What Mindset Ventures does

Mindset Ventures is an early-stage venture capital firm founded in 2016 and headquartered in São Paulo, Brazil, with regional offices in San Francisco and Tel Aviv. The firm invests across pre-seed, seed, and Series A rounds in technology startups, with a portfolio of 60+ companies spanning cybersecurity, AI, enterprise software, fintech, healthcare, agriculture, HR tech, legal tech, and insurtech. Co-founded by Daniel Ibri (Managing Partner) and Camila Potenza, Mindset differentiates itself as a "local partner for global technology investments," bridging US and Israeli startups into Latin American markets and vice versa, leveraging hands-on operational support across sales, business development, fundraising, international expansion, PR, and talent recruiting.

The firm's investment model is built on co-investment syndicates with tier-1 venture capital firms — including Sequoia, Kleiner Perkins, Andreessen Horowitz, Y Combinator, Insight Partners, Greylock, Intel Capital, and Tiger Global — which provides both deal sourcing leverage and diligence validation. Mindset has been an early investor in multiple companies that achieved significant outcomes: Turing ($2.2B valuation, ~$300M revenue), Semperis ($100M+ ARR), Brex (acquired by Capital One in April 2026), Apono (acquired by 1Password for $250M-$300M in June 2026), 1touch.io (under definitive agreement to be acquired by Everpure), Voicea (acquired by Cisco in 2019), Prodigy (acquired by Upstart), and Konnecto (acquired by Partnerize).

Mindset's revenue model follows standard venture capital economics — management fees on committed capital across three funds plus carried interest (typically 20%) on profits from successful exits. The firm does not develop proprietary technology products; its value proposition is the tri-continental distribution network, the credibility conferred by tier-1 co-investor relationships, and operational support to portfolio companies. Customer segments are (a) Limited Partners committing capital to the firm's funds and (b) founders of early-stage technology startups seeking investment and international expansion support, with a particular emphasis on founders seeking Latin American market entry.

Name

Mindset Ventures

Legal name

Mindset Ventures

Website

https://mindset.ventures

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindset Ventures is an early-stage venture capital firm headquartered in São Paulo with offices in San Francisco and Tel Aviv, investing across cybersecurity, AI, fintech, and enterprise software while serving as the local partner for US and Israeli startups expanding into Latin America.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Early-Stage Venture Capital (Pre-Seed/Seed) (FSANAAAA)

Keywords

• Venture capital investing
• Early-stage tech funding
• Seed stage investments
• Fund management services
• Startup growth capital

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Venture Capital Fund Management Fees & Carried Interest: Mindset Ventures is a venture capital firm that manages investment funds. Standard VC firm revenue model based on management fees on committed capital and carried interest (typically 20%) on fund profits from successful exits across its portfolio of 60+ companies. Founded 3 VC funds (per Managing Partner bio).

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Mindset Ventures is an early-stage venture capital firm that invests in technology startups (pre-seed, seed, Series A) across cybersecurity, AI, enterprise software, fintech, healthcare, agriculture, HR tech and legal tech. The firm manages dedicated VC funds and provides hands-on operational support to portfolio companies — including sales, business development, international expansion (especially into Latin America/Brazil), fundraising, PR/marketing, IR, and talent recruiting — in addition to capital. It co-invests alongside top-tier venture capital firms such as Kleiner Perkins, Sequoia, Andreessen Horowitz, Insight Partners, Greylock, Y Combinator, Intel Capital and Tiger Global.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindset Ventures Early-Stage VC Funds Pooled venture capital funds raised from Limited Partners (LPs) and deployed into a diversified portfolio of early-stage technology startups across the US, Israel and Latin America. Targets institutional and individual LPs seeking exposure to curated early-stage tech deal flow with geographic diversification.
• Portfolio Value Creation & Operational Support Hands-on post-investment operational support bundled with VC investment, covering sales/business development, international expansion (particularly into Latin America/Brazil), fundraising, investor relations, PR/marketing and talent recruiting. Targeted at the founders and leadership teams of Mindset Ventures' portfolio companies.

Quantifiable outcome

• Portfolio companies raised approximately $500M in funding during 2025
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

16 partnerships are on record, tiered major acquirer of portfolio company, major strategic investor in portfolio company, major accelerator partner, strategic co-investor, academic partner and industry association partner.

• Capital Onemajor acquirer of portfolio companyStrategic or Co-development PartnerCapital One Financial Corporation (NYSE: COF) completed acquisition of Brex (Mindset Ventures portfolio company) in a combination of stock and cash transaction in April 2026. Brex was Mindset Ventures' flagship early portfolio investment from 2018.
• 1Passwordmajor acquirer of portfolio companyStrategic or Co-development Partner1Password acquired Apono (Mindset Ventures portfolio company) for $250M-$300M in June 2026. All 80 of Apono's employees joined 1Password. Deal marks 1Password's first acquisition in Israel.
• Everpure (Pure Storage)major acquirer of portfolio companyStrategic or Co-development PartnerPure Storage (renamed Everpure, NYSE: PSTG) announced definitive agreement to acquire 1touch.io (Mindset Ventures portfolio company) in February 2026. Extends Everpure's data management roadmap with data discovery and semantic context capabilities.
• Partnerizemajor acquirer of portfolio companyStrategic or Co-development PartnerPartnerize acquired Konnecto (Mindset Ventures portfolio company) - consumer intelligence platform based on proprietary machine learning models. Acquisition noted in Mindset Ventures 2025 portfolio recap.
• D-IDmajor acquirer of portfolio companyStrategic or Co-development PartnerD-ID (Mindset Ventures portfolio company) acquired simpleshow - noted in 2025 portfolio recap. D-ID is the Israeli startup building face recognition-resistant image technology.
• Krakenmajor acquirer of portfolio companyStrategic or Co-development PartnerKraken acquired Backed Finance AG (Mindset Ventures portfolio company) - noted in 2025 portfolio recap. Backed democratizes access to the US stock market through asset-backed tokens.
• Upstartmajor acquirer of portfolio companyStrategic or Co-development PartnerUpstart acquired Prodigy (Mindset Ventures portfolio company) - digital retailing platform for auto dealers. Mindset was hands-on from day one helping open doors and drive business value.
• Cisco Webexmajor acquirer of portfolio companyStrategic or Co-development PartnerCisco Webex acquired Voicea (Mindset Ventures portfolio company) in 2019. Voicea created the Enterprise Voice Assistant (EVA) for meetings and conferences. Backed by Google Ventures, Battery Ventures, Cisco Investments, Microsoft (M12), e.ventures, Greycroft, Salesforce Ventures, GGV Capital, Workday Capital alongside Mindset Ventures.
• BS2 Bankmajor acquirer of portfolio companyStrategic or Co-development PartnerBS2 Bank announced acquisition of WEEL (Mindset Ventures portfolio company) to form Brazil's first B2B neobank. WEEL is the Israeli B2B online lender focused on financing Brazilian SMEs.
• Energias de Portugal (EDP)major strategic investor in portfolio companyStrategic or Co-development PartnerEDP made strategic investment in Sepio Systems (Mindset Ventures portfolio company). EDP is one of Europe's major electricity operators and one of the world's largest wind power operators. Partnership helps Sepio accelerate deployment among utilities, financial institutions, and large enterprises in Europe.
• Microsoft ScaleUp Acceleratormajor accelerator partnerStrategic or Co-development PartnerRecurring accelerator/investor in Mindset Ventures portfolio companies including Semperis, Sepio Cyber, Eclypsium, Metric Insights, KenSci, Covercy, Affogata, Emedgene, Plexuss, PayKey, DOV-E. Provides go-to-market acceleration alongside capital from Mindset Ventures.
• Health2047strategic co-investorStrategic or Co-development PartnerCo-led Evidium (Mindset Ventures portfolio company) $22M Series A alongside WGG Partners. Health2047 is the American Medical Association-backed healthcare innovation subsidiary.
• Samsung NEXTstrategic co-investorStrategic or Co-development PartnerCo-investor alongside Mindset Ventures in Lasso Security (end-to-end LLM security platform).
• FGV-EAESP (Fundação Getúlio Vargas)academic partnerStrategic or Co-development PartnerDaniel Ibri (Managing Partner) holds a bachelor in Business Management from FGV-EAESP and is a professor of finance and entrepreneurship at INSPER in São Paulo. Team members hold degrees from FGV-EAESP. Pipeline for talent and network.
• INSPERacademic partnerStrategic or Co-development PartnerDaniel Ibri (Managing Partner) is a professor of finance and entrepreneurship at INSPER in São Paulo. Provides academic pipeline, network, and thought leadership.
• Brazilian Association for PE & VCindustry association partnerStrategic or Co-development PartnerDaniel Ibri (Managing Partner) is a member of the Entrepreneurship, Innovation and Seed Capital Committee of the Brazilian Association for PE & VC. Provides industry leadership and deal flow.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Monashees: Brazil-based early-stage VC investing across Latin America with similar hands-on founder support and a comparable portfolio orientation spanning fintech, healthcare, and enterprise software; the most established domestic competitor to Mindset in the Brazilian early-stage market.
• Valor Capital Group: US-Brazil cross-border early-stage VC explicitly bridging US tech companies into Brazil and vice versa; most directly comparable peer given the shared US/Brazil gateway thesis and focus on technology-enabled growth.
• Kaszek Ventures: Latin America's largest tech-focused VC with a cross-border (Argentina/regional) mandate and very early-stage focus; comparable in being an early-stage, founder-friendly LatAm tech investor with international LP base.
• Atlantico: Early-stage VC investing across Latin America with focus on technology-enabled businesses; comparable given similar LatAm-anchored thesis and early-stage deal sizing.
• Magma Partners: Early-stage VC with explicit US/LatAm cross-border mandate and operations across multiple geographies; comparable given shared focus on connecting US tech with Latin American markets.
• Hanaco Ventures: Israel-US focused early-stage VC investing in software, fintech, and digital health; directly comparable as a recurring Mindset co-investor with similar Israel/US deal flow.
• Meron Capital: Israel-focused early-stage VC; co-investor with Mindset in multiple portfolio companies (Lendai, Apono) and shares the Israel-tech sourcing engine.
• Team8: Israel-based cybersecurity-focused VC and think-tank; recurring Mindset co-investor (FundGuard, SAM) with shared Israel cybersecurity deal flow.

Regional players

• Norte Ventures: Brazilian early-stage VC firm where Mindset's Operations lead Gabriela Efeiche previously worked; comparable given domestic Brazilian early-stage mandate.
• Acelera Partners: Brazilian corporate VC where Mindset's co-founder Camila Potenza previously served as CLO; comparable given Brazilian early-stage tech focus with corporate-LP backing.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mindsetventures
• LinkedInbr.linkedin.com/company/mindset-ventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments106 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindset Ventures