Vetted Pet Health

What Vetted Pet Health does

Vetted Pet Health is a US-based, privately held digital pet wellness company founded in 2020 and headquartered in Miami. The firm is building a mobile application aimed at pet owners, focused on at-home pet health routines and continuous engagement between veterinary visits. Its core product is an upcoming mobile app that will deliver AI-driven pet health monitoring, predictive analytics, and at-home wellness features.

The company is undergoing a strategic transition to become a fully digital pet wellness platform. In July 2025 it acquired the AI technology assets of Israeli startup Dogiz, which it intends to integrate into the mobile app to power AI-driven pet health functionality. The technology is described as domain-specialized generative AI for pet health. Distribution is planned as direct-to-consumer via a self-serve mobile channel under a product-led growth motion, with a recurring subscription revenue model implied but not publicly priced. Operating geographies are limited to the United States.

The firm is small (1-10 employees) and has raised a single disclosed funding round of $1.5 million in October 2021 from unknown investors. Founders Maya Shaposhnik Cadena (CEO) and Ashley Brooks (CTO) lead the company. No patents, certifications, named customers, partnerships outside the Dogiz transaction, or disclosed revenue figures were provided in the input. Vetted Pet Health sits inside the broader AI-in-animal-health market, which third-party sources size at $1.44B in 2025 growing to roughly $2.88B by 2029 at a ~19% CAGR.

Name

Vetted Pet Health

Website

https://vettedpethealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Vetted Pet Health is a Miami-based digital pet wellness startup building an AI-driven mobile app for at-home pet health monitoring and engagement, serving US pet owners via a direct-to-consumer subscription model.

Ownership category

akta.pro rank

Product category

Pet Health and Wellness Software

NAICS

Veterinary Services (54194)

SIC

Services-Health Services (8000)

akta.pro primary industry

Tele-veterinary & Virtual Care Platforms (Video/Chat, Remote Triage) (HLAMAGAB)

akta.pro secondary industry

Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)

Keywords

• Pet health monitoring
• Digital pet wellness
• AI pet care
• Veterinary wellness app
• Mobile pet health

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Pet Wellness Platform: Revenue model not explicitly disclosed in available sources. The company operates as a US digital pet wellness company transitioning to a fully digital platform with a mobile app focus.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Vetted Pet Health is a digital pet wellness company developing an AI-powered mobile application for pet owners. The app is intended to deliver AI-driven pet health monitoring, predictive analytics, and at-home pet health routines, leveraging AI technology acquired from Israeli startup Dogiz in July 2025. The company is positioning itself as a fully digital pet wellness platform focused on continuous, between-visit pet health engagement.

Product overview

Vetted Pet Health is a US digital pet wellness company operating as a single unified product offering through its upcoming mobile app. The company is transitioning to a fully digital pet wellness platform, with the mobile app serving as its core product. The app will incorporate AI technology acquired from Israeli startup Dogiz (July 2025) to deliver AI-driven pet health features, at-home pet health routines, and enhanced customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Upcoming Mobile App A mobile application being developed by Vetted Pet Health that will leverage AI technology acquired from Dogiz to provide AI-driven pet health features, promoting at-home pet health routines and customer engagement for individual pet owners.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

One partnership is on record.

• DogizcoreTechnology or Integration · 1 July 2025Vetted Pet Health acquired the AI technology assets of Israeli startup Dogiz in July 2025. This acquisition is part of Vetted's strategic shift to become a fully digital pet wellness platform. The Dogiz AI technology will be used to enhance Vetted's upcoming mobile app with AI-driven pet health features, promoting at-home pet health routines and customer engagement.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Trupanion: Trupanion is a publicly listed pet medical insurance provider offering direct vet-pay plans and growing wellness-adjacent benefits. It represents the broader incumbent pet health/wellness spending category that Vetted's app could eventually attach to or partner with.
• Whistle (Mars Petcare): Whistle, owned by Mars Petcare, makes connected pet wearables and activity monitors plus broader pet health services. It is a broader incumbent with overlapping pet health monitoring and data capabilities to Vetted's AI wellness ambitions.

Direct peers

• Petriage: Petriage is an AI-driven pet health assessment and telemedicine platform that lets owners generate AI-backed triage reports and consult vets online. It is a near-twin of Vetted's acquired Dogiz-style AI pet wellness capability.
• BabelBark (formerly BabbleTabs): BabelBark offers a digital engagement and wellness platform for pet owners and pet businesses, including activity tracking and care reminders. It overlaps Vetted's mobile engagement layer for pet health routines.
• Vetster: Vetster is an online marketplace connecting pet owners to licensed veterinarians for video, chat, and voice consultations. It is a direct virtual-care competitor to Vetted's app-based pet health platform.
• PetDesk: PetDesk provides a mobile pet-care engagement platform (loyalty, booking, reminders) for vet practices and pet parents. It targets the same mobile-first pet owner engagement niche Vetted is entering.
• WhiskerDocs: WhiskerDocs provides 24/7 pet telehealth triage and advice via phone, chat, and video, often delivered as an employer or insurance benefit. It directly overlaps Vetted's at-home, between-vet-visit positioning.
• Pawp: Pawp is a subscription-based, 24/7 pet telehealth app giving pet owners unlimited access to vets via chat and video. It directly overlaps Vetted's mobile-first, subscriber-funded pet wellness proposition.
• AirVet: AirVet is a tele-vet platform that partners with employers, vets, and pet parents to deliver on-demand video consultations 24/7. It is a direct virtual-care competitor with a B2B/B2C distribution model.
• Dutch: Dutch is a subscription-based tele-vet service offering video consultations and prescription delivery for pets. It competes for the same online, subscription-funded pet healthcare wallet as Vetted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/VettedPetHealthInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetted Pet Health