Bigabid
Bigabid is a Tel Aviv-based mobile ad-tech DSP founded in 2016 that uses proprietary machine learning and a 1000-category contextual taxonomy to deliver performance-based user acquisition and retargeting for mobile gaming and app-first companies.
- Company typePrivate
- Founded2016
- HeadquartersTel Aviv, Israel
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Bigabid does
Bigabid is a Tel Aviv-based, privately held mobile user acquisition and retargeting technology company founded in 2016, operating a proprietary Gen 2 Demand-Side Platform (DSP) for programmatic mobile advertising. The platform targets mobile gaming and app-first customers, leveraging machine learning to score users in real time and bid for inventory at the predicted point of peak lifetime value. Its core differentiator is a contextual taxonomy called "Deep Categories," which classifies 1000+ app categories versus the few dozen used by competing DSPs, supporting post-IDFA targeting where device-level identifiers are restricted.
The company's product suite centers on three surfaces: an ML-driven User Acquisition service, a Retargeting service for lapsed-user re-engagement, and a differentiated in-house AI-augmented creative studio. Customers engage through a consultative, enterprise sales motion with monthly ad-spend tiers ranging from under $50K to $1M+, and pricing is outcome- and performance-based with no public rate card. Bigabid integrates with AppsFlyer for attribution validation (where it holds Performance Index badges) and with Data.ai for ongoing market and competitive intelligence. Named customers include Huuuge Games, SciPlay, Playstudios, Papaya Gaming, Magic Tavern, Bingo Drive, Playtika, Zynga, Tripledot, and Voodoo. The company maintains operating geographies across North America, EMEA, Latin America, and APAC, and has raised approximately $33.5M in disclosed funding, including a $25M round in February 2025 led by MobilityWare. Leadership comprises CEO Amit Flohr alongside co-founders Ido Raz, Yaron Nahari, and CTO Amit Attias.
Bigabid firmographics
Firmographics- Name
- Bigabid
- Website
- https://bigabid.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Bigabid is a Tel Aviv-based mobile ad-tech DSP founded in 2016 that uses proprietary machine learning and a 1000-category contextual taxonomy to deliver performance-based user acquisition and retargeting for mobile gaming and app-first companies.
- Ownership category
- akta.pro rank
Bigabid industry classification
Industry- Product category
- Mobile Ad Tech
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Bigabid is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Bigabid business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Programmatic Advertising Services: Bigabid operates as a DSP (Demand-Side Platform) helping advertisers buy ad inventory programmatically. The company generates revenue through performance-based advertising fees, likely taking a percentage of ad spend or charging based on campaign performance metrics like ROAS outcomes.
- Data Science Consulting: Exclusive access to data science team for insights and customized machine learning platforms as part of partnership offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | Entry-level for smaller advertisers with monthly ad spend under $50k |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Bigabid product offering
Product offeringCore offering
Bigabid operates a proprietary Gen 2 Demand-Side Platform (DSP) that delivers programmatic user acquisition and retargeting services for mobile applications. The platform applies real-time machine learning to optimize campaign performance, leveraging a 1000+ contextual app categorization system to target high-LTV users across mobile ad inventory. It serves app developers and gaming companies through performance-based programmatic media buying.
Product overview
Bigabid operates as an Elite Programmatic advertising platform offering a unified solution for mobile app marketing through two core services: User Acquisition and Retargeting. The platform is built on a proprietary Gen 2 DSP engine that uses machine learning for real-time optimization and user targeting. Key differentiating features include Deep Categories (1000+ app category classification), an in-house AI-powered creative studio, and dedicated data science team access. The company targets mobile gaming and app-first companies, providing programmatic advertising technology that optimizes for lifetime value (LTV) while addressing post-IDFA challenges through contextual targeting.
Differentiator
Problem solved
Functional benefit
Products and services
- Elite Programmatic Platform (Gen 2 DSP) Proprietary next-generation Demand-Side Platform that programmatically buys mobile ad inventory using real-time machine learning to identify and bid on users at peak potential for maximum LTV. Sold to app developers and gaming companies for user acquisition and retargeting campaigns.
- User Acquisition Programmatic user acquisition service that uses machine learning and deep contextual targeting to deliver high-LTV users to mobile apps at scale. Designed for mobile game publishers and app-first companies seeking scalable, performance-based new user growth.
- Retargeting Programmatic re-engagement solution that targets existing or lapsed app users through personalized advertising campaigns, driving incremental engagement, retention, and revenue. Designed for mobile game and app publishers seeking to monetize existing user bases.
Quantifiable outcome
- Papaya Gaming retargeting exceeded KPI by 300%
- +4 more outcomes
Companies that use Bigabid
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Bigabid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature3 records
Bigabid partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- AppsFlyercoreIntegration partner for mobile attribution and performance tracking. Bigabid displays AppsFlyer Performance Badges indicating strong performance rankings in the AppsFlyer ecosystem.
- Data.aicoreUsed on a daily basis as one of the main tools for decision-making. Currently onboarding product, creative, and campaign management teams to leverage Data.ai platform for insights and sales opportunities.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Bigabid competitors and assessment
Company assessmentDirect peers
- Chartboost: Chartboost is a mobile ad platform and programmatic exchange focused on gaming apps, providing in-app monetization, UA, and direct deals. It directly overlaps with Bigabid's gaming-centric DSP and mediation-adjacent services.
- ironSource: ironSource (now part of Unity) provides mobile UA, mediation, and ad monetization tools for app developers and gaming publishers. It is a direct competitor to Bigabid's user acquisition and retargeting offerings.
- Digital Turbine: Digital Turbine offers mobile user acquisition and ad tech solutions, including programmatic DSP capabilities and post-install engagement tools. It competes with Bigabid in mobile UA, particularly for app-first growth.
- Remerge: Remerge is a mobile DSP specializing in app retargeting, with strong ML optimization and privacy-first targeting post-IDFA. It is a direct peer to Bigabid's retargeting product and shares the same post-IDFA strategic context.
- AppLovin: AppLovin operates one of the largest mobile ad tech and monetization platforms, including the AXON-powered DSP and SparkLabs mediation. It directly competes with Bigabid on mobile UA, retargeting, and performance optimization for gaming advertisers, and is listed by Bigabid as an industry partner.
- Liftoff: Liftoff is a mobile DSP focused on user acquisition and retargeting for apps and games, with strong ML-based optimization. It competes head-to-head with Bigabid in mobile gaming UA and retargeting performance campaigns.
- Moloco: Moloco operates a machine learning-powered programmatic DSP for mobile app and gaming advertising. Its focus on ML-driven bid optimization and audience targeting closely mirrors Bigabid's Gen 2 DSP positioning.
- Tapjoy: Tapjoy operates a mobile advertising and rewarded UA platform with a focus on gaming and app publishers. It competes with Bigabid in performance-based user acquisition for mobile gaming customers.
- InMobi: InMobi operates a mobile programmatic advertising platform including DSP capabilities, with global reach across apps and gaming. It competes directly with Bigabid in programmatic mobile media buying for app-first advertisers.
Broad incumbents
- Unity Technologies: Unity is a broad incumbent in game engine, ad monetization, and LevelPlay mediation, encompassing former ironSource UA capabilities. As a scaled platform with adjacent SSP and creative tooling, it competes with Bigabid's DSP across the mobile gaming stack while serving a broader portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bigabid social profiles
Digital presenceBigabid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bigabid leadership team
Management profileNumber of profiles
Profiles5 records
Bigabid funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bigabid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bigabid
What does Bigabid do?
Bigabid operates a proprietary Gen 2 Demand-Side Platform (DSP) that delivers programmatic user acquisition and retargeting services for mobile applications. The platform applies real-time machine learning to optimize campaign performance, leveraging a 1000+ contextual app categorization system to target high-LTV users across mobile ad inventory. It serves app developers and gaming companies through performance-based programmatic media buying.
When was Bigabid founded?
Bigabid was founded in 2016. It employs 101 to 250 people.
Where is Bigabid based?
Bigabid is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Bigabid make money?
Two revenue lines are on record. Programmatic Advertising Services are the primary driver. The others are data Science Consulting.
Who are Bigabid's main competitors?
Direct peers on record are Chartboost, ironSource, Digital Turbine, Remerge, AppLovin, Liftoff, Moloco, Tapjoy and InMobi. Unity Technologies is listed as a broad incumbent.
Does Bigabid have an API?
No public API is recorded for Bigabid.
What industry is Bigabid in?
Bigabid's product category is Mobile Ad Tech. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 5182 and its SIC code is 7310.