Pangaea

What Pangaea does

Pangaea Holdings, founded in 2018 and headquartered in Los Angeles, is a digital-first brand builder that creates, acquires, and grows direct-to-consumer personal-care brands. The company operates a portfolio of two wholly-owned sub-brands: Lumin, a men's skincare line positioned on simple, science-backed formulations and creative marketing; and Meridian, a radically-inclusive body-hair grooming brand targeting consumers regardless of gender, race, orientation, or grooming preferences. Both brands are sold through owned e-commerce storefronts (luminskin.com and meridiangrooming.com) rather than through third-party retail or marketplace channels.

Pangaea is backed by $80.5 million of disclosed funding across three rounds (2019 seed, 2020 Series A, and a July 2021 $68 million round led by Eurazeo's $53 million investment). The July 2021 capital is explicitly earmarked for international expansion, entry into new personal-care product categories, and the build-out of a proprietary cross-brand e-commerce platform to support growth beyond the current United States footprint. Marketing is anchored on earned media, with brand placements across GQ, Forbes, Vanity Fair, Men's Journal, Esquire, Vogue, WWD, BuzzFeed, InStyle, Men's Health, and Marie Claire.

The company employs 101–250 people across brand, creative, engineering, and operations functions. Revenue is generated through one-time direct product sales on owned storefronts; no subscription, enterprise, wholesale, or app-based revenue streams are disclosed. The core technology asset is the proprietary e-commerce platform under development, intended to consolidate multi-brand commerce and enable international rollout. Customer concentration is inherently low given the D2C consumer model, while brand-level concentration favors Lumin as the more mature sub-brand.

Name

Pangaea

Legal name

Pangaea

Website

https://pangaea.holdings

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Pangaea Holdings is a Los Angeles-based digital-first brand builder that creates and grows direct-to-consumer personal care brands. It operates Lumin, a men's skincare line, and Meridian, an inclusive body-hair grooming brand, through owned e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRADANAC

Hand & Body Care (Lotions, Creams, Body Oils)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Men's skincare products
• Body hair grooming
• Personal care brands
• Direct-to-consumer beauty
• Inclusive grooming products

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Operations, Technology or R&D

Revenue model

1. Direct product sales: Revenue is generated through direct-to-consumer e-commerce sales of men's skincare (Lumin) and body-hair grooming (Meridian) products. Products are sold as one-time purchases through the company's own branded storefronts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Pangaea is a brand-building company that launches, operates, and scales direct-to-consumer personal care brands. Its current portfolio includes Lumin, a men's skincare brand offering cleansers, moisturizers, anti-aging treatments, and hair care, and Meridian, an inclusive body-hair grooming brand offering razors, trimmers, shave gel, and exfoliators. The company sells these products through its own brand websites and is building a proprietary e-commerce platform to host the portfolio.

Product overview

Pangaea builds innovative, disruptive, and iconic personal care brands. The portfolio consists of two sub-brands: Lumin, a men's skincare brand offering simple, innovative, and effective skincare solutions, and Meridian, a radically-inclusive personal grooming brand for body-hair care that celebrates diversity. Both brands operate under the Pangaea Holdings umbrella and have been featured in major publications including GQ, Forbes, Vanity Fair, and Vogue.

Differentiator

Problem solved

Functional benefit

Brands

• Lumin: Brilliant Men's Skincare Solutions - offering simple, innovative, and effective skincare solutions designed to solve men's top skincare concerns
• Meridian

Products and services

• Lumin Men's skincare brand offering cleansers, moisturizers, anti-aging treatments, and hair care products. Sold direct-to-consumer through luminskin.com to men seeking a complete, science-backed daily skincare routine.
• Meridian Inclusive body-hair grooming brand offering razors, trimmers, shave gel, and exfoliators designed for use on any body hair. Sold direct-to-consumer through meridiangrooming.com to consumers seeking body-positive grooming options.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Dr. Squatch: DTC men's personal care brand (soap, deodorant, skincare) targeting men with bold, marketing-forward positioning. Direct peer to Lumin in men's grooming and to Pangaea's brand-builder approach.
• Bevel: DTC men's grooming brand built around shaving, skincare, and hair care for men of color. Closest direct peer to Lumin on men-specific skincare positioning.
• Tiege Hanley: Men's skincare DTC brand selling multi-step skincare systems via subscription. Directly comparable to Lumin on product, channel, and customer.
• Harry's: DTC men's grooming brand (shave, skincare, body) with multi-brand portfolio structure under a parent. Closest comparable to Pangaea's brand-portfolio model in men's personal care.
• Dollar Shave Club: Pioneer DTC men's grooming brand with subscription-based razor and personal care products. Comparable to Pangaea on channel strategy and target customer.
• Manscaped: DTC men's grooming brand focused on body-hair trimming and below-the-waist care. Direct comparable to Meridian's body-hair grooming focus.
• Billie: DTC women's body-hair and shaving brand that pioneered inclusive marketing in body care. Closest comparable to Meridian on inclusive body-grooming positioning.

Emerging players

• Geologie: Men's skincare DTC brand offering science-backed personalized regimens. Comparable to Lumin on product formulation approach and target male customer.
• Bulldog Skincare: Men's skincare brand with simple, ingredient-led formulations sold through DTC and retail. Comparable to Lumin on men-specific skincare positioning.

Broad incumbents

• Honest Company: Multi-brand consumer company building personal care, beauty, and household brands. Comparable to Pangaea at the portfolio-construction and capital-markets level as a public reference for the brand-builder model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pangaea