Luzmo
Luzmo is an embedded analytics platform that enables B2B SaaS companies to integrate white-label, AI-powered dashboards and natural language analytics directly within their products, serving 200+ product teams globally from Belgium and New York.
- Company typePrivate
- Founded2015
- HeadquartersLeuven, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Luzmo does
Luzmo (formerly Cumul.io) is a Belgium-headquartered embedded analytics platform founded in 2015 that enables B2B SaaS companies to deliver white-label dashboards and AI-powered data insights directly inside their own applications. The company serves over 200 product teams globally, with named customers spanning enterprise accounts (Grubhub, Proximus, Marigold, Showpad), mid-market vendors (Lansweeper, Priority), and growth-stage startups (Greenly, Sellsy, Workmarket), and reports powering over 3 million data-driven decisions per month across its deployments. The customer footprint is global, with offices in Leuven, Belgium (headquarters) and New York (North American operations).
The platform is built on a modular architecture comprising Luzmo Studio (a no-code drag-and-drop dashboard builder), Luzmo Flex SDK (full-code pixel-level customization for developers), Luzmo IQ (natural language analytics), and Luzmo AI (agentic AI with conversation and summary agents grounded in Luzmo's proprietary query engine). Supporting modules include Luzmo Foundation/Warp for query acceleration with claimed sub-second response times up to 100x faster than baseline, and a Plugin API that allows customers to create custom data connectors. The platform integrates natively with over 40 data sources including Snowflake, BigQuery, ClickHouse, Redshift, Databricks, Azure Synapse, Athena, PostgreSQL, MySQL, SQL Server, Oracle, MongoDB, DuckDB, and REST APIs. Security and compliance posture includes SOC 2 Type 2, HIPAA, GDPR, and CCPA/CPRA certifications, with multi-tenant architecture and row-level access control built in.
Luzmo operates a hybrid go-to-market combining product-led growth (a free tier plus a $799/month Growth tier with usage-based overage fees) with enterprise field sales targeting complex deployments on multi-year contracts, supplemented by technology partnerships including ClickHouse Cloud (elite tier) and AWS Marketplace co-sell. Revenue is generated through tiered subscription plans, usage-based overage charges that scale with data volumes, and professional services for enterprise implementations. The company is venture-backed, having raised a €10 million Series A in January 2023 led by Hi Inov-Dentressangle with participation from Axeleo Capital, LRM, and SmartFin, bringing total financing to over €13 million across rounds in 2016, 2017, 2020, and 2023.
Luzmo firmographics
Firmographics- Name
- Luzmo
- Legal name
- Luzmo NV
- Website
- https://luzmo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Luzmo is an embedded analytics platform that enables B2B SaaS companies to integrate white-label, AI-powered dashboards and natural language analytics directly within their products, serving 200+ product teams globally from Belgium and New York.
- Ownership category
- akta.pro rank
Luzmo industry classification
Industry- Product category
- Embedded Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
- akta.pro secondary industry
- Metadata, Catalog & Semantic Layer for Data Platforms (HDAEABAJ)
Keywords
Where Luzmo is headquartered
LocationHeadquarters
- HQ city
- Leuven
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Luzmo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Core revenue from tiered subscription plans (Starter, Growth, Scale, Enterprise) providing base platform access, embedding capabilities, and support levels. Subscriptions include usage allowances with overage pricing.
- Usage-based Overage Fees: Variable usage-based component where customers pay for data volumes, API calls, or query execution beyond included tier thresholds. This model aligns cost with actual usage and enables scalable pricing for growing product teams.
- Professional Services: Implementation, customization, and onboarding services for enterprise customers requiring dedicated support, custom integrations, or white-label deep customization beyond standard self-serve capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Free tier for evaluation and small deployments |
| Hybrid | Monthly | Growth tier for scaling product teams ($799/month + usage) |
| Hybrid | Annual | Scale tier for larger deployments (custom pricing) |
| Hybrid | Multi-year contract | Enterprise tier with dedicated support (quote-based) |
| Usage-based | Monthly | Usage-based overage charges across all paid tiers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Luzmo product offering
Product offeringCore offering
Luzmo is an embedded analytics platform that enables SaaS companies to embed fully customizable, white-label dashboards and AI-powered analytics directly inside their own products. It offers a drag-and-drop builder, a full-code SDK, and agentic AI features including natural-language querying and automated chart generation, supported by 40+ native data connectors to warehouses, databases, and APIs.
Product overview
Luzmo is an embedded analytics platform designed specifically for embedding analytics into SaaS products. The platform operates as a unified platform-plus-modules architecture consisting of core products: Luzmo Studio (no-code builder), Luzmo Flex SDK (full-code control), Luzmo IQ (AI analytics), and Luzmo AI (agentic AI with conversational and summary agents). Supporting modules include Luzmo Foundation/Warp for data acceleration and the Plugin API for custom data connectors. The platform provides 40+ native connectors to data warehouses (Snowflake, BigQuery, ClickHouse, Redshift, Databricks) and relational databases (PostgreSQL, MySQL, SQL Server), with built-in multi-tenancy, access control, and data isolation. Luzmo differentiates through agentic AI capabilities that allow end users to explore data through natural language, with all AI grounded in Luzmo's query engine rather than freeform LLM SQL.
Differentiator
Problem solved
Functional benefit
Products and services
- Luzmo Studio Drag-and-drop embedded analytics builder that allows product teams to create, edit, and clone dashboards without engineering tickets, offering dynamic charts with full pixel-level control.
- Luzmo Flex SDK Full-code control SDK that enables developers to style every pixel, swap any behavior, and own the embedded data experience end-to-end within their product.
