DOOH
DOOH.com is a London-based creative production studio founded in 2014 that specialises in Digital Out-of-Home advertising, serving global brands and media agencies through proprietary technology platforms including Deliver, WinDOOH, and Redeem, and powering approximately 10% of WPP Media's OOH campaigns.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DOOH does
DOOH.com (legally Enigma Code Limited, trading as DOOH.com) is a London-based creative production studio founded in 2014 that specialises in Digital Out-of-Home (DOOH) advertising. The company operates as part of the WPP Media network and serves global consumer brands and major media agencies — including WPP Media, Wavemaker, EssenceMediacom, and GroupM — delivering campaigns that combine creative production with proprietary technology. According to company commentary, approximately 10% of all WPP Media OOH campaigns are powered by DOOH.com's dynamic capabilities.
The company's core technology is the Deliver platform, a content management system that unifies scheduling, coordination, delivery, verification, reporting, and creative optimisation across the OOH industry. Deliver incorporates modular components — RUSH (rapid deployment), RUSH+ (live API-driven content selection), LOCATION (geo-adaptive creative), DRIVE (real-time traffic-responsive creative), and BESPOKE (fully dynamic data-led content). Adjacent proprietary products include WinDOOH (4K-camera-based augmented reality), Glow Up (architectural LED facade mapping), Verify (campaign verification), and Redeem (mobile coupon redemption via a joint venture with savi UK).
Revenue is generated through three streams: professional services for creative production (campaign conception, 3D content creation, dynamic creative execution), managed services for the Deliver platform embedded within agency partnerships, and transaction fees from the Redeem mobile coupon product. The customer base spans enterprise brands across film/entertainment (Paramount, Universal), retail and e-commerce (Amazon, M&S, Tesco, Boots), food/beverage (Coca-Cola, Magnum, Whiskas, evian), travel (P&O Cruises, Heathrow Express), and government/transport (Transport for London). Public revenue figures are not disclosed; the only external capital event on record is an Innovate UK grant secured in October 2020 for Deliver platform development. The company has reported that revenue and dynamic campaign volume both more than doubled over the three years leading into 2025.
DOOH firmographics
Firmographics- Name
- DOOH
- Legal name
- Enigma Code Limited
- Website
- https://dooh.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DOOH.com is a London-based creative production studio founded in 2014 that specialises in Digital Out-of-Home advertising, serving global brands and media agencies through proprietary technology platforms including Deliver, WinDOOH, and Redeem, and powering approximately 10% of WPP Media's OOH campaigns.
- Ownership category
- akta.pro rank
DOOH industry classification
Industry- Product category
- Digital Out-of-Home Advertising
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
Keywords
Where DOOH is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DOOH business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Creative Production Services: Full-service creative production studio for DOOH campaigns including concept development, 3D content creation, dynamic creative production, and campaign execution across global DOOH networks.
- Technology Platform Licensing: Proprietary platforms (Deliver, RUSH, Verify) used for campaign management, dynamic delivery, and verification. Offered as integrated solutions within agency partnerships.
- Redeem Joint Venture Product: Joint venture with savi UK for mobile coupon redemption solution using DOOH screens. Delivers dynamic content and mobile coupons directly to consumers.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
DOOH product offering
Product offeringCore offering
DOOH.com is a creative production studio specialising in Digital Out-of-Home (DOOH) advertising, delivering immersive 3D content, data-driven dynamic campaigns, experiential activations, and verification services for brands and media agencies. The studio operates proprietary technology platforms — including the Deliver CMS, RUSH dynamic content system, Verify reporting platform, WinDOOH augmented reality, and Glow Up architectural LED execution — to plan, produce, deploy, and measure DOOH campaigns across global media owner networks.
Product overview
DOOH.com is a creative production studio specialising in Digital Out-of-Home (DOOH) advertising, operating as a unified platform built around its proprietary Deliver content management system. The portfolio comprises four core service pillars — 3D DOOH (immersive 3D content), Dynamic (data-driven real-time content), Innovate (experiential and interactive solutions), and Verify (campaign verification) — supported by modular technology components: RUSH, RUSH+, LOCATION, DRIVE, and BESPOKE within the Deliver platform. Additional proprietary products include WinDOOH (augmented reality), Glow Up (architectural LED), and Redeem (mobile coupon redemption).
