Caroo
Caroo is an online corporate gifting platform that lets companies send personalized gifts at scale via a recipient-choice model and global local-country fulfillment. It serves enterprise HR teams, executive assistants, and mid-market companies across 30+ countries.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Caroo does
Caroo is an online corporate gifting platform headquartered in Los Angeles, founded in 2020 during the COVID-19 pandemic to address the rise of distributed and remote workforces. The company enables companies to send personalized gifts at scale to employees across geographies, serving enterprise HR leaders, People Operations professionals, executive assistants, and mid-market buyers. Its customer base spans technology, healthcare, government, energy, nonprofit, and investment management, with named logos including Amazon, Google, Microsoft, LinkedIn, Aetna, Carahsoft, Just Energy, and CCS Medical.
The core product is a Recipient Choice platform where employers set a budget and recipients select their preferred gift from a catalog of 2,000+ curated items, available in tiered price points ($25, $45 Wellness, $50, $62) plus a $6.99 flat-rate global shipping fee. The underlying technology includes automated milestone scheduling (birthdays, work anniversaries), a global fulfillment network that ships from within each recipient's country to eliminate customs delays and tariffs, a recipient feedback analytics loop (4.9/5 average satisfaction, 60% thank-you response rate), and a self-serve e-commerce platform at app.caroo.com with a pricing calculator. The platform has delivered over one million employee gifts across 30+ countries since founding.
The business model is pure transaction-based with no membership, setup, or subscription fees; revenue is generated per gift ordered plus flat shipping, billed via credit card or ACH at the time of order. Caroo operates a hybrid go-to-market combining enterprise field sales (e.g., a dedicated account executive scheduling via HubSpot) with self-serve product-led growth through the public ordering platform. The company is privately held with a small headcount (11-50 employees), a leadership team including co-founders Sean Patrick Kelly (CEO), Andy Mackensen (CMO), and Chelsie Rae Lee (CPO), plus CTO Sandeep Chand. No institutional funding rounds, parent company, or acquisitions are disclosed beyond an early 2021 relationship with Relevance Ventures. The company is recognized as one of Wellable's Top 55 Wellness Companies in 2026.
Caroo firmographics
Firmographics- Name
- Caroo
- Legal name
- Caroo
- Website
- https://caroo.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caroo is an online corporate gifting platform that lets companies send personalized gifts at scale via a recipient-choice model and global local-country fulfillment. It serves enterprise HR teams, executive assistants, and mid-market companies across 30+ countries.
- Ownership category
- akta.pro rank
Caroo industry classification
Industry- Product category
- Corporate Gifting Services
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Group Gifting & Registry Fulfillment (HSACANAL)
- akta.pro secondary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
Keywords
Where Caroo is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Caroo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Gift Sales: Companies pay per recipient gift ordered. Gift prices range from $25 to $62+ depending on the tier selected. This is a transaction-based model with no subscription or membership requirements.
- Shipping Fees: $6.99 flat-rate shipping per order applied to all shipments globally. This applies uniformly regardless of destination country.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Recipient Choice $25 - Entry-level recipient choice gift |
| Unit Pricing | Pay-as-you-go | Recipient Choice $50 - Mid-tier recipient choice gift |
| Unit Pricing | Pay-as-you-go | Wellness $45 - Curated wellness collection |
| Unit Pricing | Pay-as-you-go | Whiskey Chilling Stones - Sender's Choice curated gift |
| Unit Pricing | Pay-as-you-go | Global Shipping |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Caroo product offering
Product offeringCore offering
Caroo operates an online recipient-choice corporate gifting platform where companies set a per-recipient budget and employees select their own gift from a curated catalog of 2,000+ items. The company handles global fulfillment from within the recipient's country across 30+ countries at flat-rate shipping, plus automated milestone scheduling for birthdays and anniversaries, and recipient feedback analytics.
