MyTraffic
MyTraffic is a Paris-based SaaS platform providing AI-powered location intelligence and foot traffic analytics to retailers, commercial real estate operators, restaurants, financial institutions, and EV charging operators across 18 European countries and the United States, serving 600+ customers via its Gini assistant.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What MyTraffic does
MyTraffic is a Paris-based B2B SaaS platform that provides location intelligence and foot traffic analytics to commercial real estate operators, retailers, restaurant and franchise chains, financial institutions, EV charging point operators, and public-sector entities. Its core technology aggregates anonymized mobile GPS data, vehicle flow data, and public sources (INSEE, BODACC, Open Data) into statistical datasets hosted on AWS in Frankfurt, delivering foot-traffic, catchment-area, and competitive intelligence at 10-meter accuracy across 10 million locations in 18 European countries plus the United States. The product portfolio centers on Gini, an AI-powered conversational geospatial analytics assistant born from the 2024 merger with Geoblink, and is complemented by three specialized modules: DataLibrary (alternative data feeds), AudienceLabs (digital-to-physical advertising attribution), and SmartMonitor (shopping-center footfall benchmarking).
The company operates a hybrid go-to-market combining direct enterprise sales and a product-led growth motion, the latter evidenced by a 14-day free trial for Gini and self-serve sign-up. Its customer base of 600+ enterprises includes Goldman Sachs, BNP Paribas, JLL, Carrefour, Decathlon, Galeries Lafayette, Sephora, Dior, Nespresso, Nuveen, and Wren Kitchens, alongside mid-market accounts such as Advantail and Five Guys and startups like Black & White Burgers. Revenue mechanics rest on recurring SaaS subscriptions and bespoke marketing studies; the company disclosed €25 million in FY2022 revenue on its localized European websites. The firm is GDPR-compliant via aggregated statistical processing and has raised approximately €45 million across multiple funding rounds, the most recent being a €30 million Series B led by AXA Venture Partners in November 2022 to support European expansion and platform development.
MyTraffic firmographics
Firmographics- Name
- MyTraffic
- Legal name
- Mytraffic
- Website
- https://mytraffic.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MyTraffic is a Paris-based SaaS platform providing AI-powered location intelligence and foot traffic analytics to retailers, commercial real estate operators, restaurants, financial institutions, and EV charging operators across 18 European countries and the United States, serving 600+ customers via its Gini assistant.
- Ownership category
- akta.pro rank
MyTraffic industry classification
Industry- Product category
- Location Intelligence Software
- NAICS
- Web Search Portals and All Other Information Services (51929), Custom Computer Programming Services (541511), Geophysical Surveying and Mapping Services (541360)
- akta.pro primary industry
- Location Intelligence, Analytics & Geospatial BI (BPAMANAE)
- akta.pro secondary industries
- Geocoding, Search & Place Data Platforms (BPAMANAC), POI, Local Listings & Business Directory Platforms (BPAMANAD)
Keywords
Where MyTraffic is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
MyTraffic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: MyTraffic operates primarily as a B2B SaaS platform providing location intelligence software to commercial real estate professionals, retailers, franchise operators, and public sector entities. The platform offers software access and custom marketing studies based on foot traffic analysis.
- Custom Marketing Studies: Bespoke statistical analyses and marketing studies are offered to clients, providing specialized location intelligence reports and catchment area potential assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | 14-day free trial for Gini AI assistant |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
MyTraffic product offering
Product offeringCore offering
MyTraffic sells a B2B SaaS location intelligence platform that turns anonymized mobile GPS and vehicle-flow data into foot traffic, catchment-area, and competitive-density analytics for retailers, restaurants, franchise operators, commercial real estate firms, and public-sector planners. Its core offering, the Gini AI assistant, lets users query geospatial data in natural language; complementary products (DataLibrary, AudienceLabs, SmartMonitor) extend the platform to alternative data, ad-to-store attribution, and shopping-centre monitoring.
Product overview
MyTraffic offers a unified location intelligence platform comprising four integrated products. The core offering is Gini, an AI-powered geospatial analytics assistant born from the combined expertise of Geoblink and MyTraffic. This is complemented by three specialized modules: DataLibrary for alternative data needs, AudienceLabs for reconciling digital advertising with in-store visits, and SmartMonitor for retail centre monitoring. The platform leverages anonymized smartphone GPS data and vehicle flow data to deliver foot traffic analytics, catchment area potential, and visitor demographics for commercial real estate, retail, restaurants, franchises, groceries, public sector, advertising, and EV charging point operator use cases across 18 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Gini: AI-powered assistant for geospatial analytics, born from the combined expertise of Geoblink and MyTraffic.
- Geoblink
- DataLibrary
- AudienceLabs
- SmartMonitor
Products and services
- Gini AI-powered conversational assistant for geospatial analytics that enables retailers, restaurant chains, franchise operators, commercial real estate firms, EV charging operators, and public-sector planners to ask natural-language questions about foot traffic, competitive density, cannibalization, catchment area potential, and market opportunities across Europe and the USA.
- DataLibrary Alternative location data solution providing high-value foot traffic and geospatial datasets for enterprise clients needing additional or customized data feeds beyond the core platform.
- AudienceLabs Audience measurement product that reconciles digital advertising exposure with in-store visits, enabling brands and media companies (e.g., GOIKO, In-Store Media) to attribute offline foot traffic to online campaigns.
- SmartMonitor Shopping centre and commercial hub monitoring solution that provides footfall trends, visitor origin analysis, and competitive benchmarking to mall and retail centre operators such as Advantail and E.Leclerc.
- Custom Marketing Studies Bespoke statistical analyses and marketing studies delivered to clients as professional services, providing specialized location intelligence reports and catchment-area potential assessments on top of the SaaS platform.
Quantifiable outcome
- 17 outlet shopping centers, 12 million annual visitors tracked for Advantail
- +3 more outcomes
Companies that use MyTraffic
Customer profileNamed customers22 records
Segments8 records
Ideal customer profiles7 records
MyTraffic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature6 records
MyTraffic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, key partner and flagship.
- Green StreetcoreGreen Street, a commercial real estate intelligence provider, integrated MyTraffic foot traffic data into its Retail Database Pro platform. The integration covers more than 300 shopping centres across the UK, France, Germany, Italy, and Spain. MyTraffic uses anonymised mobile GPS data to provide daily visitor counts aggregated into annual footfall figures, offering metrics including trailing 12-month footfall, year-on-year visitation change, and recovery benchmarks against 2019 pre-pandemic baselines. The integration enables Green Street clients to benchmark assets, track tenant mix performance, and assess competitor positioning directly within the platform.
- Banque des Territoires (Bank of Territories France)key partnerBanque des Territoires is identified as a key partner on the MyTraffic French website. The partnership appears in the context of Dream Energy's EV charging station deployment, where Bank of Territories is mentioned alongside the first station in Belgium in May 2025. This suggests a strategic relationship supporting public sector and territorial development initiatives.
- EVConnectcoreEVConnect is referenced in multiple customer case studies (Dream Energy, Driveco) as a product used alongside MyTraffic data for electric vehicle charging station deployment and optimization. The partnership enables EV charging operators to leverage foot traffic and vehicle flow data for site selection decisions across 7 European countries.
- GeoblinkflagshipGeoblink and MyTraffic merged to create Gini, a new kind of location intelligence that understands places as living systems and transforms territorial complexity into structured, decision-ready insight. The Geoblink platform continues to serve commercial real estate clients (app.geoblink.com) while the combined entity powers the Gini AI assistant for geospatial analytics.
Scale indicators6 records
Recent moves6 records
Expansion highlights8 records
MyTraffic competitors and assessment
Company assessmentBroad incumbents
- TomTom: Established digital map and location technology provider serving automotive, logistics, and consumer use cases. Overlaps with MyTraffic in location data and analytics, though TomTom's strength is mapping and routing rather than footfall.
- Foursquare: Established location data and POI platform offering Places API, movement data, and Pilgrim SDK. Competes with MyTraffic in POI/footfall data, but at significantly greater scale and broader product portfolio.
- Esri: Global leader in GIS and geospatial analytics software (ArcGIS). Competes with MyTraffic in the broader location intelligence category, particularly for enterprise customers needing deeper geospatial analysis.
- HERE Technologies: Global location platform providing maps, location data, and geospatial services to enterprises. Competes with MyTraffic in the broader location intelligence space, though its offering is much wider and enterprise-grade.
Emerging players
- Mapbox: Developer-focused mapping and location services platform. Provides underlying location and geospatial building blocks comparable to MyTraffic's data layer, but targets a more developer-centric audience.
- Echo Analytics: European footfall analytics startup focused on retail and shopping centre benchmarking. Comparable emerging location intelligence peer serving similar European retail/CRE customers as MyTraffic.
Direct peers
- Carto: Cloud-native geospatial analytics platform serving enterprise data teams. Directly comparable in providing location intelligence and geospatial BI, with overlapping commercial real estate and retail customer base.
- Placer.ai: US-based foot traffic and location analytics platform serving retailers, CRE, and restaurants. Closest direct competitor to MyTraffic with overlapping product, customer base, and go-to-market motion.
- SafeGraph: Provider of points-of-interest and foot traffic data for retail, real estate, and analytics buyers. Directly comparable on data modality and enterprise customer base to MyTraffic.
- Cuebiq: Location intelligence and audience measurement company focused on offline attribution and footfall. Comparable to MyTraffic's AudienceLabs and SmartMonitor offerings, with overlap in retail and advertising use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights6 records
Customer concentration
MyTraffic social profiles
Digital presenceMyTraffic financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyTraffic leadership team
Management profileNumber of profiles
Profiles2 records
MyTraffic funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyTraffic M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyTraffic
What does MyTraffic do?
MyTraffic sells a B2B SaaS location intelligence platform that turns anonymized mobile GPS and vehicle-flow data into foot traffic, catchment-area, and competitive-density analytics for retailers, restaurants, franchise operators, commercial real estate firms, and public-sector planners. Its core offering, the Gini AI assistant, lets users query geospatial data in natural language; complementary products (DataLibrary, AudienceLabs, SmartMonitor) extend the platform to alternative data, ad-to-store attribution, and shopping-centre monitoring.
Is MyTraffic a public or private company?
MyTraffic is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyTraffic founded?
MyTraffic was founded in 2018. It employs 101 to 250 people.
Where is MyTraffic based?
MyTraffic is headquartered in Paris, France, in the Europe region.
How does MyTraffic make money?
Two revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are custom Marketing Studies.
Who are MyTraffic's main competitors?
Broad incumbents on record are TomTom, Foursquare, Esri and HERE Technologies. Emerging players are Mapbox and Echo Analytics. Direct peers are Carto, Placer.ai, SafeGraph and Cuebiq.
Does MyTraffic have an API?
No public API is recorded for MyTraffic.
What industry is MyTraffic in?
MyTraffic's product category is Location Intelligence Software. Its primary akta.pro industry code is BPAMANAE, Location Intelligence, Analytics & Geospatial BI, with a secondary code of BPAMANAC, Geocoding, Search & Place Data Platforms. Its NAICS code is 51929.