Mindsmith
- Company typePrivate
- Founded2022
- HeadquartersOrem, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Mindsmith firmographics
Firmographics- Name
- Mindsmith
- Legal name
- Mindsmith Learning, Inc
- Website
- https://mindsmith.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mindsmith industry classification
Industry- Product category
- eLearning Authoring Software
- NAICS
- Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)
- akta.pro secondary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Mindsmith is headquartered
LocationHeadquarters
- HQ city
- Orem
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mindsmith business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Mindsmith operates as a subscription-based SaaS platform with tiered pricing plans (Free, Pro, Business, Enterprise). Pricing is based on team size and feature access. The Free tier provides basic access, with paid tiers adding advanced AI features, collaboration tools, and enterprise capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | AI content creation starting price |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Mindsmith product offering
Product offeringCore offering
Mindsmith sells an AI-native eLearning authoring SaaS platform that uses an AI Agent to transform source materials (documents, presentations, videos, SOPs) into interactive, instructionally sound courses. The platform includes 30+ interactive tile types (conversations, branching scenarios, animated video, quizzes), real-time collaborative editing, translation across 70+ languages, dynamic SCORM/xAPI publishing to any LMS, and enterprise features such as SSO, audit logs, and custom agent skills. Pricing is tiered (Free, Pro, Business, Enterprise), starting at $39/month for AI content creation.
Product overview
Mindsmith is an AI-native eLearning authoring platform designed for organizations creating corporate training content. The core platform centers on the Authoring tool, which uses an AI Agent to transform source materials into interactive courses. Supporting modules include: Experiences (branching scenarios), Conversations (AI voice dialogue practice), Video Conversion (video-to-lesson), Custom Video (AI avatars), Translation (70+ languages), Analytics (learner tracking), Sharing & Integrations (SCORM/xAPI), and Accessibility features. The platform is available via multiple tiers (Pro, Business, Enterprise) and supports integrations with LMSs, Articulate Rise/Storyline, and AI tools via MCP connector.
Differentiator
Problem solved
Functional benefit
Products and services
- Mindsmith AI eLearning Authoring Platform AI-native eLearning authoring SaaS platform that uses an AI Agent to convert source materials (documents, presentations, videos, SOPs) into interactive, instructionally sound courses. Sold via tiered subscriptions (Free, Pro from $39/month, Business, Enterprise) with self-serve and sales-assisted motions, including 30+ interactive tile types, real-time collaboration, dynamic SCORM/xAPI publishing, and 70+ language support.
Quantifiable outcome
- eLearning development time reduced from 4 weeks to 2-3 days (approximately 10x increase in efficiency)
- +2 more outcomes
Companies that use Mindsmith
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Mindsmith technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability10 records
Feature7 records
Mindsmith partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SuperPath LMScoreIntegration partner that has embedded Mindsmith's AI Course Builder into their Learning & Knowledge Platform. The partnership has driven remarkable business growth and enhanced customer satisfaction through accelerated content creation and seamless learning experiences. SuperPath serves as an LMS integration partner expanding Mindsmith's distribution reach.
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
Mindsmith competitors and assessment
Company assessmentDirect peers
- Articulate: Articulate (maker of Rise 360 and Storyline, owned by Indeed) is the dominant eLearning authoring platform. Mindsmith explicitly supports import from Rise 360 and Storyline, evidencing direct competition for corporate training content creation.
- Easygenerator: Easygenerator is a direct eLearning authoring competitor targeting enterprise L&D teams. Mindsmith publishes a head-to-head comparison page versus Easygenerator and supports importing EasyGenerator SCORM files, confirming overlap in product, buyer, and use case.
- iSpring Solutions: iSpring Suite is a widely used eLearning authoring toolkit that converts PowerPoint into interactive courses and outputs SCORM/xAPI. It competes with Mindsmith in the same corporate training buyer segment with overlapping authoring functionality.
Broad incumbents
- Adobe Captivate: Adobe Captivate is a long-established enterprise eLearning authoring tool. It overlaps with Mindsmith on interactive course authoring but is part of Adobe's broader creative and document productivity portfolio rather than a specialist AI-native platform.
- Whatfix: Whatfix is a digital adoption platform that provides in-app guidance, onboarding, and training for enterprise software users. It overlaps with Mindsmith on software/process training use cases for enterprise workforces, though delivered as in-app guidance rather than standalone courses.
Emerging players
- Synthesia: Synthesia is an AI video generation platform widely used for corporate training and learning content. It overlaps with Mindsmith's Custom Video and AI avatar capabilities, targeting the same L&D buyer for video-based training use cases.
- Colossyan: Colossyan provides AI-generated avatar video for enterprise training and learning. It competes with Mindsmith's Custom Video module for AI avatar-driven training content within the same L&D function.
- Sana: Sana is an AI-native learning and knowledge platform for enterprises, combining AI search, course creation, and a learning experience layer. It overlaps with Mindsmith on AI-assisted content authoring for enterprise L&D.
- 7taps: 7taps is a microlearning authoring platform used for rapid corporate training content creation. It competes with Mindsmith at the lightweight, fast-authoring end of enterprise training content tooling.
- Spekit: Spekit delivers just-in-time learning and enablement embedded in sales and operational workflows. It competes with Mindsmith for a share of the corporate enablement/training budget with a different delivery model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mindsmith social profiles
Digital presenceMindsmith compliance and trust
Trust signalCompliance6 records
Mindsmith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindsmith leadership team
Management profileNumber of profiles
Profiles2 records
Mindsmith funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindsmith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindsmith
What does Mindsmith do?
Mindsmith sells an AI-native eLearning authoring SaaS platform that uses an AI Agent to transform source materials (documents, presentations, videos, SOPs) into interactive, instructionally sound courses. The platform includes 30+ interactive tile types (conversations, branching scenarios, animated video, quizzes), real-time collaborative editing, translation across 70+ languages, dynamic SCORM/xAPI publishing to any LMS, and enterprise features such as SSO, audit logs, and custom agent skills. Pricing is tiered (Free, Pro, Business, Enterprise), starting at $39/month for AI content creation.
Is Mindsmith a public or private company?
Mindsmith is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mindsmith founded?
Mindsmith was founded in 2022. It employs 11 to 50 people.
Where is Mindsmith based?
Mindsmith is headquartered in Orem, United States, in the North America region.
How does Mindsmith make money?
One revenue line is on record: saaS Subscription.
Who are Mindsmith's main competitors?
Direct peers on record are Articulate, Easygenerator and iSpring Solutions. Broad incumbents are Adobe Captivate and Whatfix. Emerging players are Synthesia, Colossyan, Sana, 7taps and Spekit.
Does Mindsmith have an API?
Yes. Mindsmith offers API access to interactive scenario content including branching paths, and xAPI package exports. The platform also provides an MCP (Model Context Protocol) server allowing AI agents (Copilot, Claude, ChatGPT) to connect to Mindsmith and create, edit, and manage lessons without leaving their workflow. Developer documentation is at help.mindsmith.ai.
What industry is Mindsmith in?
Mindsmith's product category is eLearning Authoring Software. Its primary akta.pro industry code is EDAFAFAC, AI Tutoring Systems (Conversational Tutors, Homework Helpers), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 5132 and its SIC code is 7372.