Differentiator
Problem solved
Functional benefit
Brands
- Deliver: Purpose-built content management system for DOOH campaign control, enabling dynamic creative optimisation, programmatic activation, real-time campaign delivery and advanced reporting.
- RUSH
- RUSH+
- LOCATION
- DRIVE
- Verify
- Glow Up
- Redeem
- WinDOOH
Products and services
- 3D DOOH 3D digital out-of-home advertising service leveraging deep creative understanding of 3D content to captivate audiences with immersive, depth-and-motion experiences across global DOOH screens.
- Dynamic DOOH Data-driven dynamic DOOH service using APIs to pull real-time information (weather, traffic, travel, sports results, brand-owned data) to deliver contextual, responsive out-of-home advertising.
- Innovate Experiential marketing and innovative interactive content service including bespoke camera applications, interactive AR activations, and immersive installations bridging experiential marketing with creative technology.
- Verify Verification platform issuing screen specs, delivering creative to media owners, and providing verification reporting of every play across every screen, providing complete control and transparency for DOOH campaign confidence.
- Deliver Platform Proprietary content management system unifying scheduling, coordination, delivery, verification, reporting and creative optimisation across the OOH industry, with integrations to Route and Playout industry systems.
- WinDOOH Proprietary augmented reality technology using 4K all-weather cameras at each DOOH location to capture live images behind screens, creating window illusions that transform cityscape backgrounds into fantastical AR worlds for mass participation experiences.
- Glow Up Architectural LED execution product mapping thousands of precision-controlled LED nodes onto building facades, enabling synchronised motion content and choreographed lighting sequences for city-wide spectacles.
- Redeem Joint customer-redemption product with savi UK that uses DOOH screens to deliver dynamic content and mobile coupons directly to consumers via QR codes, enabling brands to drive retail footfall and boost sales.
Quantifiable outcome
- 3D DOOH campaigns are 3.5 times more effective than traditional 2D counterparts
- +4 more outcomes
Companies that use DOOH
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
DOOH technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature10 records
DOOH partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered major, core, strategic and flagship.
- Wavemaker UKmajorAward-winning collaboration on multiple campaigns including Tech Team of the Year recognition for DOOH.com's Deliver platform. Wavemaker UK serves as media agency partner collaborating on campaign strategy and execution.
- EssenceMediacom UKmajorPartnership on award-winning campaigns including Tesco Britain's Got Talent (Highly Commended at Campaign Tech Awards). Collaborative relationship on campaign ideation and media execution.
- WPP Media OOHcoreKey agency partner powering 10% of all WPP Media OOH campaigns through DOOH.com's dynamic capabilities. Collaboration on multiple award-winning campaigns including DoorDash FIFA World Cup and Heathrow Express.
- EssenceMediaCommajorPartnership on Michael Jackson documentary launch with architectural LED execution on buildings in Berlin and Milan. Collaborative campaign for Universal Pictures International.
- WPP MediacoreDOOH.com operates as part of WPP Media, benefiting from the strength and scale of the world's most connected media company. Partnership enables raising technical standards and proving effectiveness of performance-led DOOH in the UK, with expertise being shared across WPP territories worldwide.
- HolotronicastrategicTechnology partner for How to Train Your Dragon premiere hologram projection using Hologauze projection technology. World-first activation combining Hologauze with bespoke animation for dragon flying effects.
- JCDecauxstrategicTechnology partnership providing digital inventory mapping. DOOH.com has mapped all UK digital inventory and demonstrated dynamic two-way communication at scale with JCDecaux, enabling programmatic activation across their network.
- Route and Playout SystemsstrategicIndustry-standard integrations enabling campaigns to be monitored, optimised and verified continuously through Deliver platform. Integration allows advanced targeting and real-time campaign performance visibility.
- savi UKcoreJoint venture product 'Redeem' combining DOOH screens with mobile coupon redemption technology. DOOH.com brings digital OOH creative and dynamic content capabilities; savi UK provides secure mobile redemption technology and retailer relationships. Launched with Coca-Cola's Take a Taste campaign achieving redemption rates 5-10x higher than print.
- Coca-ColaflagshipFirst implementation of Redeem joint venture product. Coca-Cola's Take a Taste campaign achieved unprecedented redemption rates, setting new industry benchmark and featured in The Drum Awards.
- Ocean OutdoormajorPartnership on Gladiator II campaign at Piccadilly Lights. Ocean Outdoor provided iconic screen inventory at Piccadilly Circus for unprecedented five-brand Roman bas relief execution.
