Riff Analytics

What Riff Analytics does

Riff Analytics is a privately held SaaS company that operates an AI brand visibility and monitoring platform, headquartered in Newton, United States. The platform tracks how brands appear in AI-generated answers from major large language models and AI search engines, including ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Grok, and Google AI Overviews, surfacing brand mentions, sentiment, citation sources, and competitive positioning. Its core product, the LLM Brand Visibility Tracker, is complemented by engine-specific modules for each major AI provider, free top-of-funnel tools (AI Share Button Creator, Ask ChatGPT Button Generator), and integrations with Slack and Zapier for alerting and workflow automation. Underlying capabilities include NLP-based sentiment and accuracy classification of LLM responses, anomaly detection via Answer Diff and Drift Logs, and predictive scoring (AI Visibility Score and Sentiment Index) tied to sign-up outcomes.

Name

Riff Analytics

Legal name

Riff Analytics

Website

https://riffanalytics.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Riff Analytics is a private SaaS platform that helps marketing, SEO, PR, and agency teams track and optimize brand mentions, sentiment, and citations across ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, and Google AI Overviews via a self-serve subscription model.

Ownership category

akta.pro rank

Product category

AI Brand Visibility Monitoring

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)

akta.pro secondary industries

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Marketing Mix Modeling, Attribution & Propensity Scoring (HDAAAHAH)

Keywords

• AI brand monitoring
• LLM visibility tracking
• AI SEO platform
• Citation tracking
• Competitor benchmarking

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Plans: Monthly and annual subscription plans with tiered pricing based on the number of brands, prompts, URLs, and competitors tracked. All plans include full access to AI engine optimization tools. Starter plan includes 7-day free trial. Pro plan does not include trial period. Annual plans offer 10% savings compared to monthly billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Riff Analytics operates an AI visibility and brand monitoring SaaS platform that tracks how brands appear in AI-generated answers from ChatGPT, Perplexity, Claude, Gemini, Grok, DeepSeek, and Google AI Overviews. The product suite includes a unified LLM Brand Visibility Tracker core product, dedicated engine-specific trackers, citation gap analysis, competitor benchmarking, and sentiment monitoring. It is sold via tiered monthly and annual subscriptions to businesses and marketing teams that need to measure and improve their representation in AI search responses.

Product overview

Riff Analytics is an AI SEO and brand visibility platform offering a modular product suite centered on the LLM Brand Visibility Tracker core product. The platform includes dedicated engine-specific tracking modules for ChatGPT, Perplexity, Claude, DeepSeek, Grok, and Google AI Overviews, plus free tools (AI Share Button Creator, Ask ChatGPT Button Generator) for content optimization. All modules share unified dashboards for cross-model comparison, competitor benchmarking, and citation gap analysis, enabling comprehensive AI search visibility management.

Differentiator

Problem solved

Functional benefit

Products and services

• LLM Brand Visibility Tracker Primary platform for monitoring how major AI models (ChatGPT, Perplexity, Gemini, Claude, DeepSeek, Grok) mention and rank brands across prompts, providing cross-model visibility metrics, sentiment tracking, and competitor benchmarking.
• ChatGPT Visibility Tracker Dedicated tracker for monitoring brand mentions and citations specifically within ChatGPT responses and AI-generated answers.
• Perplexity Brand Tracking Specialized tool for tracking brand visibility and mention context in Perplexity AI search responses.
• Claude Visibility Tracking Tracks how Anthropic's Claude model mentions and positions brands within its responses.
• DeepSeek Brand Tracking Monitors brand visibility and citations within DeepSeek AI responses.
• Grok Brand Tracking Tracks brand mentions in xAI's Grok AI engine responses.
• Google AI Overviews Visibility Tracker Monitors brand visibility and citations within Google Search AI Overviews (SGE/AIO) responses.
• AI Share Button Creator Free tool that creates share buttons allowing visitors to share content directly with ChatGPT, Perplexity, Claude, and other AI engines to boost AI citations.
• Ask ChatGPT Button Generator Free tool that adds a floating Ask ChatGPT button appearing when visitors select text, opening ChatGPT with context about the selected content and page URL. Includes customizable button text, style, and prompt prefix.

Quantifiable outcome

• Inclusion improved from 38% to 67% in 60 days after combining Q&A posts with schema fixes and outreach to 12 source domains
• +6 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mention: Real-time media and brand monitoring tool covering social, web, and news. Comparable on mention tracking and sentiment for brand managers and PR teams, one of Riff Analytics' named customer segments.
• Profound: AI brand visibility platform tracking how brands appear across generative AI engines. Directly competes with Riff Analytics on cross-LLM mention tracking, sentiment analysis, and citation source monitoring for the same buyer (marketing and SEO teams).
• Otterly.AI: Generative Engine Optimization (GEO) tool that monitors brand presence in AI search results across ChatGPT, Perplexity, and Google AI Overviews. Competes head-to-head with Riff Analytics on prompt-level visibility tracking and share-of-voice metrics.
• Brand24: Social media and brand mention monitoring platform with sentiment analysis. Overlaps with Riff Analytics on brand mention tracking and sentiment scoring, though Brand24's primary focus is social/web rather than LLM-specific monitoring.

Broad incumbents

• BrightEdge: Enterprise SEO and content performance platform with AI-driven insights. Competes for the same enterprise SEO/growth team buyer and has begun integrating generative-search signals into its dashboards.
• Ahrefs: Major SEO toolset with deep backlink and keyword data. Relevant as an incumbent extending into AI-era search measurement and competing for the same content/SEO budget Riff Analytics targets.
• Semrush: Enterprise SEO and digital marketing platform that has begun layering AI search visibility features onto its existing toolkit. Competes on overlap with Riff Analytics' SEO-adjacent measurement capabilities, with vastly greater scale and an established customer base.
• Yext: Digital presence platform managing structured brand information across search engines and AI surfaces. Directly relevant as an incumbent trying to control how brands are represented in AI-generated answers, competing for the same brand-accuracy budget.
• Conductor: Enterprise SEO and content intelligence platform used by large marketing teams. Overlaps with Riff Analytics on the SEO/growth team segment and is extending into AI-search visibility measurement.

Emerging players

• Surfer SEO: Content optimization platform focused on helping pages rank in search engines; has begun adding AI-search visibility signals. Comparable target customer (SEO/content teams) and partial feature overlap with Riff Analytics' AI-readiness audit capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RiffAnalytics
• LinkedInlinkedin.com/company/riff-analytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Riff Analytics