Benchmarkit
Benchmarkit is a privately held B2B SaaS benchmarking platform that provides interactive benchmarks and research reports covering 81 metrics across 13 business functions for B2B SaaS and AI executives, supported by a proprietary dataset of 800+ companies and a content-led distribution model spanning podcasts, events, and partner-sponsored research.
- Company typePrivate
- Founded-
- HeadquartersYardley, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Benchmarkit does
Benchmarkit is a privately held B2B SaaS benchmarking platform founded in 2009 and operated by a team of approximately 10 employees out of Yardley, Pennsylvania (with website properties associated with San Francisco). Its core product is an interactive benchmarking platform covering 81 metrics across 13 business functions for private and public B2B SaaS and AI companies, supported by a proprietary dataset of 800+ companies, 25,000+ datapoints, and 1,500,000+ data points. The platform enables users to filter benchmarks by company size, annual contract value, target customer, product category, pricing model, and go-to-market motion, and is positioned for use in executive discussions, operating decisions, fundraising preparation, and board presentations.
The company monetizes through a hybrid model combining freemium access to interactive benchmarks and downloadable reports, paid subscriptions for premium research, partner-sponsored research reports, and event/media sponsorships targeted at B2B SaaS and AI vendor ecosystems. Its go-to-market is content-led, anchored by five podcast series (AI to ROI, The Metrics Brothers, Metrics That Measure Up, Monday Night Metrics, Selling The Cloud), the annual SaaS Metrics Palooza conference, webinars, and an ecosystem of more than 20 research partners and sponsors including Gainsight, MAXIO, Sage Intacct, Mosaic, Xactly, and Salesloft. The company is founder-owned and operated by CEO Ray Rike, with no disclosed institutional funding.
Recent product development has expanded the portfolio beyond the core interactive benchmarks into persona-specific reports (2026 Finance Executive Compensation, 2026 B2B Marketing Benchmarks, Brand vs Demand), the AI Big Book of Metrics, and the Next Gen Solution Showcases event format. This positions Benchmarkit as a content and data authority in SaaS and AI executive benchmarking rather than a venture-scale software platform.
Benchmarkit firmographics
Firmographics- Name
- Benchmarkit
- Legal name
- Benchmarkit
- Website
- https://benchmarkit.ai
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Benchmarkit is a privately held B2B SaaS benchmarking platform that provides interactive benchmarks and research reports covering 81 metrics across 13 business functions for B2B SaaS and AI executives, supported by a proprietary dataset of 800+ companies and a content-led distribution model spanning podcasts, events, and partner-sponsored research.
- Ownership category
- akta.pro rank
Benchmarkit industry classification
Industry- Product category
- SaaS Benchmarking
- NAICS
- Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Semantic Layer, Metrics Store & Headless BI (HDAEAMAE)
- akta.pro secondary industry
- AI Benchmarking, Profiling & Performance Monitoring (HDAAAAAJ)
Keywords
Where Benchmarkit is headquartered
LocationHeadquarters
- HQ city
- Yardley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Benchmarkit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Benchmark Reports and Research: Providing benchmark reports and interactive benchmarking tools to B2B SaaS and AI leaders for executive team discussions, operating decisions, fundraising preparation, and board presentations.
- Partner Sponsorships and Research: Partner-sponsored research reports and event sponsorships where technology companies and SaaS vendors sponsor benchmarks and research reports to reach the target audience of B2B SaaS executives.
- Media Sponsorships: Media sponsorships for podcasts and content series reaching B2B SaaS and AI leaders.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Benchmarkit product offering
Product offeringCore offering
Benchmarkit operates an interactive B2B SaaS benchmarking platform that provides SaaS and AI leaders access to 81 metrics across 13 business functions, segmented by company size, annual contract value, target customer, product category, and go-to-market motion. The company complements its platform with annual benchmark reports, the AI Big Book of Metrics, partner-sponsored research, annual SaaS Metrics Palooza events, and multiple podcast series covering SaaS and AI metrics.
