Mavvrik
Mavvrik provides an AI-driven cost governance platform unifying visibility, chargeback, and forecasting across GenAI, agentic workloads, cloud, on-prem, Kubernetes, and SaaS infrastructure for enterprise FinOps, IT, and finance teams.
- Company typePrivate
- Founded2022
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mavvrik does
Mavvrik (legal entity DigitalEx, Inc., Delaware, headquartered in Austin, TX) is a private software company that provides an AI-driven cost governance platform for hybrid infrastructure. The platform unifies visibility, attribution, chargeback, and forecasting across GenAI services, autonomous agent workflows, public cloud (AWS, Azure, GCP, Oracle), on-premises environments, Kubernetes, and SaaS — addressing a pain point surfaced by the company's own research, which finds 80% of enterprises miss AI infrastructure forecasts by 25% and 84% report 6%+ gross margin erosion from AI costs.
The platform is composed of a core engine plus specialized modules: AI Cost Governance, GPU Chargeback, Cost-to-Serve, Cost-to-Outcomes, Hybrid Cloud Cost Management, Kubernetes Cost Management, and a Tier 2 Azure reseller solution. Distinct technical components include an Agentic Cost Intelligence SDK built on OpenTelemetry standards for agent- and session-level attribution, ML-based real-time anomaly detection, virtual tagging that operates without pristine native tags, and a multi-tenant white-label architecture supporting partner delivery. The platform ingests 100+ data sources and integrates with ERP, ITSM, and BI systems via an API-first design. Headcount is 11–50 employees, with co-founders Sundeep Goel (CEO), M S Siddiqui (CTO), and Darmawan Suwirya (VP Engineering).
Mavvrik operates a SaaS subscription model with flat-rate, quote-based annual pricing and an additional professional services stream for integration and custom development. Go-to-market is hybrid: a product-led Proof of Value motion (live dashboards in under two weeks), direct enterprise field sales, a global channel network anchored by an Ingram Micro distribution agreement (April 2026) and a roster of SI/reseller partners (ISG, R Systems, Trace3, AlixPartners, Xoriant, Quantec, Archera, Crosslake, Cloudrho, e360, Acknetix), plus a Google Cloud Marketplace listing. The company has raised $8.2M to date across a $2M pre-seed (April 2023, Clutch VC-led) and a $6.2M seed (February 2025, Flyover Capital and S3 Ventures co-led), with rebrand from DigitalEx to Mavvrik coinciding with the seed close.
Mavvrik firmographics
Firmographics- Name
- Mavvrik
- Legal name
- DigitalEx, Inc.
- Website
- https://mavvrik.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mavvrik provides an AI-driven cost governance platform unifying visibility, chargeback, and forecasting across GenAI, agentic workloads, cloud, on-prem, Kubernetes, and SaaS infrastructure for enterprise FinOps, IT, and finance teams.
- Ownership category
- akta.pro rank
Mavvrik industry classification
Industry- Product category
- Cloud Cost Management & FinOps Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Kubernetes & Container Platform Management (Private Cloud) (HDABABAC)
Keywords
Where Mavvrik is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mavvrik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Mavvrik operates as a SaaS platform with simple, flat-rate pricing based on unique customer requirements. The subscription model provides access to the full platform including AI cost governance, hybrid cloud management, GPU chargeback, and Kubernetes cost management capabilities.
- Professional Services: Additional Services including integration, custom development, and enablement beyond standard platform scope. Provided at time and materials rates or as defined in order forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flat-rate SaaS subscription based on unique requirements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels11 records
Mavvrik product offering
Product offeringCore offering
Mavvrik is a SaaS-based AI and hybrid cloud cost management platform that provides unified visibility, automated chargeback, anomaly detection, and forecasting across GenAI services, agentic AI workloads, multi-cloud infrastructure (AWS, Azure, GCP, Oracle), on-premises environments, Kubernetes, and SaaS applications. It enables enterprises to track GPU usage, LLM API token costs, and shared resource consumption, and to allocate costs to teams, products, and customers in real time.
Product overview
Mavvrik is a unified AI and hybrid cloud cost management platform designed as a 'financial control center' for modern IT infrastructure. The platform operates as a core platform with multiple specialized use-case modules: AI Cost Governance (for GPU, LLM, and AI workload tracking), Cost-to-Serve (for product/customer/team-level cost attribution), Cost-to-Outcomes (for tying spend to business metrics), Hybrid Cloud Cost Management (for multi-cloud and on-prem environments), GPU Chargeback (for GPU resource allocation), Kubernetes Cost Management (for containerized workloads), and Tier 2 Azure (for CSP resellers). Key products include CloudCompare (cloud cost-efficiency benchmarking), Full Stack AI Cost Governance (agent-level tracking platform), Agentic Cost Intelligence SDK (OpenTelemetry-based SDK), and the AI ROI Calculator. The platform is offered as SaaS with API-first architecture supporting integrations with major cloud providers (AWS, Azure, GCP, Oracle), LLM providers (OpenAI, Anthropic, Google, Meta), data platforms (Snowflake, Databricks, MongoDB), and ITSM/alerting tools (Jira, ServiceNow, Slack).
