Passionfroot
Passionfroot operates an AI-powered creator marketing platform that enables B2B brands to discover content creators, run campaigns, pay them via integrated wallets, and measure performance. Its Zest AI agent automates strategy generation, creator matching, outreach, and analytics for marketing teams at SaaS and tech companies.
- Company typePrivate
- Founded2021
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Passionfroot does
Passionfroot GmbH, headquartered in Berlin, operates an AI-powered creator marketing platform that enables B2B brands to discover content creators, run campaigns, pay creators, and measure performance in a single integrated workflow. The platform serves two primary user groups: B2B marketing and growth teams at SaaS and tech companies (the demand side) and B2B-focused content creators on LinkedIn, YouTube, newsletters, podcasts, TikTok, Instagram, and X (the supply side). The company's flagship product, Zest, is an AI agent that autonomously generates go-to-market strategies from natural-language prompts, curates creators matched to a brand's ICP based on audience fit and performance metrics, drafts personalized outreach proposals, and surfaces performance insights across campaigns.
The platform is composed of Creator Discovery (AI-driven matching with match scoring), Campaign Management (centralized workspace for outreach, approvals, content tracking, and deadlines), FrootWallet (payment infrastructure that consolidates multi-creator payments into a single invoice and handles VAT compliance via Stripe and Ebury integrations), and Analytics & Insights (cross-platform tracking of reach, engagement, spend, and ROI). Additional modules include Live Campaigns for public campaign briefs and a Storefront product that functions as a creator-facing media kit. The platform integrates natively with LinkedIn, YouTube, Instagram, TikTok, X, Substack, and Beehiiv for both discovery and performance tracking.
Passionfroot monetizes through three primary streams: a 5% service fee on collaboration fees charged to brand partners, a 15% marketplace sourcing fee for marketplace-generated leads, and managed-plan subscriptions for brands requiring dedicated campaign managers. Creator account registration is free, supporting a PLG-style self-serve distribution model. The company has raised approximately $7.2M across disclosed rounds (a $3.39M seed led by Creandum in December 2021 and a $3.8M round led by Supernode Global with Sequoia Capital and Accel participation in October 2024), plus participation in a €20M Embedded Capital multi-startup investment in February 2022. Named customers include Replit, HubSpot, Figma, Framer, Auth0, Intercom, ElevenLabs, Gamma, Attio, Luma, Graphite, and Comet. The company was founded in 2021 by Jennifer Phan (CEO), Michelle Tian (CTO), and Jens Joseph Mannanal (COO).
Passionfroot firmographics
Firmographics- Name
- Passionfroot
- Legal name
- Passionfroot GmbH
- Website
- https://passionfroot.me
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Passionfroot operates an AI-powered creator marketing platform that enables B2B brands to discover content creators, run campaigns, pay them via integrated wallets, and measure performance. Its Zest AI agent automates strategy generation, creator matching, outreach, and analytics for marketing teams at SaaS and tech companies.
- Ownership category
- akta.pro rank
Passionfroot industry classification
Industry- Product category
- Creator Marketing Platform
- NAICS
- Software Publishers (5132), Media Buying Agencies (54183)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Marketplaces & Booking Platforms (MPACAGAB)
- akta.pro secondary industries
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), UGC Sourcing & Community Creator Programs (BPAFAHAK)
Keywords
Where Passionfroot is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Passionfroot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Service Fee (Partners): Passionfroot charges partners (brands) a 5% service fee on collaboration fees, primarily covering payment processing costs. This fee is charged to the partner so creators receive 100% of their payout.
- Marketplace Sourcing Fee: A 15% sourcing fee is charged for marketplace advertisements, generating business leads for creators through the platform's discovery network.
- Creator Subscription/Listing: Creators pay commission fees for collaborations brokered through the platform. Account registration is free for creators. Managed plans with dedicated campaign managers available for brands seeking white-glove service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Creator Platform Access |
| Subscription | Monthly | Managed Plan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Passionfroot product offering
Product offeringCore offering
Passionfroot is an AI-powered creator marketing platform that enables B2B brands to discover, collaborate with, pay, and measure the performance of content creators. Its AI agent Zest autonomously generates go-to-market strategies, curates creator lists matched to ICP, drafts outreach, and surfaces performance insights. The platform includes a compliant payment wallet (FrootWallet) and centralized campaign management workspace.
Product overview
Passionfroot is an AI-powered creator marketing platform that provides a unified system for B2B brands to discover creators, run campaigns, pay seamlessly, and measure impact. The core platform consists of Zest (AI agent), Creator Discovery, Campaign Management, FrootWallet (payments), and Analytics & Insights modules. For creators, the platform offers Storefronts as media kits and collaboration management tools. Additional offerings include Managed Plan for full-service support and Live Campaigns for public campaign briefs. The platform integrates across major creator platforms including LinkedIn, YouTube, Instagram, TikTok, X, and newsletters.
