Untuckit
UNTUCKit is a U.S. apparel brand founded in 2011 that designs casual shirts and lifestyle apparel optimized to be worn untucked, selling through its own e-commerce site, 89 U.S. retail stores, and wholesale partners including Nordstrom, Macy's, Amazon, and Stitch Fix.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Untuckit does
UNTUCKit is a U.S. apparel company founded in 2011 and headquartered in New York that designs, manufactures, and distributes casual shirts and complementary lifestyle apparel specifically engineered to be worn untucked. The company's core product proposition centers on fit — shirts with ideal untucked length, contoured hemlines, reinforced collars, and a signature sail detail — combined with proprietary wrinkle-free fabric technology and a broader Performance Collection featuring moisture-wicking and stretch properties. Beyond its signature button-down shirts, the product portfolio has expanded to polos, tees and henleys, multiple pant and short silhouettes (Classic Chino, 5-Pocket, Traveler Tech, Performance Tech, Beyond swim shorts), sweaters, jackets, sport coats, shoes, and a women's collection introduced under creative director Sarah Hand. Underlying technology also includes CottonTek™ and EcoSoft™ fabric platforms, and the company has entered a strategic partnership with CreateMe Technologies and Supima to launch digitally bonded (Pixel bonding / MeRA robotic assembly) men's t-shirts with domestic U.S. manufacturing, scaling to 50,000 bonded units per year targeted for Q3 2026.
Untuckit firmographics
Firmographics- Name
- Untuckit
- Legal name
- UNTUCKit LLC
- Website
- https://www.untuckit.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- UNTUCKit is a U.S. apparel brand founded in 2011 that designs casual shirts and lifestyle apparel optimized to be worn untucked, selling through its own e-commerce site, 89 U.S. retail stores, and wholesale partners including Nordstrom, Macy's, Amazon, and Stitch Fix.
- Ownership category
- akta.pro rank
Untuckit industry classification
Industry- Product category
- Men's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industry
- Performance Outerwear & Technical Apparel (CRAAAEAB)
Keywords
Where Untuckit is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Untuckit business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Direct-to-Consumer Retail (E-commerce): Online sales through untuckit.com website, offering full product catalog with free shipping on orders over $110 and free U.S. returns
- Retail Store Sales: Revenue generated from 89 company-owned retail locations across the United States
- Wholesale Distribution: Sales through wholesale partners including Nordstrom, Macy's, Von Maur, Amazon, Zappos, and Stitch Fix
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-price retail products |
| Unit Pricing | Pay-as-you-go | Sale/Promotional pricing |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Untuckit product offering
Product offeringCore offering
UNTUCKit designs and sells men's shirts specifically engineered to be worn untucked, offering a proper length that ends a few inches below the waistline. The company sells through its own retail stores, e-commerce site, and third-party wholesale and marketplace channels, with a product range that includes dress shirts, casual shirts, polos, and wrinkle-free options built on proprietary fabric technologies.
Product overview
Untuckit is a direct-to-consumer apparel brand offering a comprehensive lifestyle collection centered on its signature product: casual shirts designed specifically to be worn untucked. The product portfolio includes core collections organized by fabric technology and use case: Wrinkle-Free Collection (wrinkle-resistant shirts and polos), Performance Collection (moisture-wicking and stretch fabrics), The Linen Shop (wrinkle-resistant linen), The Golf Shop/Sport Center (golf apparel), Vacation Shop, and Occasion Shop. Beyond shirts and polos, Untuckit offers a full wardrobe including pants (Classic Chino, 5-Pocket Chino, Traveler Tech, Performance Tech), shorts (Classic Chino, Traveler Tech, Beyond Shorts), sweaters and sweatshirts, jackets and sport coats, shoes and accessories, and a women's collection (shirts, dresses, bottoms, jackets). The brand also features fabric technology sub-brands including CottonTek™ and EcoSoft™, and offers gift cards and a gift personalization service called Gift With Zest. Untuckit operates 89 retail stores and generates over $200 million in annual sales, distributing through its own stores, Nordstrom, Macy's, Von Maur, Amazon, Zappos, and Stitch Fix.
Differentiator
Problem solved
Functional benefit
Products and services
- UNTUCKit Shirts Men's button-down shirts engineered with a hem length designed specifically to be worn untucked, available in dress, casual, and performance styles for adult male consumers.
- Wrinkle-Free Shirts
Quantifiable outcome
- Over $200 million in annual sales
- +2 more outcomes
Companies that use Untuckit
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles1 record
Untuckit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Untuckit partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered strategic, core, major and minor.
- CreateMe TechnologiesstrategicStrategic partnership to launch the first commercially available digitally bonded men's t-shirts using CreateMe's Pixel bonding and MeRA robotic assembly systems. Production planned to scale to 50,000 bonded t-shirts per year beginning Q3 2026, enabling fully domestic U.S. manufacturing using American-grown Supima cotton. Marks milestone in demonstrating commercial readiness of digitally bonded clothing manufacturing.
