InformXR
ArborXR (ABXR Labs, Inc.) is a private enterprise XR device management and learning analytics platform that enables organizations to manage, deploy content to, and measure VR/AR headset fleets at scale. It serves 3,000+ companies, including 60+ Fortune 500 customers across retail, transportation, healthcare, manufacturing, and education.
- Company typePrivate
- Founded2023
- HeadquartersIrvine, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What InformXR does
ArborXR (legal entity ABXR Labs, Inc.) is a private enterprise software company that provides an extended reality (XR) device management and analytics platform for organizations deploying VR/AR headsets at scale. The platform unifies mobile device management (MDM) for Android-based XR devices with content deployment, kiosk lockdown, remote assistance, and a learning analytics layer. It supports major XR hardware including Meta Quest, PICO, HTC VIVE, Samsung, Apple Vision Pro, Magic Leap, DPVR, and Lenovo, and is hosted on Google Cloud with SOC 2 Type II, ISO 27001, and GDPR compliance. Core products are Manage XR Devices, Install Apps Remotely, Kiosk Experience (powered by the ArborXR Home custom launcher), Remote Assistance, ArborXR Insights (learning analytics with SCORM/LTI and API-based LMS/BI integration), Admin/Account/Users, and Enterprise Security, supplemented by a Device Setup App and a Developer Hub offering SDKs for Unity, WebXR, and Unreal Engine.
The company operates a hybrid go-to-market combining direct enterprise sales (with dedicated XR specialists, free trials, and demo requests) and developer self-service through its Developer Hub and CLI tooling. Distribution is amplified through strategic partnerships with Qualcomm (preferred MDM), Google Cloud, Meta (Horizon Managed Services), and a growing ecosystem of Insights-enabled content partners including Futurus, VictoryXR, GWPro, Bodyswaps, ThingLink, Virtual Life Support, OneBonsai, Mimbus, and Enliven Empathy. ArborXR monetizes via quote-based annual subscriptions to its device management platform, with ArborXR Insights positioned as a premium add-on analytics tier. The customer base spans 3,000+ companies across 60+ Fortune 500 enterprises, with named logos in retail (Walmart), transportation (Delta Air Lines, United Airlines), logistics (UPS), healthcare (Pfizer), manufacturing and consumer goods (Mars Wrigley, Mondelez), and education (MIT, South Staffordshire College). No funding rounds, headcount, or revenue figures are publicly disclosed.
InformXR firmographics
Firmographics- Name
- InformXR
- Legal name
- ABXR Labs, Inc.
- Website
- https://informxr.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ArborXR (ABXR Labs, Inc.) is a private enterprise XR device management and learning analytics platform that enables organizations to manage, deploy content to, and measure VR/AR headset fleets at scale. It serves 3,000+ companies, including 60+ Fortune 500 customers across retail, transportation, healthcare, manufacturing, and education.
- Ownership category
- akta.pro rank
InformXR industry classification
Industry- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)
- akta.pro secondary industry
- Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where InformXR is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
InformXR business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Device Management Subscription: Subscription-based MDM platform for XR device fleet management. Pricing likely tiered by device count or organization size based on enterprise sales motion.
- ArborXR Insights Add-on: Analytics and learning data platform offered as early access, likely as premium add-on to base MDM subscription.
- LMS/Business Intelligence Integration: Integration services connecting XR training data to enterprise learning and analytics systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription - custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
InformXR product offering
Product offeringCore offering
ArborXR is an enterprise XR (extended reality) device management platform that enables organizations to remotely enroll, configure, deploy content to, and monitor fleets of VR/AR/MR headsets such as Meta Quest, PICO, HTC VIVE, Samsung, Magic Leap, Apple Vision Pro, and Lenovo. The platform combines mobile device management (MDM) capabilities with a learning analytics layer (ArborXR Insights) that tracks learner sessions, completions, scores, and engagement, and pushes the data to 500+ LMS and BI platforms via SCORM/LTI or API. It supports kiosk mode, remote assistance, and enterprise-grade security (SOC 2 Type II, ISO 27001, GDPR), and is sold on a subscription basis to enterprise and education customers.
