Hatz AI
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Hatz AI firmographics
Firmographics- Name
- Hatz AI
- Legal name
- Hatz AI, Inc.
- Website
- https://hatz.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Hatz AI industry classification
Industry- Product category
- AI-as-a-Service Management Platform
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Model Hosting, Serving & Inference Platforms (HDAAACAB)
- akta.pro secondary industries
- Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment) (HDAAACAO), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), LLM/GenAI Guardrails & Safety Controls (policy, filtering, routing) (HDAAAKAD), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Hatz AI is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hatz AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- MSP subscription license fees: Recurring subscription fees paid by MSPs for access to the platform, billed per Order with auto-renewal. Includes tiered features and functionality defined per Order; Hatz bills MSP, MSP bills end customers. Non-cancelable and non-refundable unless otherwise specified.
- Usage-based Hatz Credits: Usage-based component via Hatz Credits tied to AI consumption: input/output tokens (priced per LLM) plus actions (API calls, web scraping, file uploads). Credits reset monthly and can be shared at company level across tenant users. Optional opt-in Extra Usage Billing with a threshold set in credits or dollars.
- Partner enablement, training and NFR packages: Recurring revenue layer from partner enablement: training and certifications, white-label/Not-For-Resale packages for internal use/demos/pilots, and best-practice pricing guidance. Custom pricing models with scalable margins defined per partner.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Hatz Credits usage tier |
| Subscription | Annual | MSP license (Order-based) |
| Freemium | Pay-as-you-go | Free trial / promotional access |
| Usage-based | Pay-as-you-go | Optional Extra Usage Billing (overage) |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Hatz AI product offering
Product offeringCore offering
Hatz AI sells a multi-tenant, white-label AI-as-a-Service management platform that enables Managed Service Providers to deploy, manage, and monetize AI agents, workflows, automations, and chat across their SMB end customers. The platform unifies 65+ third-party large language models behind a single interface, adds Auto Model Selection for cost optimization, and includes SOC 2 Type 2 security controls and a credit-based usage system. Revenue is generated exclusively through MSP partners under the Hatz AI Partner Program.
Product overview
Hatz AI is a unified AI-as-a-service management platform anchored on the Hatz AI Platform core product and extended by the Hatz AI Champions Certification training program, the Hatz LAB (Learn And Build) live webinar series, the Auto Model Selection cost-optimization module, the Adel Phone Agent voice module, the Hatz Admin Portal multi-tenant console, and the Hatz AI Partner Program for MSPs. The platform is offered through vertical solution pages (Hatz AI for MSPs, Hatz AI for Marketing, Hatz AI for Legal, plus a Universal page) that package pre-built Workflows and Agents for each audience. All offerings share the same underlying multi-LLM engine (65+ models from OpenAI, Anthropic, Google, Perplexity, and others), credit-based usage metering, and SOC 2 Type 2 governance controls, and are sold exclusively through the Hatz AI Partner Program network of MSPs.
Differentiator
Problem solved
Functional benefit
Products and services
- Hatz AI Platform Unified AI-as-a-Service management platform purpose-built for Managed Service Providers serving SMBs. Enables MSPs to build, deploy, and manage AI agents, workflows, automations, and chat in a multi-tenant environment with role-based access, SOC 2 Type 2 controls, and a credit-based usage system.
- Hatz AI Champions Certification Partner training and certification program covering AI Fundamentals, Prompt Engineering, Best Practices, Strategic Adoption Strategies, and AI Impact & ROI Tracking, delivered via the Hatz AI TalentLMS portal.
- The Hatz LAB (Learn And Build) Recurring live webinar (Wednesdays at 2 PM ET) hosted by the Hatz AI Experience team where attendees learn and build real Workflows and Agents hands-on, covering use case ideation, prompt engineering, tools and integrations, testing, and publishing.
