GrubTech
GrubTech is a Dubai-based SaaS platform that aggregates online orders, POS systems, and delivery aggregators into a unified operating system for restaurants and cloud kitchens across MENA and Europe, serving over 10,000 F&B locations.
- Company typePrivate
- Founded2019
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GrubTech does
GrubTech, founded in 2019 and headquartered in Dubai, provides a SaaS-based unified restaurant operations platform that aggregates online orders, POS integrations, delivery aggregators, and kitchen workflows into a single operating system for F&B businesses. The core product, gOnline, functions as middleware connecting fragmented restaurant software touchpoints — POS systems (Foodics, Square, Oracle MICROS, Toast, Lightspeed, NCR Aloha), delivery aggregators (Talabat, Deliveroo, Uber Eats, Careem, Jahez, Noon, Glovo, Zomato, Grab, Wolt), ERP platforms, and third-party apps — through 250+ documented integrations, with order volumes reportedly exceeding 1 billion cumulatively and 350,000+ daily as of 2026. The platform is modular, with add-on modules including gKitchen/gKDS (kitchen display system), gDispatch (delivery and 3PL coordination), gPicker (order fulfillment), and gData (analytics), plus gOnline Lite for single-location SMBs and the newer gLend financing product accessible via the GrubCenter portal.
The business operates a hybrid revenue model combining 12-month software subscriptions (quarterly, annual, or monthly billing), per-order transaction fees on every order processed regardless of status, one-time onboarding fees, hardware fees, and inactivity fees on dormant locations. Go-to-market is dual-track: enterprise field sales targeting regional chains and global brands (Burger King, Subway, Dominos, Nandos, Delivery Hero, Eathos, Dodo Pizza are named logos) in UAE, KSA, Spain, and the UK, alongside a self-serve product-led motion for SMBs through gOnline Lite. Geographic footprint spans 28 markets across MENA and Europe, supported by offices in Dubai (HQ), Riyadh (opened 2024), Cairo, Barcelona (opened 2024), and Colombo (R&D/engineering). The company is venture-backed (Addition, Jahez, BY Venture Partners, Oryx Fund, Salica Investments, Pin Invest), holds SOC 2 Type II and ISO/IEC 27001:2022 certifications, and is GDPR compliant, enabling enterprise procurement with global QSR brands.
GrubTech firmographics
Firmographics- Name
- GrubTech
- Legal name
- Grub Tech Limited
- Website
- https://grubtech.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GrubTech is a Dubai-based SaaS platform that aggregates online orders, POS systems, and delivery aggregators into a unified operating system for restaurants and cloud kitchens across MENA and Europe, serving over 10,000 F&B locations.
- Ownership category
- akta.pro rank
Where GrubTech is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
GrubTech business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Fees: 12-month subscription model with options for quarterly upfront, annual upfront, or monthly-in-arrears payment. Covers access to gOnline and related modules. Auto-renews unless 90-day notice is given.
- Transactional / Take Rate Fees: Per-order and per-delivery request fees applied to each transaction processed by GrubTech, regardless of order status. Payable monthly in arrears.
- Setup / Onboarding Fees: One-time fees related to onboarding a customer onto GrubTech products and services, as stated in the quote issued by GrubTech or its affiliates.
- Hardware Fees: Fees for hardware associated with GrubTech products and services, separate from software subscription and transactional fees.
- Inactivity Fees: Fixed monthly fee prorated daily for each Brand per Location that is not actively utilizing the services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | gOnline Lite — Quick setup for small businesses |
| Subscription | Monthly | Standard Subscription — 12-month term with quarterly, annual, or monthly billing |
| Transaction based/ take rate | Monthly | Transactional Model — Per-order fee for gOnline |
| Subscription | Multi-year contract | Enterprise / SLA Tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
GrubTech product offering
Product offeringCore offering
GrubTech provides a SaaS-based unified restaurant operations and management platform that centralizes online orders, POS integrations, and delivery aggregator platforms into a single operating system for F&B businesses. The platform is built around gOnline, a middleware layer aggregating orders from multiple delivery platforms (Talabat, Uber Eats, Deliveroo, Careem, etc.) and POS systems (Square, Foodics, Oracle MICROS, Toast, Lightspeed), with modular add-ons including gKitchen (KDS), gDispatch (delivery management), gData (analytics), gPicker (fulfillment), gLend (financing), and gOnline Lite (SMB quick setup).
