CleverPe
CleverPe is a Bengaluru-based Indian fintech (founded 2022) offering cardless BNPL, No Cost EMI, EV financing, and insurance premium financing via a 2-minute digital approval platform, serving individual consumers, retail merchants, EV dealers, and insurance providers across India.
- Company typePrivate
- Founded2022
- HeadquartersBengaluru, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What CleverPe does
CleverPe Technologies Private Limited is an Indian fintech company incorporated in 2022 and headquartered in Bengaluru (RMZ Latitude Commercial, Hebbal), operating a digital-first credit facilitation platform that offers Buy Now Pay Later (BNPL), No Cost EMI, Electric Vehicle (EV) financing, and Insurance Premium Financing to Indian consumers and merchants. The platform's core technology enables a 2-minute, cardless credit approval using only a customer's name (as per PAN) and mobile number, with no income proof, KYC documents, or demographic details required, and supports both online checkout (via www.cleverpe.com and a marketplace) and offline point-of-sale at partner merchant locations.
The business model is transaction-based: CleverPe earns interest and financing fees on regular EMI loans, commissions on No Cost EMI transactions (where merchants absorb or share interest cost), transaction fees on insurance premium financing, and interest on EV loans up to ₹200,000, with credit capital sourced from two RBI-regulated lending partners (Bhanix Finance & Investment Ltd and Respo Financial Capital Pvt Ltd). Distribution is omnichannel through an online platform, a dedicated merchant portal (merchant.cleverpe.com), and a network of offline partner merchants across electronics, fashion, lifestyle, home appliances, furniture, and EV dealerships, alongside brand partnerships with 12+ EV manufacturers.
The company is early-stage: it has 12 employees, no disclosed funding rounds, no disclosed revenue, and no public management team, suggesting a bootstrapped or lightly capitalized model heavily dependent on its two lending partners for credit supply and on its merchant and EV brand partnerships for distribution.
CleverPe firmographics
Firmographics- Name
- CleverPe
- Legal name
- CleverPe Technologies Private Limited
- Website
- https://cleverpe.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CleverPe is a Bengaluru-based Indian fintech (founded 2022) offering cardless BNPL, No Cost EMI, EV financing, and insurance premium financing via a 2-minute digital approval platform, serving individual consumers, retail merchants, EV dealers, and insurance providers across India.
- Ownership category
- akta.pro rank
CleverPe industry classification
Industry- Product category
- Buy Now Pay Later (BNPL)
- NAICS
- Sales Financing (52222), Other Nondepository Credit Intermediation (52229), Activities Related to Credit Intermediation (5223)
- SIC
- Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153), Finance Services (6199)
- akta.pro primary industry
- Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
- akta.pro secondary industries
- Buy Now, Pay Later (BNPL) Platforms (BPAMAFAG), Merchant-Integrated BNPL (Online Checkout) (FSAKACAA), BNPL Consumer Apps & Wallets (Discovery, Management) (FSAGAIAG)
Keywords
Where CleverPe is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
CleverPe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
Revenue model
- EMI Interest and Financing Fees: Revenue is generated from interest charges on EMI financing (regular EMI options with interest rates varying based on credit profile and tenure). While No Cost EMIs are interest-free for customers, the company earns through the merchant partner ecosystem and lending partner arrangements.
- No Cost EMI Commission: No Cost EMI transactions where merchants absorb or share the cost of interest, with CleverPe facilitating the transaction and earning a commission or fee from merchant partners.
- Insurance Premium Financing: Embedded checkout solution allowing customers to split high-value insurance premiums into manageable EMIs with transparent pricing and flexible tenures.
- EV Financing: Electric vehicle loans up to ₹200,000 with a 100% digital process, generating revenue through interest on loans facilitated via lending partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | No Cost EMI - 0% Interest |
| Transaction based/ take rate | Monthly | Regular EMI with Interest |
| Transaction based/ take rate | Monthly | EV Financing |
| Transaction based/ take rate | Monthly | Insurance Premium Financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
CleverPe product offering
Product offeringCore offering
CleverPe is a digital-first Indian fintech platform that facilitates instant, cardless credit and Buy Now Pay Later (BNPL) financing for consumer purchases. It enables 2-minute credit approval using only a customer's name (as per PAN) and mobile number — no income proof, KYC documents, or credit card required — and operates omnichannel across its online platform (www.cleverpe.com) and a network of offline partner merchants. Core offerings include BNPL, No Cost EMI, Insurance Premium Financing, and Electric Vehicle (EV) Financing, delivered in partnership with RBI-regulated lending institutions.
Product overview
CleverPe is an Indian fintech company offering a unified Buy Now Pay Later (BNPL) and affordability solutions platform. The core offerings consist of Buy Now Pay Later (BNPL), No Cost EMI, Insurance Premium Financing, and EV Financing products—all accessible through a single platform with omnichannel presence (online and offline partner merchants). Customers can check credit eligibility in 2 minutes using just their name and mobile number, with no income proof, KYC documents, or credit card required. Merchants access the platform via a partner dashboard to offer flexible payment options at checkout.
Differentiator
Problem solved
Functional benefit
Products and services
- Buy Now Pay Later (BNPL)
Quantifiable outcome
- 2-minute credit approval process
- +3 more outcomes
Companies that use CleverPe
Customer profileSegments4 records
CleverPe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CleverPe partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- JoyBikeminorElectric vehicle brand partner for EV financing solutions. JoyBike electric bikes are available for purchase through CleverPe's 100% digital financing process.
- BGAUSSminorElectric vehicle brand partner. BGAUSS electric vehicles can be financed through CleverPe's EV financing solution.
