What INTENNSE does

INTENNSE (For The Sport, Inc.) is a privately held professional tennis league headquartered in Miami, Florida, that operates its competition venue, the 30,000-square-foot INTENNSE Arena at Assembly Studios in Atlanta, Georgia. Founded in 2024, the league launched its inaugural season on June 5, 2026 (running through August 1, 2026) with a co-ed, team-based format built around proprietary 10-minute "Bolts" that combine men's singles, women's singles, and doubles into continuous ARCs completed in under 90 minutes. The league expanded from 3 to 10 teams for 2026 across East and West conferences, with each franchise drawing on a roster selected through the first-ever open professional tennis draft (80 players chosen from 373 registrants) and offering equal pay with salaries up to $70,000 per season.

The core product is the league competition itself, supported by the INTENNSE Stats Platform for live statistics, the INTENNSE Challenge Series for emerging players, the INTENNSE Shop for merchandise (hoodies at $60, performance t-shirts at $36), and live broadcasts distributed via YouTube and Swerve TV in the US and Canada. Ticketing is handled through FeverUp, offering both individual match tickets and season passes for matches played Wednesday through Saturday. The league targets tennis fans and Gen Z sports viewers seeking a faster, higher-energy alternative to traditional tennis etiquette.

INTENNSE monetizes through four primary streams: ticket sales and season passes, merchandise (e-commerce and in-arena retail), sponsorships and brand partnerships (anchor partners include Vita Coco as exclusive electrolyte beverage partner, Centerline Athletics as multi-year apparel partner, Wilson, Luxilon, Cellairis, and Emory Sports Medicine as medical partner), and broadcasting/streaming distribution (Swerve TV partnership, free YouTube). The company has raised $4 million in disclosed funding led by Triple B in December 2024 and operates with a small core team (1-10 employees) supplemented by an ownership group of celebrity and athlete "Pulse Partners" including the Bryan Brothers, Diego Schwartzman, Sloane Stephens, Martin Brodeur, Tre Boston, Shep Rose, and Toya Bush-Harris.

Name

INTENNSE

Legal name

For The Sport, Inc. d/b/a INTENNSE

Website

https://intennse.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

INTENNSE is a privately held professional tennis league operating a co-ed, team-based format with proprietary 10-minute "Bolt" matches. Headquartered in Miami with competition at a 30,000 sq ft Atlanta arena, it runs a 10-team league monetizing via tickets, merchandise, sponsorships, and streaming distribution for tennis fans and Gen Z viewers.

Ownership category

akta.pro rank

Product category

Professional Sports League

NAICS

Spectator Sports (71121), Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Major Championship Events & World Finals (MPAKANAE)

akta.pro secondary industry

Esports Tournament Venues & Esports Arenas (MPAGANAN)

Keywords

• Professional tennis league
• Team tennis
• Sports entertainment
• Co-ed tennis
• Live tennis events

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: INTENNSE generates revenue through ticket sales for matches at the INTENNSE Arena at Assembly Studios in Atlanta. Matches are held Wednesday through Saturday during the season (June 5 - August 1, 2026). Season passes are also available.
2. Merchandise Sales: The INTENNSE Shop sells official team gear including authentic team jerseys, accessories, hoodies ($60), and performance t-shirts ($36). Co-branded merchandise available through INTENNSE Arena retail and INTENNSE.com.
3. Sponsorship and Brand Partnerships: INTENNSE generates revenue through exclusive partnerships with brands such as Vita Coco (electrolyte beverage partner), Centerline Athletics (apparel partner), and other sponsors. Partnerships include on-site activations, product sampling, brand integrations, and co-branded merchandise.
4. Broadcasting and Streaming Rights: Distribution partnership with Swerve TV for broadcasting tennis matches and related programming in the US and Canada. Content streams live on YouTube and Swerve TV.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

INTENNSE operates a co-ed professional tennis league featuring 10 teams competing in a proprietary Bolt format, where each team matchup (ARC) consists of 7 ten-minute matches (men's singles x2, women's singles x2, men's doubles, women's doubles, mixed doubles) completed in under 90 minutes. The league sells match tickets and season passes for live attendance at the INTENNSE Arena at Assembly Studios in Atlanta, broadcasts all matches live on YouTube and Swerve TV, sells official team merchandise through its e-commerce shop, and monetizes brand partnerships with sponsors such as Vita Coco and Centerline Athletics.

