Evy

What Evy does

Evy is a French B2B2C affinity insurance and product protection platform that enables merchants to offer insurance and related post-purchase services to their end customers at the point of sale. The company partners with European e-commerce platforms, retailers, and telecom providers — including Decathlon, Back Market, Intersport, Refurbed, Upway, and Groupe SEB brands Rowenta, Moulinex, and Tefal — covering product categories such as bicycles, consumer electronics, and home appliances. Coverage spans damage, theft, breakage, oxidation, stains, and measurement errors, with pricing examples for bicycles at €20/1-year, €30/2-year, and €40/3-year contracts.

The platform is built around a digital insurance stack comprising a customer-facing dashboard (customers.evy.eu) for contract and claims management, a partner experience toolbox with revenue tracking and analytics, a virtual card compensation system for non-repairable claims, and a proprietary repair network reportedly achieving up to 90% repair rates. Distribution is multi-channel — embedded online checkout, in-store payment terminals, post-purchase email enrollment, and a public Evy API (documented at evy.readme.io) with white-label options — allowing partners to launch insurance programs across multiple European countries within weeks per the company.

Evy operates as a registered insurance intermediary (ORIAS 21007291), is regulated by the French ACPR, and carries professional liability insurance and a financial guarantee underwritten by Liberty Specialty Markets Europe Sarl. Revenue is generated through insurance premiums and fees on the post-purchase services stack. The company raised approximately $6.5M in an Oct 2022 round led by Sequoia Capital with Global Founders Capital, La Famiglia, Motier Ventures, and Financiere Saint James participating, and engaged with Plug and Play in early 2025. It is led by President Simon Kemoun, with Tanguy Le Stradic as CPO and Shana Azria as CTO, and operates from 38 rue des Mathurins, Paris.

Name

Evy

Legal name

EVY, SAS

Website

https://evy.eu

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

Evy is a French B2B2C affinity insurance platform that enables European merchants to offer product protection insurance, repair subscriptions, and post-purchase services to their customers at point of sale via API, web checkout, and in-store terminals.

Ownership category

akta.pro rank

Product category

Embedded Insurance / Product Protection

NAICS

Insurance Carriers and Related Activities (524)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Warranty, Protection Plans & Extended Service Contracts (CRACAJAH)

Keywords

• Affinity insurance platform
• Product protection insurance
• Embedded insurance solutions
• Insurance technology infrastructure
• Digital claims management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Affinity Insurance Products: Evy distributes affinity insurance products to end consumers through partner merchants. Insurance covers damage, theft, breakdown, breakage, oxidation, stains, and measurement errors for products such as bikes, electronics, and appliances. Revenue is generated through insurance premiums paid by consumers at point of purchase, either bundled with product purchase or added separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Evy provides white-label affinity insurance and product protection coverage that merchants (e-commerce platforms, retail chains, bicycle shops, telecom retailers) offer to their end customers at point of sale. Coverage protects against damage, theft, breakage, oxidation, stains, and measurement errors for bikes, electronics, appliances, and telecom devices, complemented by proprietary repair services achieving up to 90% repair rates. The platform integrates via API, online checkout, and in-store payment terminals, and handles underwriting, policy administration, claims processing, and repair fulfillment end-to-end.

Product overview

Evy is an affinity insurance platform offering a comprehensive suite of product protection services for consumer goods. The core offering consists of insurance products covering damage, theft, breakage, oxidation, stains, and measurement errors for bikes, electronics, and telecom devices. These are delivered through a modular architecture combining the Customer Dashboard self-service portal, Claims Management Platform, Partner Experience Tools, and value-added services including Repair Subscriptions, Extended Warranty, Trade-ins, Buyback Guarantee, 60-Day Returns, and Loyalty Cards. Partners can integrate via Evy's API, payment terminals, or online checkout solution to distribute insurance across web, in-store, and other sales channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Protection Insurance White-label affinity insurance coverage sold through merchant partners (e-commerce, retail, bicycle shops, telecom) to end consumers. Covers damage, theft, breakage, oxidation, stains, and measurement errors for bikes, electronics, appliances, and telecom devices. Sold as annual or multi-year subscriptions (e.g., €20/year, €30/2 years, €40/3 years for bicycle protection) with seamless enrollment via web checkout, in-store payment terminals, API, or post-purchase email.
• Evy API (Partner Integration Platform) Public REST API enabling merchant partners to embed Evy's insurance and service offerings across multiple sales channels (web, in-store, payment terminals). Supports white-label integration and is part of Evy's enterprise-ready toolbox with documentation hosted at evy.readme.io.