Product overview
GrubTech offers a unified restaurant operations and management platform built around its core gOnline middleware, which serves as a centralized hub connecting fragmented software touchpoints including POS systems, ERP platforms, food delivery aggregators, and third-party apps into a single operational workflow. The platform operates on a modular architecture with six distinct solutions: gOnline (multi-platform order aggregation core), gOnline Lite (quick setup for small businesses), gKitchen/gKDS (kitchen display system), gDispatch (smart delivery management), gData (analytics and insights), and gPicker (order fulfillment system). This integrated suite enables restaurants to manage the complete order-to-delivery lifecycle from a centralized dashboard, supporting both dine-in, takeaway, and delivery operations across single and multi-location deployments.
Differentiator
Problem solved
Functional benefit
Brands
- gOnline: Multi-platform order aggregation system that centralizes delivery platforms, POS, and menu into a single dashboard.
- gOnline Lite
- gKitchen (gKDS)
- gDispatch
- gData
- gPicker
- gLend
- GrubCenter
Products and services
- gOnline Multi-platform order aggregation system that centralizes orders from all delivery platforms, POS integrations, and menus into a single dashboard for F&B operators.
- gOnline Lite Quick setup solution for small businesses and single-location restaurants to start taking online orders rapidly with minimal configuration and fast onboarding.
- gKitchen (gKDS) Kitchen Display System (KDS) that replaces paper tickets with real-time display, automatically routing orders to the right station and tracking order status (New, Prep, Ready).
- gDispatch
- gData
- gPicker
- gLend Access to financing for GrubTech's customer base of restaurants and quick commerce operators.
- GrubCenter
Quantifiable outcome
- 99.95% order injection rate
- +4 more outcomes
Companies that use GrubTech
Customer profileNamed customers8 records
Ideal customer profiles5 records
GrubTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability5 records
Feature9 records
GrubTech partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Wobot.aicoreGrubTech partners with Wobot.ai to bring AI video analytics to restaurant and cloud kitchen operations. This strategic partnership integrates Wobot.ai's computer vision and automation capabilities into GrubTech's platform, enabling digitisation of kitchen operations through AI-driven monitoring and process automation.
- TalabatcoreTalabat is a major food delivery platform in the MENA region integrated with GrubTech's gOnline platform for multi-platform order aggregation.
- DeliveroocoreDeliveroo is a leading international food delivery company integrated with GrubTech's platform for unified order management.
- Uber EatscoreUber Eats is a major global food delivery platform integrated with GrubTech's platform for order aggregation.
- CareemcoreCareem is a leading Middle East super-app and food delivery platform integrated with GrubTech for order management.
- NooncoreNoon is a major e-commerce and food delivery platform in the Middle East integrated with GrubTech.
- FoodicscoreFoodics is a leading restaurant POS and management system in MENA integrated with GrubTech for seamless data synchronization.
- SquarecoreSquare is a global payments and POS platform integrated with GrubTech for order and payment processing.
- GlovocoreGlovo is a multinational delivery platform integrated with GrubTech for order aggregation.
- Amazon Web Services (AWS)coreAWS is GrubTech's cloud infrastructure provider. All production data is hosted on AWS servers with multi-availability-zone redundancy, data replication, and backup restoration testing.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
GrubTech competitors and assessment
Company assessmentDirect peers
- Deliverect: Deliverect is a Belgium-headquartered SaaS platform that aggregates online orders from delivery apps (Uber Eats, Deliveroo, Just Eat, Glovo) and routes them into restaurant POS systems — directly mirroring GrubTech's gOnline middleware value proposition and target customer.
- Foodics: Foodics is a leading MENA restaurant POS and operations platform integrated with GrubTech, serving the same F&B operator base across the region with overlapping order management, payments, and delivery functionality.
- Otter: Otter is a US-focused restaurant tech platform that consolidates online orders from delivery apps into a single dashboard and integrates with major POS systems, competing with GrubTech in the same middleware category for multi-location restaurant operators.
- Ordermark: Ordermark (now Cuboh) provides online order consolidation for restaurants by integrating delivery platforms into a unified tablet/dashboard, addressing the same fragmented-order problem GrubTech solves for restaurant operators.
- Olo: Olo is a US-listed restaurant ordering platform that provides direct and white-label digital ordering, dispatch, and rails for enterprise restaurant brands — overlapping with GrubTech's order management and delivery enablement modules.
- ChowNow: ChowNow is an online ordering platform for independent restaurants that aggregates orders across channels and integrates with POS systems, addressing the same multi-channel order management problem for F&B operators.
Broad incumbents
- Toast: Toast is a leading US-based restaurant POS and management platform with a broad product suite including online ordering, delivery, and integrations; its expanding delivery enablement overlaps with GrubTech's gOnline wedge at the higher end of the market.
- Lightspeed Restaurant: Lightspeed Restaurant is a cloud POS and commerce platform for full-service restaurants with built-in online ordering and integrations, competing with GrubTech indirectly for mid-market restaurant operators across multiple geographies.
- Square (Block): Square provides POS and restaurant management tools for SMB F&B operators and is listed as one of GrubTech's POS integration partners; its broader commerce platform competes with GrubTech for the same small-business operator wallet.
- SpotOn: SpotOn is a restaurant technology platform offering POS, online ordering, and delivery enablement for SMB and mid-market operators; its bundled offering overlaps with GrubTech's middleware-plus-add-ons stack in select verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GrubTech social profiles
Digital presenceGrubTech compliance and trust
Trust signalCompliance3 records
GrubTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrubTech leadership team
Management profileNumber of profiles
Profiles2 records
GrubTech funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrubTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrubTech
What does GrubTech do?
GrubTech provides a SaaS-based unified restaurant operations and management platform that centralizes online orders, POS integrations, and delivery aggregator platforms into a single operating system for F&B businesses. The platform is built around gOnline, a middleware layer aggregating orders from multiple delivery platforms (Talabat, Uber Eats, Deliveroo, Careem, etc.) and POS systems (Square, Foodics, Oracle MICROS, Toast, Lightspeed), with modular add-ons including gKitchen (KDS), gDispatch (delivery management), gData (analytics), gPicker (fulfillment), gLend (financing), and gOnline Lite (SMB quick setup).
Is GrubTech a public or private company?
GrubTech is a private company. It is classified as venture growth investor backed and is currently operating.
When was GrubTech founded?
GrubTech was founded in 2019. It employs 1 to 10 people.
Where is GrubTech based?
GrubTech is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does GrubTech make money?
Five revenue lines are on record. Subscription Fees are the primary driver. The others are transactional / Take Rate Fees, setup / Onboarding Fees, hardware Fees and inactivity Fees.
Who are GrubTech's main competitors?
Direct peers on record are Deliverect, Foodics, Otter, Ordermark, Olo and ChowNow. Broad incumbents are Toast, Lightspeed Restaurant, Square (Block) and SpotOn.
Does GrubTech have an API?
Yes. GrubTech provides a proprietary API that connects the gOnline module with third-party POS and aggregator systems. The API enables integration with merchant network connections, third-party POS provider APIs, aggregator provider APIs, and developer infrastructure. Support services include diagnosis and resolution of issues or bugs within the GrubTech API, and diagnosis and assistance with resolution of POS and/or Aggregator issues preventing GrubTech services from functioning correctly. Developer documentation is at knowledge.grubtech.com.