Product overview

INTENNSE is a professional co-ed tennis league offering a unified entertainment product centered on fast-paced, team-based tennis competition. The core offering is the INTENNSE Professional Tennis League, where 10 teams compete in a unique format featuring 10-minute 'Bolts' matches within the INTENNSE Arena at Assembly Studios in Atlanta. Supporting products include the INTENNSE Draft (the first-ever open professional tennis draft), the INTENNSE Stats Platform for live statistics, the Challenge Series for emerging players, and the INTENNSE Shop for official merchandise. All matches stream live on YouTube and Swerve TV, with ticketing handled through Fever.

Differentiator

Problem solved

Functional benefit

Products and services

• INTENNSE Professional Tennis League Co-ed professional tennis league featuring a fast-paced, team-based format with simplified scoring, nonstop action, and an immersive arena experience. The league operates 10 teams competing in men's singles, women's singles, and doubles matches. Sold to fans through individual match tickets and season passes via FeverUp.
• INTENNSE Arena A 30,000-square-foot competition and entertainment space inside Assembly Studios in Atlanta, specifically designed for the INTENNSE format with professional tennis courts, high-end production, immersive visuals, and live entertainment. Customers purchase tickets to attend matches held Wednesday through Saturday.
• INTENNSE Draft The first-ever open professional tennis draft where coaching staffs select players for their teams. In 2026, 373 players registered with 80 selected across 10 teams using a snake format alternating between men's and women's picks. Designed for professional tennis players seeking roster placement.
• INTENNSE Challenge Series A competitive entry point offering players an opportunity to prove themselves within the INTENNSE format and earn visibility in front of coaches. Top performers earn prize money and the Challenge Team competes against pro teams in exhibition matches.
• INTENNSE Shop Official merchandise store offering authentic team jerseys, accessories, limited edition collections, hoodies ($60), and performance t-shirts ($36). Sold through shop.intennse.com and in-arena retail.

