What Agentio does

Agentio is an AI-native advertising platform, founded in 2023 by Arthur Leopold and Jonathan Meyers, that automates the end-to-end creator advertising workflow for enterprise brands and YouTube/Instagram Creators. The platform is structured as a two-sided marketplace: brands submit bids for sponsored Creator integrations, the platform's AI engine matches campaigns to Creators using semantic content analysis, audience-fit scoring, and historical performance data, and contracts, content review, payments, and attribution are automated within a single system. Core technology components include an AI Creator Matching Engine, custom trainable AI agents for campaign workflow, AI-powered content review, real-time bidding, a dynamic 90-day amortization model for YouTube's long-tail view curve, and MMM-compatible full-funnel measurement.

The business model is a 20% Campaign Fee (marketplace take rate) on advertiser spend routed through the platform; Creators join and transact for free, with monetization captured entirely on the brand side via marketplace commission. Distribution is hybrid — enterprise sales-led for brands via 'Request Demo' plus self-serve for mid-market brands and Creators — and is amplified by first-party integrations with YouTube and Meta Partnership Ads that place Agentio natively inside the dominant ad surfaces. Over 100 enterprise brands (including Uber, DoorDash, Mint Mobile, CashApp, Olipop, Bombas, Maev, Warby Parker, Chime, Away, and HelloFresh) ran campaigns on the platform in 2025, and the company has raised $56 million across Seed, Series A, and Series B rounds, reaching a $340 million post-money valuation in November 2025.

Name

Agentio

Legal name

Agentio, Inc.

Website

https://agentio.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Agentio is an AI-native advertising marketplace that automates end-to-end creator advertising for enterprise brands and YouTube/Instagram Creators via semantic matching, AI workflow agents, and a 20% campaign take rate.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Fee (Campaign Fee): Agentio charges a Campaign Fee equal to 20% of the total campaign budget for the Ad or Brand Ad License that a Brand bids for. Brands submit bids to Creators through the platform; once a Creator accepts and fulfills, the Brand pays the full bid amount (which includes the Campaign Fee) and Agentio facilitates payment of the bid net of fees to the Creator. All transactions settled in US Dollars.
2. Creator Production Fee on Paid Distribution: When Creators keep Meta (Facebook/Instagram) and/or YouTube accounts connected to the Brand's account, they earn an additional production fee equal to a percentage of Brand's total spend to promote the applicable Ad as part of a partnership post. Initially paid as a flat fee with set-off against the percentage-based production fee if Brand spend exceeds the threshold.
3. Free Creator-Side Onboarding: Agentio charges Creators nothing to join or use the platform; monetization is fully Brand-side via the 20% Campaign Fee on ad spend routed through the marketplace.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Core offering

Agentio is an AI-native creator advertising platform that automates the end-to-end process of buying and selling creator-led ads on YouTube and Meta. It provides instant AI matching between brands and thousands of creators, fully automated workflow handling (pricing, briefs, contracts, content review, invoicing, payments), and full-funnel attribution from views to verified conversions. The company operates a two-sided marketplace where brands submit bids to creators, creators accept deals, and Agentio charges a 20% campaign fee on brand ad spend routed through the platform; creators join free.

Product overview

Agentio is a single AI-native platform, not a multi-product suite, organized around two primary user surfaces (For Brands and For Creators) that share the same matching, workflow automation and measurement engine. The core platform (For Brands) automates end-to-end creator-led ad buying on YouTube, while the For Creators surface surfaces brand opportunities, contracts and payments to creators. Two channel modules extend the core platform — the YouTube Creator Advertising Module (the original focus, including YouTube Shorts) and the newer Meta Partnership Ads Module for Facebook and Instagram. Layered on top is the Creator Performance Measurement Framework (combining MMM with pixel + Post-Purchase Survey triangulation) and the 2026 YouTube Creator Marketing Playbook as a research/insights product. TikTok and Snap modules are planned for 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Agentio Platform AI-native creator advertising platform with two user surfaces: a For Brands surface that enables enterprises to buy, automate, and measure creator-led ad campaigns at scale (instant AI matching to creators, end-to-end workflow automation covering pricing, briefs, contracts, content review, and payments, and full-funnel attribution from views to verified conversions) and a For Creators surface that surfaces brand opportunities directly to YouTube and Instagram creators with rates, requirements, and timelines pre-set, handling contracts, approvals, revisions, and payments automatically.
• Meta Partnership Ads Module Channel module that enables brands to run Creator-led Partnership Ads across Facebook and Instagram, running content from the Creator's handle as paid Partnership Ads with automated creative insights, performance optimization, and dual-account signal advantage; backed by a strategic advertising integration partnership with Meta announced in June 2026.

Quantifiable outcome

• Bombas achieved 5.3x greater efficiency vs standard YouTube ads, 90% net-new customers, 10% higher lifetime revenue, 83% view-through rate, 327% campaign spend growth, and 2x CAC efficiency.
• +8 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature9 records

Partnerships

Two partnerships are on record, tiered flagship (platform expansion partner) and flagship (launch platform).

• Meta (Facebook and Instagram)flagship (platform expansion partner)Technology or Integration · 23 June 2026Strategic advertising integration partnership announced in June 2026 enabling brands to run Creator-led Partnership Ads on Facebook and Instagram with automated creative insights and performance optimization. Marks Agentio's expansion beyond YouTube. Beta-phase results: 81% higher ROAS and 89% higher click-through rates vs the same brands' non-Agentio Creator-partnership ads.
• Google / YouTubeflagship (launch platform)Technology or Integration · 5 March 2025Working with YouTube to scale YouTube Shorts branded content. Creators grant Agentio access to YouTube data via Google APIs under the Google API Services User Data Policy. YouTube is Agentio's primary platform since launch; Agentio also featured in Think with Google for Bombas case study.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Grin: Grin is an enterprise creator marketing platform covering influencer CRM, content workflows, and affiliate/payout — directly competing with Agentio for brand-side creator marketing budgets, although it is workflow-led rather than programmatic-ad-buying-led.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with a large creator graph and workflow tools used by major brands; it overlaps with Agentio on the brand-side creator workflow and is also adding AI features, making it a direct peer in the AI-enabled creator marketing category.
• Aspire (AspireIQ): Aspire is an end-to-end creator marketing platform serving enterprise and mid-market brands with creator discovery, workflow and measurement — directly comparable to Agentio's brand-side surface and increasingly competing on AI-driven matching and analytics.
• Captiv8: Captiv8 is a creator marketing and influence platform with a creator marketplace and brand campaign tools; it competes with Agentio for brand-side budgets, especially in performance-driven creator campaigns, and is investing in AI workflow features.
• Insense: Insense is a creator marketing platform focused on whitelisted/paid amplification of creator content, including TikTok Spark Ads and Instagram Partnership Ads — directly overlapping with Agentio's paid-distribution model and an emerging direct competitor in paid creator ad buying.
• IZEA: IZEA is a long-tenured influencer marketing marketplace and SaaS company connecting brands with creators; it competes for the same brand-side creator-ad budgets as Agentio and is broadening into AI-driven campaign automation.
• Linqia: Linqia is an influencer marketing platform focused on performance-driven creator campaigns for enterprise brands, with paid amplification capabilities; it directly competes with Agentio in the paid creator ad buying and measurement space.
• Open Influence: Open Influence is a global creator marketing company with a marketplace and end-to-end campaign management — comparable to Agentio on the brand-side workflow and is adding AI tools to compete on automation and measurement.

Broad incumbents

• YouTube BrandConnect: YouTube BrandConnect is Google's first-party creator-brand collaboration product and the dominant incumbent in YouTube creator advertising; it is a broad incumbent peer that competes with Agentio's core YouTube module and represents the platform-disintermediation risk for the business.
• Meta Brand Collabs Manager / Partnership Ads: Meta's Brand Collabs Manager and native Partnership Ads surface are the incumbent creator ad tools inside Facebook and Instagram; they are a broad incumbent peer to Agentio's Meta module and the single largest competitive risk to that expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agentiohq
• LinkedInlinkedin.com/company/agentio-hq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agentio