- Auto Model Selection Intelligent routing layer that analyzes each prompt's complexity and selects the optimal LLM across 65+ models, with Auto Lite, Performance, and Turbo tiers. Includes three-level policy controls (MSP, tenant, user) and Subagent delegation for routing efficiency.
- Adel Phone Agent Phone-based AI agent offered alongside Secure AI Chat, Automations, Workflows, and Agents as a customer-facing AI capability demonstrated by Hatz AI Sales Account Executives.
- Hatz AI Partner Program Program for MSPs and AI consultancies to deliver AI-as-a-Service, offering training & certifications, white-label customization, security/compliance handling, flexible recurring-revenue pricing, NFR packages, and strategic market differentiation.
- Hatz AI for Marketing Pre-built marketing workflows including SEO Improvements, Content Calendar, Social Media from a Single Source, and LinkedIn Post for self-optimizing campaigns and data-driven automation.
- Hatz AI for Legal Legal-domain workflows including Legal Ruling Review & Research, Legal Document Analysis, Legal Concept Search, and Deposition & Transcript Analysis for transforming case research and document review.
- Hatz AI for MSPs MSP-specific deployment workflows such as DNS Log to AI-as-a-Service Proposal, New Client Onboarding Checklist, PowerShell Scripting, and Client Offboarding Checklist to standardize AI agent deployment across customer bases.
- Hatz Admin Portal Multi-tenant MSP administrative portal for partner onboarding, license assignment, account management, credit allocation, and platform configuration, accessed via admin.hatz.ai.
Quantifiable outcome
- 150% net revenue retention rate
- +5 more outcomes
Companies that use Hatz AI
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Hatz AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability12 records
Feature7 records
Hatz AI partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- OpenTextcoreReferral partnership announced April 7, 2026 designed to help MSPs move AI from pilot to recurring revenue services. OpenText evaluates and endorses the Hatz AI platform, provides access to multi-LLM platform, AI readiness assessments, use case frameworks, and security gap analysis. Positions OpenText as an ecosystem enabler rather than single-platform provider.
- OpenAIcoreThird-party LLM Service Provider powering AI features on the Hatz AI Platform. Provider agreements prohibit training on End Customer Data; bound by confidentiality obligations; used for queries and AI functionality behind the unified Hatz AI interface.
- AnthropiccoreThird-party LLM Service Provider powering AI features on the Hatz AI Platform. Provider agreements prohibit training on End Customer Data; bound by confidentiality obligations.
- GooglecoreThird-party LLM Service Provider powering AI features on the Hatz AI Platform. Provider agreements prohibit training on End Customer Data; bound by confidentiality obligations.
- PerplexitymajorThird-party LLM Service Provider listed among the providers Hatz AI transmits queries and data to for AI functionality. Bound by confidentiality obligations and prohibited from training on End Customer Data.
- Stripe, Inc.coreThird-party payment services provider used by Hatz AI for card acceptance, merchant settlement, and related services. MSP payment details and order information are shared with Stripe as required to complete transactions.
- Microsoft (Forms)minorMSP Master AI Builders Contest submission form hosted on Microsoft Forms (forms.cloud.microsoft.com) for the contest running June 3–July 8, 2026. Operational tooling relationship for contest submissions.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Hatz AI competitors and assessment
Company assessmentDirect peers
- Rewst: Rewst is an RPA/process automation platform purpose-built for MSPs that competes directly with Hatz's workflow and automation offering. Both target the MSP channel with tools for building client-facing automations and AI agents, and Rewst similarly aims to be a recurring revenue driver for MSPs.
- Atera: Atera is an all-in-one PSA/RMM platform for MSPs with built-in AI capabilities, directly overlapping with Hatz's positioning as the AI operating layer for MSPs. Both target small/mid-sized MSPs and offer tiered subscription pricing with AI features embedded into the MSP workflow.
Broad incumbents
- Pax8: Pax8 is a leading cloud distribution marketplace serving MSPs globally, and has been building AI offerings into its catalog. Pax8's massive MSP distribution relationships make it both a potential channel partner for Hatz and a competitive threat if it bundles AI orchestration directly.
