Anonymised
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Anonymised firmographics
Firmographics- Name
- Anonymised
- Website
- https://anonymised.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Anonymised industry classification
Industry- Product category
- Ad Tech Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Information (51)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Privacy-Preserving On-Device ML (secure enclaves, TEEs, differential privacy) (HDAAAJAH)
- akta.pro secondary industries
- Privacy-Preserving Data (De-identification, Anonymization, PII Redaction) (HDAAALAG), Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH), Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)
Keywords
Where Anonymised is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Anonymised business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Access Fees: The company operates a platform model connecting publishers and advertisers, generating revenue through platform access fees for both sides of the marketplace. Publishers pay to monetize their audiences; advertisers pay to reach incremental audiences and measure campaign performance.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Anonymised product offering
Product offeringCore offering
Anonymised is an AI-driven data platform that helps publishers monetize their audiences and helps advertisers reach and measure incremental audiences across web, mobile, social, and CTV channels using privacy-preserving technology with zero personal data disclosure. The platform combines proprietary AI targeting, edge-processed cross-site data activation, dedicated AI agents for incremental measurement, and audience segmentation through six product modules.
Product overview
Anonymised is an AI-driven data platform providing a unified portfolio of six product modules that help publishers monetize their audiences and help advertisers reach and measure incremental audiences at scale. The core platform connects publishers and advertisers through proprietary targeting, measurement, and activation technology. AudienceLift handles audience targeting across channels, Campaign Agent automates campaign management via AI agents, Customer Discovery provides audience insight, Incremental Measurement drives conversion measurement, Personas creates audience segments, and SignalLift enables publisher monetization with edge-processed data. All products are built around privacy compliance with zero personal data disclosure.
Differentiator
Problem solved
Functional benefit
Brands
- AudienceLift: AI-driven audience targeting product for incremental reach across web, mobile, social and CTV
- Campaign Agent
- Customer Discovery
- Incremental Measurement
- Personas
- SignalLift
- Hub
Products and services
- AudienceLift AI-driven audience targeting product that enables reaching incremental audiences across web, mobile, social, and CTV channels using interest and intent data, designed for advertisers seeking better targeting accuracy.
- Campaign Agent AI-powered agent for campaign management that automates measurement of incremental conversions and optimizes campaign performance for advertisers.
- Customer Discovery Enables discovery of customer and prospect profiles and behavior to guide campaign decisions for advertisers.
- Incremental Measurement Drives and measures incremental conversions and incremental sales for marketing campaigns.
- Personas Audience segmentation product enabling creation of audience personas for targeted marketing campaigns.
- SignalLift Signal-based audience activation and monetization product enabling publishers to monetize audiences with cross-site data processed at the edge.
Quantifiable outcome
- Up to 50% improvement in incremental reach and conversions
- +4 more outcomes
Companies that use Anonymised
Customer profileSegments2 records
Ideal customer profiles2 records
Anonymised technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Anonymised partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Anonymised competitors and assessment
Company assessmentDirect peers
- Lotame: Lotame is a global data management platform providing audience data, identity resolution, and targeting for publishers and advertisers. It competes with Anonymised's Personas and AudienceLift offerings across web, mobile, and CTV.
- InfoSum: InfoSum operates a federated data clean room and privacy-preserving audience infrastructure for advertisers and publishers. It competes head-to-head with Anonymised's edge-processed, no-personal-data positioning and is among the closest UK-headquartered peers.
- LiveRamp: LiveRamp is a data collaboration and identity resolution platform that helps publishers monetise audiences and advertisers reach them across channels in a privacy-compliant way. It is the most directly comparable publicly-traded player to Anonymised's publisher-to-advertiser audience marketplace.
- Optable: Optable is a data clean room and audience activation platform built primarily for media owners and their advertising partners. It competes in the same privacy-compliant publisher monetisation and advertiser activation space as Anonymised.
- Permutive: Permutive is a publisher-first audience platform that uses first-party data and privacy-by-design architecture to enable targeting and monetisation without third-party cookies. It targets the same publisher audience monetisation use case as Anonymised's SignalLift and AudienceLift modules.
- Habu: Habu is a data clean room vendor enabling privacy-safe collaboration between advertisers, publishers, and data partners. It is directly comparable to Anonymised's advertiser-publisher marketplace and incremental measurement thesis.
Broad incumbents
- The Trade Desk: The Trade Desk is a leading omnichannel programmatic DSP offering audience targeting, measurement, and optimisation across web, mobile, social, and CTV. It is a much larger incumbent whose roadmap increasingly addresses privacy-safe targeting — the same demand Anonymised serves.
- Snowflake (Data Clean Rooms): Snowflake's Data Clean Rooms and Media Data Cloud compete in the privacy-safe data collaboration space that Anonymised targets. As a much larger data infrastructure incumbent, it represents the risk of platform-level competition from a data cloud vendor moving up-stack into ad tech.
Emerging players
- ID5: ID5 provides a universal identity solution for the open web that enables privacy-compliant audience recognition across publisher inventory. It overlaps with Anonymised's identity- and signal-free audience targeting, focused on a narrower layer of the stack.
- AudienceProject: AudienceProject provides audience measurement and insights across digital platforms, with a strong Northern European footprint. It is comparable to Anonymised's Incremental Measurement and Customer Discovery modules, especially across European markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Anonymised social profiles
Digital presenceAnonymised compliance and trust
Trust signalCompliance2 records
Anonymised financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anonymised leadership team
Management profileNumber of profiles
Profiles2 records
Anonymised funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anonymised M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anonymised
What does Anonymised do?
Anonymised is an AI-driven data platform that helps publishers monetize their audiences and helps advertisers reach and measure incremental audiences across web, mobile, social, and CTV channels using privacy-preserving technology with zero personal data disclosure. The platform combines proprietary AI targeting, edge-processed cross-site data activation, dedicated AI agents for incremental measurement, and audience segmentation through six product modules.
Is Anonymised a public or private company?
Anonymised is a private company. It is classified as unknown and is currently operating.
When was Anonymised founded?
Anonymised was founded in 2019. It employs 11 to 50 people.
Where is Anonymised based?
Anonymised is headquartered in London, United Kingdom, in the Europe region.
How does Anonymised make money?
One revenue line is on record: platform Access Fees.
Who are Anonymised's main competitors?
Direct peers on record are Lotame, InfoSum, LiveRamp, Optable, Permutive and Habu. Broad incumbents are The Trade Desk and Snowflake (Data Clean Rooms). Emerging players are ID5 and AudienceProject.
Does Anonymised have an API?
No public API is recorded for Anonymised.
What industry is Anonymised in?
Anonymised's product category is Ad Tech Platform. Its primary akta.pro industry code is HDAAAJAH, Privacy-Preserving On-Device ML (secure enclaves, TEEs, differential privacy), with a secondary code of HDAAALAG, Privacy-Preserving Data (De-identification, Anonymization, PII Redaction). Its NAICS code is 5132 and its SIC code is 7370.