Differentiator
Problem solved
Functional benefit
Products and services
- Zest AI Agent AI agent that autonomously generates complete go-to-market strategies from a natural language prompt, curates creator lists matched to ICP, drafts personalized outreach, and provides performance insights for B2B marketing teams.
- Creator Marketplace Platform Online marketplace platform where B2B brands discover and collaborate with vetted content creators across LinkedIn, YouTube, newsletters, podcasts, TikTok, Instagram, and X.
- FrootWallet Payment System Compliant payment wallet that lets brands pay multiple creators via a single consolidated invoice, eliminating individual vendor approvals and procurement delays, with payment processing through Stripe and bank transfers via Ebury.
- Managed Plan White-glove, full-service plan with a dedicated campaign manager handling custom strategy, creator selection, outreach, and day-to-day campaign execution for larger B2B brand customers.
Quantifiable outcome
- Reduce campaign launch time from weeks to under 1 week
- +4 more outcomes
Companies that use Passionfroot
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Passionfroot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature5 records
Passionfroot partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecoreStripe handles payment processing for creator-brand collaborations. When paid via Stripe, the creator is the Merchant of Record responsible for VAT accounting. Stripe processes Visa, Mastercard, and other card payments.
- EburycoreEbury provides bank transfer payment option as an alternative to Stripe. When paid via bank transfer, Passionfroot is the Merchant of Record and applies VAT automatically.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Passionfroot competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise-grade creator marketing platform serving large brands with creator discovery, campaign management, and analytics. Most direct competitor to Passionfroot in the B2B segment, though at significantly larger enterprise scale and higher price point.
- Aspire (formerly AspireIQ): Creator marketing platform with discovery, workflow, and payments capabilities serving both enterprise and mid-market brands. Direct competitor offering similar end-to-end campaign management with established creator marketplace.
- Grin: Creator marketing platform focused on DTC and e-commerce brands with end-to-end campaign management, payment processing, and analytics. Comparable platform with similar workflow focus, though stronger in consumer/DTC vs. B2B SaaS.
- Captiv8: Influencer marketing platform offering creator discovery, campaign management, and analytics with a focus on social platform integrations. Direct competitor in the creator marketing platform category.
- Traackr: Creator marketing platform with strong influencer discovery and analytics capabilities, serving mid-market and enterprise brands. Comparable in workflow orientation and analytics depth.
- Upfluence: Creator and influencer marketing platform with marketplace, payment, and analytics features serving e-commerce and DTC brands. Direct competitor with similar self-serve plus managed services approach.
Broad incumbents
- Klear (by Meltwater): Influencer marketing platform owned by Meltwater with creator discovery, analytics, and campaign management. Broader incumbent with media intelligence stack serving enterprise PR and marketing teams.
Emerging players
- Agentio: AI-powered creator marketing platform for direct response advertising on social platforms. Closest emerging competitor in the AI-native creator marketing category, raising the bar on automation and direct-response optimization.
Others
- Influencer Marketing Hub: Industry research and platform comparison resource for the creator marketing ecosystem. Functions as a buyer-side information source and indirectly competes for budget allocation toward influencer marketing tools.
Regional players
- Brand24: Poland-based media monitoring and influencer marketing platform with strong European footprint. Comparable creator marketing capabilities with European customer base overlap with Passionfroot's Berlin HQ market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Passionfroot social profiles
Digital presencePassionfroot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Passionfroot leadership team
Management profileNumber of profiles
Profiles3 records
Passionfroot funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Passionfroot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Passionfroot
What does Passionfroot do?
Passionfroot is an AI-powered creator marketing platform that enables B2B brands to discover, collaborate with, pay, and measure the performance of content creators. Its AI agent Zest autonomously generates go-to-market strategies, curates creator lists matched to ICP, drafts outreach, and surfaces performance insights. The platform includes a compliant payment wallet (FrootWallet) and centralized campaign management workspace.
Is Passionfroot a public or private company?
Passionfroot is a private company. It is classified as venture growth investor backed and is currently operating.
When was Passionfroot founded?
Passionfroot was founded in 2021. It employs 11 to 50 people.
Where is Passionfroot based?
Passionfroot is headquartered in Berlin, Germany, in the Europe region.
How does Passionfroot make money?
Three revenue lines are on record. Service Fee (Partners) is the primary driver. The others are marketplace Sourcing Fee and creator Subscription/Listing.
Who are Passionfroot's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Grin, Captiv8, Traackr and Upfluence. Klear (by Meltwater) is listed as a broad incumbent. Agentio is listed as an emerging player. Influencer Marketing Hub is listed as an others. Brand24 is listed as a regional player.
Does Passionfroot have an API?
No public API is recorded for Passionfroot.
What industry is Passionfroot in?
Passionfroot's product category is Creator Marketing Platform. Its primary akta.pro industry code is MPACAGAB, Creator Marketplaces & Booking Platforms, with a secondary code of MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 5132 and its SIC code is 7372.