What Cafler does

Cafler (legal entity AUTOCAFLER, S.L.) is a Barcelona-headquartered autotech startup founded in 2021 that operates an AI-driven platform and marketplace for the fragmented automotive after-sales services market. The company's core product, Cafler AI, functions as an operating system that automates workshop operations including scheduling, CRM, quoting, customer communication, and inventory management. This sits alongside a marketplace connecting vehicle owners with a network of over 1,200 partner companies for services such as ITV/MOT inspections, workshop maintenance, vehicle transfers, car washing, tyre replacement, and administrative management. Cafler Smart adds IoT-connected vehicle telemetry for real-time monitoring, predictive maintenance, and anomaly detection across a fleet of more than 130 professional drivers handling 600+ daily vehicle transfers.

The company generates revenue through multiple streams: SaaS subscriptions for workshop management software (agenda, CRM, reports, financing modules), marketplace commissions on bookings routed through partner workshops, transaction fees on professional driver services, financial services revenue from vehicle service financing, and white-label licensing to corporate clients. Its go-to-market blends a self-serve consumer and SMB booking platform with enterprise sales targeting workshops, dealerships, rental operators, and corporate fleet clients, supplemented by a partner/reseller channel through its 1,200+ workshop network. Cafler serves primary customer segments including workshops and dealerships, rental and leasing companies, corporate fleets, white-label corporate clients, and individual vehicle owners across more than ten markets including Spain, the UK, France, Portugal, Italy, Germany, the USA, Chile, Taiwan, and Singapore.

Cafler has raised approximately $20 million in total disclosed funding across three rounds: a €800K seed in July 2021 led by Banc Sabadell/BStartup, a €5 million round in April 2022 led by Seaya Ventures, and an $11 million Series A in February 2025 led by Copec WIND Ventures, Alumni Ventures AI Fund, güil Mobility Ventures, and Plug and Play's Supply Chain Fund. The company reports tripling revenue in 2024 and has cumulatively serviced over 500,000 vehicles through its platform. Pricing is quote-based for enterprise customers with no public tiers disclosed, and payment processing is handled via Stripe. Notable OEM relationships include Renault, Toyota, Volkswagen, Porsche, Tesla, and Kia, alongside mobility operators such as OK Mobility.

Name

Cafler

Legal name

AUTOCAFLER, S.L.

Website

https://cafler.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Cafler is a Barcelona-based autotech platform that operates an AI-driven marketplace connecting vehicle owners with workshops, dealerships, and professional drivers for services like MOT inspections, maintenance, vehicle transfers, and washing, serving consumers, fleets, and OEMs across ten-plus markets.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Platform

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industry

Single-Serve Coffee (Pods, Capsules) (CRADAHAH)

Keywords

• Automotive marketplace platform
• Vehicle service management
• Predictive fleet maintenance
• Connected vehicle technology
• Automotive aftermarket software

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Software Subscriptions: Workshop management software sold as subscription to workshops, dealerships, and fleet operators. Includes agenda, CRM, reports, and financing modules.
2. Marketplace Transaction Fees: Platform connects vehicle owners with service providers. Takes margin on bookings for ITV/MOT, maintenance, transfers, washing services through partner network.
3. Professional Driver Services: Vehicle pickup and delivery services using professional drivers. Customers pay for transport/logistics of their vehicles to service centers.
4. Financial Services (Financing): Vehicle financing services allowing customers to finance repairs and maintenance while continuing to use their vehicles.
5. White Label/Corporate Solutions: Corporate white label platform services allowing companies to offer mobility services under their own brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cafler is an AI-driven automotive aftermarket platform that operates a marketplace connecting vehicle owners with workshops, dealerships, and service providers for services such as MOT/ITV inspections, maintenance, vehicle transfers, car washing, tyre replacement, and administration. The platform is powered by Cafler AI, an operating system that automates workshop operations (scheduling, CRM, quotes, inventory), complemented by Cafler Smart IoT-enabled predictive maintenance and a professional driver network that handles vehicle pickup and delivery. SaaS modules for workshop management, financing, and corporate fleet optimization are also offered, with the platform processing over 500,000 vehicles annually.

Product overview

Cafler operates as a comprehensive automotive aftermarket platform offering an ecosystem of interconnected services and technology products. The core platform consists of Cafler AI (AI operating system for workshop automation) and the Marketplace (online booking platform), supplemented by specialized services including ITV inspections, workshop maintenance, vehicle transfer, car washing, tyre services, and administrative management. Add-on modules include Cafler Smart (connected vehicle IoT monitoring), Financing, Agenda scheduling, Fleets management, and Informes reporting. The Corporate White Label solution enables enterprise clients to deploy services under their own branding. The platform processes over 500,000 vehicles annually through a network of 1,000+ partner companies including major automakers like Renault, Toyota, and Volkswagen, targeting the $3 trillion automotive services market.

Differentiator

Problem solved

Functional benefit

Brands

• Cafler AI: AI-driven operating system for automotive aftermarket that automates workshop operations, customer communication, quotes, planning, and business workflows from a single intelligent platform.
• Cafler Smart
• Cafler Marketplace
• Cafler Agenda
• Cafler Financing

Products and services

• Cafler AI AI-driven operating system for automotive aftermarket that automates workshop operations including scheduling, customer communication, quote generation, inventory management, and CRM workflows from a single platform. Targets workshops, dealerships, rental companies, and corporate fleets.
• Marketplace Online booking marketplace that connects vehicle owners with partner workshops and service providers for automotive services including MOT/ITV inspections, maintenance, vehicle transfers, washing, tyre replacement, and administrative tasks. Integrated with workshop management systems and mobile apps.
• Cafler Smart Connected vehicle technology platform leveraging IoT sensors and AI for real-time vehicle health monitoring, predictive maintenance alerts (battery level, mileage-based service reminders), GPS tracking, and automated service scheduling for fleet operators and corporate clients.
• ITV (Vehicle Inspection / MOT) Service At-location MOT/ITV inspection service where professional drivers collect the vehicle, transport it to the inspection station, and return it to the customer upon completion. Targeted at individual vehicle owners and corporate fleets.
• Taller (Workshop Maintenance and Repair) Maintenance and repair services including oil changes, brake inspection, tyre checks, battery testing, and general mechanics delivered through Cafler's network of partner workshops with vehicle pickup and delivery.
• Transfer (Vehicle Pickup and Delivery) Door-to-door vehicle pickup and delivery service using Cafler's network of 130+ professional drivers. Available nationally and internationally, with personalized handover protocols and photo documentation of vehicle condition.
• Lavado (Car Washing and Detailing) Professional car washing and detailing services with vehicle collection, transport to specialized washing centers, and return delivery to the customer.
• Neumáticos (Tyre Services) Tyre replacement, puncture repair, rotation, balancing, and seasonal tyre change services with home delivery or workshop installation options through Cafler's partner network.
• Financiación (Vehicle Service Financing) Financial service enabling customers to finance automotive services such as maintenance and repairs while continuing to use their vehicles, with personalized payment plans.
• Flotas (Fleet Management) Fleet management solution providing real-time vehicle monitoring, predictive maintenance alerts, fuel management, and data analytics for corporate fleet optimization.
• Gestión de Trámites (Vehicle Administration) Vehicle administration services including ownership transfer and traffic fine management, with Cafler handling all paperwork with the DGT (Spanish traffic authority) on behalf of customers.
• Corporate White Label Solution White-label platform enabling corporations (insurers, banks, energy, retail, automotive) to offer Cafler's mobility services under their own brand, expanding employee benefit programs and client retention offerings.

Quantifiable outcome

• Revenue tripled in 2024
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• RenaultcoreTechnology or Integration · 26 February 2025Major automaker in Cafler's partner network. Vehicles serviced through platform. Represents OEM partnership for vehicle services.
• ToyotacoreTechnology or Integration · 26 February 2025Major automaker in Cafler's partner network. Vehicles serviced through platform.
• VolkswagencoreTechnology or Integration · 26 February 2025Major automaker in Cafler's partner network. Vehicles serviced through platform.
• PorschesupportingTechnology or IntegrationLuxury automaker partner in Cafler's marketplace network.
• TeslasupportingTechnology or IntegrationElectric vehicle manufacturer partner in Cafler's marketplace network.
• KiasupportingTechnology or IntegrationAutomaker partner in Cafler's marketplace network.
• OK MobilitysupportingTechnology or IntegrationMobility operator partner in the network, operating vehicle transfers and rental services.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RepairPal: Online marketplace connecting vehicle owners with certified repair shops, with estimator and pricing tools. Directly comparable as an automotive services marketplace.
• YourMechanic: On-demand mobile mechanic service bringing repairs to vehicle owners' locations. Comparable in the convenience/delivery angle of automotive services that Cafler also provides.
• Wrench: Mobile vehicle services platform providing on-site maintenance and repair. Comparable business model focused on doorstep automotive services.
• AutoLeap: Cloud-based shop management SaaS for independent auto repair shops. Directly comparable as a software platform serving the same workshop customer segment that Cafler's Cafler AI targets.
• Shop-Ware: Shop management and customer communication platform for automotive repair shops. Competes in the same workshop digitization space as Cafler's SaaS suite.
• Openbay: Online marketplace for automotive repair and maintenance services. Directly comparable as a two-sided platform connecting vehicle owners with service providers.
• Kukui: Automotive marketing platform and CRM for repair shops. Competes in the workshop digitization and customer engagement space.
• Tekion: AI-native automotive retail platform serving dealers and OEMs with CRM, DMS, and consumer-facing tools. Closest large-scale competitor to Cafler's enterprise platform play.

Broad incumbents

• Cox Automotive: Large incumbent automotive services conglomerate (includes Dealertrack, Kelley Blue Book, Autotrader). Competes broadly across dealer software, marketing, and services that Cafler addresses.

Emerging players

• Fixico: European digital platform for automotive damage repair and claim management. Comparable as a European auto services platform with marketplace characteristics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafler