What Echo Analytics does

Echo Analytics is a Paris-based, AI-powered geospatial data company founded in 2019 that builds and sells a global portfolio of Point of Interest (POI), mobility, and audience datasets to enterprise data teams. Its core data products cover 80M+ worldwide locations (Places) and 95%+ polygon coverage of commercial building footprints (Shapes), and are cleaned and structured through proprietary algorithms. On top of this data layer the company offers five insights products — GeoPersona (audience segmentation), Footfall, Catchment Area, Cross-visitation, and Travel Patterns — that translate raw mobility signals into decision-ready analytics for retail, advertising, FMCG, consulting, and market research use cases.

The platform is underpinned by machine learning pipelines that aggregate terabytes of raw mobility data into structured files, and a December 2023 acquisition of Roam.ai added a battery-efficient Location SDK and Geolocation APIs (distributed via roam-geo.com) that bring Echo's data layer directly into developer applications. The company runs a dual go-to-market: an API-first/PLG motion with free data samples for evaluation, alongside enterprise field sales through scheduled meetings for larger deployments. Named customers and partners include MindEarth, Esri, Mobsuccess, GroundLevel Insights, Displayce, and MiQ, with partner logos extending to CARTO, Honda, Sony, Alix Partners, and Selecta.

The business model is built on subscription-based access to recurring data products and insights feeds, with pricing not publicly disclosed. Revenue is concentrated in three lines — Data Products (Places, Shapes), Mobility Insights Products (GeoPersona, Footfall, Catchment Area, Cross-visitation, Travel Patterns), and Technology Products (Location SDK, Geolocation APIs) — and the company distributes them via direct enterprise sales, self-serve sampling, and platform integrations. Headcount sits at 51-100 employees, and ownership, funding history, and revenue figures are not disclosed in available sources.

Name

Echo Analytics

Website

https://echo-analytics.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Echo Analytics is a Paris-based AI-powered geospatial data company selling POI, building footprint, mobility, and audience datasets (Places, Shapes, GeoPersona, Footfall, Catchment Area, Cross-visitation, Travel Patterns) plus a Location SDK and Geolocation APIs to enterprise customers in Retail, AdTech, FMCG, Consulting, and Market Research.

Ownership category

akta.pro rank

Product category

Geospatial Data and Location Intelligence

NAICS

Web Search Portals and All Other Information Services (51929), Surveying and Mapping (except Geophysical) Services (541370)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Geospatial data platform
• Location intelligence software
• Mobility data analytics
• Point of interest data
• Audience segmentation tools

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Data Products (Places, Shapes): Subscription-based access to POI data products including Places (POI data on millions of locations worldwide) and Shapes (building footprints for commercial locations). Data is regularly updated and quality-checked.
2. Mobility Insights Products: Premium access to mobility insights products including GeoPersona (audience segmentation), Footfall (foot traffic data), Catchment Area (visit origins), Cross-visitation (customer journeys), and Travel Patterns. These are sold as ongoing data subscriptions.
3. Location SDK & Geolocation APIs: Technology products including Location SDK (battery-efficient location tracking) and Geolocation APIs, potentially sold as developer licenses or usage-based pricing for app integration.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Echo Analytics is an AI-powered global geospatial platform that provides premium Point of Interest (POI) and mobility data on worldwide commercial locations enriched with machine learning. It sells three categories of products: Data Products (Places POI data on 80M+ locations and Shapes building footprints), Insights Products (GeoPersona, Footfall, Catchment Area, Cross-visitation, Travel Patterns), and Technology Products (Location SDK and Geolocation APIs) for enterprise data teams, developers, and analytics buyers in Retail, AdTech, FMCG, Consulting, and Market Research.

Product overview

Echo Analytics is an AI-powered global geospatial platform that provides premium mobility and Point of Interest data on worldwide commercial locations, enriched with advanced machine learning. The platform operates as a unified portfolio comprising: (1) Data Products (Places for POI data on 80M+ locations worldwide and Shapes for building footprints covering 95%+ polygons); (2) Insights Products (GeoPersona for audience segmentation, Footfall for foot traffic analysis, Catchment Area for visit origins, Cross-visitation for shared visit patterns, and Travel Patterns for home/work location analysis); and (3) Technology Products (Location SDK for app integration and Geolocation APIs for custom location experiences). The platform aggregates terabytes of data into light and powerful data files using proprietary algorithms.

Differentiator

Problem solved

Functional benefit

Brands

• Places: POI data on millions of locations worldwide
• Shapes
• GeoPersona
• Footfall
• Catchment Area
• Cross-visitation
• Travel Patterns
• Location SDK
• Geolocation APIs

Products and services

• Places POI data on millions of locations worldwide, providing reliable, up-to-date, and complete datasets for data teams looking for trustworthy Point of Interest data.
• Shapes Building footprints for commercial locations, providing polygon coverage for 95%+ of locations worldwide.
• GeoPersona Audience segmentation with real-world data, enabling precise marketing audience identification using location-based insights.
• Footfall Foot traffic data in and around POIs, providing insight-ready geospatial data for understanding human mobility trends and patterns.
• Catchment Area Analysis of origins of visits to POIs, enabling understanding of where customers come from to visit specific locations.
• Cross-visitation Shared POI visits and customer journeys analysis, revealing patterns of which POIs visitors frequent together.
• Travel Patterns Home and work locations analysis around POIs, providing insights into residential and workplace distribution of visitors.
• Location SDK Highly-accurate and battery-efficient location SDK to supercharge apps with location intelligence, distributed via the roam.ai platform.
• Geolocation APIs APIs to create custom location experiences, enabling developers to build location-aware applications.

Quantifiable outcome

• 20% increase in data quality compared to previous providers

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MobsuccesscoreTechnology or IntegrationMobsuccess is both a customer and integration partner, using Echo Analytics POI data for their location-based solutions. They conducted thorough evaluation and selected Echo as their POI data provider, praising both data quality and service.
• ESRIcoreTechnology or IntegrationESRI integrates Echo Analytics mobility data with their GIS workflows. ESRI provides enterprise GIS software and needed a mobility data provider that seamlessly fits into existing user workflows.
• Alix PartnersminorStrategic or Co-development PartnerAlix Partners appears as a partner logo, suggesting they incorporate Echo Analytics data into their consulting and advisory services for clients.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Mapbox: Mapping platform offering developer APIs, SDKs, and location services; competes with Echo's roam-geo.com SDK/APIs and with downstream applications built on mapping data.
• Esri: Dominant enterprise GIS platform and an Echo partner/customer; provides broader geospatial capabilities while integrating Echo mobility data into ArcGIS workflows.

Direct peers

• Placer.ai: Foot traffic and location analytics platform; competes most directly with Echo's Footfall, Catchment Area, and Travel Patterns products for retail and real estate customers.
• SafeGraph: POI data and geometry provider; competes head-on with Echo's Places and Shapes products, particularly for enterprise data teams and academic/market research buyers.
• Foursquare: Pioneer in POI and location data with Places API and movement insights; directly competes with Echo's Places, Footfall, and Cross-visitation products across retail and AdTech buyers.
• Unacast: Mobility and foot traffic data provider with a strong Nordic footprint; competes in the same mobility insights category as Echo's Footfall and Cross-visitation.
• PlaceIQ: Location data and audience platform focused on programmatic and analytics; overlaps with Echo's GeoPersona and mobility data offerings for advertisers.
• GroundTruth (xAd): Location-based audience targeting for programmatic and DOOH advertising; competes with Echo's GeoPersona and the AdTech/MarTech use cases.

Others

• Tamara: Listed for completeness only as a regional player in MENA consumer fintech; not a direct competitor but illustrates the broader regional ecosystem Echo could serve through its retail and FMCG customers.

Emerging players

• CARTO: Location intelligence and spatial analytics platform; both a partner of Echo and an adjacent competitor in location-driven analytics for enterprise customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/echo-analytics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echo Analytics