- SupimacorePartnership to source American-grown Supima premium cotton for use in digitally bonded garments produced through the CreateMe partnership. Supima cotton is used in the production of t-shirts through CreateMe's MeRA automated assembly system.
- NordstrommajorMajor wholesale distribution partner for Untuckit products, placing Untuckit's first full women's collection alongside men's offerings.
- Macy'smajorWholesale distribution partner expanding Untuckit's retail presence and customer access across major department stores.
- Von MaurminorRegional department store chain wholesale partner for Untuckit products.
- AmazonmajorMarketplace distribution partner providing access to broad online customer base for Untuckit products.
- ZapposminorOnline footwear and lifestyle retailer distribution partner for Untuckit products.
- Stitch FixminorPersonal styling service partner for Untuckit, offering curated product selections to subscribers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Untuckit competitors and assessment
Company assessmentDirect peers
- Proper Cloth: Proper Cloth is a digitally-native custom and ready-to-wear men's shirt brand selling directly online. It directly competes with UNTUCKit in men's casual and dress shirts with a fit-focused, DTC-led proposition.
- Bonobos: Bonobos is a men's apparel brand specializing in better-fitting casual shirts, pants, and suits sold primarily DTC with guide shops. It directly competes with UNTUCKit in men's casual shirts and pants with a similar fit-first, digitally-native brand positioning.
- Vineyard Vines: Vineyard Vines sells men's casual shirts, polos, shorts, and sweaters with a preppy, lifestyle-led brand identity through DTC, retail stores, and wholesale. It directly overlaps with UNTUCKit's shirt-and-shorts casual lifestyle assortment and target male customer.
Emerging players
- Faherty: Faherty is a men's and women's lifestyle apparel brand selling casual shirts, polos, sweaters, and shorts with a coastal/elevated-casual aesthetic. It competes with UNTUCKit across men's and women's casual shirts, polos, and sweaters in similar DTC and wholesale channels.
- Rhone: Rhone is a men's performance apparel brand focused on shirts, polos, pants, and golf gear with stretch, moisture-wicking, and antimicrobial fabrics. It directly competes with UNTUCKit's Performance and Golf collections for the active, lifestyle-oriented male customer.
- Todd Snyder: Todd Snyder is a contemporary men's apparel brand offering casual shirts, suiting, pants, and sport coats through DTC and select wholesale. It overlaps with UNTUCKit's men's shirt and sport coat assortment with a similarly elevated, fit-focused men's positioning.
Broad incumbents
- Lululemon: Lululemon is the leading athleisure and men's performance apparel brand, with strong positioning in polos, pants, and golf apparel. While not a direct men's-shirt competitor, it is the dominant alternative destination for the active, lifestyle-oriented consumer UNTUCKit targets with its Performance and Golf collections.
- Brooks Brothers: Brooks Brothers is an established menswear brand with broad offerings in dress shirts, sport coats, and casual wear, sold through DTC and department-store wholesale. It overlaps with UNTUCKit in men's shirts and sport coats but targets a more traditional, formal customer.
- Banana Republic: Banana Republic (Gap Inc.) offers men's and women's casual and dress shirts, pants, and jackets across an extensive retail and wholesale footprint. It competes with UNTUCKit in men's casual shirts and chinos at a comparable mid-tier price point but as part of a much broader lifestyle assortment.
- J.Crew: J.Crew is a broader apparel brand offering men's and women's casual and dress shirts, chinos, and sweaters across DTC, retail, and wholesale. It competes with UNTUCKit in men's casual shirts and chinos at a similar price band but with a much larger assortment and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Untuckit social profiles
Digital presenceUntuckit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Untuckit leadership team
Management profileNumber of profiles
Profiles4 records
Untuckit funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Untuckit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Untuckit
What does Untuckit do?
UNTUCKit designs and sells men's shirts specifically engineered to be worn untucked, offering a proper length that ends a few inches below the waistline. The company sells through its own retail stores, e-commerce site, and third-party wholesale and marketplace channels, with a product range that includes dress shirts, casual shirts, polos, and wrinkle-free options built on proprietary fabric technologies.
Is Untuckit a public or private company?
Untuckit is a private company. It is classified as venture growth investor backed and is currently operating.
When was Untuckit founded?
Untuckit was founded in 2011. It employs 101 to 250 people.
Where is Untuckit based?
Untuckit is headquartered in New York, United States, in the North America region.
How does Untuckit make money?
Three revenue lines are on record. Direct-to-Consumer Retail (E-commerce) is the primary driver. The others are retail Store Sales and wholesale Distribution.
Who are Untuckit's main competitors?
Direct peers on record are Proper Cloth, Bonobos and Vineyard Vines. Emerging players are Faherty, Rhone and Todd Snyder. Broad incumbents are Lululemon, Brooks Brothers, Banana Republic and J.Crew.
Does Untuckit have an API?
No public API is recorded for Untuckit.
What industry is Untuckit in?
Untuckit's product category is Men's Apparel. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAAEAB, Performance Outerwear & Technical Apparel. Its NAICS code is 45811 and its SIC code is 5600.