Surge Systems
Surge Systems is an India-based authorized distributor of Toro and other global turf and irrigation brands, selling equipment, irrigation systems, and maintenance services to golf courses, cricket grounds, sports stadiums, and landscape projects across North and Eastern India.
- Company typePrivate
- Founded1993
- HeadquartersPaharganj, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Surge Systems does
Surge Systems India Private Limited is a Delhi-based distributor and service provider founded in 1993 by Vinit Mathur, specializing in turf maintenance equipment and irrigation solutions for the Indian sports and landscape markets. The company holds the authorized distributorship of The Toro Company (U.S.A.) for North and Eastern India and represents a multi-brand portfolio that includes Ventrac, Maredo B.V., Campey Turf Care Systems, Perrot, MCI Flowtronex, Par Aide, Turfco, Tonino Lamborghini, and Supreme. Its product range spans Toro greens and fairway mowers, ProCore aerators, Sand Pro bunker rakes, Workman utility vehicles, Ventrac tractors with 30+ attachments, Maredo turf renovation equipment, Dakota material handlers, and irrigation systems, alongside Toro digital solutions (Intelli360, IntelliDash, myTurf Pro) and RanMarine autonomous water-cleaning drones.
The company serves enterprise customers across golf courses, cricket grounds and stadiums, football grounds, parks, and residential properties, with named clients including Delhi Golf Club, Qutab Golf Course, Delhi Golf Resort, Chandigarh Golf Club, Tollygunge Club, the Board of Control for Cricket in India (BCCI), the Cricket Associations of Himachal Pradesh, Bengal, and Uttar Pradesh, and the Central Public Works Department (CPWD). The go-to-market is enterprise field sales, supported by participation in Golf Industry Association events (2022-2025), Landscape Expo 2023, and on-site product demonstrations.
Revenue is generated through three streams: equipment sales (golf mowers, aerators, top dressers, sprayers, utility vehicles), irrigation solutions (design, supply, and installation of Toro, Perrot, and MCI Flowtronex systems), and service and maintenance (preventive maintenance, repairs, commissioning, operator training, genuine spare parts, and Annual Maintenance Contracts). Pricing is quote-based and not publicly disclosed. The company is privately held, founder-owned, with 11-50 employees, and no disclosed funding rounds, subsidiaries, or M&A activity.
Surge Systems firmographics
Firmographics- Name
- Surge Systems
- Legal name
- Surge Systems India Private Limited
- Website
- https://surgesystems.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surge Systems is an India-based authorized distributor of Toro and other global turf and irrigation brands, selling equipment, irrigation systems, and maintenance services to golf courses, cricket grounds, sports stadiums, and landscape projects across North and Eastern India.
- Ownership category
- akta.pro rank
Surge Systems industry classification
Industry- Product category
- Turf Maintenance Equipment and Irrigation Systems
- NAICS
- Outdoor Power Equipment Retailers (444230), Farm Machinery and Equipment Manufacturing (333111), Water Supply and Irrigation Systems (22131), Support Activities for Crop Production (11511)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Athletic Field & Golf Course Groundskeeping (IMAIAIAH)
- akta.pro secondary industries
- Irrigation Systems Installation & Maintenance (IMAIAIAC), Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC), Irrigation Repair & Troubleshooting (Leaks, Valves, Heads) (HSAIAEAC)
Keywords
Where Surge Systems is headquartered
LocationHeadquarters
- HQ city
- Paharganj
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Surge Systems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Equipment Sales: Sale of turf maintenance equipment including golf course mowers, aerators, top dressers, sprayers, and related machinery from brands such as Toro, Ventrac, Maredo, and others.
- Irrigation Solutions: Design, supply, and installation of irrigation systems including Toro Irrigation Systems, Perrot (Germany) Irrigation Systems, MCI Flowtronex Pump Stations, and Supreme (Italy) Fittings for cricket grounds, stadiums, parks, and lawns.
- Service and Maintenance: Service division providing preventive maintenance, repairs, installation, commissioning, operator training, genuine spare parts supply, and Annual Maintenance Contracts (AMC) for all products offered.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Surge Systems product offering
Product offeringCore offering
Surge Systems distributes, installs, and services turf maintenance equipment and irrigation systems from global brands (Toro, Ventrac, Maredo, Campey, Perrot, MCI Flowtronex, Par Aide, Turfco, Tonino Lamborghini) for golf courses, cricket grounds, football fields, parks, and landscapes in India. The company sells mowers, aerators, top dressers, bunker rakes, utility vehicles, multi-terrain tractors, and renovation equipment alongside irrigation systems, pump stations, and digital course management software, and provides design, installation, commissioning, operator training, and Annual Maintenance Contracts.
Product overview
Surge Systems is an authorized distributor of The Toro Company (U.S.A.) for North and Eastern India and represents multiple global brands including Ventrac, Tonino Lamborghini, Maredo B.V., Campey Turf Care Systems, and others. The company offers a comprehensive portfolio of turf maintenance equipment and irrigation solutions for golf courses, cricket grounds, football fields, and landscapes. The product portfolio includes: Toro golf course equipment (Greensmaster and Reelmaster mowers, ProCore aerators, Sand Pro bunker rakes, Workman utility vehicles), Ventrac multi-terrain tractors with 30+ attachments, Maredo turf renovation systems, Dakota material handlers, RanMarine water cleaning drones, and specialty equipment from various manufacturers. Additionally, the company provides digital solutions including Intelli360 fleet management, IntelliDash diagnostics, and myTurf Pro course management software. Irrigation offerings include Toro irrigation systems, Perrot (Germany) irrigation, and MCI Flowtronex pump stations. The company also provides installation, commissioning, operator training, and Annual Maintenance Contract (AMC) services.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf Course Turf Maintenance Equipment Greens mowers (Greensmaster 1021, 1021 Flex, 3250-D, 3150-Q, TriFlex 3420, 1026), fairway mowers (Reelmaster 3575-D, 5510-D, 5610-D, 5010-H, 3100-D with Sidewinder), rough mowers (Groundmaster 3500-D, 3505-D, 4300-D, 4500-D, 4700-D, 1200, Proline H800, 3200/3300 series), greens and fairway aerators (ProCore 648s, 864, 1298), top dressers (ProPass 200, Ecolawn ECO 250S, Turfco F15B, Dakota 310, WideSpin 1550), bunker rakes (Sand Pro 2040Z, 3040, 5040), utility vehicles (Workman MDX/HDX/GTX), dethatchers and verti-cutters (Graden GS-04, Graden Fairway, 1st Product VC-60 and VC-40), debris blowers (Toro Pro Force), ProStripe 560, and Prosweep/Versa-Vac/Rake-o-Vac sweepers, sold to golf courses and clubs across India.
- Cricket Ground Maintenance Equipment Pitch mowers (Toro Greensmaster 1021), outfield mowers (Toro Greensmaster 3250-D, Reelmaster 3575-D), aerators (Toro ProCore 648s), dethatchers (Graden GS-04), stand-on spreader cum sprayer (Toro), top dressers (Turfco F15B), fertilizer spreaders (Spyker), and water removal machines (Super Sopper Whale), sold to cricket associations and stadiums such as the BCCI and state cricket associations.
- Football Ground Maintenance Equipment Outfield mowers (Toro Greensmaster 3250-D), aerators (Toro ProCore 648s), dethatchers (Graden GS-04), stand-on spreader cum sprayer (Toro), top dressers (Turfco F15B), fertilizer spreaders (Spyker), and water removal machines (Super Sopper Whale), supplied to football grounds and multi-purpose sports fields.
- Lawn Mowers and Residential Equipment Walk-behind self-propel petrol lawn mowers (Toro 21 in. Recycler, 22 in. Recycler, 22 in. Recycler with Personal Pace, 21 in. Super Recycler with Electric Start), zero turn ride-on mowers (TimeCutter 42 in., Z-Master 2000, 4000, 6000 series), stand-on walk-behind mowers (Toro GrandStand), and Tonino Lamborghini golf carts, supplied to residential and commercial property owners.
- Ventrac Multi-Terrain Tractors and Attachments Ventrac 4520Y diesel and 4520N petrol tractors with more than 30 attachments including reel mower MR770, contour mower MJ840, grass collection system RV602, turbine blower ET202, finish mower, wide area mower MK960r, flail mower, Aera-Vator EA600, tough cut mower, aerator EB480, power blower KA160, leaf plow EF300, trencher KY400, edger ED202, sod cutter EC240, trailer mower HH150, boom mower MA900, soil cultivator DC520, power rake KG540, landscape rake KR502, primary material bucket KM660, primary seeder EG520, loader KM500, rock bucket with grapple, log grapple KM300, stump grinder KC220, V-Blade KV552, snow blowers, narrow broom KJ520, box plow SP720, and winter cab KW452, for year-round grounds maintenance.
- Maredo Turf Renovation Equipment Maredo ST series (STrac 720-26 traction unit, ST120 Flex SOD cutter, ST160 CleanCut sand filler, ST170 FlexFraise mower, ST200 Flex verticutter, ST210 Vibe-Spike aerator, ST230 high speed corer, ST418 VibeDisc seeder) and MT series (MT170 Flex-FrazeMower, MT200 Flex-Verti and related turf renovation machinery), supplied to professional turf managers for sod cutting, sand filling, fraze-mowing, verticutting, aerating, coring, and seeding.
- Dakota Turf Tender Material Handlers Dakota Turf Tender series models (410, 412, 414, 420, 440) used for efficient topdressing and material transport on golf courses and sports grounds.
- RanMarine WasteShark and MegaShark Water Cleaning Drones Autonomous water surface cleaning drones for debris removal and water hazard maintenance in golf course ponds and irrigation features.
- Toro Irrigation Systems Complete sports turf irrigation systems including controllers, sprinklers, and smart water management solutions designed and installed for cricket grounds, stadiums, parks, and lawns.
- Perrot (Germany) Irrigation Systems German-engineered irrigation systems distributed by Surge Systems for commercial sports turf and landscape applications.
- MCI Flowtronex Pump Stations Professional pump station solutions providing reliable water pressure and flow for irrigation systems serving sports grounds and landscapes.
- Supreme (Italy) Irrigation Fittings Italian-engineered irrigation fittings supplied as part of Surge Systems' irrigation solutions offerings.
- Annual Maintenance Contract (AMC) Service Customized maintenance plans providing scheduled preventive maintenance visits, priority service, genuine spare parts coverage, technical support, installation, commissioning, and operator training for all equipment supplied, creating recurring service revenue and long-term customer relationships.
- Toro Digital Solutions (Intelli360, IntelliDash, myTurf Pro) Intelli360 advanced fleet management and course mapping system, IntelliDash equipment diagnostic and monitoring dashboard, and myTurf Pro golf course management software for scheduling, tracking, and optimizing maintenance operations, sold alongside Toro equipment to golf courses and turf managers.
Companies that use Surge Systems
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Surge Systems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Surge Systems partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- The Toro Company, U.S.A.coreAuthorized distributor of The Toro Company for North and Eastern India. The Toro Company is a global leader in Sports, Turf, and Landscape Irrigation & Maintenance Equipment.
- VentraccoreRepresents Ventrac equipment brand as part of the company's portfolio of globally renowned turf maintenance equipment brands.
- Maredo B.V.coreRepresents Maredo B.V. equipment brand offering specialized turf renovation equipment including STrac, MT, and GT series machinery.
- Campey Turf Care SystemscorePartners with Campey Turf Care Systems for specialized turf care equipment including UniRake, Koro Field Top Maker, and other renovation tools.
- Perrot (Germany)coreOffers Perrot irrigation systems from Germany as part of the irrigation solutions portfolio.
- MCI FlowtronexcoreProvides MCI Flowtronex pump stations as part of irrigation solutions for sports grounds and landscapes.
- Par AidesupportingOffers Par Aide golf accessories including ball washers, tee markers, flagsticks, hole cutters, and bunker rakes.
- TurfcosupportingProvides Turfco equipment including top dressers, slicer seeders, and spreaders for turf maintenance.
- Tonino LamborghinisupportingOffers Tonino Lamborghini golf carts as part of the golf equipment portfolio.
- Supreme (Italy)supportingProvides Supreme irrigation fittings from Italy as part of the irrigation solutions offerings.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Surge Systems competitors and assessment
Company assessmentBroad incumbents
- AGCO Corporation: AGCO is a global manufacturer of agricultural and turf equipment (brands include Massey Ferguson, Hesston). Comparable as a broader incumbent whose equipment lines address overlapping end-customers in India and globally.
- Kubota India: Kubota's India operations distribute tractors and agricultural/landscape equipment. Comparable to Surge as a competing equipment manufacturer with India distribution targeting turf, golf, and grounds maintenance customers.
- Textron (Jacobsen): Textron Specialized Vehicles owns Jacobsen, a major manufacturer of turf maintenance equipment for golf courses and sports facilities. Comparable to Surge Systems as a competing equipment brand addressing the same golf and sports turf customer base globally.
- Mahindra & Mahindra Farm Equipment: Mahindra's Farm Equipment division is one of India's largest agricultural and light turf equipment distributors. It competes with Surge Systems in the broader turf/grounds maintenance category and serves rural, commercial, and government customers in India.
- John Deere India: John Deere's India subsidiary manufactures and distributes a broad portfolio of agricultural, turf, and landscaping equipment. It is comparable to Surge Systems because it targets the same golf/sports/landscape customer base with competing equipment lines and an authorized distribution model across India.
Emerging players
- STIHL India: STIHL distributes outdoor power equipment (chainsaws, trimmers, blowers) for professional landscaping in India. Comparable to Surge as a parallel outdoor power equipment distributor with brand-portfolio model serving landscape professionals.
- Bernhard and Company: Bernhard is a specialist in turf health, grinding equipment, and course management solutions for golf and sports facilities. Comparable to Surge as a niche player focused on sports turf customers, though operating primarily in Europe/US.
Direct peers
- Rain Bird Corporation: Rain Bird is a global leader in irrigation systems for golf, sports, and landscape applications — directly competing with the Toro and Perrot irrigation lines that Surge distributes. Comparable as a competing OEM whose products would overlap with Surge's irrigation portfolio.
- Husqvarna India: Husqvarna sells professional outdoor power equipment, robotic mowers, and turf maintenance tools through its India distribution network. Comparable to Surge Systems as a competing brand selling turf and grounds maintenance equipment into similar customer verticals.
- Hunter Industries: Hunter Industries manufactures golf, sports, and landscape irrigation equipment (rotors, valves, controllers). Comparable to Surge as a competing irrigation brand that addresses the same golf/sports customer segments in India and globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Surge Systems social profiles
Digital presenceSurge Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surge Systems leadership team
Management profileNumber of profiles
Profiles1 record
Surge Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surge Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surge Systems
What does Surge Systems do?
Surge Systems distributes, installs, and services turf maintenance equipment and irrigation systems from global brands (Toro, Ventrac, Maredo, Campey, Perrot, MCI Flowtronex, Par Aide, Turfco, Tonino Lamborghini) for golf courses, cricket grounds, football fields, parks, and landscapes in India. The company sells mowers, aerators, top dressers, bunker rakes, utility vehicles, multi-terrain tractors, and renovation equipment alongside irrigation systems, pump stations, and digital course management software, and provides design, installation, commissioning, operator training, and Annual Maintenance Contracts.
Is Surge Systems a public or private company?
Surge Systems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surge Systems founded?
Surge Systems was founded in 1993. It employs 11 to 50 people.
Where is Surge Systems based?
Surge Systems is headquartered in Paharganj, India, in the Asia region.
How does Surge Systems make money?
Three revenue lines are on record. Equipment Sales are the primary driver. The others are irrigation Solutions and service and Maintenance.
Who are Surge Systems's main competitors?
Broad incumbents on record are AGCO Corporation, Kubota India, Textron (Jacobsen), Mahindra & Mahindra Farm Equipment and John Deere India. Emerging players are STIHL India and Bernhard and Company. Direct peers are Rain Bird Corporation, Husqvarna India and Hunter Industries.
Does Surge Systems have an API?
No public API is recorded for Surge Systems.
What industry is Surge Systems in?
Surge Systems's product category is Turf Maintenance Equipment and Irrigation Systems. Its primary akta.pro industry code is IMAIAIAH, Athletic Field & Golf Course Groundskeeping, with a secondary code of IMAIAIAC, Irrigation Systems Installation & Maintenance. Its NAICS code is 444230 and its SIC code is 3523.