Quantifiable outcome

• Up to 90% repair rates for insured products
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Back MarketcoreChannel Partner/ Reseller/ DistributorBack Market, a leading refurbished electronics marketplace, offers Evy product protection insurance to customers purchasing refurbished devices. The partnership enables Back Market to differentiate its offering with comprehensive coverage.
• DecathloncoreChannel Partner/ Reseller/ DistributorDecathlon, the global sporting goods retailer, partners with Evy to offer bicycle protection insurance to customers purchasing bikes both online and in-store.
• IntersportcoreChannel Partner/ Reseller/ DistributorIntersport, an international sports retailer, offers Evy bicycle insurance coverage to customers through their retail locations.
• UpwaycoreChannel Partner/ Reseller/ DistributorUpway, a startup specializing in refurbished electric bikes, partnered with Evy to launch comprehensive insurance offerings across multiple European countries. Evy provided underwriting capabilities and technical solutions for rapid multi-country deployment.
• RefurbedcoreChannel Partner/ Reseller/ DistributorRefurbed, an Austrian marketplace for refurbished products, offers Evy insurance protection to customers buying electronics and appliances.
• RowentaminorChannel Partner/ Reseller/ DistributorRowenta, a brand under Groupe SEB, offers Evy extended warranty and protection plans for their appliances.
• MoulinexminorChannel Partner/ Reseller/ DistributorMoulinex, another Groupe SEB brand, provides Evy insurance coverage options for their kitchen appliances.
• TefalminorChannel Partner/ Reseller/ DistributorTefal, part of Groupe SEB, offers Evy product protection for their cookware and small appliances.
• Liberty Specialty Markets Europe SarlcoreOthersLiberty Specialty Markets Europe Sarl provides Evy's professional liability insurance and financial guarantee as required under French insurance regulations.
• Google Cloud PlatformcoreTechnology or IntegrationGoogle Cloud Platform hosts evy.eu website and Evy's services on servers located within the European Union (data center in Paris, France).
• Vercel, InccoreTechnology or IntegrationVercel provides hosting services for Evy's website and applications from servers in Brussels, Belgium.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Qover: Qover is a Brussels-based embedded insurance platform offering white-label product protection, warranty, and travel insurance distributed through merchant APIs. It is the closest direct competitor to Evy in the European B2B2C affinity insurance space, with overlapping verticals in mobility and consumer electronics.
• Wakam: Wakam is a Paris-based B2B2C insurance platform that builds white-label, on-demand insurance products for digital brands and retailers across Europe. Same home market and similar embedded affinity insurance thesis as Evy, including warranty-style and consumer goods coverage.
• Cover Genius: Cover Genius is a Sydney-headquartered embedded insurance provider operating globally via API for e-commerce and retail partners. Directly comparable product set (product protection, extended warranty, shipping insurance) and similar XCover distribution model aimed at merchants like Evy's.
• Bolttech: Bolttech is a Singapore-headquartered insurtech building an embedded insurance exchange connecting insurers, distributors, and customers, with strong presence in Europe. Comparable B2B2C distribution model targeting retailers and device manufacturers for product protection and warranty.
• Seyna: Seyna is a Paris-based insurance platform enabling brands and platforms to create, distribute, and manage their own insurance products via API. Same home market as Evy and directly overlapping thesis of embedded affinity insurance distributed through digital partners.
• Clyde: Clyde is a New York-based product protection platform offering extended warranties and shipping insurance to direct-to-consumer brands. Direct competitor in the merchant-distributed extended warranty and accidental damage coverage category, with overlap in electronics and consumer goods.

Broad incumbents

• Allianz Partners: Allianz Partners is the global B2B2C insurance and assistance arm of Allianz Group, offering warranty, gadget, and household insurance through retailers and telecom operators. Operates broadly across all of Evy's verticals with deeper capital, but as part of a much wider product portfolio rather than focused on European merchant API integration.
• AXA Partners: AXA Partners is the international assistance and insurance services arm of the AXA Group, providing extended warranty and consumer goods protection through retail and manufacturer partnerships. Comparable product offering to Evy but at vastly greater scale and as part of a global carrier's portfolio.
• Domestic & General: Domestic & General is a long-established specialist in extended warranties and product protection plans for appliances, electronics, and HVAC in Europe. Direct product overlap with Evy's extended warranty and appliance protection offering, but with a traditional retail-channel model rather than API-first distribution.

Emerging players

• Mulberry Insurance: Mulberry Insurance is a US-based insurtech focused on embedded consumer product protection sold through brands and retailers. Comparable offering in extended warranty and accidental damage but smaller scale and primarily North American merchant base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evy