Ease

What Ease does

Ease is a broker-centric benefits administration and HR software platform serving small and medium-sized businesses (2-250 employees) through insurance brokers as channel partners. Founded in 2015 as Enrollease Inc. and headquartered in San Francisco with offices in Las Vegas and Omaha, Ease offers a cloud-based platform built on AWS infrastructure that combines online benefits enrollment, HR tools (PTO tracking, onboarding/offboarding, ACA compliance), and direct carrier integrations through its proprietary EaseConnect and EaseConnect+ technologies. The platform features 6,000+ digitally mapped carrier forms, HITRUST CSF, HIPAA, and SOC 2 Type II certifications, and integrates with major insurance carriers (Principal, Guardian, MetLife, Aflac, Unum, Humana, Mutual of Omaha, Sun Life, VSP) and payroll providers (ADP, Paycor, Paylocity, Heartland).

The company's revenue model rests on three streams: broker software subscriptions via three tiers (Pro, Agency, Enterprise) priced on agency size rather than per-employee, add-on HR tools and integrations charged on a PEPM basis (e.g., EaseHR at $1-2 PEPM, payroll $0-1.50 PEPM), and commissions from a marketplace of approximately 100 partners pre-acquisition. Distribution runs primarily through insurance brokers (2,300+ agencies pre-acquisition), with a sales motion built around 30-minute product demonstrations, dedicated sales phone support, and structured onboarding (kickoff call plus three 60-minute virtual training sessions). The platform reaches 75,000-85,000 employer groups and 3.4 million employees pre-acquisition, growing to 150,000+ businesses and 13 million employees under Employee Navigator ownership following the April 2023 acquisition. Ease had raised approximately $68.6 million across four funding rounds before being acquired by Employee Navigator, a profitable Bethesda-based competitor.

Name

Ease

Legal name

Enrollease Inc.

Website

https://ease.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

101–250 employees

Short description

Ease is a broker-centric cloud benefits administration and HR software platform serving SMB employers (2-250 employees) through insurance brokers, with direct carrier integrations, HR tools, and a marketplace of 300+ partners post-acquisition by Employee Navigator in April 2023.

Ownership category

akta.pro rank

Product category

Benefits Administration Software

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industries

Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Eligibility & Benefits Verification (HLACACAD)

Keywords

• Benefits administration software
• Insurance broker platform
• HR solutions SMB
• Online benefits enrollment
• Carrier connections software

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Broker Software Subscriptions: Insurance brokers pay subscription fees for access to the Ease platform. Three tiers available: Pro (up to 2,000 employees, 3 agency users), Agency (unlimited employees, 6 agency users), and Enterprise (unlimited employees, 10 agency users). Pricing is based on set number of employees and agency users, not per-employee-per-month, so customers aren't penalized for growth.
2. HR Tools Add-ons: Additional revenue from supplementary HR tools charged on per employee per month (PEPM) basis. EaseHR costs $1 PEPM for brokers to enable and $2 PEPM for employers. Payroll integrations typically range from $0 to $1.50 PEPM. ACA 1095 forms cost $6 per employee per form per year.
3. Marketplace Partner Commissions: Revenue generated through the marketplace ecosystem of approximately 100 partners including carriers, TPAs, and GAs who provide benefits to employer groups on the platform

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Ease is a broker-powered cloud-based benefits administration and HR software platform purpose-built for insurance brokers serving small and medium-sized employers (2-250 employees). The platform offers online benefits enrollment, direct carrier connections (EaseConnect and EaseConnect+), HR tools (PTO, onboarding, offboarding, payroll integrations), ACA compliance, and a marketplace of approximately 100-300 integrated partners. It is sold via tiered subscriptions (Pro, Agency, Enterprise) plus per-employee-per-month add-ons for HR tools and payroll integrations.

Product overview

Ease is a broker-powered benefits administration and HR software platform built for small-to-medium businesses with 2-250 employees. The platform combines a core Benefits Administration Platform with HR Solutions Module, providing online enrollment, ongoing benefits management, HR tools (including EaseHR for PTO tracking and onboarding/offboarding), and a Marketplace with over 300 integrated partners. Key carrier connection features include EaseConnect and EaseConnect+ for direct carrier integrations. The platform is offered through three subscription tiers (Pro, Agency, Enterprise) targeting insurance brokers, with add-on services including payroll integrations, ACA compliance solutions, and customer success management. Ease Academy provides self-service training, while the Help Center offers 24/7 support resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Ease Benefits Administration Platform Cloud-based benefits administration and HR software platform serving insurance brokers and small-to-medium businesses (2-250 employees). Combines online enrollment, benefits management, HR solutions, direct carrier connections (EaseConnect and EaseConnect+), and a marketplace of integrated partners into a single subscription platform offered in Pro, Agency, and Enterprise tiers.
• Benefits Administration Module

Quantifiable outcome

• Saves brokers approximately 20 hours during open enrollment
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

Feature7 records

Partnerships

27 partnerships are on record, tiered flagship and core.

