markets. Comparable on the convenience SKU set (snacks, beverages, alcohol, OTC). Off-campus competitor for student spend.
• DoorDash: DoorDash is the largest U.S. on-demand delivery marketplace, including convenience and alcohol. Relevant as the dominant incumbent competing for the same student convenience budget, though not campus-specialized.

Emerging players

• Foxtrot (defunct, formerly): Foxtrot operated stores and same-day delivery of curated convenience and alcohol in dense U.S. urban neighborhoods including near campuses. Comparable convenience-plus-delivery hybrid model until its 2024 wind-down.
• Gorillas: Gorillas pioneered the dark-store instant grocery delivery model in Europe and expanded to the U.S. Conceptually comparable to Duffl's hub-and-spoke micro-fulfillment approach for fast convenience delivery.
• Stockwell (Bodega/Caper): Stockwell builds AI-powered self-serve smart vending and micro-market kiosks that could complement or compete with on-campus convenience delivery. Adjacent but relevant for unattended convenience retail.
• Getir: Getir is a global quick-commerce player delivering convenience items in ~10–15 minutes. Operates in select U.S. cities using dark stores, similar to Duffl's micro-fulfillment model, though without the campus focus.

Direct peers

• Rev Delivery: Rev Delivery is Duffl's parent company and strategic acquirer; both serve the campus delivery market with hyperlocal convenience items. The closest direct peer given product overlap and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dufflstores
• Instagraminstagram.com/dufflstores
• Xx.com/dufflstores

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duffl