Product overview
Benchmarkit is a B2B SaaS benchmarking platform that provides interactive benchmarks and research reports to help SaaS and AI leaders make data-informed decisions. The core offering consists of the Interactive B2B SaaS Benchmarks platform and the 2026 B2B SaaS and AI Metrics Benchmarks covering 81 metrics across 13 business functions. Supporting the platform are annual benchmark reports (2025 Private SaaS Performance Benchmarks, 2026 B2B Marketing Benchmarks), research publications (AI Big Book of Metrics, Partner Sponsored Research Reports), and industry events (SaaS Metrics Palooza). The company also produces multiple podcast series including Monday Night Metrics, Metrics That Measure Up, SaaS Talk/The Metrics Brothers, Selling The Cloud, and AI to ROI, which deliver insights on SaaS metrics, customer acquisition, retention, and AI industry trends.
Differentiator
Problem solved
Functional benefit
Brands
- AI Big Book of Metrics: A comprehensive guide to AI metrics for B2B SaaS companies
- AI to ROI
- The Metrics Brothers (SaaS Talk)
- Metrics That Measure Up
- Monday Night Metrics
- Selling The Cloud
- SaaS Metrics Palooza
Products and services
- 2026 B2B SaaS and AI Metrics Benchmarks Interactive benchmarks covering 81 metrics across 13 business functions, enabling B2B SaaS and AI leaders to make metrics-informed, benchmark-validated decisions for executive discussions, operating decisions, fundraising preparation, and board presentations.
- 2025 Private SaaS Performance Benchmarks Annual benchmark report providing performance metrics for private SaaS companies including growth rates, net revenue retention, customer acquisition costs, and operational efficiency indicators.
- AI Big Book of Metrics A definitive guide to AI metrics designed to help executives transform AI pilots into scalable profit centers.
- 2026 B2B Marketing Benchmarks Comprehensive marketing benchmarks covering marketing budgets as percent of revenue, demand generation spending, GTM efficiency metrics, and attribution models.
- 2026 Finance Executive Compensation Compensation benchmarks for finance executives in B2B SaaS companies.
- Brand vs Demand Benchmarks Benchmarks comparing brand marketing effectiveness against demand generation metrics.
- Partner Sponsored Research Reports Research reports co-produced with partners covering topics including AI in finance, AI in marketing, AI cloud costs, GTM compensation, and customer success metrics.
Quantifiable outcome
- 81 metrics across 13 business functions available for benchmarking
Companies that use Benchmarkit
Customer profileSegments4 records
Ideal customer profiles3 records
Benchmarkit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Benchmarkit partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- GainsightcoreResearch partner providing co-branded content and research reports to B2B SaaS executives. Gainsight appears as a prominent research partner in the Benchmarkit ecosystem.
- MAXIOcoreResearch partner specializing in SaaS financial metrics and compensation benchmarking. MAXIO sponsors research and benchmarks on the platform.
- LeanDatacoreResearch partner providing marketing attribution and revenue operations benchmarking content.
- Sage IntacctcorePlatinum sponsor of SaaS Metrics Palooza and research partner providing financial technology benchmarking content.
- MosaiccoreStrategic partner providing FP&A and financial metrics benchmarking content. Mosaic's CEO Bijan Moallemi appears as a speaker at SaaS Metrics Palooza.
- XactlycoreResearch partner providing sales compensation benchmarking content. Gold sponsor of SaaS Metrics Palooza.
- SalesloftcoreResearch partner providing sales engagement and GTM benchmarking content.
- The SaaS CFOcoreContent partner with Ben Murray hosting Monday Night Metrics podcast featuring SaaS CFO insights and benchmarking discussions.
- Revenue IOminorResearch partner providing revenue operations benchmarking content.
- SaaSCanminorResearch partner providing SaaS benchmarking content.
- ProductLedminorResearch partner providing product-led growth benchmarking content.
- ClearbitminorResearch partner providing data enrichment and marketing technology benchmarking.
- Modern Sales ProsminorResearch partner providing sales best practices and benchmarking content.
- MediaflyminorResearch partner providing sales content and benchmarking.
- LeadIQminorResearch partner providing sales intelligence and pipeline benchmarking.
- DemandbaseminorResearch partner providing account-based marketing benchmarking content.
- HubSpotminorResearch partner providing inbound marketing and CRM benchmarking.
- AtriumminorResearch partner providing sales analytics and benchmarking content.
- TenboundminorResearch partner providing sales development and pipeline benchmarking.