Product overview
ArborXR is an enterprise XR device management platform operated by ABXR Labs, Inc. The platform provides a unified solution for managing extended reality (VR/AR) devices and content at scale. The product portfolio consists of core platform capabilities including Manage XR Devices (device enrollment and configuration), Install Apps Remotely (content deployment with version management), Kiosk Experience (device lockdown with ArborXR Home launcher), Remote Assistance (real-time support with casting and audio), Insights (learning analytics with LMS/BI integration), Admin/Account/Users management, and Enterprise Security. Additional tools include the Device Setup App for provisioning and the Developer Hub providing SDKs for Unity, WebXR, and Unreal Engine, plus APIs for BI integration. The platform supports 500+ LMS and BI platforms via SCORM/LTI and supports major XR devices including Meta Quest, PICO, HTC VIVE, Samsung, Magic Leap, DPVR, and Apple Vision Pro.
Differentiator
Problem solved
Functional benefit
Brands
- ArborXR Insights: Lightweight analytics system for XR training that tracks sessions, completions, scores, and device data with LMS and BI integrations.
- ArborXR Home
- Device Setup App
Quantifiable outcome
- Reduced training times through VR compared to traditional methods
- +3 more outcomes
Companies that use InformXR
Customer profileNamed customers11 records
Segments4 records
InformXR technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature8 records
InformXR partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship and core.
- QualcommflagshipPreferred MDM partner for enterprise XR device management. ArborXR is recognized as the leading enterprise XR device management platform preferred by Qualcomm.
- Google LLCcoreCloud and workspace provider. ArborXR is hosted on Google Cloud infrastructure with data centers in the United States.
- 500+ LMS and BI PlatformscoreIntegrations with 500+ learning management and business intelligence platforms including SCORM and LTI standards for enterprise learning systems.
- Meta Horizon Managed ServicescoreIntegration with Meta's Horizon managed services for Meta Quest device enrollment and management.
- FuturusflagshipInsights-enabled content partner providing VR/AR training experiences. Futurus uses ArborXR Insights to connect immersive training outcomes to LMS workflows.
- VictoryXRflagshipInsights-enabled partner for immersive learning experiences in education and workforce training, with support for shared-device environments.
- GWProflagshipInsights-enabled VR training for education and workforce development, supporting LMS and reporting workflows.
- BodyswapsflagshipInsights-enabled AI-powered soft skills training, bringing training data into one place for visibility across XR programs.
- ThingLinkflagshipInsights-enabled AI-powered platform for building immersive learning experiences, connecting outcomes to existing training systems.
- Virtual Life SupportflagshipInsights-enabled clinical simulation training for healthcare, connecting XR training to LMS for documentation and results tracking.
- OneBonsaiflagshipInsights-enabled VR training for safety and operational use cases, supporting scalable LMS-connected workflows.
- MimbusflagshipInsights-enabled vocational and technical training experiences built for career-focused immersive learning.
- Enliven EmpathyflagshipInsights-enabled immersive training focused on empathy, inclusion, and behavior change for education and soft skills.
- MITflagshipMIT Interactive Design uses ArborXR for kiosked VR experiences in educational projects.
- PIXO VRflagshipContent partner using ArborXR for seamless content and updates push to fleet of headsets for end-to-end platform process.
- Moth+Flame VRflagshipHealthcare VR company using ArborXR to monitor time spent in VR and make real-time application updates for patient VR programs.
- IM DesignsflagshipVR development company using ArborXR kiosk mode and app update feedback for true end-to-end VR development and deployment.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
InformXR competitors and assessment
Company assessmentBroad incumbents
- Microsoft Intune: Microsoft Intune is a broad Unified Endpoint Management platform that could extend to XR headsets as part of an enterprise endpoint strategy — a credible incumbent threat to standalone XR MDM solutions.
- Jamf: Jamf is a leading Apple-focused and broader UEM platform increasingly supporting non-Apple and specialty endpoints; it represents an incumbent that could absorb XR device management into an existing enterprise contract.
