Zeplin
Zeplin is a design delivery platform that bridges design tools (Figma, Sketch, Adobe XD) and developers by providing structured, version-controlled workspace for finalized designs, with styleguides, connected components, and AI-powered review features for product teams at enterprises such as Amazon, Starbucks, HSBC, and Verizon.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Zeplin does
Zeplin is a San Francisco-based SaaS company that operates a design delivery platform bridging the gap between design creation tools (Figma, Sketch, Adobe XD) and front-end development workflows. Its core product provides a structured, version-controlled workspace where finalized designs live outside the design canvas, with features including Git-inspired version control with commit messages, design system styleguides, Connected Components that link design to code via Storybook, user journey Flows, stakeholder Approvals, and rich annotations. The platform is delivered as a web app (app.zeplin.io) plus native macOS and Windows desktop apps, with a public REST API, webhooks, and an extensible Zeplin Extension Manager (ZEM) that supports TypeScript. A sub-brand product, Omlet (omlet.dev), provides component analytics for front-end developers.
Zeplin firmographics
Firmographics- Name
- Zeplin
- Legal name
- Zeplin, Inc.
- Website
- https://zeplin.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Zeplin is a design delivery platform that bridges design tools (Figma, Sketch, Adobe XD) and developers by providing structured, version-controlled workspace for finalized designs, with styleguides, connected components, and AI-powered review features for product teams at enterprises such as Amazon, Starbucks, HSBC, and Verizon.
- Ownership category
- akta.pro rank
Zeplin industry classification
Industry- Product category
- Design Collaboration Software
- NAICS
- Computer Systems Design Services (541512), Graphic Design Services (541430)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Low-Code/No-Code Application Platforms (HDAEAKAA)
Keywords
Where Zeplin is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zeplin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: SaaS subscription model with tiered plans. Basic plan charges per project (flat fee), Advanced plan charges per seat. Enterprise offers unlimited projects with custom pricing. Annual plans receive discounts (up to 2 months free).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individuals and small teams starting out |
| Subscription | Annual | Per-project pricing for growing teams |
| Per seat | Annual | Per-seat pricing for established teams |
| Subscription | Multi-year contract | Custom enterprise solution with full feature access |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Zeplin product offering
Product offeringCore offering
Zeplin is a cloud-based design delivery platform that sits between design creation tools (Figma, Sketch, Adobe XD) and engineering workflows. It provides a structured workspace where finalized designs are published with version control, component specs, code snippets, design tokens, and annotations so developers can build from designs without accessing design tools. The platform also includes a companion product (Omlet) for design system component analytics.
Product overview
Zeplin's product portfolio centers on its core design delivery platform, which provides a structured workspace bridging design tools (Figma, Sketch, Adobe XD) and development workflows. The platform's primary modules include Zeplin (core product), Omlet (component analytics for front-end devs), and the Zeplin MCP Server (AI-assisted UI development via Model Context Protocol). Supporting features include Styleguides for design system management, Connected Components for code linking, Flows for user journey mapping, Version Control for design versioning, Approvals for stakeholder review, and Annotations for documentation. The platform offers a public API and developer tools including the VS Code extension and Extension Manager. Recent AI-powered features (AI Design Review and AI Organize) are available in beta, with AI Design Review checking designs against 7 categories and AI Organize automating screen structuring. Zeplin provides native integrations with major design tools, project management platforms (Jira, Azure DevOps), and communication tools (Slack, Teams), plus an extensible architecture via extensions and webhooks.
Differentiator
Problem solved
Functional benefit
Brands
- Omlet: Component analytics for front-end developers - a design system analytics product that provides visibility into component usage and helps teams demonstrate value.
Products and services
- Zeplin
- Omlet
Quantifiable outcome
- 50% reduction in engineering time (referenced in comparative analysis context)
- +1 more outcomes
Companies that use Zeplin
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles2 records
Zeplin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability9 records
Feature12 records
Zeplin partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- FigmacoreDeep integration with Figma through official plugin enabling design publishing, component export, text style export, color export, and Figma library syncing. Plugin available in Figma Community with millions of potential users.
- SketchcoreNative Sketch integration supporting artboard export, component export, color export, and text style export. Also supports Sketch Stacks from day one of release.
- Adobe XDcoreIntegration with Adobe XD CC enabling artboard export, component export, color export, and text style export from Adobe's design tool.
- StorybookcoreOpen source Zeplin Add-on for Storybook enables linking design components to code components in Storybook. Developers can view component stories directly in Zeplin and add design components to Storybook.