Differentiator
Problem solved
Functional benefit
Products and services
- Mavvrik Platform Core AI and hybrid cloud cost management SaaS platform providing unified visibility, chargeback, and forecasting across GenAI, agentic workflows, cloud, on-prem, Kubernetes, and SaaS environments for enterprise IT, finance, and FinOps teams.
- AI Cost Governance Module that tracks GPU usage, LLM API costs, token-level consumption, and agent workload attribution across cloud, on-prem, and hybrid environments for organizations running AI workloads.
- Cost-to-Serve
- Cost-to-Outcomes Module that ties infrastructure spend to business outcomes including revenue, engagement, or operational savings, mapping cost-per-demo, cost-per-conversion, or cost-per-claim across customer journeys.
- Hybrid Cloud Cost Management Module for managing costs across fragmented hybrid infrastructure including AWS, Azure, GCP, VMware, SaaS, and on-prem GPUs, normalizing billing and usage data across providers.
- GPU Chargeback Module that attributes GPU usage to customers, products, or teams with automated chargeback and billing for shared GPU clusters, enabling cost recovery through automated invoices.
- Kubernetes Cost Management Module providing financial governance for Kubernetes environments, surfacing real-time cost and usage data by pod, node, namespace, and service across public cloud, private cloud, and hybrid setups.
- Tier 2 Azure Solution specifically built for Azure Tier 2 resellers providing customer-level billing visibility, flexible pricing control, and margin tracking without requiring Tier 1 reports or shared portals.
- CloudCompare AI-driven platform that measures relative cost-efficiency per cloud provider, profiling workloads by CPU/Memory/Network and simulating what workloads would cost on alternative clouds.
- Agentic Cost Intelligence SDK SDK built on OpenTelemetry standards enabling agent-level cost tracking and attribution for AI agents and autonomous workflows, tracking multi-step agent workflows including model calls, tool usage, retries, and orchestrated overhead.
- AI ROI Calculator Interactive calculator tool that helps companies measure the true cost of AI initiatives by calculating current investment costs, expected value creation, and AI infrastructure costs to generate ROI metrics.
Quantifiable outcome
- 0% reduction in costs - Improve infrastructure efficiency consistently, not just a one-time savings
- +6 more outcomes
Companies that use Mavvrik
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
Mavvrik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability11 records
Feature6 records
Mavvrik partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, key and minor.
- Ingram MicrocoreStrategic distribution agreement to bring AI-era cost governance solutions to the channel. Enables Ingram Micro to distribute Mavvrik's offerings through its global distribution network. Most relevant for MSPs and resellers needing multi-tenant FinOps delivery, Azure Tier 2 billing visibility, and GPU chargeback capabilities for customer environments.
- R SystemskeyR Systems selected Mavvrik because of its unparalleled ability to provide comprehensive cost allocation across hybrid cloud and AI environments. By combining the platform with R Systems' value-added services, they help organizations achieve ongoing cost governance and make smarter, more impactful financial decisions.
- ISGkeyISG is a global technology research and advisory firm specializing in digital transformation services. Anay Nawathe, NA Cloud Lead at ISG, noted that 'organizations looking to innovate at the pace of AI are embracing a multi-LLM approach across multiple clouds to maintain a competitive edge' and that 'Mavvrik's solution is well-positioned to control this growing area of technology spending.'
- Trace3minorTrace3 is a technology consulting firm helping organizations innovate and scale through expertise in cloud, data, cybersecurity, and IT transformation.
- QuantecminorQuantec is a boutique technology partner crafting innovative solutions for enterprises and ambitious startups valuing end-to-end accountability in long-term trusted advisor relationships.
- ArcheraminorArchera's short-term, insured savings plans, RIs, and CUD commitments empower organizations to purchase cloud with unprecedented flexibility. Partnership provides complementary cloud optimization capabilities.
- AlixPartnerskeyAlixPartners is a global consulting firm specializing in high-impact transformation, helping businesses tackle disruption, improve performance, and drive rapid results.
- CrosslakeminorCrosslake helps private equity firms and tech companies accelerate value creation through technical due diligence, product optimization, and engineering transformation.
- Hunter Point CapitalminorHunter Point Capital is an investment firm that provides strategic capital and support to alternative asset managers, helping them scale, grow, and build enduring independent platforms.
- CloudrhominorCloudrho is a cloud consulting firm helping businesses optimize costs, improve efficiency, and gain financial control through FinOps, automation, and tailored cloud governance solutions.
- e360minore360 is an IT solutions provider helping organizations modernize infrastructure, enhance cybersecurity, and optimize cloud operations through consulting, services, and integrations.