• Employee NavigatorflagshipStrategic or Co-development Partner · 4 April 2023Employee Navigator acquired Ease in April 2023. Combined company supports over 150,000 businesses, 4,000+ brokers, 300 integrated partners, and 13 million employees. The two products will continue operating separately with Ease features being incorporated into Employee Navigator platform over time.
• Principal Financial GroupcoreTechnology or IntegrationDirect EaseConnect carrier connection allowing seamless enrollment submissions to Principal. Connection has eliminated need for brokers to process individual enrollments, freeing up time for prospecting and eliminating hand-entry errors. API update in 2022 further enhanced the partnership.
• GuardiancoreTechnology or IntegrationDirect carrier connection providing seamless benefits enrollment with Guardian insurance products
• MetLifecoreTechnology or IntegrationDirect carrier connection enabling efficient enrollment and management of MetLife benefits through Ease platform
• AflaccoreTechnology or IntegrationEase and Aflac connection makes benefits enrollment easier with hassle-free access to Aflac supplemental insurance products
• UnumcoreTechnology or IntegrationDirect EaseConnect connection saving time and making Unum benefits enrollment easier for brokers and employers
• HumanacoreTechnology or IntegrationEaseConnect+ direct carrier connection for submitting and sending required enrollment data to Humana
• Mutual of OmahacoreTechnology or IntegrationDirect carrier connection saving time and making benefits enrollment easier through the Ease platform
• The StandardcoreTechnology or IntegrationDirect carrier connection enabling efficient enrollment management with The Standard insurance products
• Sun LifecoreTechnology or IntegrationDirect carrier connection saving time and making Sun Life benefits enrollment easier
• VSP Vision CarecoreTechnology or IntegrationDirect carrier connection for vision benefits enrollment and management
• AmeritascoreTechnology or IntegrationDirect carrier connection for dental and vision plans through Ease
• Colonial LifecoreTechnology or IntegrationDirect carrier connection making benefits enrollment easier for Colonial Life products
• AllstatecoreTechnology or IntegrationPartner offering identity protection and benefits products through Ease marketplace
• BambooHRcoreTechnology or IntegrationIntegration keeping payroll and benefits in sync between BambooHR HRIS and Ease platform
• ADP Workforce NowcoreTechnology or IntegrationIntegration eliminating duplicate data entry, seamlessly updating employee records with demographic changes and benefit deductions, and maintaining accurate payroll data
• PaycorcoreTechnology or IntegrationPayroll integration making managing benefits and payroll fast, accurate, and easy
• HeartlandcoreTechnology or IntegrationIntegration providing comprehensive benefits enrollment and payroll solution through Heartland
• PaylocitycoreTechnology or IntegrationIntegration providing comprehensive benefits enrollment and payroll solution through Paylocity
• RUN Powered by ADPcoreTechnology or IntegrationPartnership combining two industry-leading systems for optimal benefits and HR solution
• BenefitMallcoreChannel Partner/ Reseller/ DistributorGeneral Agent partner where brokers run all groups between 2-50 lives through BenefitMall; important partnership for streamlined online enrollment
• Amwins ConnectcoreChannel Partner/ Reseller/ DistributorWorking together to provide brokers with tools to quickly and efficiently manage their groups
• HealthEquitycoreTechnology or IntegrationHSA, FSA, DCFSA, LPFSA, HRA, and COBRA plans available through partnership
• Professional Group Plans (PGP)coreChannel Partner/ Reseller/ DistributorHelped make transition to online enrollment simple for brokers using the platform
• LivelycoreTechnology or IntegrationProvides employer groups with seamless way to offer and manage health savings accounts (HSAs)
• HSA BankcoreTechnology or IntegrationEasy offering and management of convenient HSA solutions through partnership
• AWS (Amazon Web Services)coreTechnology or IntegrationEase servers hosted on AWS in virtual private cloud; multi-region data hosting for availability and disaster recovery

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rippling: Rippling unifies HR, IT, and finance operations including benefits administration, payroll, and device management for SMB and mid-market employers. It is a well-capitalized, fast-growing competitor in the same HCM/benefits administration category.
• Benefitfocus: Benefitfocus is a benefits administration platform serving employers, insurance carriers, and consumers with similar enrollment, eligibility, and carrier integration capabilities. While historically more focused on larger employers, it competes in the same benefits administration software category as Ease.
• Gusto: Gusto provides payroll, HR, and benefits administration for SMBs, including health insurance, 401(k), and other benefits through an integrated platform. It targets the same small business segment (2-250 employees) but reaches employers directly rather than through brokers.
• Paylocity: Paylocity is a cloud-based HCM platform with payroll, benefits administration, talent management, and HR solutions targeting mid-market employers. It offers similar benefits enrollment and carrier integration features and competes with Ease in the SMB and mid-market segments.
• Employee Navigator: Employee Navigator acquired Ease in April 2023 and is the closest comparable, offering benefits administration and HR software for brokers and SMB employers with similar core functionality. The combined entity now serves 150,000+ businesses and 13 million employees, making it Ease's most direct competitor and parent.
• BambooHR: BambooHR is an HRIS platform with benefits administration capabilities targeted at small and medium businesses. It is also integrated with Ease through native payroll/benefits sync, while competing for the same SMB HR technology wallet share.
• Zenefits (TriNet): Zenefits (now part of TriNet) provides HR, benefits, and payroll software for SMBs with a PEO-style service model. It is a direct competitor in benefits administration for small businesses, though it reaches employers directly rather than via brokers.

Broad incumbents

• Workday: Workday is a leading enterprise HCM and financial management platform with benefits administration capabilities. While primarily serving larger enterprises, Workday's continued push down-market and its comprehensive HCM suite represent a long-term competitive threat to benefits-focused platforms.
• ADP: ADP is a global HCM and payroll giant with benefits administration capabilities across SMB (RUN Powered by ADP, ADP Workforce Now) and enterprise segments. It is integrated with Ease as a partner but also competes as a comprehensive HCM suite.
• Paychex: Paychex is an established payroll, HR, and benefits administration provider serving SMBs with comprehensive HCM services. As a larger incumbent with PEO offerings (Paychex Flex), it competes broadly with Ease's target segment through bundled services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ease
• Facebookfacebook.com/easecentral
• Xx.com/ease

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds4 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ease