- JiracoreTwo-way Jira integration connecting Zeplin to Jira Cloud or Jira Server. Access designs directly in Jira issues and manage Jira issues from within Zeplin.
- Microsoft Visual Studio CodecoreOfficial VS Code extension allowing developers to access designs, follow design changes, and open related Jira issues directly from VS Code.
- Omlet (Design System Analytics)coreOmlet (omlet.dev) is a companion product for component analytics for front-end developers. Offers design system analytics, playground, and connects with Zeplin for comprehensive design-to-code visibility.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Zeplin competitors and assessment
Company assessmentBroad incumbents
- Figma: Figma is the dominant collaborative design tool and Zeplin's most important integration partner. Figma's Dev Mode, Variables, and Code Connect features directly overlap with Zeplin's handoff and design system management capabilities, making Figma both Zeplin's largest distribution channel and its most significant competitive threat.
- Sketch: Sketch is a long-established macOS-native design tool and a core integration partner for Zeplin. While primarily a design creation tool, Sketch's own developer handoff features and Mac-native positioning make it a partial competitor in the design-to-development workflow that Zeplin serves.
Direct peers
- Anima: Anima is a direct competitor in the design-to-code space, converting Figma and Sketch designs into production-ready code with AI assistance. Anima competes head-on with Zeplin's MCP server strategy and design-to-code positioning, particularly for front-end developer use cases.
- Sympli: Sympli is a direct competitor offering design handoff, version control, and design-to-code workflows from Sketch, Figma, and Adobe XD. Sympli targets the same designer-developer handoff use case as Zeplin with overlapping integrations (Jira, GitHub, Slack).
- Abstract: Abstract (acquired by Adobe in 2019) provides Git-like version control for Sketch and Figma design files. Abstract's design version control capabilities directly overlap with Zeplin's version control feature, making it a direct competitor for design ops teams managing design file history.
- Frontify: Frontify is a brand and design system management platform that competes with Zeplin's styleguide and design system management capabilities. Both target enterprise design ops teams managing design systems, brand guidelines, and component libraries across organizations.
- Zeroheight: Zeroheight provides design system documentation, styleguides, and component management as a SaaS platform. Zeroheight overlaps with Zeplin's styleguide and design system management features, particularly for enterprise customers building and maintaining design systems.
Emerging players
- Storybook: Storybook is a frontend workshop for UI component development that is both a partner (Zeplin-Add-on for Storybook) and a partial competitor. Storybook captures component documentation, specs, and code stories that partially overlap with Zeplin's Connected Components and styleguide features.
- Supernova: Supernova is an emerging design-to-code platform that converts Figma and Sketch designs into production code for iOS, Android, React, and Flutter. Supernova competes with Zeplin's code generation and design-to-code developer handoff capabilities with a more code-centric approach.
- Specify: Specify is a design token and design system management platform that extracts, organizes, and distributes design tokens from Figma to code. Specify overlaps with Zeplin's design token export, styleguide, and developer handoff features, particularly around design system governance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Zeplin social profiles
Digital presenceZeplin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zeplin leadership team
Management profileNumber of profiles
Profiles5 records
Zeplin funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zeplin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zeplin
What does Zeplin do?
Zeplin is a cloud-based design delivery platform that sits between design creation tools (Figma, Sketch, Adobe XD) and engineering workflows. It provides a structured workspace where finalized designs are published with version control, component specs, code snippets, design tokens, and annotations so developers can build from designs without accessing design tools. The platform also includes a companion product (Omlet) for design system component analytics.
Is Zeplin a public or private company?
Zeplin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Zeplin founded?
Zeplin was founded in 2015. It employs 51 to 100 people.
Where is Zeplin based?
Zeplin is headquartered in San Francisco, United States, in the North America region.
How does Zeplin make money?
One revenue line is on record: subscription Revenue.
Who are Zeplin's main competitors?
Broad incumbents on record are Figma and Sketch. Direct peers are Anima, Sympli, Abstract, Frontify and Zeroheight. Emerging players are Storybook, Supernova and Specify.
Does Zeplin have an API?
Yes. Zeplin offers a public API and webhooks for custom integrations. The API allows developers to build custom workflows, connect Zeplin to other products, and create more capable Zeplin apps. Webhooks enable real-time notifications and event-driven integrations. Developer documentation is at docs.zeplin.dev.
What industry is Zeplin in?
Zeplin's product category is Design Collaboration Software. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms. Its NAICS code is 541512 and its SIC code is 7372.