Seam
Seam is a San Francisco-based API platform, founded in 2020, that lets developers connect, control, and manage smart locks, thermostats, access control systems, and sensors from 30+ brands through a single unified interface, primarily serving property management and hospitality software companies.
- Company typePrivate
- Founded2020
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Seam does
Seam (Seam Labs, Inc.) is a San Francisco-based API infrastructure company founded in 2020 that provides a universal interface for connecting, controlling, and managing third-party IoT devices. The platform serves software developers and businesses primarily in the property management, hospitality, multifamily, and vacation rental sectors, offering standardized APIs for smart locks, thermostats, access control systems, and noise sensors from 30+ brands including Yale, Schlage, August, Lockly, Nuki, Google Nest, ecobee, ASSA ABLOY, Avigilon, Brivo, and Salto. Named customers include property management SaaS platforms Mews, Guesty, Cloudbeds, Hospitable, Hostaway, Lodgify, Operto, Breezeway, and RMS Cloud, as well as multifamily operator AvalonBay, smart home platforms Kasa and Enso, and fitness management providers GymDesk and Wodify.
The core technology is a unified API abstraction layer supporting 1,000+ device models through standardized interfaces, supplemented by client SDKs in JavaScript, Python, Ruby, PHP, C#, Java, and Go, plus iOS and Android mobile SDKs for credential management (BLE, NFC, Apple Wallet). The platform includes pre-built UI Components, real-time webhooks and events, a sandbox workspace for testing with virtual devices, and a proprietary "Seam Bridge" device for hardware lacking native APIs. Device coverage spans four primary verticals: Smart Locks, Access Control Systems, Thermostats, and Noise Sensors.
Seam operates a freemium go-to-market motion with self-serve onboarding via console.seam.co and a no-credit-card free trial for small teams, complemented by custom enterprise pricing that scales with device fleet size. Enterprise tier includes enhanced security, beta features, dedicated support, and volume discounts. The company claims 100K+ devices connected across 55+ countries and 25M+ monthly operations, and has disclosed only a single $125,000 seed round from Y Combinator (lead), Pioneer Fund, Root Ventures, Soma Capital, and Tuesday Capital in August 2020. The company is led by co-founder and CEO Sy Bohy and co-founder Dawn Ho.
Seam firmographics
Firmographics- Name
- Seam
- Legal name
- Seam Labs, Inc.
- Website
- https://seam.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Seam is a San Francisco-based API platform, founded in 2020, that lets developers connect, control, and manage smart locks, thermostats, access control systems, and sensors from 30+ brands through a single unified interface, primarily serving property management and hospitality software companies.
- Ownership category
- akta.pro rank
Where Seam is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Seam business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- API Platform Subscription: Seam generates revenue through a subscription-based API platform model. The free trial is available for small teams to build and test, while enterprise pricing scales with device fleet size. Pricing includes enhanced security, beta features access, dedicated support channel, volume discounts, and no usage limits for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial - Self-serve option for small teams |
| Subscription | Monthly | Enterprise Solution - Custom subscription for businesses |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Seam product offering
Product offeringCore offering
Seam provides a universal IoT API platform that enables developers to connect, control, and automate third-party smart devices — including smart locks, thermostats, access control systems, and noise sensors — through a single standardized REST API with webhooks. The platform abstracts 1,000+ device models from 30+ brands and supports pre-built UI components, mobile credential issuance (BLE/NFC/Apple Wallet), and sandbox testing environments, targeting software companies building applications for property management, hospitality, multifamily, fitness, coworking, and self-storage operators.
Product overview
Seam is an API-first IoT infrastructure platform that provides a unified API for connecting and controlling smart devices across multiple manufacturers and protocols. The core offering is the Seam API Platform, which integrates with 1,000+ device models from 30+ brands including smart locks (Yale, August, Schlage, Lockly, Nuki, Salto, etc.), thermostats (Nest, ecobee, Honeywell), access control systems (ASSA ABLOY, Avigilon, Brivo, Latch), and noise sensors (Minut, NoiseAware). The platform includes add-on modules like Seam Components (pre-built UI components), the Mobile Access Solution (BLE/NFC credential management), and developer tools including an API Console, CLI, and sandbox workspaces. The Smart Locks API, Access Control Systems API, Thermostats API, and Noise Sensors API are specialized API products within the platform for different device categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Seam API Platform Universal API platform that enables developers and software companies to connect, control, and manage third-party IoT devices including smart locks, thermostats, access control systems, and noise sensors through a unified REST API with webhooks. Supports 1,000+ device models across 30+ brands and is designed for software companies serving property management, hospitality, multifamily, fitness, coworking, and self-storage markets.
- Seam Console Self-serve web-based console for managing Seam API integrations, generating API keys, exploring supported devices, and administering workspaces. Available globally with free trial access for developers and small teams.
Quantifiable outcome
- 25M+ operations monthly across 1K+ supported device models
- +2 more outcomes
Companies that use Seam
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles3 records
Seam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature8 records
Seam partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- LocklyPROcoreLocklyPRO, the commercial division of smart lock manufacturer Lockly, partnered with Seam to integrate Seam's API with the LocklyOS access management platform. The integration enables users to control LocklyPRO smart locks alongside third-party smart devices including thermostats, cameras, and access systems from multiple manufacturers through a unified platform.
- AdvanceCM (by Tokeet)coreSeam and AdvanceCM partnered to integrate smart lock technology into property management systems, allowing property managers to automate access control and improve security and efficiency. Seam's smart locks, compatible with various brands, enable remote management, automate access, and enhance guest experience while reducing operational overhead.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Seam competitors and assessment
Company assessmentDirect peers
- Latch: Latch delivers smart access and IoT management software for multifamily buildings, including smart locks, access control, and building automation. It overlaps directly with Seam's access-control and smart-lock capabilities for residential and commercial properties.
- RemoteLock: RemoteLock provides cloud-based access control software for managing smart locks and other devices across vacation rentals, commercial, and multifamily properties. It targets the same property-management use cases as Seam, including time-bound access codes and remote management.
- SmartRent: SmartRent provides a smart home and IoT operating platform purpose-built for multifamily and rental property operators. Like Seam, it focuses on connecting and controlling smart devices (locks, thermostats, sensors) across property portfolios and integrates with major property management systems.
- Particle: Particle is an IoT platform-as-a-service offering hardware modules, an IoT cloud, and APIs for developers to connect and manage fleets of connected devices. Like Seam, it is developer-first and abstracts device complexity behind a unified API.
- Ayla Networks: Ayla Networks is an IoT platform-as-a-service that provides a unified cloud and API layer for connecting, managing, and analyzing connected devices from multiple manufacturers. Like Seam, it abstracts heterogeneous device ecosystems behind a single API for enterprise and consumer brands.
- Brivo: Brivo is a cloud-based access control and physical security platform that manages credentials, entries, and users across commercial properties. It overlaps with Seam's Access Control Systems API and competes for similar enterprise customers.
Emerging players
- Losant: Losant is an enterprise IoT platform offering device management, data ingestion, and workflow automation through APIs and dashboards. It is comparable to Seam as a developer-facing IoT abstraction layer, though focused more on industrial than property use cases.
- igloohome: igloohome is a smart lock and access management provider with strong adoption in short-term rental and delivery use cases. It is both a supported device brand on Seam's platform and a potential competitor in access automation for rentals.
Broad incumbents
- Tuya Smart: Tuya is a global IoT cloud platform that powers hundreds of thousands of smart device SKUs across consumer and commercial categories. While broader and more vertically integrated than Seam (owning an OEM-side ecosystem), it competes for IoT API and device-aggregation workloads.
- Honeywell Building Technologies: Honeywell offers a broad portfolio of building automation, HVAC controls, access control, and IoT management solutions for commercial real estate. It overlaps with Seam's thermostat, sensor, and access-control capabilities, but as part of a much wider BMS portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seam social profiles
Digital presenceSeam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seam leadership team
Management profileNumber of profiles
Profiles2 records
Seam funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seam
What does Seam do?
Seam provides a universal IoT API platform that enables developers to connect, control, and automate third-party smart devices — including smart locks, thermostats, access control systems, and noise sensors — through a single standardized REST API with webhooks. The platform abstracts 1,000+ device models from 30+ brands and supports pre-built UI components, mobile credential issuance (BLE/NFC/Apple Wallet), and sandbox testing environments, targeting software companies building applications for property management, hospitality, multifamily, fitness, coworking, and self-storage operators.
Is Seam a public or private company?
Seam is a private company. It is classified as venture growth investor backed and is currently operating.
When was Seam founded?
Seam was founded in 2020. It employs 11 to 50 people.
Where is Seam based?
Seam is headquartered in San Francisco, United States, in the North America region.
How does Seam make money?
One revenue line is on record: API Platform Subscription.
Who are Seam's main competitors?
Direct peers on record are Latch, RemoteLock, SmartRent, Particle, Ayla Networks and Brivo. Emerging players are Losant and igloohome. Broad incumbents are Tuya Smart and Honeywell Building Technologies.
Does Seam have an API?
Yes. Seam provides a universal REST API with webhooks for connecting and controlling IoT devices including smart locks, thermostats, access control systems, and noise sensors. The API supports multiple authentication methods including API keys, Personal Access Tokens, and client session tokens. It includes sandbox workspace support for testing with virtual devices. The API is available publicly and supports rate limits and guardrails. Developer documentation is at docs.seam.co.