- Green TigerminorElectric vehicle brand partner offering eco-friendly mobility solutions through CleverPe's financing platform.
- StaryaminorElectric vehicle brand partner. Starya electric vehicles available for financing through CleverPe's platform.
- GemopaiminorElectric vehicle brand partner. Gemopai electric vehicles available for purchase through CleverPe's BNPL and financing solutions.
- SES ElectricminorElectric vehicle brand partner. SES Electric bikes available through CleverPe's EV financing program.
- EnigmaminorElectric vehicle brand partner. Enigma electric vehicles available for financing through CleverPe.
- EcoTejasminorElectric vehicle brand partner. EcoTejas electric vehicles available for purchase through CleverPe's financing solutions.
- ElectricPeminorElectric vehicle brand partner. ElectricPe products available through CleverPe's EV financing platform.
- LectrixminorElectric vehicle brand partner. Lectrix electric vehicles available for financing through CleverPe.
- MatterminorElectric vehicle brand partner. Matter electric vehicles available through CleverPe's financing solutions.
- KineticminorElectric vehicle brand partner. Kinetic electric vehicles available for purchase through CleverPe's BNPL and financing platform.
- BencominorBrand partner displayed on CleverPe's website. Category not explicitly specified.
- SymphonyminorBrand partner displayed on CleverPe's website. Category not explicitly specified.
- Multiple Merchant PartnerscoreExtensive network of retail merchant partners including: Bnew, Global, Lotus, ModStore, Phone Range, Poojara, Sangheeta, SmartDukaan, SeemaE, SLV, Venky, WhiteMart, DDD, Hotspot, and many more. These merchants offer CleverPe BNPL and No Cost EMI options to customers at checkout.
Recent moves6 records
Expansion highlights4 records
CleverPe competitors and assessment
Company assessmentDirect peers
- MoneyTap: App-based revolving credit line product for Indian consumers, partnering with RBL Bank. Comparable on instant digital credit decisioning and EMI-style repayment.
- LazyPay (PayU): PayU-owned BNPL product for India offering 'Pay-in-3' short-tenure credit at online and offline merchants. Directly comparable to CleverPe on cardless consumer credit at checkout.
- PaySense (PayU): Personal loan and PayLater product acquired by PayU India, serving thin-file Indian consumers with instant digital credit. Comparable target customer and underwriting philosophy.
- Simpl: One-tap checkout BNPL app for India, integrated across online merchants and offline retail categories. Competes head-to-head with CleverPe on instant cardless BNPL at point of sale.
- Flexmoney: No-Cost EMI on credit card and cardless EMI platform working with NBFCs and merchants in India. Direct competitor on CleverPe's No Cost EMI product line.
- PostPe (Paytm): Paytm-issued BNPL card offering interest-free short-tenure credit across online and offline merchants. Closest direct competitor given its offline merchant reach via the Paytm ecosystem.
- Kissht: Online and offline consumer financing platform offering instant personal loans and BNPL-style credit to thin-file Indian borrowers. Comparable merchant-integrated credit facilitation model.
Emerging players
- Cashe: India-based personal loan and short-ticket credit app targeting salaried and self-employed consumers. Comparable on short-tenure digital consumer loans.
Broad incumbents
- Bajaj Finance: India's largest consumer NBFC with extensive EMI, EMI card and consumer durable loan franchises. Overlaps CleverPe on No Cost EMI and consumer durable financing.
- Dhani (IndigoPlus): One-India-2020 initiative-backed consumer credit, BNPL and healthcare financing platform offering cardless credit and EMI at points of purchase. Comparable consumer credit and merchant financing offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CleverPe social profiles
Digital presenceCleverPe financial estimates
Financial estimateRevenue estimate
Valuation estimate
CleverPe leadership team
Management profileNumber of profiles
CleverPe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CleverPe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CleverPe
What does CleverPe do?
CleverPe is a digital-first Indian fintech platform that facilitates instant, cardless credit and Buy Now Pay Later (BNPL) financing for consumer purchases. It enables 2-minute credit approval using only a customer's name (as per PAN) and mobile number — no income proof, KYC documents, or credit card required — and operates omnichannel across its online platform (www.cleverpe.com) and a network of offline partner merchants. Core offerings include BNPL, No Cost EMI, Insurance Premium Financing, and Electric Vehicle (EV) Financing, delivered in partnership with RBI-regulated lending institutions.
Is CleverPe a public or private company?
CleverPe is a private company. It is currently operating.
When was CleverPe founded?
CleverPe was founded in 2022. It employs 11 to 50 people.
Where is CleverPe based?
CleverPe is headquartered in Bengaluru, India, in the Asia region.
How does CleverPe make money?
Four revenue lines are on record. EMI Interest and Financing Fees are the primary driver. The others are no Cost EMI Commission, insurance Premium Financing and EV Financing.
Who are CleverPe's main competitors?
Direct peers on record are MoneyTap, LazyPay (PayU), PaySense (PayU), Simpl, Flexmoney, PostPe (Paytm) and Kissht. Cashe is listed as an emerging player. Broad incumbents are Bajaj Finance and Dhani (IndigoPlus).
Does CleverPe have an API?
No public API is recorded for CleverPe.
What industry is CleverPe in?
CleverPe's product category is Buy Now Pay Later (BNPL). Its primary akta.pro industry code is FSAGAIAA, Merchant-Integrated BNPL (Checkout POS Financing), with a secondary code of BPAMAFAG, Buy Now, Pay Later (BNPL) Platforms. Its NAICS code is 52222 and its SIC code is 6141.