- Baker TillyminorSponsor of research and benchmarking content, providing accounting and advisory services perspective.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Benchmarkit competitors and assessment
Company assessmentDirect peers
- ChartMogul: SaaS subscription analytics platform that provides MRR, ARR, churn, and retention benchmarks for SaaS companies. Directly comparable as a SaaS metrics and benchmarking product, though more productized and account-integrated than Benchmarkit's content-driven approach.
- Baremetrics: Subscription analytics and benchmarking platform for SaaS and subscription businesses, providing metrics like MRR, LTV, and churn. Comparable as a SaaS metrics benchmarking tool serving a similar customer profile.
- SaaS Capital: SaaS-focused growth lender that publishes annual SaaS industry survey data with benchmarking on growth rates, churn, and capital efficiency. Closely comparable as a benchmarking publisher specifically targeting private SaaS companies.
Others
- Gainsight: Customer success platform that publishes customer success and Net Revenue Retention benchmarks. Relevant as both a research partner of Benchmarkit and an adjacent benchmarking publisher in the SaaS customer success category.
- Mosaic: FP&A platform for SaaS companies that surfaces benchmarking and metrics for finance teams. Comparable because it embeds benchmarking into a SaaS finance workflow, and is also a Benchmarkit research partner.
Broad incumbents
- ICONIQ Capital: Publishes 'State of SaaS' benchmarking reports covering growth, retention, and operational metrics. Comparable as a free benchmark publisher targeting the same B2B SaaS executive audience.
- OpenView Partners: Venture capital firm that publishes the well-known 'Product Benchmarks' and SaaS benchmarking reports for B2B SaaS executives. Highly comparable as a competing source of free SaaS benchmark data, though distributed through a VC lens rather than a standalone platform.
- Bessemer Venture Partners: Publishes the 'State of the Cloud' report and BVP Cloud Index, one of the most widely cited SaaS benchmarking publications. Direct content competitor in delivering SaaS performance benchmarks to executives.
- KeyBanc Capital Markets: Publishes the annual KeyBanc Capital Markets SaaS Survey covering NPS, growth rates, and operating metrics for public and private SaaS. A widely cited source of SaaS benchmark data targeting the same executive audience.
Emerging players
- ProductLed: Product-led growth (PLG) consultancy and content publisher that publishes SaaS benchmarks on PLG metrics, activation, and conversion. Comparable as a niche benchmarking publisher, and is also a Benchmarkit research partner.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Benchmarkit social profiles
Digital presenceBenchmarkit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benchmarkit leadership team
Management profileNumber of profiles
Profiles1 record
Benchmarkit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benchmarkit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benchmarkit
What does Benchmarkit do?
Benchmarkit operates an interactive B2B SaaS benchmarking platform that provides SaaS and AI leaders access to 81 metrics across 13 business functions, segmented by company size, annual contract value, target customer, product category, and go-to-market motion. The company complements its platform with annual benchmark reports, the AI Big Book of Metrics, partner-sponsored research, annual SaaS Metrics Palooza events, and multiple podcast series covering SaaS and AI metrics.
Is Benchmarkit a public or private company?
Benchmarkit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Benchmarkit founded?
Benchmarkit was founded in -1. It employs 1 to 10 people.
Where is Benchmarkit based?
Benchmarkit is headquartered in Yardley, United States, in the North America region.
How does Benchmarkit make money?
Three revenue lines are on record. Benchmark Reports and Research is the primary driver. The others are partner Sponsorships and Research and media Sponsorships.
Who are Benchmarkit's main competitors?
Direct peers on record are ChartMogul, Baremetrics and SaaS Capital. Others are Gainsight and Mosaic. Broad incumbents are ICONIQ Capital, OpenView Partners, Bessemer Venture Partners and KeyBanc Capital Markets. ProductLed is listed as an emerging player.
Does Benchmarkit have an API?
No public API is recorded for Benchmarkit.
What industry is Benchmarkit in?
Benchmarkit's product category is SaaS Benchmarking. Its primary akta.pro industry code is HDAEAMAE, Semantic Layer, Metrics Store & Headless BI, with a secondary code of HDAAAAAJ, AI Benchmarking, Profiling & Performance Monitoring. Its NAICS code is 513210 and its SIC code is 7370.