Product overview
Caroo is an employee gifting platform built around its flagship Recipient Choice feature, which enables companies to send personalized bulk gifts at scale. The core offering consists of two gifting methods: Recipient Choice (where employees pick their own gifts from a curated catalog) and Sender's Choice (where companies select a specific curated gift). The product portfolio includes tiered budget options ($25, $45 Wellness, $50, $62), along with features for automated milestone gifting (birthdays, anniversaries), global shipping (30+ countries), and recipient gratitude feedback. The platform is accessible via the marketing website (caroo.com) and the digital gifting platform (app.caroo.com), with no membership fees required—just pay for gifts plus $6.99 flat-rate shipping worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Recipient Choice $25
Quantifiable outcome
- 97% recipient satisfaction vs ~60% industry average for traditional swag
- +4 more outcomes
Companies that use Caroo
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Caroo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Caroo partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Caroo competitors and assessment
Company assessmentDirect peers
- Alyce: Alyce is a 1:1 personal gifting platform for B2B sales, marketing, and account management use cases, offering recipient-choice gifts via a global marketplace. It is comparable to Caroo's recipient-choice model and gift catalog mechanics.
- Sendoso: Sendoso is a sending platform (gifts, physical mail, eGifts) used by enterprise revenue and customer experience teams, with global fulfillment and an integration ecosystem. It competes with Caroo on the corporate gifting use case while leaning more on sales/marketing than HR.
- Reachdesk: Reachdesk provides a B2B gifting and direct mail platform for sales, marketing, and employee experience teams, with a global catalog of gifts and an integration-heavy stack. It overlaps with Caroo on the employee recognition use case and global fulfillment infrastructure.
- Snappy: Snappy is the most direct head-to-head competitor to Caroo, offering a recipient-choice corporate gifting platform with a curated gift catalog, global fulfillment, and tiered pricing aimed at HR/People Ops leaders for employee recognition. Caroo's own marketing features direct comparison content against Snappy.
- CorporateGift.com: CorporateGift.com is a corporate gifting vendor serving enterprise HR and sales teams with branded merchandise and curated gift options. It is comparable to Caroo on traditional corporate gifting though without the same recipient-choice tech focus.
Emerging players
- SwagUp: SwagUp is a corporate swag and gifting platform aimed at HR and marketing teams, offering curated merch boxes and on-demand fulfillment. It is comparable to Caroo's "Sender's Choice" curated gifting arm and employee recognition use case.
- Loop & Tie: Loop & Tie runs a curated B2B gifting marketplace that emphasizes sustainability and choice-based gifting for HR and client gifting use cases. It is comparable to Caroo in the recipient-choice / curated gift positioning, though at a smaller scale.
Broad incumbents
- Amazon Business: Amazon Business offers bulk gifting, gift cards, and curated corporate gifting capabilities as part of a broader B2B procurement platform. Even as a Caroo customer, it represents a competitive distribution risk for entry-level corporate gifting buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Caroo social profiles
Digital presenceCaroo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caroo leadership team
Management profileNumber of profiles
Profiles4 records
Caroo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caroo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caroo
What does Caroo do?
Caroo operates an online recipient-choice corporate gifting platform where companies set a per-recipient budget and employees select their own gift from a curated catalog of 2,000+ items. The company handles global fulfillment from within the recipient's country across 30+ countries at flat-rate shipping, plus automated milestone scheduling for birthdays and anniversaries, and recipient feedback analytics.
Is Caroo a public or private company?
Caroo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Caroo founded?
Caroo was founded in 2020. It employs 11 to 50 people.
Where is Caroo based?
Caroo is headquartered in Los Angeles, United States, in the North America region.
How does Caroo make money?
Two revenue lines are on record. Gift Sales are the primary driver. The others are shipping Fees.
Who are Caroo's main competitors?
Direct peers on record are Alyce, Sendoso, Reachdesk, Snappy and CorporateGift.com. Emerging players are SwagUp and Loop & Tie. Amazon Business is listed as a broad incumbent.
Does Caroo have an API?
No public API is recorded for Caroo.
What industry is Caroo in?
Caroo's product category is Corporate Gifting Services. Its primary akta.pro industry code is HSACANAL, Group Gifting & Registry Fulfillment, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 45942 and its SIC code is 5961.