- Fold7majorCreative agency partner on Audible AR campaign - world's largest augmented reality OOH campaign reaching 60 million people. Fold7 contributed creative direction for the campaign.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
DOOH competitors and assessment
Company assessmentBroad incumbents
- JCDecaux: World's largest outdoor advertising company and current DOOH.com technology partner for dynamic two-way communication. Both a major customer/integrator and a strategic threat if JCDecaux further insources creative production and platform capabilities.
- Clear Channel Outdoor: One of the world's largest OOH/DOOH media owners with extensive global screen inventory. Competitor in the broader DOOH value chain (media owner, increasingly technology) and a potential customer/partnership target for DOOH.com's creative and platform services.
Direct peers
- Vistar Media: Programmatic DOOH adtech platform providing supply-side technology, demand-side buying tools, and content management. Competes with DOOH.com's Deliver/RUSH stack for the technology layer of dynamic DOOH campaign execution, particularly with media owners and agencies.
- Hivestack: End-to-end programmatic DOOH adtech company with ad server, supply-side platform, and content management capabilities. Overlaps with DOOH.com's RUSH, RUSH+, LOCATION, and BESPOKE dynamic content modules on the programmatic activation side.
- Posterscope (Dentsu): Dentsu's specialist OOH/DOOH agency network offering planning, buying, and increasingly dynamic creative production. Direct competitor within the WPP/Dentsu/Publicis holding-company agency ecosystem for global OOH budgets.
- Broadsign: Provider of DOOH content management system (CMS) software for media owners, including scheduling, playback, and proof-of-play. Competes with DOOH.com's Verify and RUSH platforms at the media-owner-facing technology layer, particularly for campaign verification and dynamic content delivery.
- Place Exchange: Programmatic DOOH supply-side platform focused on automating media owner inventory and enabling real-time bidding for DOOH. Adjacent competitor in the broader dynamic DOOH technology stack, particularly for North American and European programmatic activation.
- Ocean Outdoor: Premium DOOH media owner operating iconic UK and European screens (including Piccadilly Lights). Both a current DOOH.com campaign partner (Gladiator II) and a competitor as Ocean increasingly builds in-house creative and dynamic content capabilities.
- Talon Outdoor: Independent OOH agency combining strategic planning, creative production, and proprietary technology (Talon Activate) for dynamic and programmatic OOH campaigns. Closest like-for-like peer: a tech-enabled OOH creative agency competing for the same agency and brand budgets.
Emerging players
- AdQuick: DOOH planning and buying marketplace platform that streamlines OOH media buying for brands and agencies. Adjacent competitor on the agency/brand-facing workflow side, though focused on buying rather than creative production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DOOH social profiles
Digital presenceDOOH compliance and trust
Trust signalCompliance1 record
DOOH financial estimates
Financial estimateRevenue estimate
Valuation estimate
DOOH leadership team
Management profileNumber of profiles
Profiles10 records
DOOH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DOOH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DOOH
What does DOOH do?
DOOH.com is a creative production studio specialising in Digital Out-of-Home (DOOH) advertising, delivering immersive 3D content, data-driven dynamic campaigns, experiential activations, and verification services for brands and media agencies. The studio operates proprietary technology platforms — including the Deliver CMS, RUSH dynamic content system, Verify reporting platform, WinDOOH augmented reality, and Glow Up architectural LED execution — to plan, produce, deploy, and measure DOOH campaigns across global media owner networks.
Is DOOH a public or private company?
DOOH is a private company. It is classified as corporate owned and is currently operating.
When was DOOH founded?
DOOH was founded in 2014. It employs 11 to 50 people.
Where is DOOH based?
DOOH is headquartered in London, United Kingdom, in the Europe region.
How does DOOH make money?
Three revenue lines are on record. Creative Production Services are the primary driver. The others are technology Platform Licensing and redeem Joint Venture Product.
Who are DOOH's main competitors?
Broad incumbents on record are JCDecaux and Clear Channel Outdoor. Direct peers are Vistar Media, Hivestack, Posterscope (Dentsu), Broadsign, Place Exchange, Ocean Outdoor and Talon Outdoor. AdQuick is listed as an emerging player.
Does DOOH have an API?
No public API is recorded for DOOH.
What industry is DOOH in?
DOOH's product category is Digital Out-of-Home Advertising. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising. Its SIC code is 7310.