- VMware Workspace ONE: VMware Workspace ONE is a major enterprise UEM platform capable of managing diverse endpoint types; its expansion into specialty or rugged endpoints makes it a potential competitor to ArborXR's MDM stack.
Direct peers
- Cognitive3D: Cognitive3D is an XR analytics and insights platform tracking user behavior and training outcomes in VR/AR experiences — overlapping directly with ArborXR Insights as a learning-analytics layer for XR.
- ManageXR: ManageXR is a direct competitor offering enterprise XR device management, content deployment, and kiosk mode for VR/AR headsets, targeting many of the same Fortune 500 training use cases as ArborXR.
- Meta Quest for Business: Meta's own enterprise MDM offering for Quest headsets bundles device management, content distribution, and user management directly with Meta hardware — the most direct alternative for any Meta-Quest-centric deployment.
- PICO Business: PICO Business is ByteDance's enterprise management layer for PICO headsets, providing first-party MDM, content deployment, and kiosk functionality that competes with ArborXR for PICO fleet deployments.
Emerging players
- SynergyXR: SynergyXR is an enterprise XR platform with device management, content distribution, and training capabilities targeting industrial and enterprise customers, overlapping with ArborXR's training and deployment use cases.
- STRIVR: STRIVR provides enterprise VR training and analytics for frontline workforces, overlapping with ArborXR's Walmart/Delta/UPS-style training deployments and competing for the same training-analytics buyer.
- Interplay Learning: Interplay Learning provides VR-based workforce training with analytics for skilled trades and industrial customers, addressing the same enterprise training outcomes that ArborXR's Insights analytics layer supports.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
InformXR social profiles
Digital presenceInformXR compliance and trust
Trust signalCompliance3 records
InformXR financial estimates
Financial estimateRevenue estimate
Valuation estimate
InformXR leadership team
Management profileNumber of profiles
InformXR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
InformXR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about InformXR
What does InformXR do?
ArborXR is an enterprise XR (extended reality) device management platform that enables organizations to remotely enroll, configure, deploy content to, and monitor fleets of VR/AR/MR headsets such as Meta Quest, PICO, HTC VIVE, Samsung, Magic Leap, Apple Vision Pro, and Lenovo. The platform combines mobile device management (MDM) capabilities with a learning analytics layer (ArborXR Insights) that tracks learner sessions, completions, scores, and engagement, and pushes the data to 500+ LMS and BI platforms via SCORM/LTI or API. It supports kiosk mode, remote assistance, and enterprise-grade security (SOC 2 Type II, ISO 27001, GDPR), and is sold on a subscription basis to enterprise and education customers.
Is InformXR a public or private company?
InformXR is a private company. It is currently operating.
When was InformXR founded?
InformXR was founded in 2023. It employs 1 to 10 people.
Where is InformXR based?
InformXR is headquartered in Irvine, United States, in the North America region.
How does InformXR make money?
Three revenue lines are on record. Device Management Subscription is the primary driver. The others are arborXR Insights Add-on and LMS/Business Intelligence Integration.
Who are InformXR's main competitors?
Broad incumbents on record are Microsoft Intune, Jamf and VMware Workspace ONE. Direct peers are Cognitive3D, ManageXR, Meta Quest for Business and PICO Business. Emerging players are SynergyXR, STRIVR and Interplay Learning.
Does InformXR have an API?
Yes. ArborXR offers a public API (v3) for querying Insights data and accessing raw data for BI tools. SDKs available for Unity, WebXR, and Unreal Engine. A CLI tool (github.com/ArborXR/abxr-cli) can be integrated into CI/CD pipelines for automated uploads. Authentication via access tokens. LMS integration supports SCORM and LTI protocols. Developer documentation is at developers.arborxr.com/docs/insights.
What industry is InformXR in?
Its primary akta.pro industry code is BPAEABAF, Endpoint & Device Management (UEM/MDM) Services, with a secondary code of BPAEAIAF, Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC). Its NAICS code is 518 and its SIC code is 7372.