- Kaseya: Kaseya is a large incumbent MSP software suite (RMM, PSA, security) now embedding AI capabilities (Kaseya AI, Datto) into its platform. As Kaseya adds AI agents and multi-LLM orchestration natively, it could absorb functionality Hatz currently delivers through MSPs.
- ConnectWise: ConnectWise is an established PSA/RMM/cybersecurity platform for MSPs that has been integrating AI features (ConnectWise Sidekick / AI assistants). It overlaps with Hatz's 'AI for MSPs' positioning and serves many of the same MSP customers, though AI is one feature among a broad software suite.
- N-able: N-able is a security and RMM vendor for MSPs with growing AI-assisted features. It is comparable to Hatz as an incumbent platform-layer vendor for the same MSP buyer, though N-able's AI offerings are narrower and integrated into a broader RMM/security suite.
Regional players
- Sherweb: Sherweb is a cloud services distributor focused on MSPs in North America, with a growing AI services portfolio. It is comparable to Hatz as a distribution layer for MSPs adopting AI, though Sherweb's primary focus is cloud marketplace rather than AI workflow orchestration.
Emerging players
- JumpCloud: JumpCloud provides cloud directory and SaaS management for SMBs, including AI-powered identity and access features that overlap with Hatz's managed, secure AI access for SMBs. Both serve the SMB buyer through IT partners, with multi-tenant administration as a common architectural pattern.
- Portkey: Portkey is an AI gateway platform offering multi-LLM routing, observability, and governance — directly comparable to Hatz's Auto Model Selection and multi-LLM orchestration layer. Portkey focuses on developer/API buyers rather than MSP distribution, making it an adjacent competitor for the underlying routing technology.
- OpenRouter: OpenRouter is a multi-LLM routing API that lets users access 100+ models behind a single interface. It overlaps with Hatz's core multi-LLM orchestration capability but is a developer-facing API, not an MSP-channel-delivered platform — making it a partial competitor for the routing layer.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Hatz AI social profiles
Digital presenceHatz AI compliance and trust
Trust signalCompliance3 records
Hatz AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hatz AI leadership team
Management profileNumber of profiles
Profiles3 records
Hatz AI funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hatz AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hatz AI
What does Hatz AI do?
Hatz AI sells a multi-tenant, white-label AI-as-a-Service management platform that enables Managed Service Providers to deploy, manage, and monetize AI agents, workflows, automations, and chat across their SMB end customers. The platform unifies 65+ third-party large language models behind a single interface, adds Auto Model Selection for cost optimization, and includes SOC 2 Type 2 security controls and a credit-based usage system. Revenue is generated exclusively through MSP partners under the Hatz AI Partner Program.
Is Hatz AI a public or private company?
Hatz AI is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hatz AI founded?
Hatz AI was founded in 2024. It employs 11 to 50 people.
Where is Hatz AI based?
Hatz AI is headquartered in New York, United States, in the North America region.
How does Hatz AI make money?
Three revenue lines are on record. MSP subscription license fees are the primary driver. The others are usage-based Hatz Credits and partner enablement, training and NFR packages.
Who are Hatz AI's main competitors?
Direct peers on record are Rewst and Atera. Broad incumbents are Pax8, Kaseya, ConnectWise and N-able. Sherweb is listed as a regional player. Emerging players are JumpCloud, Portkey and OpenRouter.
Does Hatz AI have an API?
No public API is recorded for Hatz AI.
What industry is Hatz AI in?
Hatz AI's product category is AI-as-a-Service Management Platform. Its primary akta.pro industry code is HDAAACAB, Model Hosting, Serving & Inference Platforms, with a secondary code of HDAAACAO, Enterprise Foundation Model Integration & APIs (Connectors, Governance, Deployment). Its NAICS code is 5132 and its SIC code is 7371.