Quantifiable outcome

• 80 players selected from 373 registrants through first-ever open professional tennis draft
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Vita CococoreGTM or Marketing Partner · 14 May 2026Vita Coco designated as exclusive electrolyte beverage partner for the 2026 INTENNSE season. Partnership includes on-site hydration support, product sampling, brand activations, integration into live-stream broadcasts, match-night activations, and a dedicated Vita Coco Night. The partnership aims to enhance the INTENNSE experience for players and fans.
• Baboon to the MoonminorGTM or Marketing Partner · 14 May 2026Collaboration with Baboon to the Moon on a limited-edition lifestyle product line. Partnership aims to enhance brand visibility and consumer engagement.
• Swerve TV / Swerve SportscoreChannel Partner/ Reseller/ Distributor · 8 April 2026Extended distribution partnership with Swerve TV to broadcast INTENNSE tennis matches and related programming in the US and Canada for the 2026 season. Partnership utilizes various streaming platforms as part of INTENNSE's broader effort to expand the league's reach.
• Inspiring Children FoundationminorStrategic or Co-development Partner · 10 March 2026Inspiring Children Foundation designated as exclusive league-level charity for INTENNSE. ICF's Not Alone Program including the Not Alone Challenge, Summit, Awards, and Mental Health Toolkit will be integrated across all league operations, embedding mental health support into the 2026 season.
• Centerline AthleticscoreGTM or Marketing Partner · 17 February 2026Centerline Athletics named Official Apparel Partner for 2026 season under a multi-year agreement covering 2026 and 2027. Centerline will outfit INTENNSE pro players, coaches, and key league stakeholders with performance apparel. Partnership includes co-branded merchandise available through INTENNSE Arena retail and INTENNSE.com, plus co-sponsorship of the INTENNSE Draft.
• WilsonminorGTM or Marketing PartnerWilson listed as an official partner of INTENNSE, providing equipment for the league.
• LuxilonminorGTM or Marketing PartnerLuxilon listed as an official partner of INTENNSE, providing string equipment.
• Emory Sports MedicineminorOthersEmory Sports Medicine listed as an official supporter providing sports medicine services.
• CellairisminorGTM or Marketing PartnerCellairis listed as an official partner of INTENNSE.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• BIG3 Basketball League: BIG3 is a 3-on-3 professional basketball league founded in 2017 with rule innovations (first to 50, 4-point shots) and a faster, entertainment-focused product. It parallels INTENNSE in attempting to disrupt a traditional individual sport with team-based, format-innovated, entertainment-first competition.
• Athletes Unlimited: Athletes Unlimited operates professional leagues in volleyball, softball, basketball, and lacrosse with a player-led, rotating-team model and a focus on athlete equity. It is a useful peer for INTENNSE's player-centric, equal-pay, innovation-forward positioning, though Athletes Unlimited does not yet operate a tennis property.
• Major League Rugby: MLR is a relatively new professional team sports league in the US pursuing franchise-based city models in an established global sport. It is comparable to INTENNSE in building a US-centric professional league infrastructure for a sport historically dominated by non-US properties.
• TGL (TMRW Golf League): TGL is a tech-enabled team golf league backed by Tiger Woods and Rory McIlroy launching in 2025 with a stadium-based, fast-paced format in primetime. It is highly comparable to INTENNSE in concept: a tech-forward, team-based, primetime entertainment reinterpretation of a traditional individual sport.
• Premier Lacrosse League: PLL launched in 2019 as a new-format professional team sports league with a tour-based model, media-first strategy, and star-investor backing. PLL is a useful GTM and league-building analog: building a new professional sports audience from scratch with digital distribution and high-production event experience.

Broad incumbents

• United States Tennis Association (USTA): USTA is the national governing body for tennis in the US, running the US Open, USTA League (the largest adult recreational league in the US), and player development pathways. It is the dominant tennis institution INTENNSE must differentiate against, though USTA League is a recreational product, not a professional entertainment league.
• ATP (Association of Tennis Professionals): The ATP operates the global men's professional tennis tour and represents the incumbent structure INTENNSE is positioning against for male player participation and broadcast audience share. ATP's tour-based individual model is the dominant alternative to INTENNSE's team format.
• WTA (Women's Tennis Association): The WTA operates the global women's professional tennis tour and competes for the same female player pool, sponsor dollars, and fan attention that INTENNSE targets. INTENNSE's equal-pay and co-ed positioning is a direct value-based contrast to the WTA's individual-tour model.

Direct peers

• World TeamTennis: Founded in 1973, World TeamTennis (WTT) is the longest-running professional team tennis league in the US, featuring co-ed team matchups with men, women, and doubles play. It is the closest direct comparable to INTENNSE in format and category, though INTENNSE differentiates through its faster Bolt format and arena-style fan experience.
• Ultimate Tennis Showdown: UTS is a tennis competition launched in 2020 by Patrick Mouratoglou that reimagines tennis with shortened sets, coaching cards, and entertainment-driven presentation. It is highly comparable to INTENNSE in its mission to modernize tennis for younger, broadcast-oriented audiences, though UTS is individual-based rather than team-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Intennse
• Facebookfacebook.com/61566418503744
• Instagraminstagram.com/intennsetennis
• TikToktiktok.com/@intennsetennis
• Xx.com/intennsetennis
• LinkedInlinkedin.com/company/intennse

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTENNSE