What Reshape Automation does

Reshape Automation operates ReshapeX, a knowledge grounding layer for industrial AI that enables distributors, OEMs, and systems integrators to deploy AI agents for product queries, quoting, RFP-to-BOM drafting, and technical support. The platform builds a graph-based representation of each customer's product catalog, encoding part numbers, compatibility rules, configuration logic, replacement chains, and cross-references at ingest time rather than assembling them at query time. A purpose-built tool harness exposes verified tools to LLMs, and a customer-specific evaluation suite built from the last 90 days of inbound questions and RFPs gates what reaches production, with low-confidence answers routed to human experts. The company reports a 99.9% measured pass rate on these evals versus an ~80% ceiling for standard AI on industrial product queries.

Name

Reshape Automation

Legal name

Reshape Automation Inc.

Website

https://reshapex.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Reshape Automation (ReshapeX) builds a graph-based knowledge grounding layer that enables industrial distributors, OEMs, and systems integrators to deploy AI agents for accurate product queries, quoting, and support automation, achieving 99.9% measured accuracy on customer catalogs.

Ownership category

akta.pro rank

Product category

Industrial AI Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Service, Support & Contact Center CRM (HDAEAFAC)

Keywords

• Industrial AI agents
• Knowledge grounding layer
• AI-powered product support
• Industrial distribution automation
• RFP to BOM automation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based pricing model based on line-card scope (complexity and size of product catalog) and channel count (number of distribution channels or customer touchpoints). Not priced per-seat. Enterprise contracts with annual billing implied.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ReshapeX is a knowledge grounding layer and tool harness for industrial AI that turns a manufacturer's product catalogs, compatibility rules, configuration logic, and approved substitutes into a verified graph-based knowledge store. Deployed as a cloud SaaS platform or as an MCP server, it powers managed AI agents (Support, Quote, RFP→BOM, Substitute) that answer industrial product questions with 99.9% measured accuracy by grounding every answer in the customer's own catalog data, routing low-confidence responses to human experts, and integrating with ERP, CRM, document, and communication systems.

Product overview

Reshape Automation operates as a single unified product offering under the ReshapeX brand. ReshapeX is a knowledge grounding layer and tool harness for industrial AI that sits beneath AI agents, enabling accurate product question answering, quoting, and support automation. The platform provides two deployment paths: Path A (Bring Your Own Agents) exposes ReshapeX as an MCP server for customers to connect existing AI agents (Copilot, Claude, ChatGPT Enterprise), and Path B (Forward-Deployed Engineering) where ReshapeX's engineers build custom agents (Support, Quote, RFP→BOM, Substitute) embedded in the customer's existing systems. The product integrates with major ERP (SAP, NetSuite, Dynamics 365), CRM (Salesforce, HubSpot), document management (SharePoint, Google Drive), and communication platforms (Teams, Slack, Outlook) via Nango and native integrations, targeting industrial distributors, OEMs/manufacturers, and systems integrators who need accurate product knowledge at scale.

Differentiator

Problem solved

Functional benefit

Brands

• ReshapeX: The knowledge grounding layer for industrial AI - a platform that builds structured knowledge layers for AI agents to provide accurate product information in industrial distribution

Products and services

• ReshapeX Platform Graph-based knowledge grounding layer and tool harness that powers AI agents to answer industrial product questions with 99.9% measured accuracy. Targets industrial distributors, OEMs/manufacturers, and systems integrators with complex product catalogs.
• ReshapeX MCP Server Typed MCP server that lets customers connect their existing AI agents (Microsoft Copilot, Claude, ChatGPT Enterprise, or in-house agents) to the ReshapeX knowledge grounding layer for catalog-backed accuracy.
• ReshapeX Outlook Add-in Microsoft Outlook web add-in (Office.js) that brings catalog-grounded AI drafting into the email workflow for inside sales and support teams.

Quantifiable outcome

• 99.9% measured accuracy on customer-specific evaluations (vs ~80% ceiling for standard AI)
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• The Imaging SourceminorStrategic or Co-development PartnerPartner exhibiting with ReshapeX at Automate 2026 show (booth #3491). Joint presence at trade show suggests collaborative go-to-market or customer engagement relationship.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kore.ai: Kore.ai provides an enterprise conversational AI and agent platform for customer service, support, and sales automation. Comparable go-to-market (enterprise, agent-led automation) and product structure (tool-harness + knowledge grounding).
• Aisera: Aisera offers an AI agent platform for enterprise service desk, customer support, and sales automation grounded in company-specific knowledge. Same architecture pattern and overlapping customer profile with ReshapeX.
• Cognigy: Cognigy provides an enterprise conversational AI platform for customer service automation with agentic workflows. Directly comparable as a customer-service AI agent platform deployed in enterprise contact-center and support workflows.
• Cresta: Cresta deploys AI agents for sales, customer service, and contact centers with proprietary knowledge-grounding and real-time coaching. Comparable business model and target use cases (agent-augmented quoting, support) even though the primary verticals differ.
• Decagon: Decagon builds AI agents for enterprise customer support that ground answers in a company's own knowledge sources — directly comparable to ReshapeX's Support Agent approach, though focused on consumer/support use cases rather than industrial distribution specifics.
• Glean: Glean is an enterprise AI search and knowledge management platform that grounds answers across a company's internal documents, CRMs, and tickets. Comparable architectural bet on a dedicated knowledge layer above LLMs, with broader horizontal scope than ReshapeX.
• Forethought: Forethought is an AI customer support platform using retrieval-augmented generation over company knowledge. Direct overlap with ReshapeX's Support Agent use case and architecture, although Forethought focuses on ticketing rather than industrial product Q&A.
• Maven AGI: Maven AGI builds enterprise AI agents grounded in company knowledge to automate customer support and revenue workflows. Similar architecture (knowledge-grounded LLM agents) and similar target buyer profile to ReshapeX's distributors and OEMs.

Emerging players

• Coveo: Coveo is an enterprise AI relevance and knowledge-grounding platform for search, support, and commerce. Comparable in its bet on a dedicated relevance/grounding layer above LLMs, though Coveo's footprint is broader (commerce, support portals) rather than industrial distribution.

Broad incumbents

• Salesforce (Agentforce / Data Cloud): Salesforce is embedding AI agents and knowledge grounding into its CRM platform via Agentforce and Data Cloud. It represents the most dangerous broad incumbent because many of ReshapeX's target customers already run Salesforce, and Salesforce can plausibly add grounding capabilities natively.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ReshapeAutomate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reshape Automation