- XoriantkeyXoriant is a global product engineering, technology services, and digital transformation firm helping technology companies and enterprises modernize their software, data, and cloud systems. Partnership enables enterprise adoption of FinOps.
- AcknetixminorAcknetix is a consultancy built to help mid-market organizations bring clarity, control, and confidence to their cloud investment.
- BenchmarkitkeyPartnership to create the State of AI Cost Governance Report 2025. Benchmarkit uses metrics and benchmarks to align B2B SaaS executives across the customer journey. Their vision is enabling every B2B SaaS company to increase revenue growth efficiency through free access to contextual benchmarks.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Mavvrik competitors and assessment
Company assessmentDirect peers
- CloudZero: Cloud cost management platform offering cloud cost intelligence, optimization, and engineering-driven cost allocation across AWS, Azure, and GCP. Most directly comparable SaaS FinOps competitor to Mavvrik with similar mid-market and enterprise focus.
- Kubecost: Kubernetes cost management platform providing real-time cost visibility, allocation, and optimization for containerized workloads. Directly competes with Mavvrik's Kubernetes Cost Management module and broader hybrid positioning.
- Vantage: Cloud cost intelligence platform focused on AWS, Azure, and GCP with strong FinOps reporting and analytics. Comparable SaaS-native cost visibility competitor targeting FinOps practitioners and engineering teams.
- Finout: FinOps platform offering unified cloud cost observability across multi-cloud, SaaS, and now AI workloads. Closely aligned with Mavvrik's expanded scope into AI cost governance and hybrid environments.
Broad incumbents
- Apptio (IBM): Enterprise IT financial management and FinOps platform acquired by IBM. Competes broadly with Mavvrik in cloud cost governance but targets larger enterprises with a heavier, portfolio-wide ITFM offering.
- CloudHealth (VMware): VMware's cloud management platform offering multi-cloud cost optimization, governance, and reporting. Incumbent competitor with deep enterprise penetration but historically weaker AI/agentic cost capabilities.
- Spot.io (NetApp): Cloud infrastructure optimization and FinOps platform acquired by NetApp. Overlaps with Mavvrik in cost optimization, container cost management, and automated rightsizing across AWS/Azure/GCP.
Emerging players
- Cast AI: Kubernetes cost optimization and automation platform. Emerging competitor focused on automated rightsizing and spend reduction in K8s environments — adjacent to Mavvrik's Kubernetes module but with stronger automation focus.
- Archera: Cloud commitment management and optimization platform with AI-driven recommendations. Listed as a Mavvrik partner, indicating ecosystem overlap rather than pure head-to-head competition, but addressing adjacent cloud cost decisioning.
- Sedai: Autonomous cloud management platform with cost optimization for AI and modern workloads. Emerging player with partial overlap in AI-aware FinOps, competing for the same autonomous-workload cost narrative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mavvrik social profiles
Digital presenceMavvrik compliance and trust
Trust signalCompliance2 records
Mavvrik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mavvrik leadership team
Management profileNumber of profiles
Profiles6 records
Mavvrik funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mavvrik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mavvrik
What does Mavvrik do?
Mavvrik is a SaaS-based AI and hybrid cloud cost management platform that provides unified visibility, automated chargeback, anomaly detection, and forecasting across GenAI services, agentic AI workloads, multi-cloud infrastructure (AWS, Azure, GCP, Oracle), on-premises environments, Kubernetes, and SaaS applications. It enables enterprises to track GPU usage, LLM API token costs, and shared resource consumption, and to allocate costs to teams, products, and customers in real time.
Is Mavvrik a public or private company?
Mavvrik is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mavvrik founded?
Mavvrik was founded in 2022. It employs 11 to 50 people.
Where is Mavvrik based?
Mavvrik is headquartered in Austin, United States, in the North America region.
How does Mavvrik make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Mavvrik's main competitors?
Direct peers on record are CloudZero, Kubecost, Vantage and Finout. Broad incumbents are Apptio (IBM), CloudHealth (VMware) and Spot.io (NetApp). Emerging players are Cast AI, Archera and Sedai.
Does Mavvrik have an API?
Yes. Mavvrik offers an API-first architecture that enables integration with ERP, ITSM, and BI tools. The platform supports flexible APIs for automated cost controls and real-time data exchange. They offer an SDK (Agentic Cost Intelligence SDK) built on OpenTelemetry standards. The product tour page mentions integrations with alerting tools including Slack, Teams, email, Jira, Azure DevOps, and ServiceNow, indicating API/webhook capabilities. Developer documentation is at app.digitalex.io/signin.
What industry is Mavvrik in?
Mavvrik's product category is Cloud Cost Management & FinOps Software. Its primary akta.pro industry code is HDABABAC, Kubernetes & Container Platform Management (Private Cloud). Its NAICS code is 51321 and its SIC code is 7372.