Click Management
Click Management is a Sydney-based digital-first talent management and influencer marketing agency representing gaming, sports, lifestyle, and comedy creators, serving enterprise brands with end-to-end creator campaigns powered by StreamHatchet AI analytics. Now a GameSquare Holdings subsidiary.
- Company typePrivate
- Founded2017
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Click Management does
Click generates revenue through three primary streams: commission-based talent management and representation on creator brand deals, fees for bespoke influencer marketing campaigns sold to enterprise brands, and licensing/equity-like returns from creator incubation ventures. Pricing is quote-based and not publicly disclosed, with multi-year engagement contracts typical. In October 2025, Click was acquired by GameSquare Holdings (NASDAQ-listed gaming and media company based in Frisco, Texas) for $8.5 million, providing Click with North American operational reach while consolidating its position within GameSquare's gaming-focused portfolio. The company has accumulated industry recognition including a Silver Cannes Lion, two consecutive Aimco Talent Agency of the Year awards, and Business Insider Top Talent Manager recognition held every year since 2019.
Click Management firmographics
Firmographics- Name
- Click Management
- Legal name
- Click Media
- Website
- https://clickmedia.group
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Click Management is a Sydney-based digital-first talent management and influencer marketing agency representing gaming, sports, lifestyle, and comedy creators, serving enterprise brands with end-to-end creator campaigns powered by StreamHatchet AI analytics. Now a GameSquare Holdings subsidiary.
- Ownership category
- akta.pro rank
Click Management industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Creator Management & Talent Representation (BPAFAHAB)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Agencies & Talent Management Networks (MPACAGAC)
Keywords
Where Click Management is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Click Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Talent Management & Representation: Click manages digital creators across gaming, sports, lifestyle, and comedy, earning commission on their brand deals, content deals, and licensing arrangements. Since 2017, Click has brokered over $60 million in premium brand, licensing, and content deals for its clients.
- Influencer Marketing Campaigns for Brands: Click charges brands for end-to-end influencer campaign execution including strategy, creator selection, content production, and analytics. Services span across social platforms such as TikTok, YouTube Shorts, Instagram, X, Twitch, and Kick.
- Creator Ventures & IP Licensing: Click operates as a business incubator for creators, investing in building IP and products beyond the screen. The company co-develops creator-owned brands (e.g., Hungryboy) and participates in commercial outcomes, generating licensing and equity-like returns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke agency services with quote-based pricing tailored to creator and brand needs. |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Click Management product offering
Product offeringCore offering
Click Management is a digital-first talent agency and influencer marketing company that represents digital creators across gaming, sports, lifestyle, and comedy. For enterprise brand clients, the agency plans and executes end-to-end influencer marketing campaigns — from creator selection and content production through performance measurement — across TikTok, YouTube, Instagram, Twitch, X, and Kick. The company also operates a creator ventures/incubation arm that invests in creator-owned IP and products beyond social content.
Product overview
Click operates as a digital-first talent agency and venture studio representing creators across gaming, sports, lifestyle, and comedy. The core offering is talent management and representation, supported by influencer marketing campaign services powered by StreamHatchet's AI-driven analytics. The company also operates a creator incubation/ventures arm that builds IP and products beyond the screen. Content production services (creator campaigns, events, TVCs) complement the talent and campaign offerings.
Differentiator
Problem solved
Functional benefit
Brands
- Hungryboy: A creator-led brand venture created by Click, redefining industries and delivering multi-million-dollar results.
Products and services
- Click Talent Management Agency Talent management and exclusive representation for digital creators covering brand deal negotiation, licensing arrangements, content deals, multi-platform content strategy, and career development. Manages a creator network with over 60 million combined followers and has brokered over $60 million in brand, licensing, and content deals since 2017.
- Influencer Marketing Campaigns End-to-end influencer campaign services for enterprise brand clients including strategic planning, creator selection, content production, event activations (e.g., live tournaments, Fortnite map builds), and campaign analytics. Serves CPG, technology, finance, lifestyle, and gaming brands across TikTok, YouTube Shorts, Instagram, X, Twitch, and Kick.
- Creator Incubation & Ventures Business incubation services for digital creators, co-developing creator-owned brands and products and participating in commercial outcomes. Operated ventures include Hungryboy, a creator-led brand that delivers multi-million-dollar results.
- Content Production In-house content production for creator campaigns, brand collaborations, live events, custom Fortnite map builds, and television commercials supporting brand and creator deals.
Quantifiable outcome
- Over $60 million in brand, licensing, and content deals brokered since 2017
- +5 more outcomes
Companies that use Click Management
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Click Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature1 record
Click Management partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SypherPK (Ali Hassan)flagshipSypherPK (Ali Hassan), one of the world's largest Fortnite creators with over 20 million followers across YouTube, Twitch, and Instagram, signed with Click Management as its highest-profile creator addition to date. The signing expands Click's creator network to over 60 million followers.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Click Management competitors and assessment
Company assessmentDirect peers
- IZEA: Influencer marketing technology and services platform connecting brands with creators for sponsored content. Overlaps with Click's campaign execution and creator matching capabilities.
- Whalar Group: Creator management and influencer marketing agency offering talent representation, brand campaigns, and a creator-focused venture arm. Closely mirrors Click's dual talent-plus-venture model.
- Loaded: Gaming-focused talent management and influencer agency. Closely comparable to Click on the gaming-vertical specialization and creator representation business model.
- Night Media: Talent management agency focused on digital creators (notably MrBeast) and influencer marketing campaigns. Most directly comparable to Click in the gaming/creator talent management space.
- Viral Nation: Global influencer marketing and talent management agency combining creator representation with enterprise campaign execution. Overlaps directly with Click's dual talent-and-campaign model.
Broad incumbents
- Endeavor (WME): Global entertainment and talent representation giant (parent of WME, IMG) with expanding digital creator practices. Represents the largest-scale incumbent Click competes with for premium talent.
- Creative Artists Agency (CAA): One of the largest talent and sports agencies worldwide, with growing digital and creator representation practices. Represents the enterprise-scale incumbent that Click competes against for marquee gaming and lifestyle creators.
- United Talent Agency (UTA): Major global talent and literary agency that has aggressively expanded into digital creators and influencer representation. Competes with Click for top-tier creator signings and enterprise brand campaigns.
- AEG (Anschutz Entertainment Group): Global sports and entertainment conglomerate with talent, events, and brand partnership capabilities. Represents the broader sports/lifestyle convergence that Click's gaming-and-lifestyle talent roster competes within for brand sponsorships.
Emerging players
- FaZe Holdings: Gaming and youth culture brand with creator-led content and esports operations. Comparable to Click in gaming audience focus and creator-led brand-building, though with a more media-company structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Click Management social profiles
Digital presenceClick Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Click Management leadership team
Management profileNumber of profiles
Profiles4 records
Click Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Click Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Click Management
What does Click Management do?
Click Management is a digital-first talent agency and influencer marketing company that represents digital creators across gaming, sports, lifestyle, and comedy. For enterprise brand clients, the agency plans and executes end-to-end influencer marketing campaigns — from creator selection and content production through performance measurement — across TikTok, YouTube, Instagram, Twitch, X, and Kick. The company also operates a creator ventures/incubation arm that invests in creator-owned IP and products beyond social content.
Is Click Management a public or private company?
Click Management is a private company. It is classified as corporate owned and is currently operating.
When was Click Management founded?
Click Management was founded in 2017. It employs 51 to 100 people.
Where is Click Management based?
Click Management is headquartered in Sydney, Australia, in the Oceania region.
How does Click Management make money?
Three revenue lines are on record. Talent Management & Representation is the primary driver. The others are influencer Marketing Campaigns for Brands and creator Ventures & IP Licensing.
Who are Click Management's main competitors?
Direct peers on record are IZEA, Whalar Group, Loaded, Night Media and Viral Nation. Broad incumbents are Endeavor (WME), Creative Artists Agency (CAA), United Talent Agency (UTA) and AEG (Anschutz Entertainment Group). FaZe Holdings is listed as an emerging player.
Does Click Management have an API?
No public API is recorded for Click Management.
What industry is Click Management in?
Click Management's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAB, Creator Management & Talent Representation, with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 7114 and its SIC code is 7311.