What Canvs AI does

Canvs AI, operating as Mashwork, Inc. d/b/a Canvs, is a New York-based enterprise SaaS company founded in 2015 that applies natural language processing, deep learning, and a patented emotion-measurement model to convert unstructured open-ended text (survey responses, reviews, social posts, call transcripts) into structured themes, emotional reactions, and quantified insights. The platform originated in media, measuring emotional reactions to television content, and has since expanded into consumer packaged goods, restaurants and hospitality, media and entertainment, and clinical trials.

The product suite centers on the core Canvs Platform (Dynamic Code Frame Generation, Advanced Filters, Verbatim Search, and segment comparison), supplemented by Canvs IQ — an agentic AI conversational teammate that supports natural-language queries, summarization, and visualization — and Canvs Overviews, a generative narrative-summary module. Canvs Clinical extends the platform to clinical trials with HIPAA-compliant, read-only monitoring of patient engagement signals across REDCap, Veeva Vault, Medidata Rave, and ePRO integrations. The company holds SOC 2 Type II certification.

Commercially, Canvs operates an enterprise sales-led model with annual subscriptions on quote-based pricing, demo-driven conversion, and a self-serve platform layer for mid-market access. Customers include Disney, Comcast NBCUniversal, Estée Lauder, Fruit of the Loom, Tillamook, PODS, National Geographic, Wellstar Health System, Udemy, Fossil, and Flynn Wright. The company has raised approximately $22 million in disclosed funding, including a $15 million round in September 2023 led by Fulcrum Equity Partners, and currently ranks #1 on G2 across Text Analytics, Customer Feedback, and Survey Analysis categories.

Name

Canvs AI

Legal name

Mashwork, Inc.

Website

https://canvs.ai

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Canvs AI (Mashwork, Inc.) is a New York-based SaaS company that uses patented NLP and emotion-measurement AI to turn open-ended customer feedback into quantified themes and emotional insights for enterprises in CPG, media, hospitality, and clinical trials.

Ownership category

akta.pro rank

Product category

Customer Feedback Analytics

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

Keywords

• Consumer feedback analytics
• Open-ended text analysis
• Emotion measurement software
• Customer insights platform
• Survey analytics SaaS

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Enterprise SaaS subscription model with annual billing. Fees are payable annually in advance according to Master Subscription Agreement. Non-refundable fees with payment terms of 30 days for invoiced amounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Canvs AI provides an AI-powered consumer feedback analytics platform that transforms unstructured open-ended text (surveys, reviews, social media, call transcripts) into structured, actionable business insights. The platform uses natural language processing, deep learning, and a patented emotion-measurement model to interpret emotion, themes, and reaction drivers, serving enterprise customers in CPG, media, hospitality, and clinical trials.

Product overview

Canvs AI offers a unified customer insights platform consisting of the core Canvs Platform for consumer feedback analytics, supplemented by the conversational AI modules CanvsIQ (agentic AI teammate) and Canvs Overviews (narrative summaries). The platform analyzes unstructured open-ended text from surveys, reviews, social media, and call transcripts using NLP and generative AI. Canvs Clinical extends the platform for clinical trial patient engagement monitoring. Key features include Dynamic Code Frame Generation, Advanced Filters, Precision Search, and Verbatim Search. The platform serves industries including CPG, restaurants/hospitality, media/entertainment, and healthcare/clinical trials.

Differentiator

Problem solved

Functional benefit

Products and services

• Canvs Platform The core consumer feedback analytics SaaS platform that turns open-ended responses from surveys, reviews, social platforms, and transcripts into structured, actionable insights by interpreting emotion, themes, and drivers. Built for enterprise insight, research, and executive teams.
• CanvsIQ CanvsIQ (previously Asa Pro/Asa 2.0) is the intelligent conversational AI teammate module within the Canvs platform. It allows users to explore datasets through natural language dialogue, generating summaries, comparing segments, quantifying metrics, and surfacing verbatim quotes. Built on agentic AI infrastructure for faster, more accurate insights.
• Canvs Overviews Canvs Overviews (formerly Asa 1.0) generates narrative overviews of all responses with quantified key takeaways. It enables users to create narrative summaries for data subsets and ask custom questions about verbatim responses within the dataset.
• Canvs Clinical Canvs Clinical is a specialized vertical solution for clinical trial patient feedback. It is a read-only interpretation layer that detects early engagement risk and explains engagement shifts by analyzing PRO responses, diary entries, and open-ended answers. Non-clinical and non-diagnostic, fully auditable, HIPAA compliant, and designed for CROs and pharma/biotech sponsors.

Quantifiable outcome

• Reduces feedback analysis time from days to minutes
• +3 more outcomes

Named customers11 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Qualtrics: Qualtrics is the largest experience-management platform with deep text analytics (Text iQ) for survey and customer feedback. It directly competes with Canvs in survey analysis, customer feedback, and text analytics — the exact categories where Canvs holds G2 #1 rankings.
• Medallia: Medallia is an enterprise CX and contact-center analytics platform with strong NLP/text analytics for unstructured feedback. It serves many of the same Fortune 500 enterprise buyers as Canvs and competes in customer feedback and media sentiment analytics.
• Thematic: Thematic is an AI-powered customer feedback analytics platform that uses NLP to surface themes and sentiment from open-ended responses. It is one of the closest direct competitors to Canvs in feedback text analytics and is frequently listed alongside Canvs on G2.
• Chattermill: Chattermill applies AI/NLP to unify and analyze customer feedback across channels for enterprise CX teams. It targets the same insight-and-research professional persona and competes directly in customer feedback text analytics.
• InMoment: InMoment is an integrated CX analytics platform combining structured surveys, unstructured text analytics, and operational data. Its text-analytics capabilities overlap directly with Canvs's emotion and theme detection in enterprise feedback workflows.
• Clarabridge (now part of Qualtrics): Clarabridge was a leading CX-focused text analytics platform acquired by Qualtrics. It pioneered emotion/intent detection in unstructured feedback and is highly comparable to Canvs's emotion-measurement model for enterprise customers.
• Brandwatch (Cision): Brandwatch is a consumer intelligence and social listening platform with strong NLP-based text analytics for public conversation. It competes with Canvs in social reaction analysis, audience sentiment, and brand tracking use cases.
• MonkeyLearn: MonkeyLearn is an AI text-analysis platform that builds custom classifiers and sentiment/tagging pipelines for business feedback. It competes with Canvs's Dynamic Code Frame Generation and emotion/theme analytics for mid-market and enterprise buyers.
• NetBase Quid: NetBase Quid is an AI-driven consumer and market intelligence platform using NLP for theme detection and sentiment at scale. It competes with Canvs in social reaction analysis and audience/theme analytics for enterprise brands.

Broad incumbents

• Sprinklr: Sprinklr is a unified customer experience management platform spanning social, marketing, and service with built-in text analytics. It overlaps with Canvs in social reaction and enterprise feedback but serves a much broader portfolio of CX use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/canvsAI
• Facebookfacebook.com/canvsAI
• LinkedInlinkedin.com/company/canvsai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds8 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canvs AI