- Luzmo IQ AI-powered analytics tool that lets users explore data through natural language queries and receive instant visual answers without SQL knowledge.
- Luzmo AI Agentic AI platform built into the product with three families of agents (for builders, developers, and end users), including a conversation agent, summary agent, and AI chart generation, all grounded in Luzmo's query engine.
- Luzmo Foundation (Warp) Built-in data acceleration technology that enables queries to return in milliseconds on massive datasets, providing up to 100x faster query speed compared to baseline.
- Plugin API API that allows customers to create their own data connectors, providing secured connections between customer data storage and Luzmo with granular control over which data is accessible to which authorized user.
Quantifiable outcome
- Deploy embedded analytics in days rather than quarters, significantly accelerating time-to-market for data features
- +3 more outcomes
Companies that use Luzmo
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
Luzmo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability7 records
Feature5 records
Luzmo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ClickHousecoreClickHouse is featured as a technology partner, with Luzmo offering native ClickHouse Cloud integration for high-performance analytical query processing. This partnership enables Luzmo customers to connect directly to ClickHouse Cloud for fast columnar analytics.
- Amazon Web Services (AWS)coreAWS is listed as both a technology partner and subprocessor, with Luzmo's infrastructure running on AWS cloud services. This enables enterprise-grade security, global availability, and integration with the broader AWS ecosystem.
- OpenAIcoreOpenAI is listed as a subprocessor for AI capabilities powering Luzmo's natural language querying and automated insight generation features within embedded analytics dashboards.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Luzmo competitors and assessment
Company assessmentDirect peers
- Sisense: Sisense is one of the most direct competitors to Luzmo, offering an embedded analytics platform that lets SaaS and enterprise customers build white-label dashboards and AI-powered insights into their own products, with a similar multi-tenant architecture and integration ecosystem.
- Mode Analytics: Mode provides collaborative analytics and embedded reporting for data teams, overlapping with Luzmo's audience of product and data teams that need to embed dashboards and run advanced analytical queries on top of data warehouses.
- Sigma Computing: Sigma is a cloud-native analytics platform that directly competes with Luzmo in embedded and self-serve analytics, allowing SaaS product teams to embed spreadsheet-style dashboards with native data warehouse connectivity.
- GoodData: GoodData is an embedded analytics platform focused on SaaS and enterprise product teams, providing white-label dashboards, multi-tenancy, and AI features that directly compete with Luzmo's positioning in the embedding space.
- Logi Analytics (insightsoftware): Logi Analytics, now part of insightsoftware, is a long-standing embedded analytics provider for SaaS applications, competing with Luzmo on developer-led embedding, customization, and integration with operational databases.
Broad incumbents
- Tableau Embedded (Salesforce): Tableau offers embedded analytics capabilities as part of Salesforce's broader analytics portfolio, competing with Luzmo at the enterprise end of the market with deep visualization capabilities and a much larger installed base.
- Domo: Domo is a publicly listed end-to-end BI and embedded analytics vendor, competing with Luzmo on app-embedded dashboards and BI for SaaS-style platforms, though at a much larger scale and broader scope.
- Looker (Google Cloud): Looker is a Google-owned BI and embedded analytics platform that overlaps with Luzmo's offering for larger enterprises, providing governed semantic modeling and embedded dashboards as part of Google Cloud's broader data platform.
- Microsoft Power BI Embedded: Power BI Embedded is Microsoft's offering for embedding analytics inside third-party applications, competing with Luzmo primarily through enterprise bundling, Azure-native integration, and aggressive pricing for existing Microsoft customers.
Emerging players
- Holistics: Holistics is a self-serve analytics and embedded BI platform with overlapping positioning to Luzmo for SaaS product teams, offering data modeling, dashboards, and semantic layer features at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Luzmo social profiles
Digital presenceLuzmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luzmo leadership team
Management profileNumber of profiles
Profiles3 records
Luzmo funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luzmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luzmo
What does Luzmo do?
Luzmo is an embedded analytics platform that enables SaaS companies to embed fully customizable, white-label dashboards and AI-powered analytics directly inside their own products. It offers a drag-and-drop builder, a full-code SDK, and agentic AI features including natural-language querying and automated chart generation, supported by 40+ native data connectors to warehouses, databases, and APIs.
Is Luzmo a public or private company?
Luzmo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Luzmo founded?
Luzmo was founded in 2015. It employs 51 to 100 people.
Where is Luzmo based?
Luzmo is headquartered in Leuven, Belgium, in the Europe region.
How does Luzmo make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are usage-based Overage Fees and professional Services.
Who are Luzmo's main competitors?
Direct peers on record are Sisense, Mode Analytics, Sigma Computing, GoodData and Logi Analytics (insightsoftware). Broad incumbents are Tableau Embedded (Salesforce), Domo, Looker (Google Cloud) and Microsoft Power BI Embedded. Holistics is listed as an emerging player.
Does Luzmo have an API?
Yes. Luzmo offers a Plugin API that allows customers to create their own data connectors. The API enables secure connections between a Customer's Authorized User data storage and Luzmo, controlling in a scalable way which data is accessible to which Authorized User. Additionally, Luzmo API Push feature allows pushing data into Luzmo's analytical data store. Developer documentation is at developer.luzmo.com.
What industry is Luzmo in?
Luzmo's product category is Embedded Analytics Software. Its primary akta.pro industry code is HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools), with a secondary code of HDAEABAJ, Metadata, Catalog & Semantic Layer for Data Platforms. Its NAICS code is 5182 and its SIC code is 7370.